BUCOLICO - CASE STUDIES ITALY

C A S E S T U D Y
etaPHARMA
INTRODUCTION
Over the course of a degree in civil engineering, Toti Nigrelli acquired the digital marketing
skills that would later benefit him and drive him into establishing etaPHARMA, a company
aiming to provide holistic well-being, high quality of life and health, focusing on the
environment and sustainability. Since 2016, etaPHARMA has poduced and distributed
nutraceuticals and cosmoceuticals, employing 2 local members of staff and 1 developer
supportino the founder and CEO.
SUSTAINABILITY
According to Regulation 432/2012 of the European Commission on health and food
products, a small number of nutrients, such as probiotics, antioxidants, enzyme
complexes, vitamins and polyunsaturated fatty acids can be beneficial to health.
Nutraceuticals, drawing little on Hippocratic tradition and Ayurvedic medicine, group
together a set of functional foods (also know as farmafood) containing those nutrients,
making them available for mindful consumers in the form of beneficial natural food
integrators. Within the same framework, a Etapharma’s second branch, cosmeoceuticals
concentrates on products that go beyond the chemist’s galenic prescription, based solely
on the cosmetic technologist’s indications, by adding a dermathologist’s approach in
order to prioritise skin care over temporary aesthetic improvement.
EtaPHARMA promotes environmental sustainability by dealing exclusively with recyclable
shock-proof packaging and chipsters made in Italy (nutrauticals in Ragusa,
cosmeceuticals in Bologna). This has an impact on production costs, but they allow the
company to lighten its footprint and to offer customers only certified, guaranteed and
verifiable products. EtaPHARMA also limits its impact by keeping its headquarters in preexisting
buildings within the historical urban fabric of Mussomeli, thus zeroing soil
consumption.
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