JUST LIKE AT THE MOVIES!
JUST LIKE AT THE MOVIES! ADVERTORIAL EPSON EH-TW5000 PROJECTOR GIVES BREATH-TAKING HOME CINEMA EXPERIENCE WITH AN EXCEPTIONAL CONTRAST RATIO OF 75,000:1! Epson announces the launch of the EH-TW5000, an HD-ready 1080p flagship projector, designed to offer the best possible home-cinema experience. With outstanding new features and performance levels powered by the latest Epson technologies, the EH-TW5000 is the perfect choice for consumers looking for the best quality big-screen projector for their home-cinema installation. Stéphanie Lugbull, Product Manager for Home Cinema Video Projectors, Epson Europe, said: “The EH-TW5000 is exceptional in terms of home-cinema projectors. Its sleek black design and stateof-the-art features will provide the highest quality images in your own home. The EH-TW5000 marks the continued impetus of Epson’s home-cinema video projection and confirms our position as number one in the market.” STYLE AND FEATURES The projector’s range of features and stylish design will ensure it is the centrepiece of your home-cinema experience on the big screen. Whether using the EH-TW5000 with Blu-ray, DVD, HDTV or your settop box, Epson’s innovative technologies — in particular, the pioneering 3LCD technology — provide brighter images, more accurate colour reproduction and finer grey scaling, resulting in stunning picture quality and motion flow. For the first time ever, an amazing contrast ratio of 75,000:1 has been achieved, thanks to new D7 C²Fine panels, advanced DeepBlack technology, HQV Video processing, and an improved E-TORL lamp. Ms Lugbull adds: “This state-of-the-art projector boasts some terrific new features. Optical x2.1 zoom and easy horizontal and vertical lens shift make the EH-TW5000 exceptionally convenient and easy to install. A true cinema-screen format of 2.35:1 is also a reality, as a result of the projector’s anamorphic wide mode. This means that movies can be enjoyed without black bands at the top and bottom of the screen.” In addition, the frame interpolation feature ensures perfectly smooth video playback, blurring is suppressed and motion pictures are much sharper, offering film quality images. Furthermore, Epson’s improved cinema filter offers a viewing experience second to none in any lighting environment. The advanced calibration possibilities with ISF features add to the high image quality. Epson is a global leader in imaging products, including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency. Hall 21 / Stand 103 22 www.ifa-international.org IFA International • Saturday, 30 th & Sunday, 31 st August 2008
PRODUCT TRENDS FIVE OF THE BEST FROM EPSON IMAGE OF PROJECTOR USE CHANGES, PUTTING TRUE HOME CINEMA WITHIN REACH OF ALL By Gary Smith Epson have officially launched several new projectors at IFA, ranging from the high-end TW 5000 offering the ultimate in cinema quality through to the thoroughly affordable DM2 which will retail at €599. The TW 5000 home theatre model boasts an impressive 75,000:1 contrast ratio, state-of-theart features and Full-HD (1080p), while the portable EH-DM2, a home entertainment centre with a contemporary black design, is an entry-level machine that Thierry Bagnaschino, Epson director of LP & VI departments, hopes will open up new markets. The DM2 combines a DVD player (with DivX compatibility) and surround sound speaker system, providing families with an easy to use widescreen cinema experience. “The image of projectors as being only for people with relatively high incomes and large lounges is really changing as indeed it should,” Bagnaschino said. “While we make quite complex models such as the TW 5000 that cost € 3000 and need to be calibrated and installed by a specialist, the DM2 is really easy to install and use.” The DM2 has two integrated 8-watt stereo speakers and also offers a brightness of 1,200 lumens. It incorporates Epson’s innovative 3LCD technology to create clear, sharp images and allow for projection even in bright environments. The projector can be connected to computers, digital cameras, games consoles and USB keys – offering true multimedia compatibility. Epson is marketing the new models as the best way to get a “real” cinema-style experience: “We’re seeing healthy sales in France, Germany and the Nordic countries, but we are very keen to communicate the fact that our projectors are for every type of household and that they are the only way to get a fully immersive experience,” he said. “We are, in any case, now in an era when people simply expect large scale images.” While the TW 5000, 3800, 3000 and DM2 are standard projectors, Epson’s fifth new model, the TW 420, is aimed at gamers. “It’s a 720p HD-Ready model that we’ve m a d e m o r e compatible with the needs of gamers by adding an extra colour mode and a game mode which reduces the time-lag between the console and the projector by disabling all of the unused AV functions on the projector in order to maximise the processing speed,” Bagnaschino said. GRUNDIG ANNOUNCES NEW HIGH-END TV’S AND PERSONAL CARE PRODUCTS AT IFA By Gary Smith Hall 21 / Stand 103 Meet the new highend LCD TV Vision 9 by Grundig, which features full HD and 100 Hz image quality. The TV’s advanced built-in sound system uses 16 speakers in a sound bar with a sub-woofer positioned at the back of the unit. The surround sound is created by technology that creates a delay between the speakers, which generates bundles of sound waves. “We will continue our policy of producing highly sophisticated designs that are easy to use and that also offer added value to the consumer”, said Grundig managing director Michael Peterseim. Another model, the Vision 7 is our entry level full HD TV and, like all the company’s products, it combines state-of-the-art design with usability. Mr Petersheim went on, “Grundig has always stood for the idea that you should not have to read the whole manual in order to be able to use any of our products and that remains truer than ever today.” “Over the next three years we aim to take 5% of European market share and we expect to do more than that in Germany,” Peterseim said. Announcing the launch of a new range of personal care products including the HD 8780 hair dryer featuring a powerful, rapid airflow, Ionbased technology and a turbo function, Mr Peterseim said of the new range: “In this area, white is the new black. Body awareness is here and it’s here to stay.” The grooming range, which also includes the HS 5521 hair curler with 2430 bristles plus the PS 8710 weighing scales, is already claiming a doubledigit market share in Germany. Hall 23 / Stand 101 IFA International • Saturday, 30 th & Sunday, 31 st August 2008 www.ifa-international.org 23
