Business Insight Radio Survey & BI Presentation

Avtomobil sürücül
ri t
r
find
n
e
e
e
e
dinl
e
nil
e
n radio kanalları araşdırma hesabatı

Azərbaycanın ən çox dinlənilən radio kanalları məlum oldu.
Business Insight şirkə 555 avtomobil sürücüsü arasında “ən çox dinlənilən radio kanalları” adı al nda May ayında
(06.05.20-22.05.20) növbə sorğusunu həyata keçirib. Nə cələri daha opera v əldə etmək üçün sorğu Telefonla həyata keçirilib.
Araşdırma nə cələrinə görə hər 10 avtomobil sahibindən 7-si radioya qulaq asır (70%). Ən çox dinlənilən TOP 5 radio kanalları,
sırası ilə «106.3 FM», «90 FM», «107.7 FM», «105.5 FM» və «106 FM»-dir.
Bakılı avtomobil sahibləri Azad Azərbaycan radiosuna (106.3 FM) qulaq asır.
Regiondakı sürücülər arasında rey nq cədvəlinə nisbətən İc mai radionun (90 FM) üstünlüyü ilə İc mai radio və Azad Azərbaycan radiosu
(106.3 FM) başçılıq edərək birinci və ikinci yerləri bölüşürlər.
Araşdırma nə cələrinə görə hər 3 nəfərdən biri radioya qulaq asmır (30%). Bu seqmen n əksəriyyə ni gənclər təşkil edir (18-40 yaş).
Belə ki, radioya qulaq asmadığını deyən 164 responden n 68.3%-ni 40-yaşa qədər gənc sürücülər, qalan 31.7%-ni isə 40 və
üzəri yaş qrupunda olan sürücülər təşkil edir.
Gənclər (40 yaşa qədər) arasında digər radio kanallarına nisbətdə 105.5 FM-i dinləyənlər daha çoxdur. Belə ki, sorğuda iş rak etmiş 40 yaşa
qədər olan respondentlərin 39 nəfəri (18%) 105.5 FM, 38 nəfəri (17.5%) 106.3 FM, 34 nəfəri (15.7%) isə 107.7 FM-i dinlədiyini qeyd edib.
Sorğuda iş rak etmiş 40 yaş üstü sürücülər arasında isə ən çox dinlənilən TOP 3 radio kanalı kimi 106.3 FM (23 nəfər -13.5%),
90 FM (23 nəfər – 13.5%) və 106 FM (20 nəfər -11.8%) qeydə alınıb.
Araşdırma nə cəsində məlum olub ki, yeni avtomobil sahibləri köhnə avtomobil sahiblərinə nisbətdə radioya daha az qulaq asırlar.
Təhlillər göstərir ki, radioya qulaq asmadığını deyən 164 responden n 73.3%-ni 2010-cu il və üzəri buraxılış ili olan yeni avtomobil sahibləri,
qalan 26.7%-ni isə 2010-cu ilə qədər buraxılış ili olan köhnə avtomobil sahibləri təşkil edir.

Azərbaycanlı sürücülər arasında ilk ağıla gələn və ən çox dinlənilən radio 106.3 FM radiosudur.
Hansı radio kanalını dinləyirsiniz?
İlk ağıla gələn kanal (Bir cavab)
Spontan (Bir neçə cavab)
Fərqi yoxdur /
adını xatırlamıram,
6.7%
21.8%
18.6%
17.7%
17.5%
Dinləyirəm,
63.6%
Radio dinləmirəm,
29.7%
15.0%
11.0%
9.2%
9.5%
10.1%
7.0%
4.0%
7.7%
2.0%
6.3%
1.8%
5.8%
2.3%
5.6%
1.4%
3.2%
1.8%
3.1%
0.9%
3.1%
0.5%
2.5%
2.0% 2.2%
Azad
Azərbaycan
radiosu -
106.3 FM
Media FM -
105.5 FM
Avto FM -
107.7 FM
İctimai Radio
- 90 FM
106 FM -
106 FM
Araz FM -
103.3 FM
Radio Xəzər
- 103 FM
Azərbaycan
Radiosu -
105 FM
Bürc FM -
100.5 FM
Asan Radio -
100 FM
Lider
Jazz FM
- 107 FM
Space Radio
- 104 FM
Antenn FM
- 101 FM
Digər
Baza: Bütün respondentlər: 555

Bakı şəhəri üzrə analiz
İlk ağıla gələn kanal (Bir cavab)
Spontan (Bir neçə cavab)
Fərqi yoxdur /
adını xatırlamıram,
5.3%
22.4%
19.3% 18.9%
Dinləyirəm,
64.8%
Radio dinləmirəm,
29.9%
17.1%
16.9%
11.4%
9.7% 9.9%
9.0%
8.1%
8.4%
4.6%
2.9%
6.2%
2.0%
6.2%
1.8%
5.5%
1.5%
3.7%
1.1%
3.7%
3.3%
2.0%
0.2%
2.2%
0.%7 0.7%
Azad
Azərbaycan
radiosu -
106.3 FM
Avto FM -
107.7 FM
Media FM -
105.5 FM
İctimai Radio
- 90 FM
106 FM -
106 FM
Araz FM -
103.3 FM
Bürc FM -
100.5 FM
Radio Xəzər
- 103 FM
Azərbaycan
Radiosu -
105 FM
Asan radio -
100 FM
Space Radio
- 104 FM
Lider
Jazz FM
- 107 FM
Antenn FM
- 101 FM
Digər
Baza: Bakı şəhəri üzrə respondentlər: 455

Regionlar üzrə analiz
İlk ağıla gələn kanal (Bir cavab)
Spontan (Bir neçə cavab)
Fərqi yoxdur /
adını xatırlamıram,
13.0%
19.0% 19.0%
17.0%
Dinləyirəm,
58.0%
Radio dinləmirəm,
29.0%
15.0%
9.0%
10.0%
9.0%
6.0%
2.0%
7.0%
2.0%
7.0%
6.0% 6.0%
2.0%
6.0%
1.0%
5.0%
2.0%
4.0%
0.0%
3.0%
1.0%
2.0%
1.0% 1.0%
3.0%
2.0%
İctimai Radio
- 90 FM
Azad
Azərbaycan
radiosu -
106.3 FM
Media FM -
105.5 FM
Avto FM -
107.7 FM
Radio Xəzər
- 103 FM
Azərbaycan
Radiosu -
105 FM
Kəpəz FM -
93.3 FM
106 FM -
106 FM
Araz FM -
103.3 FM
Anten FM -
101 FM
Bürc FM -
100.5 FM
Lider Jazz FM
- 107 FM
Asan Radio -
100 FM
Digər
Baza: Regionlar üzrə respondentlər: 100

REPORTING
REPO
ANALYSIS
ANALYSISWHY
Bus ness Ins ght?
Extensive expertise in
various industries
22 years of
international
experience
In-house
conduction of all
stages of projects
Highly
reliable
results
ABOUT
THE COMPANY
SINCE ITS INCEPTION IN 1998, BUSINESS INSIGHT HAS BEEN
PROVIDING LOCAL AND FOREIGN COMPANIES, ORGANIZATIONS
WITH HIGH QUALITY SERVICES IN THE FIELD OF MARKETING,
SOCIAL RESEARCH AND PROMOTIONAL CAMPAIGNS.
BUSINESS INSIGHT WAS FIRST TO IMPLEMENT
CONSUMER PANEL RESEARCH IN AZERBAIJAN.
BUSINESS INSIGHT INTERNATIONAL RESEARCH GROUP
(HEREINAFTER BUSINESS INSIGHT) WAS FOUNDED AS A
FOREIGN INVESTMENT COMPANY UNDER THE NAME OF
HAVING UNDERTAKEN INTERNAL STRUCTURAL CHANGES,
BUSINESS INSIGHT HAS BEEN OPERATING AS A LOCAL
PRIVATE COMPANY IN AZERBAIJAN SINCE MAY 2004.
MARKETING
RESEARCH
SECTORS
HEALTH
SOCIAL / PUBLIC
ORGANIZATIONS
RESEARCH
METHOD
TRANSPORT /
LOGISTICS
TOURISM /
TRADE
IT /
TELECOMMUNICATION
CLOTHING /
FASHIONFINANCE
H ghly qual fied
personnel
Capacity to conduct
projects throughout
Azerbaijan and
worldwide
Use of
FINANCE INDUSTRIAL AUTOMOBILE FAST MOVING DURABLES
GOODS
INDUSTRY
CONSUMER
GOODS (FMCG)
RESEARCH
up-to-date
methods and
facilities
Professional and
flawless organization
of fieldwork
of all projects
RETAIL
RESEARCH
PRESENTATION

ABOUT
THE COMPANY
Since its inception in 1998, Business Insight has been
providing local and foreign companies, organizations
with high quality services in the eld of marketing,
social research and promotional campaigns.
Business Insight was rst to implement
Consumer Panel Research in Azerbaijan.
Business Insight International Research Group
(Hereinafter Business Insight) was founded as a
foreign investment company under the name of
“PROCON GFK” In Azerbaijan In 1998.
Having undertaken internal structural changes,
Business Insight has been operating as a local
private company in Azerbaijan since may 2004.

Business Insight holds QUALITY on the rst place in
conduction of any project. business insight approaches
each of its projects creatively, walking a ne line between
objectives set and necessities to be faced. this requires
contribution of the company’s best practices and resources,
thus enabling Business Insight to deliver HIGH QUALITY,
RELIABLE and ON-TIME RESULTS To its clients.
ABOUT
THE COMPANY
Business Insight is distinguished among its competitors
for its extensive expertise and know-how it has obtained
working since 1998 in a variety of industries, its highly
qualied personnel and state-of-the-art facilities. In order to
ensure continuous professional development of its personnel,
Business Insight hires consultants from foreign countries
with expertise in respective elds. At the same time,
Business Insight ensures its specialists take part in training,
seminars and work groups held both in foreign
countries and in Azerbaijan.

STAFF
STAFF
Business Insight is a company that continuously
develops and involving high experienced experts to
their staff for marketing, social research and promo campaigns.
STAFF
STAFF
2600 INTERVIEWERS
3500 MYSTERY SHOPPERS
260 B2B INTERVIEWERS
51 REGIONAL REPRESENTATIVES
3 MODERATOR
4 EXPERT-SOCIOLOGISTS
2 INFORMATION ASSISTANTS
3 ANALYSTS
3 CUSTOMER CARE EXECUTIVES
76 FULL-TIME EMPLOYEES

REGIONAL
COVERAGE
Through permanent regional representatives
in 52 different cities and district of Azerbaijan,
Business Insight enjoys the capacity to successfully
undertake any marketing, social research projects and
promotional campaigns throughout the country. The cities
and regions where Business Insight
have regional representatives are:
Baku, Sumgait, Ganja, Aghdash, Astara, Bilasuvar, Gazakh,
Goychay, Hajigabul, Ismailli, Jalilabad, Khachmaz, Kurdamir,
Lenkaran, Masalli, Mingachevir, Ne chala, Gabala, Guba,
Sabirabad, Salyan, Shaki, Shamakhi, Shamkir, Shirvan,
Tartar, Tovuz, Ujar...

WHY
Bus ness Ins ght?
Extensive expertise in
various industries
22 years of
international
experience
In-house
conduction of all
stages of projects
Highly
reliable
results
H ghly qual fied
personnel
Use of
up-to-date
methods and
facilities
Capacity to conduct
projects throughout
Azerbaijan and
worldwide
Professional and
flawless organization
of fieldwork
of all projects

MARKETING
RESEARCH
SECTORS
HEALTH
SOCIAL / PUBLIC
ORGANIZATIONS
TRANSPORT /
LOGISTICS
TOURISM /
TRADE
IT /
TELECOMMUNICATION
CLOTHING /
FASHION
FINANCE
INDUSTRIAL
GOODS
AUTOMOBILE
INDUSTRY
FAST MOVING
CONSUMER
GOODS (FMCG)
DURABLES
RETAIL

MARKETING
RESEARCH PROJECTS
PUBLIC AND SOCIAL RESEARCH
BUSINESS-TO-BUSINESS
CONSUMER BEHAVIOR
CUSTOMER SATISFACTION
PRODUCT TEST
USAGE & ATTITUDE
ADVERTISING
TEENS / THE YOUTH
EMPLOYEE SATISFACTION SURVEY
BRAND IMAGE RESEARCH
BRAND PROMOTIONS
PANELS
OMNIBUS RESEARCH
PACKAGING / DESIGN
SEGMENTATION
CONCEPT TEST
DEMOGRAPHY

MARKETING
RESEARCH METHODS
QUANTITATIVE
FACE-TO-FACE
INTERVIEWS
CLASSIC TELEPHONE
INTERVIEWS
MAIL
SURVEY
E-MAIL
SURVEY
ONLINE
SURVEY
RESEARCH
QUALITATIVE
FOCUS GROUP
DISCUSSIONS
ONLINE FOCUS
GROUP DISCUSSIONS
IN-DEPTH
INTERVIEWS
RESEARCH
DESK
RESEARCH

QUALITATIVE
RESEARCH UNIT
VIDEO CAMERA
AUDIO AND
DIGITAL VOICE DEVICES
DVD AND
VHS RECORDERS
Located in its ofce, Business Insight
has a qualitative research unit, equipped
with modern devices facilitating conduction of
qualitative research projects of high quality,
including Focus Group Discussions.
The facilities and services of this
qualitative research unit are as follows:
SIMULTANEOUS
INTERPRETATION
COMMUNICATION WITH
THE MODERATOR
VIA INTERNET
ONE-WAY
MIRROR
HEADPHONES
POSSIBILITY OF OBSERVING
ONGOING DISCUSSIONS
VIA INTERNET

Mystery Shopping
Research
This research project is conducted to ensure evaluation of
performance of a company’s dealers/distributors from customers’
standpoint in order to become aware of the compliance of the
dealers/distributors’ service provision to standards
set by the company. Observers go to dealers/distributors
as actual buyers to purchase products from them and in this
period they determine physical conditions of their objects,
the way sales personnel approach clients, methods used to
promote products.

OUR CUSTOMERS
TV, INFORMATION AND
COMMUNICATION TECHNOLOGIES
HOME APPLIANCES AND CLOTHES
narmobile
baku elektronics
İNTEGRALPLUS
Roman c

OUR CUSTOMERS
CONSTRUCTION AND
FURNITURE COMPANIES
FMCG/ADVERTISING

OUR CUSTOMERS
LOCAL AND INTERNATIONAL
INTERNATIONAL ORGANISATIONS
FINANCIAL INSTITUTIONS
Sığorta
FTG
atəşgahsığorta
Azərbaycan Respublikasının
Maliyyə Bazarlarına
Nəzarət Palatası

OUR CUSTOMERS
OUR CUSTOMERS
LOCAL ORGANIZATIONS AND
TOURISM COMPANIES
Azərbaycan Respublikası
Mədəniyyət və Turizm Nazirliyi
AZƏRBAYCAN
GƏNCLƏR FONDU
AZƏRBAYCAN RESPUBLİKASININ
İQTİSADİYYAT NAZİRLİYİ

HAMIDOV (GENERAL) str.
ASAD AHMADOV str. .
SHARIFZADE str.
SHARIFZADE str.
HASANBEY ZARDABI . avr.
N. TUSI
CLINC
20 YANVAR
TBLISI ave.
SOCIAL
DEFENCE FOUND
BAKU BUSINESS
UNVERSITY
STH FLOOR
DANIZNEFTQAZ
LAYIHA
TBLISI ave.
VELOTREK
20
YANVAR
MAIN BUS STATION
No research budget is more expensive
than the wrong investment
Tel.: (+994 12) 430 30 42 / 430 00 70
Tel.: (+994 12) 53064 55/ 5306422
Fax: (+994 12) 430 17 77
fb/BusinessInsightlRG
E-mail: ofce@businessinsight.az
www.businessinsight.az
88 A, H. Zerdabi ave., Business Center 5th oor, Yasamal dist., AZ1011 Baku/Azerbaijan