I REGION I PORTUGAL I
I REGION I PORTUGAL I Casa Da Passarella brings more than 130 years of history to Wine Paris & Vinexpo Paris The seven vineyards of Casa Da Passarella, spread over 60 hectares in Dão, one of the oldest established wine regions in Portugal, will be presenting their wide range of cuvées at Wine Paris & Vinexpo Paris 2023. The vineyards are deeply rooted in Portugal's wine making culture and can be traced back to 1892. They include several centuries-old plots, which have an unusual variety of more than 20 indigenous grape varieties, as was customary in the first decades of the twentieth century Quinta Da Raza makes most of microclimate The family estate located in Peneireiros, the Basto Sub-region of Vinho Verde (DOC), Portugal, is showcasing its Raza, Dom Diogo Azal and Quinta da Raza Grande Escolha wines. At an altitude of 250 metres, which is uncommon in the Vinho Verde Region, Quinta da Raza vineyards have a unique terroir which supports a wide range of grape varieties such as Azal, Arinto, Avesso, Vinhão, Trajadura and Alvarinho. The 50 hectares also benefit from a microclimate influenced by the river Tâmega and the Serra do Marão Hall 5.2 / Stand E-098-45 Hall 5.2 / Stand 098-05 20 • THE DAILY • MONDAY 13 TH FEBRUARY 2023 wineparis-vinexpo.vinexposium-connect.com
ADVERTORIAL I REGION I PORTUGAL I France, 1 st country for Portuguese wines in 2022 Visitors are invited to discover a wide range of Portuguese wines at the Wines of Portugal Tasting Bar in Hall 5.2, Stand D098 at Wine Paris & Vinexpo Paris 2023 first trimester in European markets. We are expecting a big increase in China, South Korea and Japan, along with some other markets. All together we are confident in a strong growth for Portuguese wine exports. Frederico Falcão CEO & President, Viniportugal Wines of Portugal is putting white wines in the spotlight, with 100 exhibitors and 800m 2 . Wines from ten different regions, including Alentejo, Dão, Douro, Bairrada, Lisboa, Tejo, Península de Setúbal, Vinho Verde, Beira Interior, Porto and Madeira, representing 250 indigenous grape varieties, will be available to taste at the Wines of Portugal Bar. CEO and President of Viniportugal, Frederico Falcão, explains what makes Portugal an excellent wine producing country in an exclusive interview in The Daily. How have wine exports from Portugal performed in 2022 and what are your expectations for next year? We don’t have final numbers yet, but until November we exported 875,5 million euros, representing an increase in value of 1,9%. We expect to end 2022 with a total increase in value of 2,3%. For 2023 we expect an increase in exports, comparing to 2022, of 5,4%, reaching 1 billion euros in exports. We are expecting, for 2023, a difficult first trimester, but a strong growth after that period. How are you positioning Portuguese wines and what are their key selling points which you are highlighting at Wine Paris & Vinexpo Paris 2023? Our main message is a World of Difference. Portugal has a huge number of native grapes and terroirs, which makes us a true world of difference. We will also be promoting our Sustainable Reference of the wine sector, showing that there is a strong concern of the Portuguese wine sector to produce wines in a sustainable way. What are Portugal’s target markets and how do you see these evolving in the short to medium term? We promote wines in 21 countries. Of course USA, Canada, Brazil, UK, France, Germany and China have the main budgets, but we promote in more countries. For 2023, there will be some different behaviours of the markets, with some constrains in the How are you using tourism to showcase Portugal’s wine industry to the world? Tourism has a strong influence in our wine exports. The strong increase of tourism in Portugal is helping us to promote our wines. We strongly believe that tourists that come to Portugal, after tasting our wines, will became passionate for them. After studying the tourists in Portugal and our exports to the same markets, with have reliable statistic numbers that connect in increase of tourism with the increase of wine exports. Portugal is a hidden treasure and everyone that visits Portugal will become a consumer of Portuguese wines. What are the challenges when it comes to sustainability and how are you working to overcome these? We have recently started to apply a national reference in sustainability of the wine sector. Our wine sector is thrilled with this reference and we believe that in the next months a strong number of wine producers will be certified as Sustainable Hall 5.2 / Wines of Portugal Bar: Stand D-098 Stands E-098 / D-134 / E-136 © Wines of Portugal - Valle Pradinhos THE DAILY • MONDAY 13 TH FEBRUARY 2023 • 21
