COMPANY PROFILE 2017-4

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ATABOON INTERNATIONAL MOTOR CO.,LTD

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ANNIVERSARY


Founder of Ataboon

Dr. Apa Ataboonwongse

A young lady with little experience in

automotive business , but with all the

firm-desire at heart to make Ataboon

Become successful and stay until today.


Company Objective

Ataboon International Motor Co.,Ltd. is to produce and to

supply high quality brake and clutch products with prompt

delivery and service to fulfil customers’ satisfaction by

consistently make improvements , and assessing ourselves.


Company History

1975 : Ataboon International Motor Co., Ltd. was found by Dr. Apa Ataboonwongse as an friction materials importer.

1988 : Our first factory was built to accommodate clutch components assembly.

1989 : A joint venture agreement was reached with NKK Clutch Co., Ltd. The project was to produce clutch disc for

supplying toU.S.A. , England and Japan markets , and it was also under the promotional support by the board of

investment of Thailand

1991 : The production of clutch facings was emerged with the purpose to serve both domestic and export markets.

1995 : The production of automotive disc brake pads under the technical assistance from Frictiontech of Canada was

obtained as part of Ataboon’s new product line in replacing future importation.

2000 : Received ISO 9001 International quality standard management certificate was received from SGS.

2004 : The production of disc rotors was added with the purpose to serve solely our OEM customers.

2014 : I n the area of quality, we once again received both ISO/TS16949 and ISO 9001 from URS.

2015 : Was authorized to be ROBERT BOSCH LIMITED agent for automobile and equipment.

2016 : installed software program called Enterprise Resource Planning (ERP) in order to improve and create the modest


Board of Directors

Dr. Apa Ataboonwongse

President

Mr. Somsak Ataboonwongse

Managing Director

Mr. Pitipat Pornprompat

Asst. Marketing Director

Mr. Verapol Ataboonwongse

Chief of Foreign Business Affairs


Head Office

667/15 Ataboon Building., 6 TH Floor

Charansanitwong Road,

Bangkoknoi, Bangkok, Thailand

Warehouse

307/251-4 Charansanitwong Road,

Bangkoknoi, Bangkok , Thailand

Factory

74/3 Bangbuathong

Nonthaburi Province Thailand


There are 2 plants in

which our sales have spread

throughout the domestic and

export market.

Ataboon joint venture with

NKK Clutch Co., Ltd. In 1989, later

changed to AISIN group to manufacture

clutch disc. Ataboon has served the Japanese, U.K

and the U.S. markets quite successfully.


Main Products

DISC BRAKE PADS

BRAKE SHOES

DISC ROTORS

DISC BRAKE SEAL KITS

WOVEN BRAKE LININGS

CLUTCH DISC

CLUTCH COVER

CLUTCH FACINGS

BRAKE LATHE


Disc Brake Pads

Brand :

AIMCO

AKAMON

SURE


Brake Shoes

Brand :

AIMCO

AKAMON

SURE


Disc Rotors

Brand : AIMCO / AKAMON


Clutch Disc & Clutch Cover


Other Products


Certificated

ISO/TS 16949 ISO 9001 THAILAND TRUST MARK


Marketing Communication


Domestic Market

85%


Export

15%

To more than 20 Countries

around the world


OEM Market

15%


Domestic Main Customers

TRI PETCH ISUZU (THAILAND) CO., LTD

SIAM KUBOTA INDUSTRY CO., LTD

SUZUKI AUTOMOBILE (THAILAND) CO., LTD

NISSAN DIESEL THAILAND CO., LTD

TOSHIBA THAILAND CO., LTD


Our Sales

Disc brake pads

20%

Others

30%

Brake shoes

10%

Clutch facings

10%

Disc rotor

5%

machines

5%

Clutch disc &

Clutch cover

20%


Export Sales

4

2

8.5

16

70


While we are heavily involved within the friction industry,

our basic policy is also aiming to achieve greater and more

stability through diversification.

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