Megazine

MAGAZING
W E T A K E Y O U A B O V E A N D B E Y O N D
Leonies Article
Virginias Article
PAULINAS
ARTICLE
Nicos Article
T H E A R T O F S U S T A I N A B I L I T Y A N D F U T U R E T R A V E L
INFUTATSTIC

Forward
Our coolhunting team is thankful for the task, that
we have the opportunity to be creative and try
everything we want to do. We are thankful for the
coaches, who helped us through the process and
answering all our questions.We are thankful for our
team, because we worked great together and had
everything done on time.
We are thankful for our nice beautiful world, we
want to save so we can live on it longer.

This is us
I'm Paulina Gundlach, 22 years old and from
Germany. My oppinion about the world, the
future and the sustainibility is, that we need
to work on us now. When I am going
shopping I always have a seperate bag with
me to put the grocerys or clothes in there.
So I try to use everything moreoften.

EDITORIAL
MARTY
A news article discusses current or
recent news of either general
interest (i.e. daily newspapers) or of
a specific topic (i.e. political or trade
news magazines, club newsletters, or
technology news websites).
A news article can include accounts
of eyewitnesses to the happening
event. It can contain photographs,
accounts, statistics, graphs,
recollections, interviews, polls,
debates on the topic, etc.
The writer can use redirection to
ensure that the reader keeps reading
the article and to draw her attention
to other articles.
For example, phrases like "Continued
on page 3” redirect the reader to a
page where the article is
continued. A news
article can include accounts of
eyewitnesses to the happening
event. It can contain photographs,
accounts, statistics, graphs,
recollections, interviews, polls,
debates on the topic, etc.
Above
Text about the article photo
would fit perfectly here.
Quoted references can
also be helpful.
References to people
can also be made
through the written
accounts of interviews
and debates
confirming the
factuality of the
writer’s information
and the reliability of
his source.

04
05
06
07
08
09
10
15
Cool
Trend
Coolhunting
Value Proposition
SWOT Analysis
Sustainability
Paulinas Article
Virginias Article

EVERYBODY TALKS ABOUT COOL,
THIS IS WHAT WE THINK ABOUT IT
healthy living
vintage clothes
Starbucks
DIY
Sale
AirForce 1
Dancing
Party's with friends
Cooking
Gaming
Hiking
Music
Drugs
Travel

WHAT IS
COOLHUNTING?
Companies are always chasing the newest trends to
increase their profits and gather new customers,
because trends are a general development of people
into a certain direction. This direction is of significant
importance to companies as it allows them to
understand their customers desires which therefore
makes it easier to design desirable
products.Therefore, companies are becoming more
open towards coolhunting as coolhunting is a market
research methodology that tries to predict the future
and find trends before they emerge. This type of
market research is mostly aimed at teenagers and
fashion trends as they do not respond well to direct
or targeted advertising. Other approaches entail
entering online chats and posing as a member of the
target market to find out what the target market
wants or to pay coolhunters to visit popular places
and talk loudly about certain products.
By Group
Pictures from the Intenet
However, more conservative methods
are also used in coolhunting, in which a
coolhunting firm collects data on the
youth demographic and sells the
information to other companies, which
hope to discover the next big thing in the
data. Many of the world’s largest
companies are employing their own
coolhunting departments to stay ahead
of the competition.All this raises the
question on what trends will shake up
the Arts and Culture sector in the next
years. An incredibly big trend that
already started a few years ago was a
cultural shift towards sustainability.
Sustainability is a vast topic nowadays
that seeped into every aspect of our lives
and isn´t expected to fade away in the
near future. Rather it is the source of
new upcoming trends.

Value Proposition, why should a
company have one?
BY THE GROUP
Nowadays more and more people are
interested in what a company stands for.
They don´t want to go to a grey boring shop
that doesn´t have a name or message,
because the people do not feel involved in
their product.This is why companies need
value propositions. This refers to a value
promised to a customer with the delivery of
a product or service if they choose to buy
said product or service. However, a value
proposition is so much more than that. It is a
declaration of a company’s soul that
introduces a company’s brand to the
customer by explaining them what they it
stands for, how it operates and why they
deserve the customers time and money.This
value proposition is presented in a company
´s name or their slogan and if it is worded
compelling a company can secure a
customer’s trust and business.
The value proposition also convinces
the customer that a product is better
than a similar product from a different
company. This is also why it is
incredibly important to know exactly
what the customer wants or looks for.
The customers interest can be
researched through methods like
coolhunting.There are multiple
companies that were incredibly
successful in creating captivating
value propositions.

S W O T A N A L Y S I S
WHAT IS OUR STRATEGY?
Our Strategy is the ST Strategy, because we want to minimize the threats
with our strengths. We can’t ignore and prevent the threats, because we
can’t influence them, so we need to be positive about them and make
the best out of it. We cannot change the threats and just ignore them, we
need to take our strengths to influence them. So we are flexible and
have a good teamwork. If something goes wrong, we can just change it
and make the event great. We are creative and everybody knows how to
work and what their tasks are so we can improvise and make a great
event. We are creative so if the technique is not working, we will figure
something out and improvise. There always need to be a plan B.

What is the Trend
of 2019?
It's natural for friendships to come and go as you
change and learn more about yourself. If it's time
to move on, let your friendship drift apart
gradually, rather than fighting. Remember, Levine
says, “A best friend today can easily become a
frenemy tomorrow.”
“You can downgrade the friendship by being less
available and spending less time with the person,”
Levine says. “This can be difficult if the decision
is one-sided, but it's important not to hurt or
blame the other person. You have to think about
how it will affect other mutual friendships. When
you dump someone, there's no going back.”

DYLLAN MCGEE
YOU CAN MAKE
THINGS
HAPPEN.
YOU’RE IN
CONTROL OF
CHANGE.

SUSTAINABILITY
is Sustainibiliy?
What
Sustainability focuses on three main parts:
the environment, social aspect and the
economy. We need to take care about our
environment of the present to still have a
green future for our next generation. Pay
attention to how you treat the world and
think about how much garbage you
necessarily produce. Economy is already
trying to change the world in being more
sustainable, for instance, changing plastic
bags into paper. Think about yourself and
how you can start to change the world. If
not, the future will not be as great as it is
now.
Buy less, choose well, make it last. –
Vivienne Westwood

SUSTAINABILITY
While doing grocery shopping take always a bag with you, You can use it more often and you
Tips to live more sustainible in a daily life
don't have tp spend money to buy one.
For the girls before going to bed, we need to put of our make up, use a face cloth, you can
wash it and use it again.
If you use Zip-up Bags, don't throw them away, you can wash them and use them again.
Try to buy regional food and with not much plastic on it, to safe the world.
How many liberal bloggers does it take to change a lightbulb?
A Joke
Ten. Six to post on Facebook asking their friends to sign a petition to change the bulb. One to send
positive vibes to the bulb, hoping that it will realize its wayward ways and change itself through free
choice. One to accept the bulb just as it is, knowing that the only path to change is through selfactualization.
One to write a screenplay adapted for a novella about why the bulb must change, and one
to ‘accidentally’ hit the bulb with a stick and pull out an LED from their back pocket to replace the broken
one.

Future Friday
Blogger Sarah Margit
(@sarah.margit) uses
the Future Friday on
her Instagram
Sarah Margit is a Instagram
Blogger, who trys to live
sustainable and shows us this on
every Friday. She has for almost
every day a topic, where she talks
about. So for example on one day
she has Wallpaper Wednesday
and on Friday Future Friday.
Before Christmas she talked about
3 Tips for how to have a
sustainable lovely holiday.
Tipp 1:
In a lot of family's there is gonna be a
big dinner for christmas for example
eating a duck, hummer or goose. When
buying the food, look for local animals
and buy it with the bio sign.
Tipp 2:
Wrapping up your Christmas presents.
While decorating your presents, thing
about sustainable wrapping, like baking
paper you can write on it or using news
paper. But if you get a present, which is
made out of plastic, use the wrapping
again.
Tipp 3:
But if you buy gifts, they should come
from the region, otherwise too much
CO2 will be emitted.

TURNING
INTO
WASTE
SOMETHING
VALUABLE
WE TALK ABOUT HOW TO MAKE
THE WORLD A BETTER PLACE
AND NEXT TO IT STARTING
YOUR OWN BUSINESS
By Leonie Knöfel
MIntroduction of the article
magazines) They are generally published on a regular
schedule and contain a variety of content. They are
generally financed by advertising, by a purchase price, by
prepaid subscriptions, or a combination of the three. At its
root, the word "magazine" refers to a collection or storage
location. In the case of written publication, it is a
collection of written articles.
This explains why magazine publications share the word
root with gunpowder magazines, artillery magazines,
firearms magazines, and, in various languages although not
English, retail stores such as department stores.
By definition, a "magazine" paginates with each issue
starting at page three, with the standard sizing being 8
3/8" x 10 7/8". However, in the technical sense a "journal"
has continuous pagination throughout a volume. Thus
Business Week, which starts each issue anew with page
one, is a magazine, but the Journal of Business
Communication, which starts each volume with the winter
issue and continues the same sequence of pagination
throughout the coterminous year, is a journal. Some
professional or trade publications are also peer-reviewed,
an example being the Journal of Accountancy.

news article can include accounts of
A
to the happening event. It can
eyewitnesses
photographs, accounts, statistics, graphs,
contain
interviews, polls, debates on the
recollections,
etc. Headlines can be used to focus the
topic,
attention on a particular (or main) part of
reader’s
article. The writer can also give facts and
the
information following answers to general
detailed
news article is usually on a well-defined topic or
A
that are related in some way, such as a
topics
account of a newsworthy event. The writer
factual
objective and shows all sides to an issue in the
is
to Wikipedia,
According
news article discusses
a
or recent news
current
general interest or of
of
Classic, The Italianne
Chef's
at $28
starts
a good conclusion is an important ingredient
While
newspaper articles, the immediacy of a
for
environment means that copy editing
deadline
takes the form of deleting everything past an
often
point in the story corresponding to the
arbitrary
of available space on a page. Therefore,
dictates
reporters are trained to write in
newspaper
pyramid style, with all the most important
inverted
in the first paragraph or two. If the less
information
details are pushed towards the end of the
vital
then the potentially destructive impact of
story,
copy editing will be minimized.
draconian
references are also helpful. These can be
Quoted
through written accounts of interviews.
made
a specific topic.
questions like who, what, when, where, why.
general scheme of things.

PAULINAS ARTICLE
WE TALK ABOUT HOW TO MAKE
THE WORLD A BETTER PLACE
AND NEXT TO IT STARTING
YOUR OWN BUSINESS
By Paulina Gundlach
A news article discusses current or
recent news of either general
interest (i.e. daily newspapers) or of
a specific topic (i.e. political or trade
news magazines, club newsletters, or
technology news websites).
A news article can include accounts
of eyewitnesses to the happening
event. It can contain photographs,
accounts, statistics, graphs,
recollections, interviews, polls,
debates on the topic, etc.
The writer can use redirection to
ensure that the reader keeps reading
the article and to draw her attention
to other articles.
For example, phrases like "Continued
on page 3” redirect the reader to a
page where the article is
continued. A news
article can include accounts of
eyewitnesses to the happening
event. It can contain photographs,
accounts, statistics, graphs,
recollections, interviews, polls,
debates on the topic, etc.
Photo from Facebook, VinoKilo Event
Quoted references can
also be helpful.
References to people
can also be made
through the written
accounts of interviews
and debates
confirming the
factuality of the
writer’s information
and the reliability of
his source.

PAULINAS ARTICLE
Photo from Facebook, VinoKilo Event
A news article discusses current or
recent news of either general
interest (i.e. daily newspapers) or of
a specific topic (i.e. political or trade
news magazines, club newsletters, or
technology news websites).
A news article can include accounts
of eyewitnesses to the happening
event. It can contain photographs,
accounts, statistics, graphs,
recollections, interviews, polls,
debates on the topic, etc.
The writer can use redirection to
ensure that the reader keeps reading
the article and to draw her attention
to other articles.
For example, phrases like "Continued
on page 3” redirect the reader to a
page where the article is
continued. A news
article can include accounts of
eyewitnesses to the happening
event. It can contain photographs,
accounts, statistics, graphs,
recollections, interviews, polls,
debates on the topic, etc.

V i n t a g e T r e n d s

V i n t a g e T r e n d s

VinoKilo
217,500 KILOS SAVED
=

Future
Travel

Social
exchange
differently
HOW TO MAKE THE
WORLD A BETTER PLACE,
STARTING WITH AN APP
You only get what
you give
When football fans arrive at your house in
droves on Sunday, forget serving them
composed, sit-down dishes that’ll hinder
their cheering and jeering. Instead, transform
game-day classics into innovative, easy-toeat
dips that say no to forks.
Instead of using the store-bought taco
seasoning packets to make full-fledged tacos,
go for another game-day favorite: Taco Dip.
Complete with beef, beans and everything
you would load into your taco, it’s a footballparty
winner made for crunchy tortilla chips.
Calling upon the delivery man sure is easy,
but it’s not the most-creative party approach.
Load everything you love about your go-to
slice into this hearty Supreme Pizza Dip, a
saucy, cheese-stringing and pepperoniscattered
dish best served with garlicky
toasts.If you serve chili by the bowl, it’s going
to go fast. Extend the goods by presenting
them in dip form. This prodigious 8-Layer
Chicken Chili Dip has everything you love
about your favorite chili bowl, and it’s all
scooped up chip by chip.
FRESHFLAVOURS.COM

NICOS ARTICLE
According to Wikipedia, a news article discusses current or recent
news of either general interest (i.e. daily newspapers) or of a specific
topic (i.e. political or trade news magazines, club newsletters, or
technology news websites).
A news article can include accounts of eyewitnesses to the happening
event. It can contain photographs, accounts, statistics, graphs,
recollections, interviews, polls, debates on the topic, etc. Headlines can be
used to focus the reader’s attention on a particular (or main) part of the
article. The writer can also give facts and detailed information following
answers to general questions like who, what, when, where, why and how.
A news article is usually on a well-defined topic or topics that are related
in some way, such as a factual account of a newsworthy event. The writer
is objective and shows all sides to an issue.
Written by Freya Jimenez. Photo by Calvin Stiller.

NICOS ARTICLE
According to Wikipedia, a news article discusses current or recent
news of either general interest (i.e. daily newspapers) or of a specific
topic (i.e. political or trade news magazines, club newsletters, or
technology news websites).
Written by Jessica Park. Photos by Lee Min-Han.
A news article can include accounts of eyewitnesses to the happening
event. It can contain photographs, accounts, statistics, graphs,
recollections, interviews, polls, debates on the topic, etc. Headlines can be
used to focus the reader’s attention on a particular (or main) part of the
article. The writer can also give facts and detailed information following
answers to general questions like who, what, when, where, why and how.

THAT'S US

Bibliography

Colofon

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