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media strategy & message management<br />
versageprmanagement.com<br />
MEDIA<br />
STRATEGY &<br />
MESSAGE<br />
MANAGEMENT<br />
07<br />
The power of the press is undeniable. It shapes<br />
public opinion. It moves people to action.<br />
Even fair and balanced press coverage can have a<br />
serious impact on careers and corporations.<br />
In today’s media-saturated environment –<br />
television, radio, the internet, newspapers,<br />
magazines – there exists a media maze that can<br />
be very difficult to navigate.
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