PanamaHats - Catalog 2018

Catalog - 2018

INTRODUCTION 

THE “PAJA TOQUILLA” HAT 

The Toquilla Straw Hat is woven from fibers from a palm tree characteristic 

of the Ecuadorian coast. Coastal farmers cultivate the “toquillales” and 

harvest the stems before separating the fiber from the green outer skin. This 

is boiled to remove chlorophyll and dried for subsequent bleaching with sulfur 

over a wood fire. Weavers take this raw material and begin weaving the 

crown and the brim of the hat. Weaving a hat can take from one day to eight 

months, depending on the quality and finesse. In Pile, a coastal community, 

weavers produce extra fine hats that require specific climatic conditions and 

involve an exact number of points in each row of weaving. The process is 

completed by washing, bleaching, moulding, ironing and pressing. The 

weavers are mostly peasant families and transmission of weaving techniques 

occurs within the home from an early age through observation and imitation. 

The skills and knowledge enfold a complex and dynamic social fabric 

including traditional techniques of cultivation and processing, forms of social 

organization, and use of the hat as part of everyday clothing and in festive 

contexts. It is a distinctive mark of the communities perpetrating this tradition 

and part of their cultural heritage.

Who we are? 

HATS.COM is a company dedicated to the commercialization of 

“Toquilla Straw Hats” to the market of the United States of North 

America & Europe, Our objective is to conserve, improve and share 

sustainability in the tradition of our Ecuadorian products; providing 

customers with an autochthonous product, highly valued and of high 

quality. 

Care of the Toquilla Straw Hat 

General Recommendations 

- When not in use, place the Hat in a dry place; far away from 

humidity and dust areas. 

- If possible, place the hat in a plastic bag 

- Do not expose the hat to the rain 

- Do not fold the hat, unless it has the characteristic roll-up 

(Montecristi) 

- 

Cleaning recommendations 

If the hat gets dirty with a non-chemical element(s), try the following: 

1. Wipe the dirty area with a damp cloth 

2. Rub the affected area delicately

How to know your own size 

 

 

Take a measuring tape and place it around your head (do not hold 

the tape tight). Take the measurement. 

Using the table below, find the hat size that matches your own. 

SIZE INCHES CENTIMETERS (CM) 

56 21 1/2 - 21 7/8 55 - 56 

58 22 1/4 - 22 5/8 57 - 58 

60 23 - 23 1/2 59 - 60 

62 23 7/8 - 24 1/4 61 - 62 

 

In case you already know your head size, use the table below. 

HATS.COM 

SIZES 

USA 

SIZES 

UK 

SIZES 

FRENCH 

SIZES 

56 6 7/8 - 7 6 3/4 - 6 7/8 4 - 4 1/2 

58 7 1/8 - 7 1/4 7 - 7 1/8 5 - 5 1/2 

60 7 3/8 - 7 1/2 7 1/4 - 7 3/8 6 - 6 1/2 

62 7 5/8 - 7 3/4 7 1/2 - 7 5/8 7 - 7 1/2

What does a Cuenca and Montecristi Panama Hat (TOQUILLA 

STRAW HAT) Made in Ecuador mean? 

Well, to understand this, you better go for the grades1 (weave) of the 

hats. The Ecuador produces two types of “qualities” in hats. One is 

called “CUENCA” that it takes grades from: (1-2 to 11-12), indeed, they 

are produced in a city called Cuenca. The second is denominated 

“MONTECRISTI” that it takes grades from: (13-14 to 58-59), and these 

are fabricated in Manabí (a coast province of Ecuador). It is important 

also to know, that the price of the hats depends directly of the grade of 

the hat, and to higher degree, more manufacturing time entails. 

Grades 

Quality 

3-4 Cuenca 

5-6 Cuenca 

7-8 Cuenca 

9-10 till 11-12 Cuenca 

Grades 

Quality 

13-14 Montecristi 

15-16 Montecristi 

17-18 > 59 Montecristi 

1 Quality

CUENCA QUALITY

PANAMAHATS - CUENCA STYLES 

Style : Fedora Classic 

Code : cu0001 

Quality : Cuenca Hat 

Colors : White, Natural or Light Brown 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 

Band 

: Standard (black) / Changeable 

Size (s) 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Grades & 

Prices 

: 3-4 = sub-fine / not roll-up $ 48.00 

: 7-8 = fine / / not roll-up $ 110.00 

:11 -12 extra fine / no roll -up: $ 150.00 

Style : Borsalino 

Code : cu0002 

Quality : Cuenca 

Color : White, Natural 

Crown : 10.37 - 10.87 cm. (4.1" - 4.3") 

Brim : 4 cm. (1.58") 

Band : Standard (black) / Changeable 

Size (s) 

Grades 

& prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 3-4 = sub-fine / not roll-up $ 54.00 

: 5-6 = fine / not roll-up $ 65.00


Style : Forest 

Code : cu0003 


Color : Light brown 

Crown : 10.37 - 10.87 cm. (4.1" - 4.3") 

Brim : 7 - 8 cm. (2.76"- 3.16") 

Band : Changeable 

Size (s) 

Grade 

& Price 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 5-6 = fine / / not roll-up 

$ 73.00 

Style : Flamenco “wide brim” 

Code : cu0004 


Color : White, 

Crown : 10.37 - 10.87 cm. (4.1" - 4.3") 

Brim : 11cm. (4.35") 

Band : Standard (black) / Changeable 

Size (s) 

Grade 

& Price 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 3-4 = sub-fine / not roll-up $68.00


Style : Flamenco “short brim” 

Code : cu0005 


Color : White, Natural & light brown 

Crown : 10.37 - 10.87 cm. (4.1" - 4.3") 

Brim : 7 - 8 cm. (2.76"- 3.16") 

Band Standard (black) / Changeable 

Size (s) 

Grade 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 3-4 = sub-fine / not roll-up $51.00 

: 17 - 18 roll-up / $460.00 (Montecristi) 

Style : Colonial 

Code : cu0006 


Color : White and Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 – 7.5 cm (2.35” – 3”) 

Band 


Size (s) 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Grades 

& 

Prices 


: 11 -12 extra fine / no roll -up: 

$290.00


Style : FEDORA “black” 

Code : cu0007 


Color : Black 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 

Band 

Standard (red) / Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


Style : AUSIN “NOIR” 

Code : cu0008 


Color : Black 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7 cm. (2.35"- 2.76") 

Band 

: Black / Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 3-4 = sub-fine / not roll-up 

$53.00


Style : AUSIN “ROUGE” 

Code : cu0009 


Color : Red 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7 cm. (2.35"- 2.76") 

Band 

: Black / Changeable 

Size (s) 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Grades 

& 

Prices 


$52.00 

Style : FEDORAdbROWN 

Code : cu0010 


Color : Dark Brown 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7 cm. (2.35"- 2.76") 

Band 

White /Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


$51.00


Style : FEDORAYELLOW 

Code : cu0011 


Color : Yellow 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7 cm. (2.35"- 2.76") 

Band 

Brown / Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


Style : FEDORASea 

Code : cu0012 


Color : Light Blue 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 – 7.5 cm. (2.35"- 3") 

Band 

: Green / Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


$55.00


Style : FedoraGLP 

Code : cu0013 


Color : Dark Blue 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 – 7.5 cm. (2.35"- 3") 

Band 

Blue / Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


Style : boater 

Code : cu0014 


Color : Dark Blue 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 – 7.5 cm. (2.35"- 3") 

Band 

Changeable 

Size (s) 

Grades 

& 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


$65.00


Style : urbain 

Code : cu0015 


: White 

Color 

: Black 

: Mustard 

: Light Brown 

Crown : 10 cm (4.1”-4.3”) 

Brim : 4 cm. (1.58") 

Band Changeable 

: 56 (21 7/8”) 

Size (s) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Grades 

& 

Prices 


$51.00 

PANAMAHATS - CUENCA STYLES – TRENDS 

Fedora – Blue – Grade 3-4 Fedora – Light Blue – Grade 3-4 Fedora – Dark Brown – Grade 3-4 

Code: cu0016 Code: cu0017 Code: cu0018


Fedora – Summer White – Grade 3-4 Fedora – Yellow – Grade 3-4 Fedora – Girls – Grade 3-4 

Code: cu0019 Code: cu0020 Code: cu0021 

Fedora – Green– Grade 3-4 Fedora – Leopard – Grade 3-4 Cordovez – Black – Grade 3-4 


Fedora – Sao Paulo – Grade 3-4 Fedora – Black – Grade 3-4 Fedora – White Girl – Grade 3-4 



Hat – Occidental – Grade 3-4 Fedora – Light Brown – Grade 3-4 Fedora – Azteca – Grade 3-4 


Fedora – Fish – Grade 3-4 Fedora – Passion – Grade 3-4 Colonial – fretwork– Grade 3-4 


Hat – Sea – Grade 3-4 Fedora – Sea-Blue – Grade 3-4 Fedora – Marine – Grade 3-4 



Fedora – che – Grade 3-4 Fedora – USA – Grade 3-4 Fedora – Garden – Grade 3-4 


Fedora – Wood – Grade 3-4 Hat – Fred – Grade 3-4 Hat – Mediterranean – Grade 3-4 


Fedora – Sunlight – Grade 3-4 Hat – Emotion – Grade 3-4 Hat – Pink – Grade 3-4 



Fedora – City White – Grade 3-4 Fedora – Mother Land – Grade 3-4 Fedora – Che– Grade 3-4 


Fedora – Forest – Grade 3-4 Fedora – Elegant – Grade 3-4 Fedora – British – Grade 3-4 


Fedora – Night – Grade 3-4 Hat – Gentleman – Grade 3-4 Hat – clouds – Grade 3-4 



Hat – Ladies – Grade 3-4 Fedora – Grass – Grade 3-4 Fedora – Green Grass – Grade 3-4 


Fedora – Germany – Grade 3-4 Fedora – Garden Lady – Grade 3-4 Fedora – Summer Sun – Grade 3-4 


Fedora – sunset – Grade 3-4 Fedora – Citric – Grade 3-4 Fedora – Mustard – Grade 3-4 



Fedora – Jungle – Grade 3-4 Fedora – Zoo – Grade 3-4 Fedora – doux – Grade 3-4 


Fedora – White Orange – Grade 3-4 Fedora – jellyfish – Grade 3-4 Fedora – Donna – Grade 3-4 


Fedora – Nuit – Grade 3-4 Fedora – Farm – Grade 3-4 Hat – Savage – Grade 3-4 



Hat – Rouge – Grade 3-4 Hat – Mer – Grade 3-4 Fedora – Argentina – Grade 3-4 


Hat – Sussy – Grade 3-4 Hat – Urban – Grade 3-4 Fedora – Sanct – Grade 3-4 


Hat – Brown – Grade 3-4 Fedora – Fish – Grade 3-4 Fedora – prairie – Grade 3-4 



Hat – London – Grade 3-4 Hat – Urban Night – Grade 3-4 Fedora – Vert – Grade 3-4 


Hat – Daylight – Grade 3-4 Fedora – Volcano – Grade 3-4 Fedora – South – Grade 3-4 


Fedora – Garden Night – Grade 3-4 Fedora – Black-Pink – Grade 3-4 Fedora – Garden Day – Grade 3-4 



Fedora – Ecuador – Grade 3-4 Fedora – Earth – Grade 3-4 Fedora – Dance – Grade 3-4 


Hat – Beige – Grade 3-4 Hat – Turtle – Grade 3-4 Fedora – violet – Grade 3-4 


Fedora – verdâtre – Grade 3-4 Garden Hat – Pink – Grade 3-4 Garden Hat – Brown – Grade 3-4 



Fedora – Horse – Grade 3-4 Fedora – Fuchsia – Grade 3-4 Garden Hat – Blossom – Grade 3-4 


Garden Hat – Naturel – Grade 3-4 Hat – Iceland – Grade 3-4 Hat – Party – Grade 3-4 


Hat– Ice – Grade 3-4 Fedora – star – Grade 3-4 Fedora – moon – Grade 3-4 



Hat – South – Grade 3-4 Fedora – Grey – Grade 3-4 Hat – Esther – Grade 3-4 


Fedora – Janice – Grade 3-4 Hat – Cowboy – Grade 3-4 Fedora – Blood – Grade 3-4 


Hat – Rose– Grade 3-4 Hat – Edith– Grade 3-4 Fedora – Sky – Grade 3-4 


MONTECRISTI QUALITY

PANAMAHATS - MONTECRISTY STYLES 

Style 

Code 

Quality 

Color 

: Classic 

: mo001 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 

: Standard (black) / changeable 

Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 13-14 = fine / not roll-up = $ 350.00 

: 15-16 fine / / roll-up = $ 450.00 

: 19 -20 fine / roll –up = $ 580.00 

: 25 fine / roll –up = $ 730.00 

: 35 fine / roll –up = $ 2000.00 

Style 

Code 

Quality 

Color 

: Diamond 

: mo002 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 


Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


: 15-16 fine / / not roll-up = $ 450.00 

: 17 -18 fine / roll –up = $ 520.00 

: 25 fine / roll –up = $730.00


Style 

Code 

Quality 

Color 

: Fedora - plantation 

: mo003 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 


Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 



: 17 -18 fine / roll -up: = $ 510.00 

: 20 – 21 fine / roll –up = $ 580.00 

Style 

Code 

Quality 

Color 

: Optimum 

: mo004 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 


Band 

Size (s) 

Grade & 

Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 



: 17 -18 fine / roll -up: = $ 480.00 

: 20 – 21 fine / roll –up = $ 580.00: 

: 25 fine / roll –up ; = $ 800.00


Style 

Code 

Quality 

Color 

: Planter - Gambler “Wide Brim” 

: mo005 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 


Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 



: 17 -18 fine / roll -up: = $ 475.00 

: 20 – 21 fine / roll –up = $ 580.00: 

: 25 fine / roll –up ; = $ 750.00 

Style 

Code 

Quality 

Color 

: Planter - Gambler “Short Brim” 

: mo006 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 


Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 



: 17 -18 fine / roll –up = $480.00 

: 20 – 21 fine / roll –up = $ 575.00


Style 

Code 

Quality 

Color 

: Panamá Montecristi -Ausin -Calado 

: mo007 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 

: Leather band 

Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

: 17 -18 fine / roll –up = $480.00 

: 20 – 21 fine / roll –up = $ 640.00 

: 25 fine / roll – up = $ 795.00 

Style 

Code 

Quality 

Color 

: Panamá Montecristi - Ausin 

: mo008 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 6 - 7.5 cm. (2.35"- 2.9") 

: Leather band (the design can change) 

Band 

Size (s) 

Grades 

& Prices 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 


: 15-16 = fine / / not roll-up = $ 420.00 

: 17 -18 = fine / roll -up: = $ 480.00 

: 20 – 21 = fine / roll –up = $ 600.00


Style 

Code 

Quality 

Color 

: Panamá Montecristi - Fedora - Calado 

: mo009 

: Montecristi 

: Natural 

Crown : 10.37 – 10.87 cm (4.1”-4.3”) 

Brim : 7 - 7.5 cm. (2.76"- 2.96") 

: Leather band 

Band 

Size (s) 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Grades 

& Prices 

: 17 -18 = fine / roll -up: = $ 470.00 

: 21 – 22 = fine / roll –up = $ 700.00

ACCESSOIRES

PANAMAHATS - HAT BANDS 

Style 

Code (s) 

Color 

Material 

Size (s) 

Hat Bands 

: hblightbrown01 

: hbdarkbrown02 

: hbblack03 

: hbblue04 

: light brown 

: brown 

: black 

: blue 

: line 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Price(s) $ 8.50 

Style 

Code (s) 

Color 

Material 

Size (s) 

Hat Bands 

: hbpink05 

: hblightblue06 

: hbred07 

: hborange08 

: pink 

: light blue 

: red 

: orange 

: line 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Price(s) $ 8.50

PANAMAHATS - HAT BANDS 

Style 

Code (s) 

Color 

Material 

Size (s) 

Hat Bands 

: hbyellow09 

: hbstr10 

: hbstr11 

: hbstr13 

: yellow 

: red and gray 

: blue and red 

: brown and dark-brown 

: line 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Price(s) $ 8.50 

Style 

Code (s) 

Color 

Material 

Size (s) 

Hat Bands 

:crinhorseblack01 

:crinhorsebw02 

:crinhorsebicol03 

:hbstrline04 

: black 

: black and white 

: black and grey 

: black 

: line 

: 56 (21 7/8”) 

: 58 (22 5/8”) 

: 60 (23 ½”) 

: 62 (24 ¼) 

Price(s) $ 8.50

PANAMAHATS - BOXES 

Small Andes Box for Montecristi Hats002 

Style 

Code 

Sizes 

Band 

The box 

Prices 

: Boxes 

: bigbox001 

: rollupbox02 

: rollupbox03 

31,5x36x16 cm (12,5"x14,2"x6,3") 

: Leather band (the design can change) 

Panama Hat Raft Wood Boxes, handmade in Ecuador. 

Specially designed to hold and protect your Panama Hat. 

$ 15.00 – Small – Specially for roll-up Montecristi Hats 

$ 25.00 - Big 

Big Ecuadorian Box for Panama Hats 001 

Small Andes Box for Montecristi Hats003

CONTACT US – CUSTOMER SERVICE 

WHOLESALES PANAMAHATS 

GET DISCOUNTS IN YOUR GENUINE PANAMA HATS 

Office in Ecuador 

Avenida de las Palmeras y Madroños – Edificio Century Plaza – Torre B – Oficina 105 B 

E-mail: montecristihats@outlook.com 

Phone: +593 99 239 3655 

Ecuador (GMT-5)

PanamaHats - Catalog 2018

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