At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer

Relationship selling refers to:
•
when suppliers and sellers combine their expertise and resources to create customized solutions; commit to
joint planning; and share customer, competitive, and company information for their mutual benefit, and
ultimately the customer.
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the practice of building ties to customers based on a salesperson’s attention and commitment to customer
needs over time.
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the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a
product or service.
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the assignment of a single salesperson to a single customer throughout the entire sales process.
The initial step in the strategic marketing process is to begin planning by conducting a _______.
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diversification analysis
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market-product analysis and setting goals
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situation (SWOT) analysis
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business portfolio analysis.
Advertising, personal selling, sales promotion, public relations, and direct marketing are marketing
communications alternatives that make up a firm’s __________.
•
media strategy
•
marketing mix
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communication source
•
promotional mix
Online retail purchases by consumers can be the result of several very different approaches, which include: (1)
paying dues to become a member of an online discount service; (2) participating in an online auction; (3) going
directly to online malls; and (4) _______.
•
becoming a member of a research group that evaluates new products