Alio Cannizzaro - CEO
Alio Cannizzaro - CEO +(39) 089 94 85 367 +(39) 392 799 18 25 sales@otdistribuzione.it www.otdistribuzione.it Traversa Dei Normanni, 47 - Mercato San Severino (SA) - ITALY RESELLER PARK THE ONE PLACE FOR B2B NETWORKING Many business contacts and increased success at IFA 2023 OUR EXHIBITORS O E G E · T R A D I N G R VISIT US HALL 25 GLOBAL PURCHASING & SOURCING GROUP INDUSTRY EXPERIENCE OF OVER 10 YEARS STAND 150 WHOLESALER OF MOBILE PHONES PHYSICAL STOCK READY FOR SAME DAY DISPATCH MOST COMPETITIVE PRICES IN THE MARKET PROFESSIONAL AND HQ OPERATOR QUALITY, COURTESY AND SERIOUSNESS ALWAYS AT THE SERVICE OF CUSTOMERS Alio Cannizzaro CEO +(39) 089 94 85 367 +(39) 392 799 18 25 sales@otdistribuzione.it Traversa Dei Normanni, 47 Mercato San Severino (SA) ITALY www.otdistribuzione.it Das Magazin für Home und Mobile Electronics supported by IPT · mobi hub · Flocq a project of
I TRADE TALK I Euronics' president on the importance of IFA and the right to repair Hans Carpels, president of Euronics International and chairman of the European Consumer Electronics Retail Council (EuCER), talks post-COVID trends and repairability In an exclusive interview with IFA News in the run-up to the show, Hans Carpels, the president of Euronics, Europe's largest electrical buying group, speaks about the impact of COVID-19, current challenges for home appliances retailers, Euronics’ growth strategy, IFA, and the European Commission's new "right to repair" legislation. MAKING THE BEST OF THE PANDEMIC When asked about the impact of the Covid-19 pandemic on home appliances and electronics retailers, Carpels praised Euronics's ability to adapt by offering new ways for consumers to purchase appliances: "Some of our competitors went to online mode while we decided to use our stores as a click and collect element in which we were hugely successful. In many countries we even did a drive through so that the consumer did not have to get out of their cars," he added. NEW CHALLENGES AND IMPACT ON CONSUMER DECISIONS "Let us not forget, when Covid went more into the background, we suddenly had a geopolitical crisis on our hands, sanctions, energy prices soaring, and inflation going up," he stated. "[This situation] makes the consumer very doubtful and insecure, and when a consumer gets insecure, there is a clear consequence of that which is they focus on 'first price' products, so no frills - just needing to be served in the cheapest way possible," he added. Despite this tendency, according to Carpels, there is a large number of consumers who will look to buy top quality. "People who are insecure will look for security and they will buy the best possible gear because they are afraid of having to invest twice if the product is not good." IFA: A UNIQUE OPPORTUNITY With respect to IFA Berlin, Carpels is categorical about the advantages of attending the show. "In a span of five days, I have nearly 60 meetings, so it is a tough schedule, but it is something you cannot do anywhere else and it is super productive," he said. "You see all the new trends, products and launches and you can compare and discuss with manufacturers and let’s not forget, you are preparing the last quarter of the year, so it is an ideal period and an ideal setting." "RIGHT TO REPAIR" Regarding the new European legislation to promote easier and more attractive repairs of home appliances, Carpels says the industry is behind the European Commission's (EC) objective. "Where we are fully behind the EC is that we should focus on reusing and re-using means repair." At the same time, repairs are also linked to inventory, the cost of wages, and ultimately the cost of repairs," he argued Hub 27 / Stand 101 Listen to the full interview on the IFA Tech Talk podcast. Hans Carpels President, Euronics International EURONICS GROUP: EMPOWERING COMMUNITIES THROUGH WOMEN’S FOOTBALL Euronics Spain signs contract with Spanish U12 Girls Championships © Euronics Group Euronics Group is proud to have supported UEFA Women's Football for another season in 2023. This year was the second of a four year commitment the group has made along with its suppliers and partners, showcasing its efforts to activate local communities and underlining the company's commitment to gender equality and diversity. The 2022-2023 UEFA Women's Football season shattered previous records and witnessed a surge in popularity. From soaring attendance figures at stadiums to record-breaking TV viewership numbers, the sport continues to gain significant momentum. On a local level, Euronics has invested in communities by embracing the opportunities the sponsorship offers. In Estonia, for example, Euronics took advantage of the U17 European Championship as an opportunity to activate and promote women's football. The championship showcased the immense talent of young female footballers across Europe. Euronics implemented actions aimed at engaging youth with a gaming zone in the stadium and by promoting the U17 Estonian team on billboards all over Tallinn. In Spain, Euronics took pride in sponsoring the U12 Girls Championship, showcasing its commitment to supporting youth football. The sponsorship of this tournament provided a platform for young girls to showcase their skills, compete, and pursue their football dreams. By investing in grassroots initiatives, Euronics hopes to contribute to the development and empowerment of the next generation of female players. Euronics is aiming to make a significant impact on the growth, development, and inclusivity of women's football, hoping to pave the way for a brighter and more vibrant future for the sport. This initiative is part of Euronics’ drive to create “a human touch in a digital world” IFA INTERNATIONAL • FRIDAY 25 TH AUGUST 2023 9
