Concept book

The Consciously
Incompetent
“It is important to consider
your path to fulfillment and
meaning. The more I have
started doing what I think is
important, the more I have
started living my own life and
the more confident I became. I
try to do good for our
environment, to act from
respect and empathy and I see
the world as a unit.”
The ‘Consciously
Incompetent’ is self-aware,
finds personal development
important and chases her
dreams and passions.
What keeps her busy is her
well-being, the well-being
of others and that of the
environment. She desires to
make more well-informed,
sustainable choices to
shape her lifestyle. Not
sure how to change her
patterns, she is willing to
take steps towards a more
conscious life. This is partly
because she doesn’t know
which processes are behind
products but moreover
because she feels the
pressure and expectations
of society to do everything
immediately right. She is
not tolerant towards herself
which makes the barriers
towards this new way of
living too high and the steps
too difficult.
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