ADVERTORIAL STAND OF THE
ADVERTORIAL STAND OF THE DAY BOSCH HALL 3.1 / STAND 101 Adding colour - and life - to "white goods" 2 1 3 4 MICHAEL BOHN Vice-president, marketing Bosch “This year we have put laundry at the forefront of our stand at IFA. LED bands span the ceiling and extend down to the ActiveOxygen floor display where you’re immersed in a three dimensional ActiveOxygen world. We have also massively expanded our Home Connect area, which this year features a connected home, which includes a living room where our staff are giving one-on-one demonstrations of how our appliances can be controlled remotely from mobile devices. The Camera-in-Fridge – which we have just launched – is my favourite. Now you can look on your smartphone and see what’s in your fridge while you’re out and about.” 1 Goodbye mess, hello options! Bosch presents a highly eye-catching display highlighting its innovative new TASSIMO CADDY, offering an integrated capsule storage solution for up to 128 delicious hot drinks. The “Tassimo wall” presents, in a lively, vivacious manner, these new high-colour, high-design machines. Presenting new product in this way allows the buyer to gain an overall view of the entire range before getting a close-up view of the machines. 2 During the company’s pre-IFA presentation, strong man Matthias Steiner demonstrated the new Series 8 induction hobs from Bosch. Highly advanced sensors – the PerfectFry frying sensor and the PerfectCook cooking sensor – now take control of the temperatures when you’re cooking. They promise you relaxed, confident cooking, even when using several pots or pans. Nothing will burn, boil over or be undercooked thanks to the permanent temperature measurement and control features. 3 ActiveOxygen has been specifically developed to improve hygiene when washing at low temperatures. ActiveOxygen removes up to 99.99 per cent of bacteria and germs present with the help of active oxygen, which is generated inside the machine. The removal of germs during laundry is typically dependent on the temperature of the wash or added chemicals. With ActiveOxygen, a special treatment cycle with active oxygen removes germs and bacteria gently and free of chemicals. 4 Bosch’s Home Connect app for its Series 8 appliances has won multiple awards for design. These home appliances are connected via WLAN and can be controlled remotely from mobile devices. Bosch has expanded its portfolio of home appliances capable of digital networking to include refrigerators, washing machines and fully automatic coffee machines. 52
HOSPITALITY / RESTAURANTS / BARS WHERE TO GOIN BERLIN WWW.WHERETOGOINBERLIN.COM CLUBS / EVENTS / SHOPPING / CULTURE The New Berlin Exhibitions, events… visitBerlin.com recommandations © visitBerlin Photo Thomas Kierok Burkhard Kieker CEO of visitBerlin.de Twenty-five years after the Fall of the Wall, Berlin has become a pulsating metropolis with a particularly laid-back lifestyle. We asked Burkhard Kieker, CEO of visitBerlin to tell us more about the development of the German capital and which of the key exhibitions about the Wall people should check out while they’re in town for IFA Berlin… Anyone who wants to see how the Wall once separated the two halves of the city for 28 years should take a tour along the former border, either on their own or with a guide on foot, by bike, bus or in an original Trabant automobile. Because the Wall once ran right through the centre of the city, you’ll also get a wonderful impression of just how vibrant today’s city has become. Particularly vivid stories about the years of division can be experienced at the Berlin Wall Memorial on Bernauer Straße, where a portion of the former noman’s-land has been preserved and also at the panometer of the Wall near famous Checkpoint Charlie. Another good place to experience what life was like in former East Germany is the just reopened Stasi Museum in Berlin-Lichtenberg with its focus on the agency’s intelligencegathering techniques. What other major exhibitions or events do you recommend for IFA attendees? The classics are, of course, ascending to the top of the TV Tower or the dome of the Reichstag, plus a visit to the Brandenburg Gate is essential. Close to the fair, the newly renovated Charlottenburg Palace is particularly beautiful and also has an extensive palace garden that’s worth exploring. If the weather’s nice, I also recommend heading out to Tempelhofer Feld and experiencing the relaxed lifestyle of Berlin in a vast former airfield with great views of the city. Berlin is such a diverse place that even experienced visitors are guaranteed to discover something new and exciting each time they return. Another good option would be head over to the brand new Mall of Berlin on Potsdamer Platz or the Bikini Berlin concept mall near Kurfürstendamm. In City West, you should also check out C/O Berlin in its new quarters, which provide a great spot to experience the photography on display. At night, I’d recommend taking in a film at the elegant Zoo Palast cinema, seeing THE WYLD at Friedrichstadt-Palast or the vaudeville “Dummy lab” at (…) even experienced visitors are guaranteed to discover something new and exciting each time they return. the Chamäleon-Theater in heart of charming Hackescher Markt. Please tell us more about how you help tourists find information… The visitBerlin.com website is the perfect place to get inspiration and orientation to all that Berlin has to offer. On the site, IFA visitors can find out about current events, tours, exhibitions and book tickets directly. The website is published in 14 languages, including Arabic, Russian and Korean. They also offer suggestions for your trip to Berlin on our Facebook page (facebook. com/Berlin or facebook.com/ visitBerlin) and we share personal stories and recommendations in the visitBerlin blog. www.ifa-international.org IFA International • Saturday 5 th & Sunday 6 th September 2015 53
