5 years ago

April 2018

  • Text
  • Rover
  • Vehicles
  • Rovers
  • Jaguar
  • Expedition
  • Motor
  • Defender
  • Luxury
  • Launched
  • Trophy
  • Onelife
Look back at the birth of the original Land Rover | How Land Rover has driven adventure and scientific exploration | GQ Editor Dylan Jones discusses inspiration with Chief Design Officer Gerry McGovern | Exploring the potential impact of electrification and connected vehicles | Tackling the 999 steep steps up to Heaven’s Gate in China


AGE OF DISCOVERY 1986 | First clay models created for ‘Project Jay’ | Conran Design assists with distinctive interior 1989 | 12 Sept: 3-door Discovery launched in Frankfurt | 200TDi police version pulls a 178-tonne train By the mid-1980s the Range Rover was moving further upmarket with its new four-door body, automatic transmission, and ever-more luxurious versions like the Vogue. A space began to open in the Land Rover line-up for a new model which could bridge the gap between the more utilitarian Defender and the premium Range Rover. The new vehicle would need to offer all the off-road ability of both its siblings, but it would major on versatility, with fine on-road manners and a flexible, seven-seat interior. It would help Land Rover grow, and crucially it would further shift the balance of its portfolio from vehicles customers needed, to those they desired. Work on ‘Project Jay’, as it was initially codenamed, began in 1986 with the first clay models being sculpted that year. To reduce cost and development time and to produce the required refinement the new car used some of the Range Rover‘s chassis and shared its 100-inch wheelbase. But Project Jay would be different. Clever design would help differentiate it from the similarlysized Range Rover, and the visual “ The Land Rover Discovery was developed in a time short enough to break industry records. It was an immediate and massive success, receiving critical acclaim from expert journalists worldwide and claiming for Land Rover the lion’s share of a market in which the company had not been represented previously” JAMES TAYLOR, AUTHOR, ‘LAND ROVER DISCOVERY’ treatment arrived at in the Land Rover design studio was so successful that elements of it, such as the instantly recognisable assymmetric rear end, are still there on the latest and fifth generation version. STRONG DEMAND The Discovery, as Project Jay was later officially named, was first revealed to the world at the Frankfurt Motor Show on 12 September 1989. That this was a true Land Rover was immediately proven on the car‘s media launch in Scotland when a police-liveried 200TDi four-cylinder diesel version hauled a 178-tonne train. The following year the Discovery made its Camel Trophy debut in Siberia, and it became the vehicle most associated with that famous ‘Sandglow’ paint. Once again, Land Rover had underestimated demand for a new vehicle, and in 1993 it announced that a third shift would be added at Solihull to cope with demand for Discovery. The following year, it made its debut in the USA with a V8 petrol engine. By 1998, an astonishing 348,621 Discoverys had found homes around the world. DISCO-TECH Land Rover returned to the Frankfurt Motor Show nine years after the launch of the original Discovery to reveal the second generation car. Although visually similar to the original (the design didn‘t need to change much) the Discovery Series II shared just one exterior panel with its predecessor and introduced a series of new electronic driver aids to its dynamics, the most notable being the Active Cornering Enhancement (ACE) system which endowed this tall offroader with car-like agility. Its off-road ability was further improved too, with DISTINCTIVE INTERIOR From the outset, Land Rover was determined to give the Discovery a strong identity of its own, very different to the Range Rover with which it shared its underpinnings. So the Conran Group, led by British design guru Sir Terence Conran, was called in and asked to produce a cabin unlike any other. They more than met that brief with a design which incorporated novel ideas like a removable bag instead of a central storage bin, although the sunglasses holder which they proposed for the centre of the steering wheel didn‘t make production. The piercing Sonar Blue cabin colour scheme might be a bit bright for modern tastes but it looked great in period and was good enough to win a British Design Award. The Discovery was launched as a 3-door (the 5-door version would follow a year later) to further differentiate it from its more premium stablemate. It featured striking side-graphics and basic pressed steel wheels, which definitely wouldn’t have suited a Range Rover. These were later replaced with alloy wheels. PHOTOGRAPHY: POPPERTOTO/GETTY IMAGES (1) 54

RIGHT XXXXXX 1990 | 5-door version launched | 200TDi 3-door joins Camel Trophy in Siberia | ‘Floating’ Discovery built for Cowes Week 1997 | Air-sprung self-levelling suspension introduced on Discovery 2 01 01 Launched at the 1989 Frankfurt Motor Show, the Discovery 1 (top) was followed by its successor, the Discovery 2 (bottom), in autumn 1998 02 Showing its pulling power by towing a train, the Discovery would quickly beome a popular tow car 03 Sir Ranulph Fiennes at the wheel of a Discovery during his expedition in 1991 to locate the fabled lost city of Ubar 02 03 PHOTOGRAPHY: XXXXXXXXX XXXXXXX XXXXXXXXX 03 55


Land Rover Magazine


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond.

In this issue, New Defender is put through its paces by two inspirational young adventurers as they prepare for an expedition to the South Pole. We also celebrate 50 years of Range Rover by taking a journey of discovery to Dubai. As well as looking back, we look to future as a group of visionaries explain the technologies that could change the future for all of us.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070