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I IFA NEXT I IFA Next - "Expect fireworks in 2023" Innovation is more of a priority than ever at this year's IFA, with its biggest IFA Next area to date showcasing the next generation of startups and shining a spotlight on Europe's exciting and diverse startup ecosystem. IFA has partnered with TNW, an experienced organisation within the start-up industry to help connect and highlight the most exciting founders, investors and corporate innovation labs. Visitors can expect a rich daily programme featuring the hottest startups in Europe, a selection of demo days, pitching competitions, investor panels, and more. With over 500 start-ups joining in 2023, it’s an event you won’t want to miss! Make sure to mark some of this year's exciting and inspiring IFA Next conference sessions on your agenda. Here's a sneak peek of a just of couple of the exciting start-ups that will be present at IFA 2023: STEAMBOX: REVOLUTIONISING THE WAY WE EAT WITH AN ELECTRONIC STEAM LUNCHBOX Steambox is the world's first electric lunchbox that uses steam. With a tap on a button or a swipe on a phone, the product can steam a nutritious and appetising meal within minutes. A tech-powered solution to healthy eating Steambox operates via a rechargeable system that can heat up to three meals on a single charge. Users simply pack a meal inside the box, fill the compact water container, and are ready to go. Depending on the type of food and its initial temperature, an average meal takes between 15 to 20 minutes to heat up through steam. © Amit Jaura Preserving taste and nutrients with steaming Compared to traditional or microwave heating, steaming not only enhances the taste of food but also preserves more nutrients throughout the process. Steambox containers are dishwasher safe, BPA-free and food-grade, ensuring users' health is not compromised. Embracing the freedom of food The vision driving Steambox is "Freedom of Food," an ethos that enables users to enjoy hot and healthy meals under any circumstances. The product appeals to a broad spectrum of users, ranging from foodies and meal preppers to outdoor adventurers and office workers. Visitors at IFA Next 2022 FAUNA LAUNCHES AUDIO GLASSES FOR AN IMMERSIVE EXPERIENCE The Look 'n' Listen audio glasses by Fauna not only protect your eyes but also deliver immersive sound. With advanced technology including integrated micro-speakers, woofers, and microphones, Look 'n' Listen audio glasses allow you to enjoy music, audiobooks, and make phone calls. With innovative open-ear technology, they allow wearers to experience a heightened sense of awareness as they enjoy crystalclear audio. Stylish design and customisation Fauna offers Look 'n' Listen in four distinct designs for diverse style preferences. Each pair features Italian acetate frames, a material renowned for its durability and comfortable fit. The Zeiss Vision lenses can be replaced with prescription lenses by an optician, ensuring a personalised visual experience for users. The audio glasses are available in a sunglasses version or the blue light filter version, combining style and functionality for both outdoor activities and extended screen usage. Seamless connectivity without compromise Look 'n' Listen connects to a smartphone or PC via Bluetooth without requiring a specific app. The glasses are controlled through intuitive touch and swipe gestures on the temples. Fauna maintains that with their patented audio technology, despite housing electronics, the glasses remain slim and lightweight, allowing for extended wear without compromising on style. The Look 'n' Listen audio system consists of two-way sound speakers, incorporating USound MEMS micro-speakers and electrodynamic woofers in each temple. The portable charging case enables convenient on-the-go recharging. It is compact and lightweight, making it easy to carry and ensuring the audio glasses are always ready for use Hub 27 / Stand 622 © Amit Jaura © Sascha Gloede Co-founder and CEO Amit Jaura highlights: “We have seen increased freedom and flexibility in so many industries. Now, it’s time for Steambox to do the same for the food industry". © Fauna Hub 27 / Stand 326 24 IFA INTERNATIONAL • FRIDAY 25 TH AUGUST 2023 www.ifa-berlin.com/content-hub
WHERE TO GO IN BERLIN © Thomas Keller RESTAURANT TRY L'ENTRECÔTE, A TYPICAL FRENCH RESTAURANT IN THE HEART OF BERLIN... "C'est bon". Don't be surprised to hear some French expressions at Entrecôte, a restaurant and brasserie in the heart of Berlin that captures the essence of Paris. Many guests - including numerous French visitors - say that there is definitely a Parisian touch at Entrecôte. L'esprit brasserie, this attitude to life that characterises so much the French capital and of which so many poets, literary figures and artists have raved, is alive here. As their owners promise : we bring the spirit without ever copying it. Look at the menu and plunge into the savours and delights of a wide range of typical French cuisine. As a starter, choose between Escargots (snails), Foie Gras or huitres Fines de Claires (oysters). Follow with an onion soup with grated cheese, the famed beef entrecôte or the angus tenderloin, half a lobster or a salmon steak, a sole “Miller‘s Style", the Coq au Vin (chicken stewed in red wine), a Duck confit or scallops in a creamy sauce. These are the kind of typical dishes that can only be found in brasseries. At the same time, the Entrecôte restaurant has preserved its originality and refrained from copying a Paris interior in any way. There is neither fake art deco nor a touch of plushy "overthe-top" style here. This is truly Berlin with a modern, elegant but very cosy interior. This does not detract from the attitude to life. On the contrary: it makes the entrecôte seem so real. L'Entrecôte cultivates l'esprit brasserie of Paris in the heart of Berlin. The best of both world cities... Opening hours, 6:00pm to 1:00am L'ENTRECOTE Schützenstraße 5, 10117 Berlin Tel: +49 30 20165496 - entrecote.de BAR / RESTAURANT SPHERE REVOLVING RESTAURANT Looking for a restaurant combining history, refined cuisine, and a 360° panoramic view of the German capital? Try Sphere, the revolving restaurant of Berlin Fernsehturm, the iconic TV tower opened in 1969 as part of the celebrations for the 20th anniversary of the former German Democratic Republic. The culinary journey combines 50 years of history and a fantastic 360° panoramic view at 207m without leaving your table as the restaurant completes a full tour in one hour. A good cheap option is the latemorning breakfast with a special menu including regional specialties (cheeses, cured meat, smoked salmon, pastries, and breads) or a vegan option (vegetable, fruits, soy yogurt, and breads). The lunch and dinner menu offers a choice of international and German cuisine at reasonable prices. Reservation is advised. SPHERE Berliner TV Tower, Panorama straße 1A, S + U Berlin Alexanderplatz http://tv-turm.de/sphere-bar/ RESTAURANT HASIR RESTAURANT You can’t stay in Berlin without trying one of Berlin's most popular cuisines: Turkish! Hasir restaurant has six different locations and has become a household name for Turkish delicacies and excellent service in Berlin. The restaurant was founded in 1970 with its first location in Kreuzberg, at the heart of the Turkish life in the German capital. Hasir restaurant is particularly well-known for its Turkish grilled specialties including an incredible doner kebab, homemade mezze, and delicious desserts. For IFA visitors with limited time in the evening or at lunch, there is a Hasir restaurant not far from IFA in the Nürnberger Strasse. An alternative location is the historical restaurant Hasir Ocakbasi in Kreuzberg, near Oranienplatz. www.hasir.de HASIR RESTAURANT Hasir Wilmersdorf, Nürnbergerstraße 46 - U Augsburger Straße Hasir Ocakbasi, Oranienstraße 177 U Kotbusser Tor MUSEUM EXPLORE THE POSSIBILITIES OF AI AT THE GROPIUS BAU The Gropius Bau is organised as an open framework for addressing a broad variety of artistic modes of thinking and their social implications. In 2023, the museum is offering a programme on artificial intelligence, focusing on AI's utopian, and poetic possibilities. The first part of the programme, Ether’s Bloom, kicks off GROPIUS BAU Niederkirchnerstraße 7 S Anhalter Bahnhof S + U Potsdamer Platz a sequence of new projects including a Writer in Residence, artistic explorations, a podcast, lectures and conversations. The second part will include the development of an app with a special focus on education and accessibility. IFA INTERNATIONAL • FRIDAY 25 TH AUGUST 2023 25
