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SEEN AT IFA STAND OU Intel’s softly-lit, ice-blue stand gave its visitors an immersive experience which fit its Intel Inside strapline perfectly. The company showcased its portfolio of Intel RealSense Technology, which aims to make computing more natural, intuitive and immersive. Haier’s sophisticated stand was symbolic of the company’s status as one of the world’s top appliance brands. At IFA, it confirmed its positioning at the forefront of the smart home revolution. In terms of products, Haier’s 4D Series 100 refrigerator has a huge 685 litres of storage which makes it perfect for large family usage. Curved TVs, the new Galaxy Note 4 smartphone and Smart Home’s visions for the future were defining moments at Samsung’s City Cube stand, which exuded a crisp, clean design aesthetic. Other highlights included a diverse range of smart watches and a new 'mobile virtual reality headset' powered by Oculus Rift. 24
T STANDS SEEN AT IFA From cutting edge 4K Bravia TV sets to next-generation Xperia mobile phones, Sony showcased dozens of examples of thought-provoking production developments at its impressive IFA stand. The new Sony Xperia Z3 can be used to control games on PS4. Toshiba came to IFA 2014 with a prototype of its new U series Ultra HD 4K TV, an advanced set which comes with even more intelligent features. Its bold, futuristic stand encapsulated the innovative and adventurous mood at this year’s agendasetting show. The new expanded range of Android-powered UHD TVs – the first to feature Spotify Connect – was a major high point at the coollyconceived Philips stand. Meaningful wellbeing and health products also had a significant presence on the Philips’ stand. The BlueTouch and PulseRelief wireless products enable pain sufferers to choose and control their personal treatment to relieve pain. www.ifa-international.org IFA International • Friday 19 th September 2014 25
