Haier strongly believes
Haier strongly believes that, to be deeply satisfied and live happily, compromises are not the solution: not for us, nor for you or your clients. This is the reason for the highest quality offered by Haier: a high quality product leads to high quality in life, even when you are dealing with domestic household, electrical goods or air conditioning. We also believe that the secret behind successful living is the ability to maintain deep relationships and to involve every element within a group. This is why we at Haier see the essence of globalization in the localization of our activities and also of our employees; to become part of the local community while creating a global brand. This year alone, Haier has established 19 trading companies, 5 design centres, 24 manufacturing facilities and 4 industrial parks outside China. Haier also has 58,800 sales outlets in over 160 countries, employing more than 50.000 people around the world. A global production range of 90 product lines and 15,000 models: the results of intensive research into a better quality of life for everyone. To fly higher. Come and see our White Goods in Hall 4.1 Stand 107 and Brown Goods in Hall 25 Stand 116 www.haiereurope.com Haier Deutschland GmbH Im Westpark 15 – 35435 Wettenberg Tel: 0641 97442300 - Fax: 0641 97442333 Kundenservice: 0180 5393999 Info-de@haiereurope.com Haier Europe Trading Srl – Branch Italy Via De Cristoforis 12 – 21100 Varese Tel: 0332 24511 - Fax: 0332 245148 Call Center Info: 199 100912 het_italy@haiereurope.com
NEWS DRIVING FORCES RAINER HECKER CHAIRMAN OF THE SUPERVISORY BOARD - GFU By Richard Barnes What are the driving forces in the CE industry at the moment? The driving forces in 2008 are first of all HDTV and home cinema solutions. The multimedia networking, everywhere in the house and also outside, then navigation systems in the car and telephones, mobile phones including TV. How do you see the industry progressing in the next year? We will have a general growth in CE as we had in the past, but perhaps with a little bit of a slowdown. However if you look in different segments, there is twodigit growth especially in the area of LCD TV, in navigation systems, and in home cinema. These are the real driving forces of the CE market. Another big movement that started about two years ago is the eco-responsibility movement. We’re seeing this from all the different manufacturers. How important is this becoming? This is more and more important. On the one hand we will improve our performance and technical features and, on the other hand, we will save energy and improve energy efficiency. We are doing a lot of investment, not only in improving the efficiency of “stand-by” mode, but also in the “on” mode. For example, for the flat panel TVs there is a real target set for the coming years to reduce energy consumption by 50%. This is also applying very much to home appliances, the new category at IFA this year… Yes, for home appliances it is perhaps a much bigger subject and more of a priority than in consumer electronics, because the starting point is a little bit higher, but they also made progress in the past by reducing energy in the washing machine, in cooking, and so on, and they will continue to reduce energy consumption. NO SIGN OF A SLOW-DOWN IN THE GROWTH OF CONSUMER ELECTRONICS By Richard Barnes Download Video at w w w.ifa-international.org How do you feel about the logic of bringing home appliances to IFA 2008? From the practical point of view, we recognise that both industries are digital, both industries are consumer orientated, both industries make attractive, “sexy” appliances for homes and from that point of view, we can imagine that not only the trade visitors are interested, but also the consumers who are interested to have a look at a larger product portfolio at IFA. One of the things you announced was that there would be an IFA international media policy congress. Can you tell me a little bit about that conference? Media policy has a long tradition at IFA. We started it several years ago. It is a discussion with politicians, industries analysts and electronics associations on how to increase our understanding of future orientated media, how we can standardise new applications so that we can generate new business fields and new markets faster, and from that point of view is a next step. Now we cooperate with Media Forum Berlin Brandenburg that was in the past a separate event and we now jointly work together on the media forum. I think it’s more attractive because together we can bundle our forces. Hans-Joachim Kamp Vice President, ZVEI This year consumer electronics manufacturers expect worldwide sales to increase by 9.3 per cent to a total of 678 billion US dollars. This was reported by Hans-Joachim Kamp, Chairman of the Consumer Electronics Trade Association in the main industry association Zentralverband Elektrotechnik und Elektroindustrie e.V. and Vice-President of the ZVEI, at the opening press conference of IFA 2008. A further increase to just under 720 billion is expected in 2009. The expansion has been particularly evident in the Asia- Oceania region. In Europe Kamp expects a slight drop in sales, by 2.4 per cent, to 64.3 billion euros. The fall in the value of sterling against the euro, and the failure by any of the UK national football teams to qualify for the European Champion-ships have also led to a decline in demand in the UK. In contrast, Switzerland, Austria, the Netherlands and Germany all reported double-digit growth. In Germany the increase in sales is expected to be in the region of 3.8 per cent, to 14.5 billion euros. This is influenced in particular by the trend towards more large flat screen sets in HD ready or full HD quality, frequently in combination with innovative audio solutions to provide an outstanding home cinema experience. There are still over 170 million valve sets in Europe which will need replacing. In this area the industry expects to sell 38 million TV sets, 21 million set-top boxes, 33 million digital cameras, 35 million MP3 / MP4 layers and 31 million pairs of headphones. IFA International • Saturday, 30 th & Sunday, 31 st August 2008 www.ifa-international.org 7
