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36<br />

Matthew Wismayer<br />

WHY FISH OILS?<br />

There's something 'fishy' about the balance between<br />

amounts of Omega 6 (vegetable oil) and Omega 3 (fish oil)<br />

in pet foods. Fatty acids are beneficial for inflammatory<br />

conditions and other other health issues but it is<br />

important to get the right ratio between fish oils and<br />

vegetable oils.<br />

Price controls how much vegetable oil is in pet food<br />

compared with costlier fish oils. Too much vegetable oil is<br />

known, in some cases, to promote inflammation and<br />

possible cancer growth. Dry coat, itching and skin allergies<br />

are the first signs that your pet's system is not functioning<br />

well.<br />

The Fact is...because we care<br />

Omega 6 is high in ALA (alpha linolenic acid), an essential<br />

fatty acid found naturally in the individual body cells of a<br />

pet, and cannot be converted to Omega 3 - as in humans.<br />

Supplementing wet or dry pet foods with Omega 3 fish oil<br />

thus replaces the deficiency.<br />

Being high in Omega 3 fish oils helps to support the<br />

physical and mental ability of your pet. Initially they were<br />

recommended in treating allergies but are now advocated<br />

in cases of kidney disease, elevated cholesterol and<br />

arthritis. Recent studies show the following benefits:<br />

• anti bacterial properties • anti allergic reactions to<br />

itching from bites or stings • anti inflammatory • calming<br />

effects to the body and mind • ease pain from wounds<br />

• aid mobility to joints and muscles • support immune<br />

system, stamina and well-being • ease constant moulting<br />

• manage coat conditions during seasonal changes<br />

• promotes glossy coat, bright eyes and fresh breath.<br />

A natural healthy diet provides all round nutrition but it's<br />

important to follow feeding guidelines, as<br />

over-supplementation of Omega 3 can cause side effects,<br />

such as depletion of vitamin E, resulting in muscle<br />

weakness, loss of balance, eye problems and impaired<br />

immune response. The addition of resveratrol (fruits), and<br />

ascorbic acid, rosemary, oregano and lecithin oils and<br />

vegetables provides plenty of<br />

antioxidants to preserve the vitamin<br />

E, ultimately preventing other<br />

health issues from any side effects.<br />

Always ask! If you unsure our advice<br />

is readily available, but consulting a<br />

veterinary professional is import for<br />

total reassurance.<br />

© Matthew Wismayer 2014<br />

SUPPLEMENTS THAT MAKE A DIFFERENCE<br />

While a high quality complete natural diet provides<br />

all-round nutrition the need for additional supplements is<br />

necessary when support for various health concerns and<br />

general environmental issues prevent your dog or cat from<br />

being happy and content.<br />

Making a difference naturally<br />

A unique system – 100% pure fish oils and natural<br />

blends of salmon and rapeseed oils together with<br />

organically grown herbs.<br />

Oil combinations are cold pressed at the lowest possible<br />

temperature to produce clean, golden oils that are long<br />

lasting. This process helps to maintain the nutritional<br />

values of the Omega 3, 6 and 9, anti-oxidants and<br />

vitamin E.<br />

Herbs that are organically grown in an ideal climate are<br />

carefully harvested in order not to destroy the beneficial<br />

components. This process entails drying the whole leaf for<br />

up to six days in low temperatures of up to a maximum of<br />

45°Celcius before preparing for the process of blending<br />

with the oils.<br />

Combinations of freeze dried green lipid muscle from<br />

New Zealand that provides the high levels of glucosamine,<br />

honey for slow release energy and soya lecithin for the<br />

skin and mind bring extra benefits to the ingredients.<br />

ArctiFlex found in the<br />

PRINCE Miracle Powder<br />

is the most powerful<br />

source of gloucosamine<br />

sourced from Arctic<br />

shellfish – fully bio<br />

absorbable.

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