NEWS THE BLEND SUNDAY 14
NEWS THE BLEND SUNDAY 14 TH JUNE Wines Discover wines from the following countries: • Argentina • France - Alsace • Italy • Georgia • France - Bordeaux (Médoc & Graves) Champagnes A tasting offered by Charles Collin Cognacs A selection of Cognacs proposed by the Bureau National Interprofessionnel de Cognac Spirits Vodka Tovaritch, anisette and liquor “Parfait Amour” by Marie Brizard, gin Nordés, Ron de Venezuela DOC Tovaritch! at THE BLEND – a “natural” choice This year’s Vinexpo will not only be the showcase for the latest achievements of Tovaritch! at the company’s exhibition stand, but the brand is also sponsoring the Blend networking parties - a new initiative introduced by Vinexpo this year. Sold mainly in the hotel/restaurant market, Tovaritch! has a strong presence in more than 30 countries, including the USA, Canada, China, Europe (London, Brussels, Paris, Milan, Gstaad, Ibiza, Rimini, Cannes) and Africa. “We set out on this journey with an ambition to build a best in class vodka brand, and today we are proud of our achievements”, says Eugenio Litta Modignani, CEO of Tovaritch Spirits International SA. “But we are not going to leave it at that. Business is like relationships – it either grows or dies. We are full of ideas and drive. Our new avant-garde image reflects our intentions and gives us inspiration for action.” and the company makes a point of sourcing all raw materials locally. Spring wheat and rye come from the Volga region known for its lavish harvests of high-grade grain. Water is drawn from an underground well in the environmentally friendly Saint Petersburg region. Mr Litta Modignani says the inclusion of his vodka at The Blend was an obvious choice: “If I were to name two things that define the Blend I would point out quality and style. The same is true about our premium vodka brand. So, it was only natural that we should decide to join forces. Like attracts like. The Blend parties offer us a great opportunity to present our unique formula to top professionals and industry leaders in the exclusive atmosphere of Bordeaux. With Tovaritch flowing freely, nobody will be drinking alone.” At Vinexpo, visitors will have the chance to discover the “new look” Tovaritch! – an enhancement of the brand’s character – bold, innovative and forwardlooking. Tovaritch! Is differentiated through the fact that only natural, organic, non-GMO ingredients are used, 6 VINEXPO DAILY / DAY 1 / SUNDAY 14 TH JUNE 2015
NEWS New Concepts and Flavours in Wine Castel launches exciting new product lines at Vinexpo Owners of 21 winemaking estates in the Bordeaux region and Provence over three generations, Castel Group are launching iSK: a new concept in low-alcohol “aperitif” wines at Vinexpo. Available in white or rosé, Castel says iSK is the “relaxed new way to enjoy wine” – ideal for aperitifs, to share with friends or serve with food. Low in alcohol (9°) and best served ice-cold, iSK is instantly recognisable by its green frosted bottle, sprinkled with stars and featuring a builtin temperature indicator, which turns blue when the ideal temperature is reached. PGI (Protected Geographical Indicator) area, L’Océade combines a unique terroir and traditional winemaking skills. The flavours, style and name all reflect its ocean-side home. L’Océade is available in white and rosé, and is perfect as an aperitif or for sharing as part of an informal meal. flavoured; the company is offering a further range of new products such as the Beau Cépage and Jean d’Azenac projects, tailored to specific consumer profiles with ‘worldwide potential’. Two flagship ranges - Castel Estates and Vineyards/Castel Grands Crus and the Famille Castel brand - bridge the gap between upholding tradition and conquering new markets. Discover both at Vinexpo. L’OCÉADE – NEW DRY, FRUITY WINE Also at Vinexpo, Castel launches L’Océade: a wine cooled by the ocean sprays - which is dry and fruity, fresh and authentic. Originating from the Atlantique CASTEL LEVERAGES VINEXPO FOR INFORMATION DISSEMINATION For Castel, Vinexpo is an opportunity to share information about other projects and more new wines, both sparkling and Hall 1, Stand BD-270 vinexpodaily.com VINEXPO DAILY / DAY 1 / SUNDAY 14 TH JUNE 2015 7
