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CONSUMER LIFESTYLE ... Developing the “smart ecosystems” of the future Harald Friedrich Managing Director, Bosch The correct oven programme settings are launched directly from the MChef app and average cooking time is 20 minutes. Now people can invite guests to dine as if in their favourite restaurant, all in the comfort of their own home. Orders received online by 12.30pm will be delivered the next day, 365 days a year. The gourmet service, unique throughout the world, is due to start in September in north-west Germany and will be rolled out across the rest of the country from the beginning of next year, Jüttner announced. A new flagship model from Miele's range of countertop coffee machines, the CM 7750 CoffeeSelect will be launched at this year's IFA. With an option to select from three different bean types at the touch of a button, a new stainless steel conical grinder quietly gets the job done without leaving any residue behind; it's also the only countertop coffee machine which self-descales and automatically adjusts the height of the spout to the size of the cup. Miele said it is also revolutionising laundry care with a “SingleWash” feature that addresses the dilemma of only needing to wash a few small items. "Even the smallest of loads right down to a single garment can now be washed economically, fast and hygienically," Jüttner promised. SingleWash gauges water and electricity consumption and even the cycle time to the precise needs of tiny loads. Just enough water enters the drum to saturate the textiles and the heating energy required is therefore relatively low. The result: 60% less energy and just half as much water is used. SMART TODAY – SMART TOMORROW: BOSCH HOME CONNECT As part of the BSH group, Bosch, as a hardware company, has evolved into the realm of connectivity. "The Home Connect ecosystem is by no means exhausted with the current services," emphasised Bosch Managing Director Harald Friedrich in Berlin. "On the contrary, the smart home is still at the beginning of its development." In 2018, Bosch will ship 500,000 connected devices according to Friederich, adding that by 2023 the company will sell 23 million KEY SELLING POINTS Crisp, clear OLED quality images Accuracy and detail – thanks to the new processor Design – simple design fits-in with a broad range of décors HISENSE SPORTS MODE ADDS TO WORLD CUP EXCITEMENT As official sponsors of the 2018 soccer World Cup, Hisense ensured that sports fans had the ultimate experience – thanks to a special “sports mode” in their top end ULED TVs. This specially designed viewing mode enhances horizontal motion and “perfectly matches” the game one’s watching, giving the viewer a front row experience. Avid gamers can also get the best out of their 4K gaming consoles with the new “Game Mode”. This setting allows the TV to display the gaming console at full speed directly to the TV, bypassing other features that 4K HDR consoles do not need to operate. The result is a blazing fast input response, giving users an edge in competitive gaming. » HALL 6.2 / STAND 202 KEY SELLING POINTS Contrast: Prime Array Backlight technology – this latest innovation has more than 1,000 Dimming Zones and is available on Hisense’s flagship 75in Series 9 Smart: the new VIDAA U 2.5 Smart TV platform and RemoteNOW – an exclusive Hisense app that allows users to control their ULED TV and customise their favourite apps, channels and inputs straight from their smartphone Brightness: flagship Series 9 models boast HDR Supreme with 2500-nit Peak Brightness and Ultra HD Premium Certification SONY BRAVIA MASTER SERIES AF9 OLED 4K HDR TV Sony’s new Master Series AF9 OLED television employs multiple proprietary technologies and solutions along with the next generation Picture Processor X1 Ultimate at the fore. The new processor plays a vital role in delivering the picture in the Master Series. The Picture Processor X1 Ultimate can intelligently detect and analyse each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture. » Hall 20 / STAND 101 28
SNEAK PEEK connected products. This massive leap will be made possible by increasing collaboration with partner products such as Amazon Alexa that have become part of the Home Connect infrastructure. Bosch's networked Home Connect kitchen has now been completed across all product categories, with users able to check the status of their devices anytime, anywhere via smartphone or tablet — and using secure data exchange. Not only can the washing machine be started remotely, the Home Connect app also sends push messages to the user's mobile phone on the program status. "Consumers associate reliability and quality with the Bosch brand," Friedrich told journalists at the IFA preview, adding that Bosch is the best-selling brand in Europe. The reason? By making "integration and individualisation priorities in the kitchen," he added. "The key to this is simplicity, reduction to the essential and concentration on details." This strategy will be embodied at IFA 2018 when Bosch releases its series of new built-in appliances, the Accent line in carbon black. All device categories are included, including a new Sous Vide. Also at IFA, five more colours for Bosch refrigerators will be launched, meaning there's a total of 24 colours to choose from. "FLEXIBILITY WITHOUT LIMITS": SIEMENS RAMPS UP DIGITAL COOKING INFRASTRUCTURE Olaf Nedorn, Head of Marketing and Communications at Siemens Home Appliances, was on hand at the 2018 media briefing to unveil some 2018 IFA products that align with megatrends like connectivity and mobility. This includes the world premiere of the Studioline-branded Free Induction Plus cooktop under the slogans "flexibility without limits" and "the future moving in." The theme this year is digital cooking and the device is typically controlled through the Siemens proprietary HomeConnect app. "Connectivity is shaping the home appliance market as a megatrend: The number of large household appliances connected with household appliances rose by 81% last year," said Nedorn. "The cooker hood technology CookConnect is only one of many examples: The extraction capacity is based on the settings of the cooker Olaf Nedorn Head of Marketing and Communications, Siemens Home Appliances PANASONIC TV LINE UP INCLUDES WORLD’S FIRST OLEDS TO SUPPORT HDR10+ DYNAMIC METADATA TECHNOLOGY Building on the numerous accolades garnered by its 2017 OLED screens for their extremely accurate pictures, Panasonic’s 2018 line-up of OLED televisions consists of four models across two ranges. The company claims they were the first OLED screens available to support HDR10+ dynamic metadata technology and able to stream several hundred hours of Amazon Prime Video HDR10+ catalogue. KEY SELLING POINTS Four 2018 OLED models all support HDR10+ dynamic metadata technology Panasonic continues collaboration with Hollywood giant Deluxe, ensuring fidelity to filmmakers’ creative intent Profound under-thehood improvements to Panasonic’s proprietary HCX image processor To deliver the excellent audio quality, the FZ950 range is complemented by the addition of a “Tuned by Technics” Dynamic Blade Speaker – a deceptively thin audio system optimised by Panasonic’s acclaimed hi-fi brand to deliver a refined and powerful field of sound. » HALL 5.2 / STAND 101 TV WHEN IT’S ON – ART WHEN IT’S OFF. Samsung Electronics this year reimagined its award-winning lifestyle TV, The Frame. With enhanced features, new customisation options and more than 800 available works of art, The Frame for 2018 transforms the living room into a dynamic gallery space. Owners of The Frame now have more ways than ever to customize the look and feel of their room. The Samsung Art Store, the world’s largest art platform for TV, houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world – including the recent addition of more than 30 iconic pieces of photography from The New York Times. » CITYCUBE KEY SELLING POINTS Surprise factor – owners surprise guests with a “different” breed of device Variety – choose an image to suite one’s mood when TV is off Image quality - the Frame features a crisp, clear 4K UHD screen with HDR10+ so users can view content just as the director intended. www.ifa-international.org IFA International • Monday 27 th August 2018 29
