ADVERTORIAL NEWS 1
ADVERTORIAL NEWS 1 Gorenje’s HomeChef built-in oven has won an International Red Dot Award for Product Design 2014. 2 Gorenje’s HomeChef compact steam oven has won an International Red Dot Award for Product Design 2016. 1 2 Major Awards Underline Excellence Gorenje Group’s products firmly anchored among the design elite APPLIANCES WITH INNOVATIVE FEATURES AND SOPHISTICATED DESIGN ARE ONE OF THE MOTORS OF OUR GROWTH AND PROFITABILITY Atag’s Evolve cooker hood has won an International Red Dot Award for Product Design 2016. For over a decade, Gorenje Group's products have constantly ranked among the award-winning design elite. To date, the prestigious Red Dot award for design has been awarded to Gorenje Group for 35 products, bearing witness to the excellence in design, innovation, and high quality of the products marketed under its brands. This year alone, Gorenje Group products won four Red Dot design awards, placing the company at the pinnacle of design in the home appliance industry. DESIGN AS AN IMPORTANT PART OF INNOVATION At Gorenje Group, a great deal of attention is paid to design in the innovation process. It reflects brand identity and tradition and is used as a tool enabling involvement of the end user and introduction of new technologies. Moreover, innovation and design are the key elements of the new Group development strategy until the year 2020, which is based on global growth, development of premium and innovative products, and premium brands. "Appliances with innovative features and sophisticated design are one of the motors of our growth and profitability. Well aware of this fact, Gorenje is stepping up its investment into development and design. A consistent and continuous set of Red Dot awards is a confirmation by the expert community that we are successful in the pursuit of our vision of becoming the best in the our industry in design-driven innovation in the world," said Gorenje President and CEO Franjo Bobinac. RED DOT AWARD The international jury that ranked Gorenje Group products among the most superior design achievements in the home appliance industry consisted of independent designers, professors, and reporters specialising in product testing and reviews. In 2016, they reviewed a recordbreaking number of products – 5214 of them from 57 countries. This year, Red Dots were awarded to the Gorenje compact steam oven with a TFT display and touch control; the Atag Evolve kitchen hood; the Atag Matrix compact multifunction oven, and the Atag steam oven in graphite black. "Gorenje's first Red Dot in 2005 was at the same time the first one for any Slovenian product. We were pleasantly surprised and proud that our different way of thinking about how to translate high technology into a user-friendly and flexible solution has been recognised as excellent by the international expert community." says Lidija Pritržnik, director of product design. The 2005 award was for the Premium Touch washing machine and dryer. The jury recognised quality in the innovative controls and distinctive, emotive and dynamic aesthetics that stood out notably from the competition at the time. Premium touch was the world's first washing machine with interactive controls via a touch screen. The innovative "washing wizard" function led the user through the choice of the most suitable program for the laundry to be washed. "We are proud to have once again won the award for outstanding design quality this year. The fact that we have repeatedly succeeded in impressing the jury in recent years, despite the harsh competition and a large number of entries, is confirmation that our design team is developing in the right direction," added Ms Pritržnik. Vincent Hofstee, head designer at Atag, stresses that this year's Red Dot design awards are recognition of high quality of design and product innovation also for the brand that joined the Gorenje Group eight years ago. "Since we first took part in the Red Dot design competition, we have received 16 awards. This is a result of our efforts, ambition, and mastery that permeate our products. This contest is also a great way to stay alert and monitor the latest design trends and achievements around the globe." Hall 1.1 Stand 201 www.ifa-international.org IFA International • Tuesday 6 th September 2016 11
