Leading brand names in
Leading brand names in the consumer electronics and domestic electrical appliance industries will be exhibiting together in a wide-ranging display on the Berlin Exhibition Grounds at the IFA 2008 (29 August to 3 September). With a range of services that have been specially designed for international trade visitors the IFA 2008 provides the ideal setting for their visit. IFA 2008 TRADE VISITORS’ TOUR Guided tours for international trade visitors Each day from 11 a.m. onwards guided tours on a variety of themes will be available to enable trade visitors and experts to obtain background information about the current trends at the IFA. They will all start from the Trade Visitors’ Recepton. Tours dealing with the following topics have already been planned: • “Home Cinema” (TV and audio) • “Professional Media” (receivers, Media Centre) • “My Media“(photo, imaging, video, MP3, navigation) • “Think Big – large items of equipment” (domestic electrical appliances) • “Luxury Products – small products” (domestic electrical appliances) • “Green Power” (energy-saving appliances) Details about the guided tours for international trade visitors can be accessed on the IFA website at www.ifa-berlin.com. HOME CINEMA PROFESSIONAL MEDIA MY MEDIA Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Grundig 23 11:20 – 11:35 Philips 22 11:40 – 11:55 Metz 21 13:30 – 13:45 Grundig 23 13:50 – 14:05 Philips 22 14.10 – 14:20 Metz 21 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Toshiba 21 11:20 – 11:35 JVC 5.2 11:40 – 11:55 Panasonic 5.2 13:30 – 13:45 Toshiba 21 13:50 – 14:05 JVC 5.2 14.10 – 14:20 Panasonic 5.2 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Sony 4.2 11:20 – 11:35 Navigon 9 11:40 – 11:55 Fujitsu-Siemens 13 13:30 – 13:45 Sony 4.2 13:50 – 14:05 Navigon 9 14.10 – 14:20 Fujitsu-Siemens 13 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Grundig 23 10:20 – 10:35 Philips 22 10:40 – 10:55 Metz 21 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Toshiba 21 10:20 – 10:35 JVC 5.2 10:40 – 10:55 Panasonic 5.2 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Sony 4.2 10:20 – 10:35 Navigon 9 10:40 – 10:55 Fujitsu-Siemens 13 THINK BIG LUXURY PRODUCTS GREEN POWER Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Siemens 1.1 11:20 – 11:35 Gorenje 1.1 11:40 – 11:55 Liebherr 2.1 13:30 – 13:45 Siemens 1.1 13:50 – 14:05 Gorenje 1.1 14.10 – 14:20 Liebherr 2.1 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 De Longhi 3.1 11:20 – 11:35 Nespresso 1.1 11:40 – 11:55 Saeco 4.1 13:30 – 13:45 De Longhi 3.1 13:50 – 14:05 Nespresso 1.1 14.10 – 14:20 Saeco 4.1 Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Electrolux 4.1 11:20 – 11:35 Bosch 3.1 11:40 – 11:55 Gorenje 1.1 13:30 – 13:45 Electrolux 4.1 13:50 – 14:05 Bosch 3.1 14.10 – 14:20 Gorenje 1.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Siemens 1.1 10:20 – 10:35 Gorenje 1.1 10:40 – 10:55 Liebherr 2.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 De Longhi 3.1 10:20 – 10:35 Nespresso 1.1 10:40 – 10:55 Saeco 4.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Electrolux 4.1 10:20 – 10:35 Bosch 3.1 10:40 – 10:55 Gorenje 1.1 DESIGN & LIFESTYLE Date: 29/30/31/01/02.09.2008 Time Exhibitor Hall 11:00 – 11:15 Loewe 6.2 11:20 – 11:35 Sony 4.2 11:40 – 11:55 Siemens 1.1 13:30 – 13:45 Loewe 6.2 13:50 – 14:05 Sony 4.2 14.10 – 14:20 Siemens 1.1 Date: 03.09.2008 Time Exhibitor Hall 10:00 – 10:15 Loewe 6.2 10:20 – 10:35 Sony 4.2 10:40 – 10:55 Siemens 1.1 No registration is required. If you have any further queries, please feel free to contact: Sinan Arslan Project Manager IFA Tel: +49 (30) 3038-2138, Arslan@messe-berlin.com
TRADE NEWS NEW PARTNERSHIP HIGHLIGHTS IFA’S ATTENTION TO TRADE VISITORS BIELEFELD-BASED BUYING GROUP EK/SERVICEGROUP PRESENTS ITS KNOW-HOW IN THE HOME APPLIANCES SECTOR With EK/servicegroup, IFA’s organisers, gfu and Messe Berlin, have secured yet another strategic partnership, highlighting and confirming IFA’s attention to international retailers. Franz-Josef Hasebrink, Chairman of the Board of EK/servicegroup hailed the partnership, saying: “We needed a new leading trade fair for white goods – it is only logical that this sector should be incorporated into IFA 2008. Furthermore, the wide media attention which IFA attracts will enhance awareness of white goods with retailers and consumers alike.” “We are particularly delighted that the buying group EK/servicegroup with its focus on home appliances is now partnering with IFA. This involvement is confirmation that incorporating Home Appliances @ IFA into the fair was a step in the right direction“, said Dr. Rainer Hecker, Chairman of the Supervisory Board of gfu. Dr. Christian Göke, Chief Operating Officer of Messe Berlin added: “Combining consumer electronics and electrical home appliances provides retailers and trade visitors with an unprecedented range of services and products. Once again, IFA 2008 has premium services to offer expert audiences. Be it the fast lane and red carpet at the entrance, exclusive access two hours before the fair opens, the informative International Keynote series or lunch for trade visitors, the focus is on trading at the world’s leading trade fair for consumer electronics and electrical home appliances.“ With around 2,200 trading partners in Germany and abroad and a turnover of 1.4 billion euros, EK/servicegroup is one of Europe’s leading buying groups. Affiliated companies include retailers, medium-sized department stores, specialist retailers, home furniture stores and fashion retailers. Besides Germany, the EK/servicegroup is currently represented in a total of 15 countries. The cooperative will be at IFA 2008 for the first time, displaying its products and services in Hall 3.1 Stand 101. The EK/servicegroup business model focuses on the following five strategic business segments: living, comfort, leisure activities, family and fashion. Services managed by the group feature optimised processes, such as central buying, IT, logistics and central processing, offering a profit-oriented future for the affiliated companies. For example, Haushalt & Technik, one of EK’s established specialist groups, has been operating in the Comfort business segment (home appliances, electrical appliances and installation, lighting, kitchens) since 1995, with a focus on home appliances. The latest system solutions from the EK think tank in the Comfort segment are called “electroplus” and were developed in collaboration with trend researchers, trading partners and the expert advisory committee of Haushalt & Technik as a brand store or shop-in-shop system. The new system store also features products and services for modernising kitchens, which is becoming an increasingly important facet of the market. The buying syndicate founded in Bielefeld in 1925 has now become a buyers’ cooperative shaping the market, a systems provider and network of expertise, whose principal and declared strategy is to make its trading partners even more competitive, and to secure optimum added value. IFA International • Friday, 29 th August 2008 www.ifa-international.org 33
