preventie-rokengerelateerd-zwerfafval

Notes to newsdesks
1 The No Butts campaign starts on Monday 19 December and will continue over the
Christmas and New Year period.
2 The No Butts campaign is run by the city council and supported by
One Voice Neighbourhood Management Partnership.
3 The campaign involves beer mats being placed around pubs and clubs, along with
No Butts posters and portable ashtrays.
4 Pubs and clubs supporting the No Butts Christmas campaign include the Plungington Tavern,
53 Degrees, The Ritz and many more.
Vale Royal Borough Council’s campaign (SMYLE)
A CHESHIRE borough has seen a 16% reduction in smoking-related litter, despite predictions
that July 1 smoking legislation would boost discarded butts.Scores of smokers have joined the
campaign launched by Vale Royal Borough Council’s SMYLE (Supporting My Local Environment)
team, and started to bin their cigarette butts. The campaign, which took place during June and
July, was so successful the borough’s towns have seen a noticeable reduction in
smoking-related litter. There are now plans to re-launch the campaign in September.
Cllr Lynn Riley, lead councillor for environmental management, said: “We are delighted that
people are responding to the campaign and doing their bit. “We found that a large percentage of
people who were dropping butts would not drop drinks cartons or crisp packets, so it has been a
case of bringing it to their attention that cigarettes are litter and do make a mess of
our streets.” The “no butts, stub it, bin it” campaign has included roadshows, more than 4,500
Stubbi and 500 Ashcan portable ashtrays distributed to members of the public, and new
litterbins providing facilities for smoking- related litter are currently being introduced.
Cllr Riley added: “We don’t want to make life difficult for smokers, so our aim has been to
make it easier for them to dispose of their butts.”
Gids preventie rokengerelateerd zwerfafval bij de invoering van het rookverbod in de horeca • 27