ELITE TRAVEL TRENDS Hotel & Tourism SMARTreport #40 2018 Autumn Edition 15 © Ralf Roletschek – Roletschek.at WHEN GOOD ADVICE IS ESSENTIAL This year, the term “travel agent” is definitely becoming old hat, as an increasing number of industry professionals become “travel advisors”. The difference is evident. While one is just a button pusher, the other is a valued and trusted counsellor. Thus, ASTA now officially becomes the American Society of Travel Advisors. In the luxury market, this concept of being a trusted mentor or advisor for people whose time is worth a fortune and who need to trust someone to plan that time in the most efficient manner possible is today quite essential. “Getting the best” is also somewhat addictive it seems, as 86% of people surveyed recently by YouGov (study published by Virtuoso) said they were willing to pay full price if it meant getting the best in service, and 73% agreed that once one has experienced true luxury, it is hard to scale back. 61% of those surveyed said they expected to spend more on luxury this year, and even more – 71% – said they expected to spend more on luxury travel. In the next pages, you’ll discover the latest news from the “elite travel” segment. Blue Lagoon, Iceland
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