FOREWORD WELCOME TO
FOREWORD WELCOME TO ANDALUSIA! Richard Barnes Editor-in-chief richard.barnes@cleverdis.com Tel: +33 (0) 4 42 77 46 00 Follow us on: www.hotelandtourismonline.com A CLEVERDIS Publication 65 avenue Jules Cantini • Tour Méditerranée 13006 Marseille • France Tel : + 33 4 42 77 46 00 • Fax : + 33 4 42 77 46 01 E-mail : info@cleverdis.com www.cleverdis.com SARL capitalised at e 155,750 • VAT FR 95413604471 RCS Marseille B 413 604 471 President & CEO: Gérard Lefebvre, Managing Director: Jean-François Pieri, Production Manager: Jean-Guy Bienfait, Editor-in-Chief: Richard Barnes, Editorial coordination: Yingying Deng, Editor: Simon King, Marketing Manager: Nathalie Meissner, Art Director: Hélène Beunat. With the participation of: Bettina Badon, Naila Ben Ghorbal, Borhan Moussa, Finn-Georg Sander, Wenchao Wang >>To contact them: first name.last name@cleverdis.com Printing: SPOT Imprimerie, Marseille, France On cover: © EHMA © CLEVERDIS 2018 - Registration of Copyright March 2018 ISSN 1771-2815 Information presented in this publication is purely indicative in order to illustrate subjects contained therein. No guarantee can be given as to the accuracy of data or content at time of printing and thus the latter should not be used to professional or commercial ends. While all efforts have been made as to accuracy and pertinence of content and data contained in this publication, CLEVERDIS may in no case be held responsible for the consequences, whatever their nature may be, that may result from the interpretation of this data or content, or any eventual errors therein. All rights are reserved. 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Documents and photgraphs are not returned. It should be understood that this publication contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the record date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved Andalusia and in particular, Marbella welcome you this year the EHMA Congress. Andalusia is one of the most popular tourist regions in the world and a symbol of all that tourism can bring to a region. At a time when major international organisations, with the UNWTO in mind, highlight this need to make tourism a “force of good”, the attendance of the elite of the European hotel in Marbella gives even more visibility to this magnificent region and the social and economic benefits associated with it. The presence of Francisco Javier Fernández Tourism and Sport councillor of CONTENTS 3 SPECIAL EHMA MARBELLA 3 SMART DATA FOR LUXURY DESTINATIONS 4 EHMA: CORE VALUES 6 45 TH EHMA GENERAL MEETING 8 SPOTLIGHT ON HOST REGION 10 BECOMING MORE DISABILITY-FRIENDLY 11 LAUNCH OF NEW CERTIFICATION PROGRAMME 12 ANALYSING SENTIMENT 13 ELITE TRAVEL TRENDS 13 THE CHANGING PARADIGM OF LUXURY 14 TRACKING THE TRENDS 15 THE SILK ROAD 16 CONCEPTS OF PREMIUM TOURISM the board of Andalusia at this AGM highlights the importance of the event for Andalusia. The reflections on this year’s theme “smart data for luxury destinations” are of great interest to hoteliers from around the globe. Many are aware of the role EHMA has played for many years, giving itself as a mission to become the number one platform for collective intelligence, education, networking and professional development among the general managers of 4- and 5-star European properties. Cleverdis, historical partner of EHMA, wishes all its members an excellent 2018 AGM! 17 STANDARDS MATTER 18 SAME SIGNATURE – NEW AMBITIONS 19 TOURISM IN EUROPE 19 EUROPE: TOURISM IS BOOMING 20 EU FACTS & FIGURES 21 HOTREC - WHAT’S HOT? 23 INNOVATIONS & TECHNOLOGIES 23 CAUGHT UP IN THE WEB: CONTINUED GROWTH FOR ONLINE BOOKINGS 24 INNOVATE – YES… BUT HOW AND WHY? 25 THE UNUSUAL PACE OF CHANGE 26 CHANGE DOESN’T JUST MEAN PAIN
SPECIAL EHMA MARBELLA Hotel & Tourism SMARTreport SPECIAL ISSUE #09 March 2018 3 © Lanoel - Panoramio SMART DATA FOR LUXURY DESTINATIONS The theme of this year’s congress is very topical: Smart Data for Luxury Destinations. In recent years, companies have accumulated through digitalisation a large amount of “Big Data”, but they risk being useless if they are not analysed, interpreted and appropriately used - thus becoming “Smart Data“ - with the aim of creating value, solve problems and improve the offer. The Organizing Committee is composed of Manuel Otero, EHMA Spain National Delegate; Rocío Galán Pérez, General Manager Gran Meliá Don Pepe; René Zimmer, General Manager Finca Cortesin Hotel, Golf & Spa; Jorge Manzur, General Manager of Puente Romano Beach & Resort; Enrique Cibantos. La marina de Puerto Banús, Marbella
