Spillets regler - OpenArchive@CBS

Spillets regler – om strategisk innovation og kreativ markedsviden
Market participants are unaware of the real opportunities for
beneficial exchanges which are available to them in the
market. The result of this state of ignorance is that
countless opportunities are passed up….. The potential
sellers are unaware that suffiently eager buyers are
waiting……Resources are being used to produce products
which consumers value less urgently, because producers are
not aware that these resources can produce more urgently
needed products……” (Kirzner)
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