ELITE TRAVEL TRENDS
ELITE TRAVEL TRENDS TRAVELLING BY PRIVATE JET ALLOWS GUESTS TO EXPERIENCE FAR MORE THAN A CONVENTIONAL ITINERARY – WITH GREATER COMFORT AND EASE. A&K ANNOUNCES INSPIRING AROUND THE WORLD PRIVATE JET TOUR FOR 2018 Geoffrey Kent curates an expedition leading travellers off the beaten path - in Nicaragua, Chile, New Zealand, Australia, India, Oman and Georgia Departing October 18, 2018, Geoffrey Kent has envisaged a world tour, visiting not only his favourite destinations, but also some he’s always wanted to see. “I can’t think of a more fulfilling way to discover a new destination than by sharing the experience with people that share my passion for travel adventure,” explains A&K founder Geoffrey Kent. This impulse led him to design a new exclusive journey by private jet: Around the World with Geoffrey Kent: An Inspiring Expedition. Fifty guests will join him on a globe-spanning journey from the lush rainforests and pristine beaches of Nicaragua to the medieval heritage of Georgia, aboard an exclusively-chartered jet. While local staff on-the-ground guarantee access to people and sites beyond the reach of the average traveller to deliver the most memorable local experience. “We’ll be circling the world to explore destinations I’ve always wanted to experience in person, as well as a few of my favourites, which we’ll offer up in an entirely new way,” says Kent. “I’m particularly looking forward to returning to Oman, where I served while in the British Army.” Beginning in Miami, the first stop is Nicaragua, to explore the stunning Emerald Coast, with its dramatic national parks, volcanoes, and vibrant colonial-era towns. Then it’s on to the vast wilderness of Chilean Patagonia with its breath-taking landscapes and great ice fields. On Easter Island guests share a vibrant cultural tradition among the mystical statues. New Zealand offers a choice of thrilling adventures before flying directly to the celebrated vineyards of Western Australia’s Margaret River. In the Indian state of Kerala guests travel far off the beaten path to experience the spiritual side of India. Then a celebration of the rich history of the Sultanate of Oman from the desert to the coast before ending at the cultural crossroads of East and West in the Caucasus Mountains of Georgia. Travelling by private jet allows guests to experience far more than a conventional itinerary – with greater comfort and ease. On board comforts of the privately-chartered Boeing 757-200ER are 50 custom-designed Italian leather seats equipped with personal massage system, 4-way adjustable headrests and lumbar support, that open to fully lieflat beds 6.5’ long (79” pitch). Additional seating enables each guest to socialise in comfort with their travel companions, while a full privacy screen and extra-high seat back provide undisturbed rest
ELITE TRAVEL TRENDS Hotel & Tourism SMARTreport #37 2018 Winter Edition 23 GENERATION JET SET 70% of affluent millennials planning international travel over next year Reaching Affluent Millennials is BBC World News’ award-winning study into the generation known as “Millennials” (16-34-year-olds). BBC World Service presenter Ros Atkins, outlined the findings at WTM London in a roundtable session in which experts discussed the role brands have in the lives of AMs, what external factors influence their travel decisions, and what Affluent Millennials look for when it comes to travel and travel-based marketing. The global web index estimates there are over 940 million millennials, and in defining “affluent”, the BBC took the top 25% of incomes of each of the countries taken on. 21.5 million Affluent Millennials across eight countries surveyed (Australia, USA, France, Germany, South Africa, Singapore, Hong Kong and Canada) are planning to take an international trip this year. They are 18% more likely to travel for leisure multiple times per year than Gen X or Baby Boomers. The study found that two thirds of Affluent Millennials went on an international holiday last year, and 70% are planning a trip for the next year. Furthermore, Affluent Millennials are 92% more likely to stay at a premium hotel than their non-affluent counterparts. The study sought to find out what is distinct about this generation when it comes to relationships with brands, media and advertising. “These are heavy leisure travellers”, says Atkins. “These are people who want to move and have quite specific requirements from holidays, and they are definitely not the same as the requirements of Generation X or the Baby Boomers. The USA tops destinations sought after by European AMs over the next year, followed by Spain, UK, Germany and Greece. Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority spoke at the conference of a similar survey conducted by his government: “There is a great deal of individualism. They want everything to be specific to them. They are looking for luxury indulgence. What is the luxury hotel going to deliver in terms of experience that they can take away?” Anthony Berklich, Founder of Inspired Citizen added, “They have big egos; they want to show off a little bit, so creating experiences that are individual and tailored to them makes them feel special and speaks to the fact they want to share the experience on social media with their friends and family. But you also have to speak to their heart” THESE ARE PEOPLE WHO WANT TO MOVE AND HAVE QUITE SPECIFIC REQUIREMENTS FROM HOLIDAYS Ros Atkins BBC World Service presenter
