PRODUCT TRENDS MIXING IT
PRODUCT TRENDS MIXING IT WITH DE'LONGHI KENWOOD'S SILENT KITCHEN EqUIPMENT PREPARES TO MAKE A bIG NOISE The De'Longhi press conference focused on stylish, robust and practical and above all silent kitchen equipment from their Kenwood brand. Among the highlights were the new-look Chef Titanium Event, featuring a metal body and a brushed finish. The food mixer is as sophisticated on the inside as it is on the exterior: its state-of-theart technology includes a 1,400-watt motor and the planetary whip system. Thanks to the quality of the workmanship, the Chef Titanium Event is also exceptionally quiet. The 4.5-litre mixing bowl allows the user to prepare Dyson are at IFA this year with new hand held vacuum machines, boasting constant suction and a smaller-than-ever motor which will mean innovative new “mini” products… but still with very high power – including patented “cyclonic” technology. Eric Geisser, Managing Director – Dyson says the machines will make cleaning even easier: “The launch of the new motor means no carbon dust edition, and enables the manufacture of a new hand-held which people can see for the first time at IFA!” The new-tech motor develops up to 68 air watts. Autonomy is from IFA International • Friday, 4 th September 2009 ingredients for large dinner parties. Another Kenwood innovation with a large capacity is the Multipro Excel FP 972. HITTING IFA WITH A TINy CyCLONE 6-10 minutes depending on which power setting is selected. This is Dyson’s first official appearance at IFA. According to Mr Geisser, “We are The food mixer has a 1,200 watt motor, as well as a 1.5-litre liquidiser and a 4-litre processing bowl. Hall 6.1 / Stand 101 DySON CONTINUES TO REvOLUTIONISE THE vACUUM CLEANER bUSINESS number three in Germany, so it’s only natural we should be at IFA!” Hall 4.1 / Stand 204 Eric Geisser demonstrates new machines and “tiny” motor Dyson’s presents most advanced motor technology for vacuum cleaners Dyson’s latest motor technology powers the most advanced handheld vacuum cleaners. The Dyson digital motor V2 has enabled Dyson to engineer small and light machines with constant, strong suction. Dyson press conference 4 September, 12.00, Hall 4.1/204 AdvertoriAl www.ifa-international.org 29
