GROUP-3-BUSINESS-PLAN-ABM-12-B (1)

UNIVERSIDAD DE MANILA

659-A Cecilia Muñoz St, Ermita, Manila. Senior High School Department

Business Plan

Deli Caffeine

“Good to be brewed”

Address: 3475 C. Namie Street Caloocan City, 1400

Contact no: 09953432258

Email Address: Delicaffeine@gmail.com

June 2021

Members

Jhunard C. Bamuya, / Fernando V. Mariano / John Carlo A. Sombese / Danica Cielo / Julia

Mae P. DelaCruz / Angelica Cyreen Gloda / Mary Grace D. Maquinad / Chelsey Ghaile C.

Marciales / Shairra Rica S. Ordanza.

1



TABLE OF CONTENTS

TITLE PAGE…………………………………………………………………………………….……………………………………... 1

TABLE OF CONTENTS……….…………………………………………………………………………..………………..……… 2

LIST OF TABLES……………………………………………….……………………………………………………………………...4

LIST OF FIGURES…………………..………………………….…………………………….……………………………………...4

LIST OF APPENDICES ……………..………………………………….……………………………………........................5

INTRODUCTION

A. Business Name…………….….………………………………………………………………………………..… 6

B. Address of the Business.…….….…………………………………………………………………………..…6

C. Owners….…………..……………………………………………………………………………………………..…6

D. Business Description….……………..………………………………………….……………………..……….7

E. Location…………………………....….…………………………………………………………………………..…7

F. Initial Funding Requirement………….……….…………………………………………………………..…8

G. Source of Funds……………………….…………………………………………………………..………………8

EXECUTIVE SUMMARY……………………………………………….…………………………………….....…………………9

ENVIRONMENTAL ANALYSIS

A. Community……………………………………………….…………………………………………….………...10

B. PESTEL Analysis………..…………………………………….…………………………………….…………...10

C. Industry Analysis………………….…………………………………………….………..........................13

D. Customers………………….…………………………………………….………..................................14

E. Competitors ………………….…………………………………………….………...............................15

F. Suppliers ………………….…………………………………………….………....................................16

G. Market Forecast………………….…………………………………………….………..........................16

H. Market Share………………….…………………………………………….………..............................17

I. Marketing Strategy

a. Position Statement………………….…………………………………………….……….........17

b. Pricing Strategy………………….…………………………………………….………..............18

c. Promotion Strategy………………….…………………………………………….………........19

d. Promotion Schedule………………….…………………………………………….……….......19

e. Marketing Campaign………………….…………………………………………….………......20

BUSINESS DESCRIPTION

A. Nature of Organization………………….………………………………………………..……….………...21

B. Products and Services………………………………..…………………………………………….………...21

C. Office and Warehouse Location………………….…………………………………………….………...22

D. Size lf proposed Business……………………….….…………………………………………….………...23

2



ORGANIZATIONAL PLAN

A. Form of Business Organization………………….………………………….………………….………...24

B. Liabilities of the Owners………………….……………………………………………………….………...24

C. Organizational Structure………………….…………………………………………………..….………...25

D. Internal Organization………………….………………………………………………………..….………...26

E. Salary Requirements………………….…………………………………………….……….................. 31

PRODUCTION PLAN

A. Production Schedule………………….…………………………………………………………….………...33

B. Production Process………………….…………………………………………….……….....................34

C. Supplies and Equipments………………….…………………………………………….………............35

D. Source of Materials………………….……………………………………………………..……….………...35

E. Production Cost………………….……………………………………………………………..…….………...36

OPERATIONAL PLAN

A. Evaluation of Suppliers………………….…………………………………………….………................39

B. Materials Requisition and receiving procedures ………………….………………………........39

C. Storage and Inventory Control System………………….……………………………………………..40

D. Shipping System and Control………………….…………………………………………….……….......40

E. Functions and Support Services………………….…………………………………………….………..41

MARKETING PLAN

A. Product………………………….………………………………………………………………………………..…41

B. Place………………….………………………………………………………………..…………………………….43

C. Price…………………….…………………..………………………………………..…………………………….. 44

D. Promotion……….……………………..…………………………………………………..………………….….44

E. People……………….…………………………………………………………………..………………….……….45

F. Packaging…………………………..……………………………………………………..………………..……..46

G. Positioning……………………………………………..………………………..…………………………….….49

SWOT Analysis……………………………….…………………………………..…………………………………….50

FINANCIAL PLAN

A. Major Assumptions………………….…………………………………………….……….....................53

B. Projected Income ………………….…………………………………………….……….......................53

C. Yearly Financial Projections ………………….…………………………………………….…….….......54

D. Statement of Changes in Owner’s Equity…………………..…………………………………………54

E. Statement of Financial Position ………..…………………………………………….………............55

3



LIST OF TABLES

TABLE 1: Estimated Start-up Capital……………………………………………….……………………………………....8

TABLE 2: Salary Requirements. ……………………………………………….…………………………………….........31

TBALE 3: Production Schedule. ……………………………………………….………………………………….………...33

TABLE 4: Supplies and Equipments……………………………………………….……………….……………………...35

TABLE 5: Cost of Purchase for Coffee Beans……………………………………………….………………………….36

TABLE 6: Cost of Purchase for Cocoa Powder……………………………………………….………..………………36

TABLE 7: Cost of Purchase for Packaging……………………………………………….…….…………………………37

TABLE 8: Estimated Shipping Fee……………………………………………….………………………………….……...37

TABLE 9: Pricing Table for Coffee Beans……………………………………………….………………………………..44

TABLE 10: Pricing Table for Cocoa Powder…………………….………………………….……………………………44

TABLE 11: Projected Income Statement ……………………………………………….……………………………….53

TABLE 12: Yearly Financial Forecast ……………………………………………….……………………………………..54

TABLE 13: Statement in Change of Owner’s Equity………………………………………………………………...54

TABLE 14: Statement of Financial Position……………………………………………….…………………………….55

LIST OF FIGURES

FIGURE 1: Market Forecast……………………………………………….…………………………..……………………...16

FIGURE 2: Market Share………………………….…………………………………….……………………………………...17

FIGURE 3: Marketing Campaign………….…………………………………….……………………..…………………...20

FIGURE 4: Organizational Structure……………………………………………….……………………………………...25

FIGURE 5: Coffee Beans ……………………………….……………………………….……………………………………...41

FIGURE 6: Cocoa Powder ……………………………………………….……………………………………………….…...42

FIGURE 7: Picture Space Location……………………………………………….……………………………………..... 43

FIGURE 8: Deli Caffeine's Logo ……………………………………………….……………………………………..........46

FIGURE 9: Deli Caffeine’s Packaging ……………………………………………….……….…………………………...47

FIGURE 10: SWOT Analysis……………………………………..……………………….…………………………………...50

4



LIST OF APPENDICES

APPENDIX A: Capital ……………………………………………….……………………………………........................56

APPENDIX B: Expenses ………………………………………..……………………….……………………………………...57

APPENDIX C: Products and Prices…………..…………………………………….……………………………………... 58

APPENDIX D: Marketing Schedule …………….………………………………….……………………………………...60

APPENDIX E: Financial Forecast……………………………………………….……………………………………........ 60

APPENDIX F: Gallery……………………………………………….……………………………………..………….............61

5



INTRODUCTION

A. Business Name

The partners that are deeply invested in this venture came up with business names

that we think supports and better represent our online business. The business name is as

follows:

Deli Caffeine

The meaning behind Deli Caffeine is the fusion of Delicious and Caffeine. The

individuals who have made significant investments in this business shortened the word

Delicious into “Deli” and for the reason that our shop markets caffeinated products, we

included Caffeine.

B. Address of the Business

Deli Caffeine has been developed as a Partnership arrangement wherein two or

more individuals will run the business and provide their skill sets.

C. Owners

The individuals included in the arrangement are the following:

Jhunard C. Bamuya

Fernando V. Mariano

John Carlo A. Sombese

Danica Cielo

Julia Mae P. DelaCruz

Angelica Cyreen Gloda

Mary Grace D. Maquinad

Chelsey Ghaile C. Marciales

Shairra Rica S. Ordanza

This group of individuals is deeply involved in the investment, and each has a

particular task. It is a Partnership that was formed and organized to produce and sell a

delectable goods for Deli Caffeine.

D. Business Description

Deli Caffeine is an online store that specializes in the purchase and sale of caffeinated

6



beverages. During this time of the pandemic, people are afraid of going out, so it is only wise

to put up an online store to be more cost effective and accessible. Upon researching, we

realized that there is a demand for products that contains caffeine, because not only does it

give a boost of energy, it is also comforting at the same time. Bearing that in mind, marketing

caffeinated products such as coffee grounds, cocoa tablets, and a selection of teas, will be a

great idea.

a) Vision

To establish Deli Caffeine as a world-renowned seller of caffeine-infused

products while maintaining our unrivaled high standards of service and product

quality.

b) Mission

Deli Caffeine’s mission is to consistently deliver a caffeine-rich experience

using only the best product from our local suppliers in the different provinces in the

Philippines. We want to expand our customer base by selling high-quality products at

a reasonable price.

Deli Caffeine intends to expand its operations from online sales to stalls and,

finally, to the construction of a café. Allow yourself to be enamored by the flavor of

our products.

c) Objective

Deli Caffeine’s aim is to support local farmers by making them as a source of

our product with their locally grown coffee from different parts of the Philippines.

Another one is to offer customers a unique and satisfactory experience that will

entice them to go back for more. Deli Caffeine is committed to consistently make an

effort to better it’s service, customer relations, our business community and

environment because we believe that doing our best in these factors defines Deli

Caffeine.

E. Location

Deli Caffeine’s headquarters will be located at 3475 C. Namie Street Caloocan City. It

is a place close to the road and not hard to find. Since the Deli Caffeine will run online to

facilitate the delivery of products to various places, choosing a place where we can put our

supplies, inventories, equipments etc. and a place where we can move smoothly to pack

7



orders is necessary. Additionally, it is also close to transportation vehicles such as LRT, Jeep,

Taxis and other transportation vehicle are roaming around the place so no hassle getting

supplies from our local suppliers.

F. Initial Funding Requirement

Estimated Start-up Capital

Cash needed

% of Total

Start-up Inventory Php 5,500.00 78.57%

Supplies 1,000.00 14.29%

Miscellaneous Expenses 500.00 7.14%

Total Php 7,000.00 100%

TABLE 1

G. Source of Funds

The owners will serves as the initial investors. Since the business is developed as a

partnership that consist of 9 individuals it is expected that each one of them will provide at

least Php 600.00 as an investment for our business. It may come from their savings, allowance

or SAP.

8



EXECUTIVE SUMMARY

Deli Caffeine is a proposed business by individuals who aim to be one team whose goal is

to establish an online store that specializes in the purchase and sale of caffeinated beverages. As

products containing caffeine is in high-demand from a long run now, especially in this time of

pandemic outbreak, the partners set their sights on making Deli Caffeine as a world-renowned

seller of caffeine-infused products while maintaining their unrivalled high standards of service and

product quality. Not just to be famous around the globe, but also to consistently deliver the high

quality and caffeine-rich products from the local suppliers on different lands in the Philippines. As

said, Deli Caffeine aims to support local farmers by making them the suppliers of the proposed

business. Because of this, the entrepreneurs believe that this will also be the best way for the

locals and foreigners to start patronizing the locally grown caffeine products.

Deli Caffeine’s goal is not only to sell caffeine-rich products but also to maintain a good

and genuine relationship with the customers. Different marketing strategies and incentives will

be executed on the process to keep customers patronize Deli Caffeine. For that, loyalty cards, gift

checks, and other effective marketing campaigns that can create loyal customers. Problems

between Deli Caffeine and customers will be less as the entrepreneurs plan to deliver the products

using different delivery services such as Foodpanda, Grab, and Lalamove. By reaching the

customers, Deli Caffeine will be promoted on various social medial platforms where individuals

are mostly active. Cost structures will also be divided in different areas: variable cost, irrelevant

cost, and fixed cost. While earning revenues, the entrepreneurs will keep on investing for the

improvement of Deli Caffeine to keep it timely and relevant for the customers.

9



ENVIRONMENTAL ANALYSIS

A. Community

As said in our objective, Deli Caffeine’s aim is to support local farmers by making them as

a source of our product with their locally grown coffee from different parts of the Philippines. In

these circumstances, Deli caffeine also aims a life changing in our community and these are: (1)

Local Employment Opportunities. As our small enterprise in the area grows, the number of

possible jobs in our business allows the workers to work and try. Local employments are great

since it limits the amount of time to our future employees to spend travelling and commuting to

work. Aside from that, creating local jobs, especially in a specific area, the unemployment rate

may begin to decline, resulting in positive economic results. (2) Less Infrastructure and Low

Maintenance. Deli caffeine as a small-starting business, we aim to have a best coffee shop in the

future, but considering the situation right now, our main goal is to less the infrastructure and has

a low maintenance bearing in mind the pollution we might create in the community. (3) Products

Diversity. A small business's responsibility is to be inventive, new, and diversified. As a smallstarting

business we require that our inventory and goods are fresh, new, and unusual to

distinguish out from other larger corporations. In general, we believe that an independent

business will offer unique products that are not available at larger merchants. (4) Community

Identity. Deli Caffeine believes that forming and shaping the identity of a particular community

might be one of the biggest roles as a small-starting business. As we being a significant presence

in the community can also influence the character of the people and engaging with ordinary

people passing through. Furthermore, small businesses impact their communities in a variety of

ways, from interpersonal relationships to local government to the economy.

B. PESTEL Analysis

Political

In terms of politics, Deli Caffeine’s owners make sure that they observe all of the

government’s norms and laws. The business ensures that employees always follow the

rules and that their organizational objectives are met without violating any of the rules

implemented. Furthermore, as the organization undergoes changes, they ensure that all

10



rules and laws are in place and that they are constantly prepared to adhere to them. The

business also imposed corporate governance, which must be observed at all levels of the

company.

Economic

The Deli Caffeine selling raw caffeine-rich products domestically, from Filipino

coffee farmers. Also, it provides a high standard of product and services. Hence,

benefitting various sectors like to the students, it will provide knowledgeable information

that will enlighten students on the feasibility of selling raw caffeine-rich products as a

business. To the costumer, will provide customers with high quality and authentic

products coming directly from various provinces of the Philippines. To the future business

owners, the future owners will be enlightened on the different factors influencing

decision-making in a business, and the strategies for promoting the business.

Social

Due to the current crisis facing the world all of us are affected. Especially many

business industries. Many companies have closed down and the country is suffering

because of a spreading virus that we cannot solve. But the Filipinos strive to combat the

facing crisis of the world because as part of a business industry it affects the social and

economic environment in numerous procedures. Today, many Filipinos experience crisis

because of spreading of virus, globalization and continuous increase of cost of materials

and products conduct about by the contemporary changes similar to what is happening

now there are areas that are looting due to many cases that are positive for COVID and

it's also difficult to cope up with the new normal implemented by the government. Our

Business Partnership Deli Caffeine venture the product will give benefits at the same time

to the consumers. The Social Implication the promoter is to implicit the success of the

business and to be committed to the prompter work, enhances self-confidence and

minimize the hesitancy in interacting to other people.

The Deli Caffeine target market is within metro manila and also to the people who

is coffee lover. Our business Deli Caffeine is an online store that specializes in the

purchase and sale of caffeinated beverages. During this time of the pandemic, people are

afraid of going out, so it is only wise to put up an online store to be more cost effective

11



and accessible. And the promoter deliver the product directly to the buyer, in the way

costumer can save many from the expense of transportation.

Technological

Advance technological equipment and capability are not a requirement for the

operation of Deli Caffeine business. However, the company will be required to utilize

various social media platforms such as Facebook, Instagram, and Online shopping

applications, wherein the customers may purchase the products. COVID-19 pandemic is

a factor affecting the decision of the partners to practice the business online. People must

follow health and safety protocols. Therefore, Deli Caffeine considered supporting the

protocol and minimize the effect of the virus. All interactions and transactions are

minimized and practiced solely online. The utilization of different social media platforms

will provide comfort and convenience for the customers. Although business transactions

will be practice solely online, the company ensures the customer’s safety and

confidentiality. Deli Caffeine’s commitment is to consistently make an effort to better its

service, customer relations, business community, and environment.

Although Deli Caffeine does not have an information technology group, the

partners considered exercising their knowledge and skills to create, design, and produce

innovative marketing strategies. Additionally, the partners are considering different

couriers for the delivery where customers may track their parcels online. Hence, the

technology existed and was used effectively throughout the business’ transactions.

Ecological

To secure the health of our costumer we must follow the rule and regulation

when we operate. And before we sell the product we make sure that our product is

secured and it is safe to drink and there will be no bad effect on the costumer. Our

business Deli Caffeine’s aim is to support local farmers by making them as a source of our

product with their locally grown coffee from different parts of the Philippines. Another

one is to offer customers a unique and satisfactory experience that will entice them to go

back for more. Deli Caffeine is committed to consistently make an effort to better its

service, customer relations, our business community and environment because we

believe that doing our best in these factors defines Deli Caffeine.

12



Considering our environment, we're not just include the security and rules but we

also based on recent press that has highlighted the environmental benefits associated

with online shopping, such as emissions savings from individual consumers, economies of

scale in delivery, and decreased inventories. We formulate a dual channel model for a

consumer who has access to both online and traditional market outlets to analyze the

impact of customers’ environmental sensitivity on its supply. We examine stocking

decisions for each channel in particular, taking into account price-dependent demand,

consumer preference/utility for online channels, and channel-related costs. Furthermore,

we also intend to address the absence of systematic study on the nature and effectiveness

of online commerce by proposing a conceptual model that evaluates the possible effects

of virtual store atmospheric features.

Legal

A business will not be able to fully gain success if they will not consider legal

sectors as part of their strategy in entering an international marketplace. Legally speaking,

Deli Caffeine will abide laws of the regions where it is operating. The business will also

follow the laws and regulations in terms of environmental protection, and other health

concerned specifically with the field of their business which is the production of caffeine.

The business always sees to it that all the operations locally and internationally would be

legal. In addition, Deli Caffeine will see to it that they will abide by the law by paying their

taxes annually.

C. Industry Analysis

Coffee is one of the widely consumed beverages in the world and in the Philippines,

however, the plant of the coffee contains caffeine and also the Philippines is one of the few

countries that produces Arabica, Liberica (Barako), Excelsa, and Robusta coffee kinds. Efforts have

been made to resurrect the coffee business in the industry. Caffeine is the major feature in coffee,

which is consumed by the majority of people. People all over the world are becoming addicted to

coffee; coffee has been in business for several years, and coffee chains are gaining popularity

among people of all ages as places to go and drink. Coffee is the emerging star in the caffeine

market, with other types of coffee being offered by other businesses, such as lattes, espresso, and

13



cappuccino. However, there will be several sorts of coffee in Deli Caffeine, and all of the specialties

will be of high quality and at reasonable pricing.

Deli Caffeine aims to provide the best services, including the best quality at the best prices

to our customers. It is our role to ensure a variety of services to our consumers in order for them

to have the finest experience and be satisfied with the diversity or wide range of caffeine we

offer.

It’s been proven by the experts that the products consisting of caffeine have been in high

demand since then, and it increased when the COVID-19 pandemic outbreak happened in the

Philippines. This is why the entrepreneurs came up with the idea of establishing a caffeine

business that will benefit the mass. This business is also perfect for the current situation of the

country. Deli Caffeine, the entrepreneurs’ business name, will sell caffeine-rich products supplied

by the local farmers from different lands such as Benguet, Baguio, Sagada, Cordillera and other

rich lands in the Philippines.

D. Customers

Deli Caffeine employs a combination of demographic and psychographic segmentation

techniques. Variables such as age, lifestyle, personality, and hobbies are all taken into account

when determining the target market for the organization.

1. Age – The company’s target market contains teenagers or students around the age of 16

above.

2. Lifestyle and Personality – Deli Caffeine’s product were created for industrious consumers.

These customers are most likely to consider purchasing products that won’t only satisfy what

their taste buds desire but will also be beneficial for their busy schedule.

3. Interest – Coffee lovers are a huge portion of the target market. It is common knowledge that

customers patronize products and/or services that are in line with their needs and wants.

Therefore, customers that are interested in the product will most likely consider purchasing

it. Additionally, Deli Caffeine also serves tea which would work well for the elderly and those

willing to try something new.

14



4. Geographical – Deli Caffeine may be based on the capital of the country which is Manila, Deli

Caffeine still targets coffee lovers around the globe.

E. Competitors

In the coffee industry, there is the considerable market power; the industry is at the

maturity stage, there are many competitors in the market but Deli Caffeine believes that it's not

about the popularity of a coffee in the industry but the quality of the products itself. We believe

that the products we offer are the ones who make our Deli Caffeine recognize in the industry plus

the fact that our Deli caffeine is a starting business and we thought that it's a good start to show

off our caffeine-rich products. Deli Caffeine offers caffeine-rich products such as coffee beans and

cocoa powder originally from our local farmers in Baguio, Benguet, Sagada, and other provinces

in the Philippines plus our products are very affordable and budget friendly. While some

International Coffee Shops provides Alkaline Coffee Mix. Alkaline Coffee that gives a worry-free

feeling and peace of mind from heartburns and hyper acidity and it is high-priced products.

One of the strengths of Deli Caffeine is the packaging. When it comes to packaging, Deli

Caffeine will surely offer a high class yet eco friendly packaging. Starting to daypacks or stand-up

pouches which are made with an aluminum foil self-sealing bag. Aside from that, we offers two

types of color, matte black will be a coffee premium product and matte golden brown will be a

cocoa special product and it presents the uniqueness and differences of both packaging. While

some international coffee businesses prefers their products in a small carton box designed with

their logo and it is usually common in the coffee industry. Moreover, Deli Caffeine used social

media when it comes to marketing campaign because we believed that social media is one of the

powerful tools to gain costumers and to recognize our business in the coffee industry. Other than

that, Deli Caffeine uses social media with visually appealing and promising accounts and pages on

our social media and shopping apps to gain more attention. Unlike other coffee businesses they

used social media and prepares orientation for their customers.

15



F. Suppliers

In Deli Caffeine, a variety of coffee beans will be served such as Barako, Premium and

Roasted, for the cocoa powder Special, Dark and Premium. One of the possible suppliers for the

coffee beans will be the Coffee Vinz that sells different coffee beans from different provinces like

Kalinga, Sagada and Benguet at a reasonable price. For the cocoa powder it may come from

Dutché or from Grandeur that we found on shopee, they’re both selling local cocoa powder at a

reasonable price and have a lot of stock for buying. The supplies will be delivered at our

headquarters or warehouse at 3475 C. Namie Street Caloocan City.

For our Packaging, the items that will be used are Doypack or Stand-up pouch for the

container and Sticker Papers for the logo and description. Our source for the Doypacks will be

Packaging Depot Manila, it is within manila area only so there is no hassle in getting and delivering

supplies. This brand is well trusted by all consumers and it’s feedback are good as well as their

products. For the logo and description, we will just buy K&E Printable Sticker Paper since one of

the individual within the Partnership has a printer, K&E Printable Sticker Paper is budget friendly

and has a good quality and recommendations that we can buy on National Bookstore or through

online.

G. Market Forecast

Market Forecast

200,000.00

150,000.00

100,000.00

50,000.00

0.00

Net Income

Year 1 Year 2 Year 3 Year 4 Year 5

FIGURE 1

16



H. Market Share

Market Share

20%

11%

11%

13%

22%

14%

9%

Barako Blend Coffee Beans

Kalinga Coffee

Sagada Coffee

Buenget Blend Coffee Beans

Special Cacao Powder

Premium Cacao Powder

Dark Cacao Powder

FIGURE 2

I. Marketing Strategy

Position Statement

Deli Caffeine is a completely online business. Deli Caffeine's founders think that

operating a company in Manila, a densely populated city, is an excellent decision. This

location is favorable to Deli Caffeine since Manila City is a place where the majority of

people work, therefore the demand for caffeine-rich goods is strong. The business'

mission and vision aim to provide a path for the partners to execute the goals and

objectives intended for this venture. As for the feasibility study and business plan on

hand, this ensures the success and completion of goals of the business. While a potential

flood of earnings is desirable and helpful, Deli Caffeine's objective is to also establish an

atmosphere in which partners, workers, and consumers can develop and benefit from

one another in a positive and constructive way. Deli Caffeine is a company that grew out

of our ideas and brainstorming sessions. Deli Caffeine was created in response to the

growing and never-ending demand for caffeine-containing goods. Deli Caffeine provides

a variety of caffeine-rich goods like as coffee grounds and cocoa powders sourced from

local farmers in Benguet, Baguio, Sagada, Cordilleras, and other areas. This business

endeavor may cater to a wide range of tastes. Individuals who love pungent and strongtasting

coffee will enjoy our Barako coffee. People who like a traditional and fragrant

17



coffee should try our Premium and Roasted coffee beans. Cocoa and chocolate products

are also available for the individuals who are not fond of coffee or caffeine-rich products

in general.

Pricing Strategy

This company intends to promote and sell items to its target clients, who are

students and caffeine enthusiasts. The prices of Deli Caffeine's goods are set with

potential customers in mind. Because our audience is primarily made up of people on a

tight budget, the team behind Deli Caffeine devised rates that may suit people of all ages

while still providing high service and quality. We can assure the quality and freshness of

our goods by sourcing them from promising local farmers in Benguet, Baguio, Sagada, and

Cordilleras, because the locations are close and suitable for growing and producing coffee

beans and cocoa powder. The pricing set for the items vary according on their weight and

flavor. Deli Caffeine's Barako coffee beans are priced at Php 140.00 per 250 grams, Php

270.00 per 500 grams, and Php 520.00 per kilogram. Premium coffee beans are more

costly than our Barako coffee beans since they are fragrant and sophisticated, costing Php

150.00 for 250 grams, Php 290.00 for 500 grams, and Php 550.00 for 1 kilogram. Roasted

coffee beans are a bit expensive due to the fact that they take significantly longer to

process and manufacture, with prices starting at Php 160.00 for 250 grams, Php 300.00

for 500 grams, and Php 575.00 for 1 kilogram. Our non-caffeine beverages, on the other

hand, are significantly less expensive than our coffee beans. Customers can select from

Special, Premium, and Dark cocoa powders. Special cocoa powder is priced at Php 75.00

for 250 grams, Php 130.00 for 500 grams, and Php 250.00 for a kilogram. Our Premium

cocoa powder costs Php 130.00 for 250 grams, Php 250.00 for 500 grams, and Php 470.00

for a kilogram for those who enjoy rich chocolate beverages. Finally, Dark cocoa powder

is available for those who enjoy robust tastes. Dark cocoa powder costs Php 135.00 every

250 gram, Php 240.00 per 500 gram, and Php 460.00 per kilogram. Deli Caffeine's goods,

based on what has been seen, are manufactured and priced with the confidence that they

are both inexpensive and of high quality.

18



Promotion strategy

Deli Caffeine is a company that only caters transactions online. It provides

delivery for orders that are not within our area of operation with the aid of couriers like

as lalamove, grab, and others. If the destination is within a kilometer of our office, one of

Deli Caffeine's workers can personally deliver it while adhering to strict cleanliness and

regulation To increase the visibility and convenience of Deli Caffeine, we want to set up

profiles on social media networks that we believe will help us promote our goods.

Facebook, Twitter, and Instagram are examples of social media sites. Furthermore, the

folks behind Deli Caffeine believe that it is advisable to create an account on several

purchasing applications like as Shopee and Lazada. Deli Caffeine's marketing approach

will involve delivering public relations packages to well-known influencers and providing

tiny samples of our items to acquaintances who may aid with brand and company

exposure. Finally, Deli Caffeine can acquire greater exposure by building appealing and

trustworthy profiles and sites on both social media and shopping apps

Promotion Schedule

The partners who have put their time and effort in this firm think that in order for

a business to thrive, it must be well-planned and timed. As a result, we divided the chores

we needed to do each week. The first week was spent creating a business page or account.

This involves developing video advertising for Facebook and Instagram as well as

designing social media content. As we moved into the second week, we promoted more

material on different social media and distribution platforms. The third week follows,

during which we improve interaction rates for social networking applications like

Facebook and Instagram, as well as retail apps like Shopee and Lazada.

We were ecstatic on the fourth week since it marked the official launch of the store's

internet presence. Deli Caffeine launched its caffeine-rich goods in the sixth week. Deli

Caffeine, for example, has issued coupons, discount codes, and prizes. In its seventh

week, Deli Caffeine sent out public relations (PR) packages to trustworthy social media

influencers that can provide accurate reviews of our goods in order to increase our

company's visibility and notoriety. Finally, during the eighth week of Deli Caffeine's

19



marketing strategy, we uploaded all honest and unbiased evaluations and feedbacks from

our customers on our goods.

Marketing Campaign

FIGURE 3

20



BUSINESS DESCRIPTION

A. Nature of Organization

Deli Caffeine is an online store that specializes in the purchase and sale of caffeinated

beverages. Deli Caffeine provide a caffeine-rich experience using only the best product from our

local suppliers in the different provinces in the Philippines. Such as, coffee beans and Cocoa

powder. Deli Caffeine sell a high-quality products at a reasonable price.

Since it’s pandemic the owners of Deli Caffeine find a way on how we will market our

products where is it more feasible and accessible to all customers during this time of pandemic.

Deli Caffeine will sell online through social media platforms like Facebook, Instagram and shopee

we have also created a Gmail account for some other information and concerns on Deli Caffeine,

you can follow and message us here at our social media accounts for simply typing @delicaffeine.

Through these social media platforms can help us to connect with our customers, increase

awareness about our brand, and boost our leads and sales. Most people today are more on online,

we want to develop our business through social media, discover our services, and hope to bring

more local shoppers in Deli Caffeine even though there are a lot of competitors with the same

line that also uses e -business. Social media isn’t a place to be overly sales, but after all, it’s a

marketing channel and you need not ignore the opportunity to make sales, should it present itself.

Sometimes, a seemingly simple social media post, such as promoting your products, can receive

several likes, comments, and shares. People can even ask strangers in the feed if they have

received it, how long the shipping took, if they liked them, and other questions. Social media is

important in promoting products especially in online businesses like Deli Caffeine it opens the

conversation for instant interaction, relationship building, and customer loyalty at the same time

our sales are increasing.

B. Products and Services

It’s been proven by the experts that the products consisting of caffeine have been in high

demand since then, and it increased when the COVID-19 pandemic outbreak happened in the

Philippines. This is why the entrepreneurs came up with the idea of establishing a caffeine

business that will benefit the mass. This business is also perfect for the current situation of the

country. Deli Caffeine, the entrepreneurs’ business name, will sell caffeine-rich products supplied

21



by the local farmers from different lands such as Benguet, Baguio, Sagada, Cordillera and other

rich lands in the Philippines. The coffee products that will come from these cities will be produced

by the entrepreneurs as coffee grounds. These products will also come with different varieties:

First, we have the Barako, it has a smoky flavour when roasted and brewed. Next is the Premium.

Premium flavour will serve you high-classed taste of coffee. And the last one is the roasted, a

fragrant and dark brown beans every coffee lovers love. These three flavours will be the first

flavours to be released at the Deli Caffeine. While at the process, the entrepreneurs are expected

to release more varieties that will satisfy the customers. But not only the entrepreneurs will sell

coffee powders but also cocoas from cacao trees. Cocoa powder will also come with three

different varieties such as Special, Dark and Premium. The entrepreneurs thought that selling not

only coffee powder but also cocoas will benefit their business more. The entrepreneurs also

studied that coffee grounds can also be used, not just as drinks, but also in making flavoured

pastries, food enhancers, natural fertilizer, and natural dye. Hence, establishing this business is

perfect because of its high demand. And because of this, the entrepreneurs believe that Deli

Caffeine can be one of the suppliers of different coffee shops across the country.

C. Office and Warehouse location

The Deli Caffeine main office is located at 3475 C. Namie Street Caloocan City. It is a

place close to the road and not difficult to find. Since we are facing a pandemic and people love

to order online, the way to purchase product in Deli Caffeine is in online process through our

page in Shopee, Instagram, Facebook and deli caffeine ensure the purchaser that the delivery of

the product in specific place will be delivered on time. Deli Caffeine select a spacious place where

we can put our supplies, inventories, equipments etc. and a place where we can move smoothly

to pack orders is necessary. And since the construction of the headquarters of Deli Caffeine is the

property of one of a business partner, the rental fee of the construction of the business is free

and it is one of the assets of the business because it saves more and reduces business expenses.

Additionally, it is also close to transportation vehicles such as LRT, Jeep, Taxis and other

transportation vehicle are roaming around the place so no hassle getting supplies from our local

suppliers.

22



D. Size of a proposed Business

Deli Caffeine size of a proposed business is Micro Enterprise because deli caffeine consist

of 9 individual. Micro enterprise is generally defined as a small business that employs few people.

And also, We can say that the Deli caffeine is a micro enterprise because it just a Start up Business

but our intention is to grow rapidly and we have an objectives that a company wants to achieve

throughout the year and to make plans to expand our business operation from online sales to

stalls and finally, to the construction of a cafe. And also all of the individual within the business

know each other and have the same goals that they want to achieve for the business they will

build, their work will be easier.

23



ORGANIZATION PLAN

A. Form of Business Organization

The form of business organization that the Deli Caffeine's owners chose was Partnership.

The owners agreed upon a partnership because of the saying "Two or more heads are better than

one.", which is better than being a sole proprietor. One major advantage of Partnership is that

the responsibility of the business is shared with everyone. This way, one person does not have

the obligation to carry all the burden and they won't have to accumulate so much stress. Shared

responsibilities also mean shared ideas and opinions for more possible opportunities to think of.

Additionally, more partners would lead to more money available from their combined resources

to invest into the business, which can help fuel the growth of the business. Another main

advantage of a partnership is that it lacks formality compared to managing a small company. Since

the owners are more than just acquaintances, they're more likely to communicate more

comfortably due to the lack of formality required to interact with each other.

B. Liability of the Owners

The Deli Caffeine is a partnership business consisting of nine different people, with different roles

and obligations. The nine people in the business are considered as the creditors, or the main

contributor in the business, with unlimited liability. Unlimited liability refers to the full business

responsibility of all the business owners, creditors, and partners, for all business liability. Since

the Deli Caffeine is operated by different people, the legal responsibility and obligation is reflected

to all the business creditors. Whatever liabilities accrues in the business, all business creditors are

equally liable and responsible to cover the liabilities. Furthermore, the business creditors agreed

on having an unlimited liability as the Deli Caffeine does not create a separate legal entity. Hence,

the owners and the business are one entity; has unlimited liability.

24



C. Organizational Structure

The organizational structure is a graphical formation that displays the important

details in the organizational structure including the major functions and their respective

relationships among positions according to authority and responsibility. This refers to the

diagram showing the key functions of the line and staff organizational structure

FIGURE 4: Organizational Structure

DELI CAFFEINE

CEO

Chelsey Ghaile C. Marciales

Highest-ranking executive.

Responsible for major corporate

decisions, managing overall

operations and resources of the

company.

Marketing

Manager

Danica Cielo

Responsible for managing the

promotion and the positioning of the

brand.

Accounting

Manager

Jhunard C. Bamuya

Responsible for monitoring and

analyzing the accounting data and

producing financial reports or

statements.

Production

Manager

John Carlo A. Sombese

Responsible overseeing the

production process. Coordinating

all production activities.

Advertising &

Sales.

Mary Grace D. Maquinad

Customer

Negotiator

Julia Mae P. Dela Cruz

Purchasing

Officer

Fernando V. Mariano

Packaging

Officers

Angelica Cyreen O.

Gloda

Shairra Rica S. Ordanza

25



D. Internal Organization

The Job Analysis deals with bringing together and evaluating the information about the

content and requirements of individual regarding the specific job in terms of activities involved

and attributes needed to perform the activities. The manpower is composed of the partners only

from the partnership. Each should possess the qualification in order to undertake an effective and

efficient arrangement of resources in the organization.

The job analysis is performed by enumerating all positions needed for the business to operate:

Job Title: Chief Executive Officer (CEO)

Job Description:

• Overseeing all operations and business activities to ensure to achieve the intended

results and are in line with the organization's overarching strategy and objective.

• Creating high-quality business strategies and plans that are aligned with both shortand

long-term objectives.

• Make high-quality investing decisions to advance the business and increase profits.

• Maintain the company's legitimacy and business ethics by enforcing adherence to

legal requirements and internal standards.

• Examine financial and non-financial reports to come up with solutions or

enhancements.

• Analyze and deal to difficult situations and events in order to ensure the company's

survival and growth.

• Maintain a thorough understanding of the company's markets and industry.

• Develop a high-performing managerial team by leading and motivating subordinates

to advance employee engagement.

Job Qualifications/Specifications:

• Male or Female.

• Must be 25 years old and above.

26



• Possesses bachelor’s degree or master’s degree in business administration.

• Extensive experience designing successful ideas and putting them into action.

• Corporate finance and performance management ideas are well-understood.

• Must have enough knowledge of many company operations such as marketing, public

relations, finance, and so on.

• An entrepreneurial mindset with outstanding organizational and leadership skills.

• Analytical abilities and problem-solving skills.

• Excellent in public speaking and communication skills.

• In-depth understanding of corporate governance and best practices in general

management.

Job Title: Sales Manager

Job Description:

• Achieving growth and hitting sales targets by successfully managing the sales team.

• Creating and implementing a comprehensive sales plan to grow the company's

customer base and assure its continued success.

• Recruiting, creating goals, coaching, and reviewing sales agents' performance.

• Build and promote strong, long-lasting customer relationships by partnering with

them and understanding their needs.

• Helps the management team, present sales, revenue, and spending figures, as well as

reasonable estimates.

• Recognize rising markets and market shifts while staying informed about new

products and competition.

• Identifies business opportunities by discovering prospects and analyzing the industry

position.

27



• Participates in a group effort by achieving comparable goals.


• Male or Female.


• Possesses bachelor’s degree or master’s degree in business administration or

marketing.

• Demonstrated ability to communicate, present, and persuade at all levels of the

company in a credible and successful manner.

• Demonstrated ability to manage the sales process from start to finish.

• Committed to continuous education through workshops, seminars and conferences.

• Successful previous experience as a sales representative or sales manager, consistently

meeting or exceeding targets.

• Strong business understanding and knowledge of the industry.

• Good at mentoring, coaching, and people management skills are exceptional.

• Knowledgeable in the aspects of information technology, market trends and

commercial environment.

Job Title: Production Worker

Job Description:

• Operate production equipment and keep the warehouse's machinery in good working

order.

• Assemble equipment pieces and keep items and materials in a safe place.

• Meet the deadlines of individual production tasks during shift.

• Report on defective products or machinery

• Check stock levels and report any product or raw material shortages.

28



• Keep the worksite clean to avoid hazards from chemicals and fragile products.

• Ensure that shipping procedures are completed on schedule.

• Observe the company's safety and quality policies


• Male or Female.


• Any degree subject is acceptable even without high school diploma, although high

school graduates are more preferred.

• Has a prior experience as a factory worker or at a warehouse in a similar role.

• Having a good understanding of how production equipment operates is essential.

• Ability to detect potential problems with machinery.

• Knowledge of basic safety rules and precautionary measures (safety gear will be

provided).

• Ability to lift heavy loads and transfer them manually.

• Good in communication and teamwork skills.

• Must be able to work briskly and efficiently.

Job Title: Marketing Manager

Job Description:

• Head of marketing team.

• Responsible for managing the product promotion.

• Reviews the brand position.

• Formulates and creates innovative marketing strategies.


29



• Male, Female, or any gender.


• Must be a college graduate.

• Must have experience in the business marketing field.

• Must be knowledgeable in formulating innovative marketing strategies.

• Must have good moral values.

• Must fulfill the duties and responsibilities safely and satisfactorily.

Job Title: Accounting Manager

Job Description:

• Head of accounting team.

• Manage the business' financial goals.

• Responsible for formulating the business' accounting policies, priorities, and methods.





• Must have experience in accounting.

• Must be knowledgeable in managing the business' finance.

• Must have good morals.


Job Title: Production Manager

Job Description:

30



• Head of production team.

• Responsible for the production process

• Coordinates all of the business' activities and operation.

• Ensure the plans and production schedules for the stock levels remain adequate.





• Must have experience in the business field.

• Must be knowledgeable in planning and organizing production schedules.

• Must have good moral values


E. Salary Requirements

Organizational Position No. of

Employee

Estimated Monthly

Salary

Estimated Annual

Salary

Chief Executive Officer 1 P 1,000.00 Php 12,000.00

Marketing Manager 1 P 1,000.00 Php 12,000.00

Accounting Manager 1 P 1,000.00 Php 12,000.00

Production Manager 1 P 1,000.00 Php 12,000.00

Advertising and Sales 1 P 1,000.00 Php 12,000.00

Customer Negotiator 1 P 1,000.00 Php 12,000.00

Purchasing Officer 1 P 1,000.00 Php 12,000.00

Packaging Officer 2 P 1,000.00 Php 12,000.00

TABLE 2

31



Since the Deli Caffeine is a small business that operates online, the amount of estimated

salary is expected to equate on the efforts and obligation of each employee. With the

collaboration of different people as partners to operate the business, the partners genuinely

approved the agreement on fair and exact same amount distribution of monthly and annual

salary, regardless of the organizational position. The estimated salary of each employee varies on

the monthly net income of the business. Furthermore, if the business will be able to successfully

achieve its target sale and there is an increase in net income, expect that there will be an increase

of salary.

32



PRODUCTION PLAN

A. Production Schedule

DATE TIME PROCESS

July 3, 2021 10:00 a.m. Contacting our supplier to order 9 kilograms of

different types of coffee beans.

July 4, 2021 10:00 a.m. Contacting our supplier to order 9 kilograms of

different type of cocoa powder.

July 6, 2021 1:00 p.m. – 3 p.m. Buying of our packaging bags.

July 7, 2021 8:00 a.m. Expected receival of coffee beans and cocoa

powder.

July 9, 2021 2:00 p.m. Printing of the logo.

July 11, 2021 3:00 p.m. – 5:00

p.m.

Expected receival of the materials for

packaging.

July 15, 2021 1:00 p.m. Gathering and completing of our supplies and

materials.

July 16, 2021 3:00 –p.m. Sanitizing of the tools and equipment needed

in our packaging

July 17, 2021 3:00 p.m. Starting the packaging of our products.

(Consisting of 60-75 packages)

July, 20, 2021 5:00 p.m. Marketing or selling of our products.

TABLE 3

As you can see, it is indicated in the table above that the estimated schedule of our

production is 18 days or more than 2 weeks. The estimated packaging of our product is 60-75

packages. All of our package or products will be placed in our warehouse located in Caloocan City.

These packages are expected to sold in a month or at end of August 2021.

33



B. Production Process

We started to order coffee beans and cocoa powder in our supplier on July 3 and 4, 2021.

The Coffee Vinz which is located in Quezon City is the supplier for the coffee beans. We have two

options for our cocoa powder, the Dutché that is located in Quezon City and the Grandeur located

in Caloocan. We discovered these two suppliers in Shopee. While waiting for these products, we

planned to buy packaging materials in Depot Manila, which is located in Quezon City. Also, the

making and printing of the stickers for our logo and label that we need to use in packaging the

goods. We purchased the sticker papers in K&E Printable Sticker Paper, we can order it from

online or just go directly to the National Bookstores. We have chosen these suppliers because

they were located near in our warehouse so we can avoid trouble in delivery.

After receiving of supplies and materials that we are going to use, we gather them and

making sure that they are complete to start the packaging as soon as possible. But, before

proceeding for the packaging, we sanitized first all the materials and tools that we need to use in

packaging our products. Since we have pandemic, it is important to clean everything to make sure

that our products are safe and worth to purchase. Safety of everyone especially the customers is

very important. In starting the packaging, we used sanitized weighing scale and other packaging

tools before putting the coffee beans and cocoa powder in their respective packaging to make

sure that they are all equal and safe. After that we attached the printed stickers of our logo and

the label of the products.

The overall production process and activities of Deli Caffeine were monitored and

managed by Mr. John Carlo Sombese, our production manager. All members and staff of Deli

Caffeine helped in preparing all the things that we need for us to be able to make the packaging

of our goods or products. We helped each other and did our best to make sure that people will

love Deli Caffeine, by it`s products and services.

34



C. Supplies and Equipment

EQUIPMENT BRAND TYPE QUANTITY PURPOSE

Printer Canon Cartridge 1 It is for printing all

the logos and the

others to be placed

on the packaging.

Weighing Scale Asahi Digital Weighing Scale 1 It is used to measure

the weight of all

caffeinated products.

Sticker Paper K&E Glossy 100 pcs. It will be used to print

out logo stickers and

labels and apply to

packaging.

Doypack

Packaging

Stand-up

Aluminum

50 pcs. This is the packaging

Depot Manila

Pouch

used to pack all

caffeinated products.

Paper Cutter Quaff Metal Based 1 This will be used to

neatly cut out all the

printed logos and

labels for the

packaging.

TABLE 4

D. Sources of Materials

Based on the equipments that will be used in Deli Caffeine, some of them are provided

by entrepreneurs and others come directly from suppliers. The printer and the paper cutter will

be provided by our packaging officers, the printer will come from Ms. Angelica Gloda and the

paper cutter is for Ms. Shairra Rica Ordanza. The weighing scale will be yielded by our accounting

35



manager Mr. Jhunard Bamuya and the rest are purchased and sourced from our suppliers.

Primarily the brand to be used for the sticker paper is the glossy K&E Sticker Paper which can be

purchased at the national book store. Lastly the doypack will come from our supplier Packaging

Depot Manila located in Quezon City. Entrepreneurs make sure everything we buy is not hard to

find, worth buying and just right on budget.

E. Production Cost

The tables below shows all of the costs that will be required in the business, such as

acquiring the cost of items sold or product supplies, as well as packaging materials. The product,

price, quantity, size, color/style, and total price are all appropriately specified.

Cost of purchase for Coffee Beans

TYPE PRICE per kilo QUANTITY TOTAL PRICE

Benguet Blend ₱450.00 2kg ₱900.00

Kalinga Coffee ₱450.00 2kg ₱900.00

Sagada Coffee

₱500.00 2kg ₱1,000.00

(Roasted)

Barako Blend ₱480.00 2kg ₱960.00

Total Purchase 8kg ₱3,760.00

TABLE 5

Cost of purchase for Cocoa Powder

TYPE PRICE per kilo QUANTITY TOTAL PRICE

Special ₱210.00 2kg ₱420.00

Premium ₱390.00 2kg ₱780.00

Dark ₱382.00 2kg ₱764.00

Total Purchase 6kg ₱1,964.00

TABLE 6

36



Cost of purchase for Packaging

ITEM COLOR/STYLE SIZE PRICE per QUANTITY TOTAL

piece

PRICE

Stand-up Pouch Aluminum 215 x 310+60mm ₱12.02 35pieces ₱420.70

with Zip lock Matte Black

Matte Gold 180 x 290+52mm ₱6.90 25pieces ₱172.50

Sticker Paper Glossy A4, 105gsm ₱175.00 1 bundle ₱175.00

(per bundle) (100 pieces)

Total Purchase ₱768.20

TABLE 7

Estimated Shipping Fee

AMOUNT

Coffee Beans ₱40.00

Cacao Powder ₱45.00

Stand-up Pouch with Zip Lock ₱45.00

Sticker Paper ₱65.00

Total ₱195.00

TABLE 8

This table shows the projected shipping costs for each of our items, which we will acquire

from several vendors. As you can see, the estimations vary, and this is because we select multiple

vendors to ensure that the items we sell come from credible and trustworthy sources.

37



OPERATION PLAN

A. Evaluation of Supplier

Deli Caffeine’s suppliers are scattered around various locations within Manila;

nevertheless, we ensure that all of the products we purchase are only available in the Manila area,

ensuring that delivery is smooth and shipping costs are reasonable. Deli Caffeine gets its coffee

beans from Coffee Vinz in Quezon City, a mere 14.1 kilometers away. We have two choices for

cocoa powders: Dutché and Grandeur, which we found on Shopee. Grandeur is in Caloocan, which

is also close to our warehouse in Caloocan, and Dutché is in Quezon City, which is 9.0 kilometers

away from our Manila warehouse. Lastly, we will get our packing from Packaging Depot Manila,

which is located in Quezon City and is 7.0 kilometers away, as well as Sticker Papers, since the

brand we will use is K&E Printable Sticker Paper, which can be found at National Bookstores or

online. To summarize, all of our suppliers are located in or near Quezon City and Caloocan City,

making delivery of materials to our Tondo Manila warehouse affordable. When we select

suppliers for our firm, we ensure that they are well-respected by customers, of excellent quality,

and at a reasonable price, so that all of our expenses are justified.

B. Materials requisition and receiving procedures

Purchases of materials are initiated through purchase requisitions which is a formal

request by the head of the department or other authorities to the purchase manager to purchase

the specified materials. When the purchasing department receives a properly authorized

purchase demand, they must choose a source of supply. The purchasing department usually keeps

a list of suppliers for each type of material and chooses one after soliciting tenders. When a

supplier has been chosen, the most usual next step is to create a purchase order which is a

document used by the purchasing department to authorize vendors to supply specified materials

at the price and terms indicated. The receiving department should then receive all inbound

materials. This department’s responsibilities include unpacking and inspecting the items received,

as well as verifying their amounts and quality. The amount is compared to the purchase order

copy as well as the supplier’s advisory note, which is usually included with the items. The number

of goods received should then be checked to confirm that they meet the requirements mentioned

38



on the purchase order. If a technical or laboratory inspection is required, the goods are sent to a

laboratory, which will issue a report on the goods’ quality. When the materials received are

damaged or are not in accordance with the specifications, these are usually returned to the

supplier along with a debit note, informing them that their account has been debited with the

value of materials concerned. When such a claim is accepted by the supplier, they then signify

their acceptance by the issue of a credit note. The rejected materials may be returned to the

supplier immediately or retained until further instructions are received. When the purchasing

department receives the invoices, the process of assembling the business paper related to each

purchase and preparing vouchers begins. Serial numbers are assigned to invoices, and they are

placed into the invoice register.

C. Storage and Inventory Control System

For the storage and inventory control system, the place where we are going to inventory

our products will be at 3475 C. Namie Street, Caloocan City. This place is owned by one of our

production team, Shairra Rica Ordanza, thus, there will be no problem with the rental fees (only

the electrical and other fees). The said warehouse is spacious enough to manufacture our

products. It will also be managed by the production team. John Carlo Sombese, the production

manager, will be responsible for overseeing the production process. Under his management are

the buying of supplies and packaging, which will be controlled by Mariano, Gloda, and Ordanza.

D. Shipment System and Control

For the procedure in the transfer of goods, there will be two different ways of shipping it out. First

is the single shipment. Single shipment is shipping Deli Caffeine’s products for personal use orders.

The second one is wholesale shipping, this is for those who want to resell our products. However,

as different ways are mentioned, the shipment process will always be the same. The products will

be sanitized and sealed properly. Stuff necessary for the safety of parcels such as bubble wraps,

boxes, and such, will be provided by the team. As mentioned, the shipping process is through

trusted couriers. For the areas near our location, the products will be personally delivered by us.

And as for the customers outside our range, couriers J&T, Lalamove, Mr. Speedy, JRS are the top

choices.

39



E. Functions of Support Services

Since the Deli Caffeine team is divided into different areas, the support services will be

operated through assigned responsibilities. For the budgeting, capital programs, monitoring, and

accounting is designated to the accounting manager, Jhunard Bamuya. For the marketing team

which is runned by Chelsey Marciales, Danica Cielo, Mary Grace Maquinad, and Julia Dela Cruz,

they are responsible for the increase of sales of Deli Caffeine. Not only on sales but also for the

customers to continue patronizing our brand. For the faxing, shipping, desktop publishing, mailing

list management, and transcriptions, the production team (John Carlo Sombese, Fernando

Mariano, Angelica Cyreen Gloda, and Shairra Rica Ordanza) are in charge. With the hundred

percent cooperation of the team, we believe that Deli Caffeine could walk towards its success in

the future.

40



MARKETING PLAN

A. Product

Deli Caffeine will sell caffeine-rich products that consists of coffee, beans and cocoa

powders originally from our local farmers in Baguio, Benguet, Sagada, Cordilleras etc. A variety

of coffee beans will be served such as Barako, Premium and Roasted, for the cocoa powder

Special, Dark and Premium. The Entrepreneurs believe that many Filipinos love to drink coffee

and other caffeine rich drinks like tea and chocolate drinks. That's why they came up with this

idea to buy and sell raw or powdered caffeine rich products online. In addition to that, coffee

grounds can be used in different ways such as making coffee flavored pastries, food enhancers

like using it as a coating for steak, natural fertilizer and natural dye. Bearing that in mind,

marketing caffeinated products such as coffee grounds and cocoa powder will be a brilliant idea.

It is also possible that this business could be a personal supplier of different café around here in

Manila.

Illustration of the product with Packaging

FFIGURE 5: Cocoa Powder

41



FIGURE 6: Coffee Beans

One of the possible suppliers for the coffee beans will be the Coffee Vinz that serves

different coffee beans from different provinces like Kalinga, Sagada and Benguet at a reasonable

price. For the cocoa powder it may come from Dutché or from Grandeur that we found on shopee,

they’re both selling local cocoa powder at a reasonable price and have a lot of stock for buying.

Even if we buy our supplies online, we will still put in our very own packaging and market it.

42



B. Place

Deli Caffeine will fully operate online where the entrepreneurs will make accounts on

different social media platforms such as Facebook, Instagram and Twitter to market our product.

Furthermore, we will also create an account on shopping apps like Shopee and Lazada to expand

the reach of our business.

For our headquarters or a place where we can put our supplies, inventories, equipment,

etc. and a place where we can move smoothly to pack orders if necessary, it will be located at

3475 C. Namie Street Caloocan City. This location has the ownership of one of the individuals in

the partnership, hence there’s no need for rental fee. Additionally, it is also close to

transportation vehicles such as LRT, Jeep, Taxis and other transportation vehicles that are

roaming around the place so no hassle getting supplies from our local suppliers and for the

delivery of our products.

FIGURE 7: Picture space location

43



C. Price

Deli Caffeine intends to sell the product with regards to their intended clientele, who are

students.. Upon searching for local suppliers, the people behind Deli Caffeine came up with this

price table. As seen in the table, we did our best to ensure that our goods are both affordable and

of good quality.

Pricing table for Coffee Beans

100g 250g 500g

Benguet Blend ₱75.00 ₱160.00 ₱290.00

Kalinga Coffee ₱75.00 ₱160.00 ₱290.00

Sagada Coffee (Roasted) ₱85.00 ₱175.00 ₱320.00

Barako Blend ₱80.00 ₱170.00 ₱310.00

TABLE 9

Pricing Table for Cacao Powder

100g 250g 500g

Special ₱40.00 ₱75.00 ₱140.00

Premium ₱65.00 ₱125.00 ₱240.00

Dark ₱65.00 ₱135.00 ₱245.00

TABLE 10

D. Promotion

Since our business will fully operate online, we plan on delivering our products with the

help of couriers like lalamove, grab, j&t and others. In any case that the customer is within a

kilometer of our place of work, we can personally deliver it with proper sanitation and protocols.

Regarding how the partners will broaden the exposure and accessibility of this business

venture, we will create accounts on various social media platforms such as Facebook, Instagram

and Twitter. In addition, we would set up accounts on shopping apps like Shopee and Lazada to

expand the reach of our business.

To further ensure the inflow of profit, our marketing strategy would include sending out

44



public relations (PR) packages that we would include in the costing of our business. By sending

out public relations packages to well known and trustworthy social media influencers, we can

gain more publicity from our target market which are students. Most social media influencers’

followers consist of students who highly trust them for their recommendations. It’s a wise effort

to make use of that advantage and collaborate with these influencers to give out their factual

reviews of our products. Another strategy that we would like to implement is to give out small

samples to acquaintances who can advertise our products through their truthful description.

Lastly, by creating visually appealing and promising accounts and pages on our social media and

shopping apps, we can gather more attention. These strategies are contemporary marketing

which focuses on customer orientation in comparison to the traditional marketing orientation.

Deli Caffeine aims to create an experience of comfort and a boost of energy to the customers

therefore using these types of strategy is applicable.

E. People

The Deli Caffeine's legal structure is a Partnership Business since all of the individuals within the

business have one goal and are deeply involved in the investment. Each one of the individuals

within the partnership has a specific role for the business that reflects their skill sets. The heads

of the different management under Deli Caffeine would be the following personnel together

with their responsibilities.

Accounting Manager – Mr. Jhunard C. Bamuya. Responsible for monitoring and

analyzing accounting data and producing financial reports or statements.

Marketing Manager – Ms. Chelsey Ghaile C. Marciales. Responsible for managing the

promotion and the positioning of the brand.

Under Marketing Manager:

• Advertising & Sales – Ms. Danica Cielo & Ms. Mary Grace D. Maquinad

• Customer Negotiator – Ms. Julia Mae P. Dela Cruz

Production Manager – Mr. John Carlo S. Sombese. Responsible for overseeing the

production process. Coordinating all production activities and operations.

Under Production Manager:

45



F. Packaging

• Purchasing Officer – Mr. Fernando V. Mariano

• Packaging – Ms. Shairra Rica S. Ordanza & Ms. Angelica Cyreen Gloda

Packaging is the physical manifestation of a product's personality. Deli Caffeine believes

that it’s a vital marketing tool for glamorizing a commodity in order to capture the interest of the

customer. Many shoppers would judge a product by the packaging before purchasing it, so making

enticing and alluring stationery will pique the interest of first-time buyers. In addition, when it

comes to public recognition, packaging and packaging design are critical. The overall aesthetic of

the packaging also influences the image of the brand. Furthermore product packaging's aim is to

shield the product from damage. Packaging of the goods not only covers the product during

shipment from the factory to the store, but it also protects the product when it is sitting on

supermarket shelves. Lastly, the packaging of the product is the factor which differentiates our

brand from other brands who also sell caffeine rich products.

FIGURE 8: Deli Caffeine's Logo

Logo Description

As seen on the logo, we made it similar to the travel stamp logo because it will represent

that the caffeine products we market are not unlike any other because they are sourced from

46



different provinces here in the Philippines. For this logo we made it simple but expressive. For the

shades we made it simple to calm people's eyes since we will sell caffeinated products. We all

know that coffee calms our body. We made the background simple and light shade to make the

business name and the logo above it stand out even more. Since our business name appears to

have an European accent, we decided to make the font look more ancient and handwritten but

in a bold way. We plan on making our clientele experience the feeling of traveling all over the

place by buying our products. Deli Caffeine will serve an array of caffeine choices from different

provinces here in the Philippines. They will travel in the smell of aroma and the taste of the blend

in our coffee.

FIGURE 9: Deli Caffeine’s Packaging

47



Packaging Description

After a long deliberation of the kind of packaging to put caffeinated products where it is

safer and will last longer, the partners came up with Daypacks. Upon researching, the idea of the

packaging which will contain our caffeinated products will be Daypacks or stand up pouches

which are made with an aluminum foil self-sealing bag. We will offer two types of color, matte

black will be a coffee premium product and matte golden brown will be a cocoa special product.

With a flat top and a rounded, oval-shaped bottom, the Daypacks or stand-up pouch differs from

the more typical coffee package types. It gives the consumer an impression of a premium, smallbatch

product. Often fitted with zippers, this coffee packaging bag type is beloved by consumers

for its convenience. This bag style usually costs more than other simple bag types. The stand-up

pouches will be created on form fill seal machines, they are much better looking when purchased

premade, and then filled and sealed on an automatic pouch packing machine. Furthermore,

Coffee is only considered to be fresh for up to two weeks after its roast date but in sealed vacuum

48



packed bags, roasted whole beans shelf life will extend to 3 to 5 months. Hence, it’s vitally

important that the customers receive well packaged products allowing our customers to feel like

you’ve taken special care to ensure that they receive only the best quality items from our brand.

In summary, good packaging design is more than just placing your products in a box, it’s forging

a connection between our brand and the consumer, that when done well, can skyrocket our

brand to the top.

G. Positioning

The Deli Caffeine chose to run the business in Manila City since it is where the majority

of business transactions happen. Since Manila is a populated city, where most people work, the

demand for caffeine-rich products is high. In addition to that, since the business will run online,

it will be easily accessible and safer as it follows health and safety protocols.

With the company’s mission and vision, the partners can successfully execute their goals

and objectives. With the feasibility study and business plan on hand, the partners assure the

success of the business. The business’ goal is not just to be successful, but to create a good

relationship and camaraderie among the employees that will cater goods and services to

customers.

Coffee is trending nowadays, and for the people who love coffee, Deli Caffeine is a big

help. Deli Caffeine offers an authentic caffeine-rich product that includes coffee grounds, and

cocoa powders originally come from our local farmers in Baguio, Benguet, Sagada, Cordilleras,

etc., supporting Filipino farmers. The company came up with the idea of having this business

because of the awareness that many Filipinos love to drink coffee and other caffeine-rich drinks

like tea and chocolate drink. As for individuals who prefer strong-tasting coffee, they can try the

Barako one. Premium and roasted coffee beans are also available for those people who like the

specific taste and aroma. And for those people who are not a fan of coffee, they can avail

themselves of the cocoa and chocolate product.

49



SWOT ANALYSIS

S

T

R

E

N

G

T

H

S

‣ Mobility

By conducting our business strictly online, we are able to relocate

if it’s advantageous to our business.

‣ Low costs for maintenance

Through transacting online, the cost of maintaining Deli Caffeine

is lessened and more attainable.

‣ Quality service and product

Deli Caffeine sources its products from local farmers and suppliers.

The locations of Deli Caffeine’s suppliers and farmers makes the

produce go from farm to table. Therefore making the products as

fresh as possible.

‣ Great communication service

The reason why we believe Deli Caffeine is a business that has

great communication skills is because the team behind the online

accounts of Deli Caffeine are well-versed in both English and

Filipino.

‣ Supports a great movement

Profit is not the only thing that Deli Caffeine cares about. Part of

the reason why Deli Caffeine sells caffeinated products is because

we want to support and further implore the produce of local

farmers and suppliers

50



W

E

A

K

N

E

S

S

E

S

‣ Uncertain shipping cost

The shipping cost can only be determined by the courier who will

deliver the products. Shipping fee depends upon the location of

the customer, the farther the location, the higher the cost will be.

‣ Lack of physical store

Individuals who does not know how to shop online sometimes

find the lack of physical store off putting. Thus, putting our

business at disadvantage compared to enterprises that has actual

store.

‣ Absence of direct interaction between customers and Deli Caffeine

For people who are not used to online transactions, the

communication between both parties can be difficult.

‣ Mobile friendly business

O

P

P

O

R

T

U

N

I

T

I

E

S

Deli Caffeine is a business that strictly operates through online

transactions. This makes our business more appealing

considering the fact that most individuals has a mobile phone

now

‣ Advertisement through social media platforms

With the help of marketing campaigns such as Referral Program

and Social Media Marketing Campaign, we are able to reach and

expand our business online. Social Media Advertising does not

consume too much of the budget and is sometimes free.

‣ Possible collaboration with other enterprises

In the near future where Deli Caffeine is at the stage that it can

handle joint ventures, we hope to collaborate with firms or

businesses that has the same goal and movement as Deli

Caffeine

51



T

R

H

E

A

T

S

‣ Competition with larger enterprises

Faced with larger competitors, the competition will be tougher

and the race for the profitability of the business is uncertain.

‣ Unpleasant customer reviews

Customer reviews are essential to online business like Deli

Caffeine. To maintain a great image and trustworthy business is

important to ensure the influx of the profit. Having a bad

customer review deters the trust and credibility of Deli Caffeine

and its products.

‣ Unforeseen events that may affect online businesses such as Deli Caffeine.

FIGURE 10

52



A. Major Assumptions

FINANCIAL PLAN

Deli Caffeine will offer caffeine-rich items such as coffee beans and cocoa powders in a

variety of flavors. Barako, Premium, and Roasted coffee beans are available, as are Special,

Premium, and Dark cocoa powders. We sell our product in various weights ranging from 100g to

250g and the largest will be 500g. The most recommended size to our customers is 250g because

it is neither too much nor too little, it is just perfectly good for 2-3 months for our coffee lovers to

brew coffee every day and at the same time you can make various pastries with it. Our firm's

objective sale is to sell 3 - 5 packages each day; if we meet our goal sale, it will be excellent for

the business to raise our profit, which varies from 12,000 - 35,000 per month, depending on how

much is sold and also the weight of the goods that consumers would buy.

The assumptions for yearly financial projection are as follows

• Net income is 60% of the projected sales

• Sales will grow for at least 20% per year

• Sales and purchase are on cash

• All transactions are closed yearly with no carry-over on subsequent years

B. Projected Income

Revenue

Expenses

Deli Caffeine

Income Statement

For the year ended December 2022

Sales ₱204,000.00

Cost of good sold ₱68,688.00

Supplies 9,218.40

Shipping fee for supplies 2,340.00

Miscellaneous Expenses 3,744.00

Total Expenses 83,990.40

Net Income ₱120,009.60

TABLE 11

53



C. Yearly Financial Projection

The financial projection of Deli Caffeine’s income for 3 years are highlighted in the table

below. The figures account for projected sales, cost of good sold, supplies, shipping fee for

supplies, miscellaneous expenses and the net income per year.

Measure Year 1 Year 2 Year 3 3 years total

Sales Projection ₱204,000.00 ₱244,800.00 ₱255,000.00 ₱703,800.00

Expenses

Cost of good sold ₱68,688.00 ₱82,425.00 ₱84,486.00 ₱235,599.00

Supplies 9,218.40 11,062.08 11,338.63 31,619.11

Shipping fee for supplies 2,340.00 2,340.00 2,340.00 7,020.00

Miscellaneous Expenses 3,744.00 4,492.00 4,605.00 12,841.00

Total Expenses 83,990.40 100,319.09 102,769.63 287,079.11

Net Income ₱120,009.60 ₱144,480.92 ₱152,230.37 ₱416,720.89

TABLE 12

D. Statement of Changes in Owner’s Equity

DELI CAFFEINE

STATEMENT OF CHANGES IN OWNER’S EQUITY

For year ended December 31, 2022

Deli Caffeine, Capital, January 1

Add

Owner’s Capital Contribution ₱84,000.00

Net Income ₱120,009.60

Less

Owner’s Drawing 0

Deli Caffeine, Capital, December 31 ₱204,009.60

TABLE 13

54



E. Statement of Financial Position

DELI CAFFEINE

STATEMENT OF FINANCIAL POSITION

As of December 31, 2022

ASSETS

Current Assets

Cash ₱120,009.60

Inventory 70,000.00

Supplies 10.000.00

Total Current Assets ₱200,009.60

Non-Current Assets

Equipments ₱20,000.00

Total Assets ₱220,009.60

LIABILITIES

Accounts Payable ₱10,000.00

Accrued Expenses 6,000.00

Total Liabilities ₱16,000.00

OWNER’S EQUITY

Deli Caffeine Capital ₱204,009.60

Total Liabilities and Owner’s Equity ₱220,009.60

TABLE 14

55



APPENDICES

Appendix A: Capital

The capital of Deli Caffeine will be 7,000. The promoters and management of the business

endeavor decided to form a general partnership in which each partner is subject to limitless

liability for the firm's obligations. Ms. Chelsey Ghaile C. Marciales has been chosen to the role of

general manager of the company. The partners decided to provide cash as capital. Furthermore,

the capital contribution of 7,000 will be obtained from the partnership's fellow members.

The following individuals founded the company, and their separate capital contributions are

shown below:

CAPITAL CONTRIBUTION

TYPES OF PARTNERS POSITION IN THE CAPITAL

NAMES

BUSINESS CONTRIBUTION

AS TO AS TO

LIABILITY CONTRIBUTION

1.Bamuya, Jhunard C. General Capitalist Accounting Manager ₱750.00

2. Mariano, Fernando V. General Capitalist Purchasing Officer ₱750.00

3. Sombese, Carlo John A. General Capitalist Production Manager ₱750.00

4. Cielo, Danica General Capitalist Marketing Manager ₱750.00

5. Dela Cruz, Julia Mae P. General Capitalist Customer Negotiator ₱750.00

6. Gloda, Angelica Cyreen O. General Capitalist Packaging ₱750.00

7. Marciales, Chelsey Ghaile C. General Industrial- General Manager ₱1,000.00

Capitalist

8. Maquinad, Mary Grace D. General Capitalist Advertising & Sales ₱750.00

9. Ordanza, Shairra Rica S. General Capitalist Packaging ₱750.00

TOTAL ₱7,000.00

The 81.77% of the capital will be used for the inventory. The 10.97% is for supplies for the

packaging. The 2.79% is for the shipping fee on buying the supplies. Then the rest or the 4.47% is

for the extra cash or miscellaneous expenses.

56



Appendix B: Expenses

Expenses

AMOUNT

Cost of good sold

Coffee Beans ₱3,760.00

Cocoa Powder ₱1,964.00 ₱5,724.00

Supplies

Packaging ₱768.20

Shipping Fee for supplies ₱195.00

Miscellaneous Expenses ₱312.00

TOTAL ₱6,999.20

Deli Caffeine's costs are listed in this table. Here you may see how much the total cost of

the goods sold, supplies, and delivery fees for supplies will be and for the miscellaneous expenses.

Deli Caffeine's capital is just 7,000.00, therefore we must accommodate everything we need to

get started. The total amount of all expenses is ₱6,999.20, which is fantastic because we correctly

estimated all of the prices at a reasonable price and we have found suppliers that we can afford

and have good quality products that can benefit our business because Deli Caffeine is a small

business that is just getting started. It's not that bad for small business owners, the lower the

capital the lower the risk of the entrepreneurs.

57



Appendix C: Products and Prices

Pricing table for Coffee Beans

100g 250g 500g

Benguet Blend ₱75.00 ₱160.00 ₱290.00

Kalinga Coffee ₱75.00 ₱160.00 ₱290.00

Sagada Coffee (Roasted) ₱85.00 ₱175.00 ₱320.00

Barako Blend ₱80.00 ₱170.00 ₱310.00

58



Pricing Table for Cacao Powder

100g 250g 500g

Special ₱40.00 ₱75.00 ₱140.00

Premium ₱65.00 ₱125.00 ₱240.00

Dark ₱65.00 ₱135.00 ₱245.00

59



Appendix D: Marketing Plan

Appendix E: Financial Forecast

Financial Forecast

600,000

500,000

400,000

300,000

200,000

100,000

0

Year 1 Year 2 Year 3

Sales Gross Margin Net Income

60



Appendix F: Gallery

Name: Jhunard C. Bamuya

Birthday: June 24, 2003

Address: 3233, Rizal Avenue, Manuguit, Tondo Manila

Contact: 09504260284

Email: bamuyajhunard@gmail.com

Name: Fernando V. Mariano

Birthday: April 4, 2003

Address: Manila, Philippines

Contact: 09953432258

Email: fernandomariano04@gmail.com

Name: John Carlo A. Sombese

Birthday: September 1, 2003

Address: MRA 1B-1 Gawad Kalinga Baseco Port Area

Manila

Contact:09513118798

Email: j.carlosombese@gmail.com

61



Name: Danica Cielo

Birthday: January 18,2003

Address: 1300 A Burgos st Paco Manila

Contact: 09202498598

Email: danicacieli16@gmail.com

Name: Angelica Cyreen O. Gloda

Birthday: June 05, 2003

Address: 1427 Algeciras St. Sampaloc, Manila

Contact: 09070636826

Email: angelicacyreengloda@gmail.com

Name: Julia Mae P. Dela Cruz

Birthday: May 17, 2002

Address: 208 Area-F Gate 20 Parola Tondo, Manila

Contact: 09208560816

Email: delacruzjuliamae4@gmail.com

62



Name: Chelsey Ghaile Marciales

Birthday: January 10, 2003

Address: Manila, Philippines

Contact: 09669932782

Email: marciales.cgc@gmail.com

Name: Mary Grace Maquinad

Birthday: December 25, 2003

Address: 2629 Severino Reyes Street Tondo Manila

Contact:

Email: marygracemaquinad@gmail.com

Name: Shairra Rica S. Ordanza

Birth: January 21, 2003

Address: 1054 D. Gomez St. Tondo Manila

Contact: 09058719503

Email: shairraordanza@gmail.com

63

GROUP-3-BUSINESS-PLAN-ABM-12-B (1)

Create successful ePaper yourself

Delete template?

Save as template?