20230503_SES_DerZehner_WebsiteImprovements
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Improve CTA visibility<br />
OBSERVATION<br />
The navigation menu is visible only when viewing the<br />
top part of the homepage. This decreases the number<br />
of users that may interact with it.<br />
B E F O R E<br />
A F T E R<br />
RECOMMENDATION OR TEST<br />
Make the navigation always visible to offer an easier<br />
access to its links and the private/company switch.<br />
In addition, add a sticky ‘Gutscheine kaufen’ CTA at<br />
the bottom of the mobile screen that pop ups as soon<br />
as the user starts to scroll down.<br />
EXPECTED OUTCOME<br />
Increase the visibility of the ‘Gutscheine kaufen’<br />
button to have more users entering the purchase<br />
process.<br />
GUTSCHEINE KAUFEN
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