ADVERTORIAL STAND OF THE
ADVERTORIAL STAND OF THE DAY HISENSE HALL 23A / STAND 101 "Go Tech, and Beyond" ❶ ❷ ❸ ❹ Alenka Potocnik & Alenka Kralj Marketing Director & Stand Manager, Hisense OUR PRESENCE AT THIS YEAR'S IFA IS MARKED BY EXCEEDING EXPECTATIONS IN MORE WAYS THAN ONE. WE ARE SHOWCASING OUR CUTTING-EDGE TECHNOLOGY AND PERFORMANCE ACROSS OUR VAST PRODUCT RANGES AS WELL AS THE EXPERIENCES THAT COME WITH USING THEM. VISITORS CAN WITNESS THE RICHNESS AND LIVELINESS THAT HISENSE BRINGS TO THE HOME THROUGH IN-DEPTH PRODUCT PRESENTATIONS AND LIVE COOKING SHOWS. WE ARE ALSO SHOWCASING INNOVATIONS IN ENTERTAINMENT SUCH AS OUR LASER TVS AND 144HZ GAME MODE PRO. ❶ HISENSE The Hisense brand promises reliability driven by high-tech and performance which is embedded into the concept of this zone dedicated to its appliances. Visitors can learn about the brand's laser TVs, ULED TVs, and smart home products. One highlight is the cutting-edge 110 ULED X TV which features a 110-inch screen, 8K resolution, and cinema-quality sound. ❷ GORENJE Experience Gorenje's newest product lines at this zone dedicated to the brand which demonstrates how life does not have to be complicated, but can be straightforward, and advanced. Gorenje is displaying its latest innovations in cooking and baking, cooling, washing and drying, dishwashing, food preparation, home and personal care, and home heating and cooling. . ❸ ASKO Attention to detail and how this helps to create the overall ASKO experience is the brand's theme for this year’s IFA. The leading Scandinavian brand of premium kitchen, laundry and professional appliances is showcasing a range of innovative appliances, from the first Quattro Construction washing machine and its Steel Seal door solution to the latest 8 Steel concept dishwashers and Celsius Cooking system. ❹ CONNECTLIFE Here visitors can venture into the world of smart home appliances and experience the benefits for themselves. Positioned in the centre of Hisense's stand in Hall 23a, the ConnectLife hub displays home appliances under the Hisense, Gorenje, and Asko brands which can connect to one another via the ConnectLife mobile application. This allows users to control their smart home, kitchen, and living appliances anytime, anywhere 38 IFA INTERNATIONAL • SATURDAY 2 ND & SUNDAY 3 RD SEPTEMBER 2023 www.ifa-berlin.com/content-hub
WHERE TO GO IN BERLIN © Thomas Keller ADVERTORIAL RESTAURANT TRY L'ENTRECÔTE, A TYPICAL FRENCH RESTAURANT IN THE HEART OF BERLIN... "C'est bon". Don't be surprised to hear some French expressions at Entrecôte, a restaurant and brasserie in the heart of Berlin that captures the essence of Paris. Many guests - including numerous French visitors - say that there is definitely a Parisian touch at Entrecôte. RESTAURANT FROM TOKYO STREETS TO BERLIN BEATS: DISCOVER 893 RYŌTEI For those wrapping up at IFA and seeking a culinary journey, Berlin has a delightful surprise tucked away. 893 Ryōtei's graffiti-splattered facade might make some question the choice, but once you step inside it's like being transported to a world of modern Japanese elegance. 893 Ryōtei is not just a restaurant; it's an experience. The blend of Berlin's gritty charm with the finesse of Japanese cuisine creates an ambiance that's both chic and inviting. Offering choices of sushi, sashimi, and dishes that take a detour from traditional Japanese fare, this trendy spot promises a memorable evening. 893 RYŌTEI Kantstr. 135, 10625 Berlin, Germany +49 30 91703121 893ryotei.de © 893 Ryōtei Berlin - Finest Japanese Restaurant L'esprit brasserie, this attitude to life that characterises so much the French capital and of which so many poets, literary figures and artists have raved, is alive here. As their owners promise : we bring the spirit without ever copying it. Look at the menu and plunge into the savours and delights of a wide range of typical French cuisine. As a starter, choose between Escargots (snails), Foie Gras or huitres Fines de Claires (oysters). Follow with an onion soup with grated cheese, the famed beef entrecôte or the angus tenderloin, half a lobster or a salmon steak, a sole “Miller‘s Style", the Coq au Vin (chicken stewed in red wine), a Duck confit or scallops in a creamy sauce. These are the kind of typical dishes that can only be found in brasseries. At the same time, the Entrecôte restaurant has preserved its originality and refrained from copying a Paris interior in any way. There is neither fake art deco nor a touch of plushy "over-the-top" style here. This is truly Berlin with a modern, elegant but very cosy interior. This does not detract from the attitude to life. On the contrary: it makes the entrecôte seem so real. L'Entrecôte cultivates l'esprit brasserie of Paris in the heart of Berlin. The best of both world cities... Opening hours, 6:00pm to 1:00am L'ENTRECOTE Schützenstraße 5, 10117 Berlin Tel: +49 30 20165496 - entrecote.de RESTAURANT ADANA GRILLHAUS: A TURKISH DELIGHT IN THE HEART OF BERLIN As the tech marvels of IFA come to a close, it's time to discover other marvels the city has to offer. Located in the vibrant neighborhood of Kreuzberg, Adana Grillhaus gives IFA visitors a taste of Turkey's rich culinary heritage. Renowned for its succulent minced lamb skewers, this eatery promises an authentic Turkish dining experience. The warm, aromatic scents of grilled meats and spices fill the air, beckoning diners to partake in a feast for the senses. Offering late-night dining services, Adana Grillhaus ensures everyone is welcome. ADANA GRILLHAUS Manteuffelstr. 86, 10997 Berlin, Germany +49 030 6127790 adanagrillhaus.de IFA INTERNATIONAL • SATURDAY 2 ND & SUNDAY 3 RD SEPTEMBER 2023 39
