Portfolio_GlòriaAmbrojo

FOOD JOURNAL · ITAMAR GILBOA
Itamar Gilboa
FOOD CHAIN PROJECT
365
DAYS.
ITAMAR
GILBOA
Food Chain Project is a popup
supermarket made entirely
of sculptural groceries that
represent Itamar Gilboa's
consumption over 365 days.
Each individual part of the
installation — ranging from a
lemon to a carton of milk and
from a can of tuna to a hot dog —
can be bought separately at the
exhibition. percentage from the
profits will be donated to NGOs
fighting food issues, thereby
creating a food chain: "What I
ate turned into art, which, when
sold, can again become food,"
explains Gilboa.
The Israeli-Dutch artist
kept a diary of everything
he ate and drank for the
duration of a year. He
meticulously kept track
of his daily consumption.
Some three years later, the
results can be seen in a
sculpture installation, the
Food Chain Project. His
installation, a traveling popup
supermarket consisting
of more than 8,000 white
plaster sculptural groceries,
physically represents Gilboa's
yearly consumption.
Thinking about his
personal consumption
habits, Gilboa started
to research the social
implications of individual
consumption choices
on global food issues.
By presenting the 8,000
products he consumed
in a year, Gilboa aims
to raise awareness
and generate a wider
discussion on global food
issues. The installation
is thought provoking
and uses an inventive
approach to point out our
overconsumption, while
hundreds of millions of
people around the world
still suffer from hunger
every day.
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