20230503_SES_DerZehner_WebsiteImprovements
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Improve homepage header<br />
OBSERVATION<br />
The current homepage header provides almost no<br />
information about the service. This is the most<br />
important part of the website as it defines if a user<br />
will stay or leave when landing on the homepage.<br />
B E F O R E<br />
A F T E R<br />
Rated 4,9 by 249 customers<br />
RECOMMENDATION OR TEST<br />
Reposition the elements in the header and add a subhead,<br />
as well as social proof, to make the module<br />
more impactful when a user enters the website.<br />
An A/B test of the headline copy would also be<br />
recommended.<br />
Gi# your friends and family with a<br />
customizable voucher that can be<br />
redeemed in 13 shopping centers and<br />
1000+ shops in Austria.<br />
EXPECTED OUTCOME<br />
Increase the visibility of the ‘Gutscheine kaufen’<br />
button to have more users entering the purchase<br />
process.
Change language