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Kim Wilde - Danske Prydplanter

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Strategi<br />

Målgrupper<br />

Salget begynder i frøet...<br />

<strong>Danske</strong> <strong>Prydplanter</strong> - 3. marts 2010<br />

Stor markedsandel:<br />

Bred målgruppe<br />

Mindre<br />

markedsandel:<br />

Snæver målgruppe<br />

Konkurrencemæssige<br />

fordele<br />

Lave<br />

omkostninger<br />

Omkostningslederstrategi<br />

Omkostningsfokusstrategi<br />

Unikt produkt<br />

Differentieringsstrategi<br />

Fokuseret<br />

Differentieringsstrategi<br />

21

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