COMPANY PROFILE 2017-4

ATABOON INTERNATIONAL MOTOR CO.,LTD
th
ANNIVERSARY

Founder of Ataboon
Dr. Apa Ataboonwongse
A young lady with little experience in
automotive business , but with all the
firm-desire at heart to make Ataboon
Become successful and stay until today.

Company Objective
Ataboon International Motor Co.,Ltd. is to produce and to
supply high quality brake and clutch products with prompt
delivery and service to fulfil customers’ satisfaction by
consistently make improvements , and assessing ourselves.

Company History
1975 : Ataboon International Motor Co., Ltd. was found by Dr. Apa Ataboonwongse as an friction materials importer.
1988 : Our first factory was built to accommodate clutch components assembly.
1989 : A joint venture agreement was reached with NKK Clutch Co., Ltd. The project was to produce clutch disc for
supplying toU.S.A. , England and Japan markets , and it was also under the promotional support by the board of
investment of Thailand
1991 : The production of clutch facings was emerged with the purpose to serve both domestic and export markets.
1995 : The production of automotive disc brake pads under the technical assistance from Frictiontech of Canada was
obtained as part of Ataboon’s new product line in replacing future importation.
2000 : Received ISO 9001 International quality standard management certificate was received from SGS.
2004 : The production of disc rotors was added with the purpose to serve solely our OEM customers.
2014 : I n the area of quality, we once again received both ISO/TS16949 and ISO 9001 from URS.
2015 : Was authorized to be ROBERT BOSCH LIMITED agent for automobile and equipment.
2016 : installed software program called Enterprise Resource Planning (ERP) in order to improve and create the modest

Board of Directors
Dr. Apa Ataboonwongse
President
Mr. Somsak Ataboonwongse
Managing Director
Mr. Pitipat Pornprompat
Asst. Marketing Director
Mr. Verapol Ataboonwongse
Chief of Foreign Business Affairs

Head Office
667/15 Ataboon Building., 6 TH Floor
Charansanitwong Road,
Bangkoknoi, Bangkok, Thailand
Warehouse
307/251-4 Charansanitwong Road,
Bangkoknoi, Bangkok , Thailand
Factory
74/3 Bangbuathong
Nonthaburi Province Thailand

There are 2 plants in
which our sales have spread
throughout the domestic and
export market.
Ataboon joint venture with
NKK Clutch Co., Ltd. In 1989, later
changed to AISIN group to manufacture
clutch disc. Ataboon has served the Japanese, U.K
and the U.S. markets quite successfully.

Main Products
DISC BRAKE PADS
BRAKE SHOES
DISC ROTORS
DISC BRAKE SEAL KITS
WOVEN BRAKE LININGS
CLUTCH DISC
CLUTCH COVER
CLUTCH FACINGS
BRAKE LATHE

Disc Brake Pads
Brand :
AIMCO
AKAMON
SURE

Brake Shoes
Brand :
AIMCO
AKAMON
SURE

Disc Rotors
Brand : AIMCO / AKAMON

Clutch Disc & Clutch Cover

Other Products

Certificated
ISO/TS 16949 ISO 9001 THAILAND TRUST MARK

Marketing Communication

Domestic Market
85%

Export
15%
To more than 20 Countries
around the world

OEM Market
15%

Domestic Main Customers
TRI PETCH ISUZU (THAILAND) CO., LTD
SIAM KUBOTA INDUSTRY CO., LTD
SUZUKI AUTOMOBILE (THAILAND) CO., LTD
NISSAN DIESEL THAILAND CO., LTD
TOSHIBA THAILAND CO., LTD

Our Sales
Disc brake pads
20%
Others
30%
Brake shoes
10%
Clutch facings
10%
Disc rotor
5%
machines
5%
Clutch disc &
Clutch cover
20%

Export Sales
4
2
8.5
16
70

While we are heavily involved within the friction industry,
our basic policy is also aiming to achieve greater and more
stability through diversification.