2020_eCommerce_ calendar

2020
eCommerce Calendar

2020 eSeller's Calendar
JANUARY 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
29 30 31 1 2 3 4
NEW YEAR'S DAY
GLOBAL
Kick off your end of the
year sales this week!
Customers often wait until after
the holidays to shop and expect
to see discounts of 40-60% on
clothing, decorations and more.
DON’T FORGET
Lunar New Year is on
January 25th!
Start planning your
promotions today.
5 6 7 8 9 10 11
Are you ready for 2020? EASTERN ORTHODOX
CHRISTMAS
RELIGIOUS
Work with China?
Don’t neglect Martin
Luther King Day
(January 20th)!
Keep the 2020 eCommerce
calendar close and read up
on the latest online shopping
trends.
Lunar New Year is on January
25th. Businesses typically shut
down for three weeks, so make
sure to manage your inventory
accordingly.
It's as big a shopping
holiday as President's Day.
Groundhog Day is
three weeks away.
Take advantage of
the 2/2 date and think
of sales in pairs!
12 13 14 15 16 17 18
COMING OF AGE DAY
JAPAN
Valentine’s Day is less
than a month away!
Aussies love shopping
on Australia day!
Not thinking about
back-to-school sales?
Be sure to stock up on festive
clothing and beauty products!
Start prepping your online
campaigns by researching top
keywords and exploring Google's
Valentine's Day trends.
Be sure to keep your customers
down under in mind and offer
special sales on clothing,
furniture, electronics and more.
Think again! Australian
students start the school
year in January!
19 20 21 22 23 24 25
MARTIN LUTHER
Close to 50% of
Have big ticket items? LUNAR NEW YEAR
KING JR DAY
consumers shop for
MULTIPLE
US
Valentine’s Day
during the first two weeks
of February. Plan your
digital marketing campaigns
accordingly.
Plan your President’s Day
(February 17 th ) sale
strategy now.
AUSTRALIA DAY
AUSTRALIA
26 27 28 29 30 31
President's Day is a
few weeks away.
FIRST DAY OF
SCHOOL
AUSTRALIA
Typically, US shoppers look for
big discounts on tech items,
home goods, clothing and
mattresses.
1

2020 eSeller's Calendar
FEBRUARY 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
26 27 28 29 30 31 1
GROUNDHOG DAY
US
SUPER BOWL
SPORTING EVENT
2 3 4 5 6 7 8
Valentine's Day is not
just for lovers.
Many people buy gifts for
friends, family and even furry
friends. Consider all audiences
when planning sales.
It’s peak Valentine’s
Day sales time!
Make sure your marketing
campaigns and promotions
are running!
Defender of the
Fatherland Day
February 23rd is often called
Men’s Day in Russia, and many
women buy gifts for the various
important men in their lives.
9 10 11 12 13 14 15
Decide ahead of time
if you’re going to combine
President’s Day and Valentine’s
Day sales or offer different
promotions for each holiday.
Valentine’s is just
two days away!
Remind shoppers that they
are running out of time (and
offer specials on expedited
shipping)!
VALENTINE’S DAY
GLOBAL
Right after Valentine's
Day is the perfect time
to push President's Day
promotions!
16 17 18 19 20 21 22
PRESIDENT'S DAY
USA
Stuck with Valentine’s
Day leftovers?
Retarget your sales for these
9 love-related holidays
celebrated around the globe.
Think of the women!
International Women’s Day is
coming up (March 8th). Run
special campaigns that remind
women how important they are
to your company
Wondering how to
boost sales?
See our top tips for optimizing
eCommerce product pages.
DEFENDER OF THE
FATHERLAND DAY
RUSSIA
23 24 25 26 27 28 29
MARDI GRAS
US
ASH WEDNESDAY
RELIGIOUS
Easter is just six
weeks away!
Start thinking about the
special offers and products
you want to push (think spring
colors, gardening themes and
more).
Top tip – have a userfriendly
return policy.
75% of shoppers say that an
easy return policy is highly
important when choosing a
retailer.
St. Patrick's Day spending
has eclipsed $5 billion!
Join in with St. Patrick’s Day
promotions and offer discounts
on everything green.

2020 eSeller's Calendar
MARCH 2020
SUNDAY
CLEAN UP
AUSTRALIA DAY
AUSTRALIA
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5 6 7
Celebrate women!
DAYLIGHT SAVINGS
TIME
US
Don’t wait until the last
minute to celebrate the women
around you!
Create sales events that expire
when daylight saving time kicks
in!
INTERNATIONAL
WOMEN'S DAY
GLOBAL
8 9 10 11 12 13 14
LABOUR DAY
Not just for the Irish! It's time to send out
PI DAY
VICTORIA, AUSTRALIA
last-minute offers
GLOBAL
In the US alone, more than 34.7
million people claim Irish ancestry!
Make sure your St. Patrick's Day
promotions are global, because
you never know where the luck of
the Irish might be.
on everything green for
St Patrick's Day!
It’s almost Mother's
Day in the UK!
Connect with your British
customers by sending special
offers on beauty products,
jewelry, clothing and more!
15 16 17 18 19 20 21
Spring is just around
the corner!
ST PATRICK'S DAY
MULTIPLE
Spice up your Easter
content.
SPRING BEGINS
NORTHERN HEMISPHERE
Start preparing your
spring-strategy today. Check out
these top 50 spring sale subject
lines for inspiration.
Include fun facts about
Easter in your promotional
campaigns to get consumers
excited for your Easter sale.
Maybe even hide a “special offer”
egg!
INTERNATIONAL DAY
OF HAPPINESS
GLOBAL
MOTHER'S DAY
UK
22 23 24 25 26 27 28
Influencer marketing
is a $6.5 billion
industry used by leading
companies worldwide.
Discover how it can help your
business.
Nearly 27% of consumers
shop online for Easter!
Make sure your Easter
campaigns (including banners,
emails and more) are ready.
Japanese students
will be going back to
school soon!
Plan special offers for
your Japanese customers.
Experiencing a lull
in sales?
Maybe it's time to take new
product pictures - they are one
of the most important factors
when attracting new
customers.
Don’t wait for Labor Day
to start selling white!
Many wear white garments
to the Passover Seder!
29 30 31 1 2 3 4
Did you know?
57% of users won't
recommend a business
whose website isn't mobile
optimized. Be sure to optimize
your site before Easter sales
begin!

2020 eSeller's Calendar
APRIL 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
29 30 31 1 2 3 4
APRIL FOOLS DAY
VARIOUS
Competition for Easter
has never been higher!
Remind customers to add their
email to your mailing list to get
exclusive offers!
Now is the time to
nudge customers to
take advantage of Easter
offers before it’s too late!
Let them know if you
offer expedited shipping!
PALM SUNDAY
RELIGIOUS
5 6 7 8 9 10 11
BACK TO SCHOOL
JAPAN
PASSOVER
RELIGIOUS
Golden week is
coming up soon in
Japan (April 29-May 5 th ).
Start planning festive
promotions, including for
Children’s Day on May 5th!
GOOD FRIDAY
RELIGIOUS
Are your conversion
numbers meeting
eCommerce standards?
See how you can optimize your
site to increase conversions
and revenue generation.
EASTER SUNDAY
RELIGIOUS
12 13 14 15 16 17 18
EASTER MONDAY
RELIGIOUS
Take a moment to
examine Q1 sales and
see if you need to adjust
upcoming forecasts
accordingly.
Are you an
Amazon seller?
Learn how to make your
store stand out.
ORTHODOX EASTER
RELIGIOUS
19 20 21 22 23 24 25
Mother's Day isn't only
celebrated in the US.
Here is a full list of countries
celebrating the holiday on
May 10th.
Remember the smaller
holidays.
May is full of small holidays
you can take advantage of with
special offers and sales:
• May Day (May 1)
• Star Wars Day (May 4)
• Cinco de Mayo (May 5)
START OF
GOLDEN WEEK
JAPAN
START OF RAMADAN
RELIGIOUS
Did you know?
In 2019, Mother's Day
spending exceeded $25 billion
in the US alone. Plan your
Mother’s Day campaigns today
to earn some of that revenue
yourself!
ARBOR DAY
US
ANZAC DAY
AUSTRALIA
26 27 28 29 30 1 2

2020 eSeller's Calendar
MAY 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
26 27 28 29 30 1 2
LABOUR DAY
INTERNATIONAL
Experiencing a lull after
the spring holiday rush?
Take the time to examine sale
trends, calculate inventory and
boost your digital marketing
campaign efforts.
3 4 5 6 7 8 9
Read up
on why Mother’s Day is a
$25 billion retail holiday.
END OF GOLDEN WEEK
JAPAN
Read up!
Target last minute Mother’s
Day customers with these
eCommerce tips.
Get Ready!
Now's the time to plan your
PPC strategy for Memorial Day
weekend.
VICTORY DAY
RUSSIA
MOTHER’S DAY
INTERNATIONAL
10 11 12 13 14 15 16
Amazon Prime day is
roughly two months
away!
Start working on improving your
ranking already now with these
top tips.
Word of mouth drives
13% of consumer sales.
Make sure your customers
can share their positive
experiences.
17 18 19 20 21 22 23
Target US and
UK customers
Don’t forget existing
customers!
It’s not too late!
Remind customers of sales
END OF RAMADAN
RELIGIOUS
next weekend with joint offers
They are 60% more likely to on top Memorial Day items
on big ticket items for Memorial
make another purchase than in your store.
Day and Spring Bank Holiday!
a new customer.
24 25 26 27 28 29 30
MEMORIAL DAY
Did you know?
Treat early Father’s eCommerce summer Best Friend Day
USA
Day shoppers
lull is coming soon. is coming up!
31
SPRING BANK
HOLIDAY
UK
Stay one step ahead of
competitors by exploring
Google shopping trends
for your industry.
to exclusive discounts!
With 76% of Americans
celebrating the holiday, Father's
Day (June 16th) is a great way to
start off the summer!
Read up on what you can do to
prepare your business!
National Best Friend Day is
coming up in the U.S. While not
a major holiday, it’s still a great
opportunity for eCommerce
brands to send special offers!

2020 eSeller's Calendar
JUNE 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
31 1 2 3 4 5 6
WESTERN AUSTRALIA
DAY
WA, AUSTRALIA
Ready for Father's Day?
Top gifts include tech
products, clothing and
watches! Start promoting
these products today!
Getting your summer
sales ready?
Don’t forget that June 21st is the
winter solstice for Australians!
QUEENSLAND DAY
QUEENSLAND,
AUSTRALIA
MOTHER'S DAY
FRANCE
7 8 9 10 11 12 13
It’s not too late!
NATIONAL DAY
RUSSIA
QUEENS BIRTHDAY
MULTIPLE
Now is the time to remind your
customers of all the important
men they want to celebrate this
upcoming Father's Day.
FATHER'S DAY
MULTIPLE
SUMMER SOLSTICE
NORTHERN HEMISPHERE
Northern European countries,
such as Sweden, Denmark and
Norway celebrate with festivals -
promote your best summer gear
in preparation.
30% of online
purchases are
returned.
Make your return process
seamless to gain customer
loyalty.
14 15 16 17 18 19 20
Kick off your summer
campaigns!
Use bright summer colors,
beach images and “hot” words in
your campaigns!
Summer sporting events
are a great way to
connect with consumers!
Send special offers on sporting
apparel, TV’s and party goods.
Amazon Prime Day
is roughly one
month away.
If you don’t use Amazon Drop
Shopping or Amazon FBA, now
is the time to look into their
order fulfillment options.
US OPEN (GOLF)
SPORTING EVENT
JD SHOPPING DAY
CHINA
DRAGON BOAT
FESTIVAL
CHINA
WINTER SOLSTICE
SOUTHERN HEMISPHERE
21 22 23 24 25 26 27
TOUR DE FRANCE
SPORTING EVENT
28 29 30 1 2 3 4

2020 eSeller's Calendar
JULY 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
28 29 30 1 2 3 4
CANADA DAY
CANADA
Don’t be surprised if
there is a lull in sales
next week.
Many Americans take long
weekend getaways for the
4th of July.
INDEPENDENCE
DAY
US
5 6 7 8 9 10 11
Many countries celebrate
Independence Day in
the summer.
Be sure to geo-target campaigns
to provide these customers with
special offers.
July is national
ice cream month!
Send customers summerthemed
campaigns.
12 13 14 15 16 17 18
WIMBELDON FINALS
SPORTING EVENT
Did your meet your
Q2 forecasts?
See if you need to adjust your
business plan based on the first
half of 2019
BASTILLE DAY
FRANCE
Amazon Prime Day
took place on July 15th
last year. So, how did it go?
Want to optimize your
website to increase
sales? Remember that 400
pixels from the left edge of a
desktop site gets the most eye
traffic according to eye tracking
surveys.
19 20 21 22 23 24 25
Nothing beats getting
what you want to your
door when it’s too hot to
go outside!
Surprise customers with a free
shipping code this week to
boost summer sales.
Did you know?
500 million people use
Instagram Stories every day.
Learn how to use this valuable
tool to market your business.
It’s not too late!
If you haven’t done so, now is
the time to adjust your PPC
campaigns for summer.
Boost your social media
with summertime campaigns
and hashtags #summerdays
#goodtimesandtanlines
#seizetheday.
26 27 28 29 30 31 1
More than 45%
of online shoppers
expect next-day delivery.
How close are you to meeting
their expectations?
NATIONAL TREE DAY
AUSTRALIA

2020 eSeller's Calendar
AUGUST 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
26 27 28 29 30 31 1
Is your eCommerce
site mobile friendly?
If not, now's the time for a
revamp - 79% of shoppers
report having made a purchase
on their mobile in the last six
months.
2 3 4 5 6 7 8
Are you ready for
back-to-school frenzy?
August is a slow
month for
eCommerce.
Millennials in the US
make 60% of their
purchases online.
Update your inventory and
optimize your online store
for popular back-to-school
products.
Now's a great time to analyze
past campaigns to learn where
you can improve your store.
Is your store targeting this
huge demographic?
9 10 11 12 13 14 15
Did you know?
Even though it’s still hot
outside, now is the time to
start shifting inventory to suit
the fall season.
Take out the
Valentine’s gear
you’ve been saving since
February and prep it for your
Chinese consumers – Chinese
Valentine's Day is less than two
weeks away!
Spruce up summer sales
with a 24 hour flash sale!
Use converting CTA’s like “TODAY
ONLY” and “24 HOUR DISCOUNT”
to attract customers.
16 17 18 19 20 21 22
ISLAMIC NEW YEAR
RELIGIOUS
Update your back-toschool
campaigns
with top keywords, including
"back to school supplies",
"dorm room necessities" and
"school accessories".
Many states in the US
offer tax-free shopping
weekends for back-toschool
shoppers.
Make sure to advertise these
benefits to your customers.
23 24
25 26 27 28 29
Reminder:
Australians celebrate
Father’s Day in two weeks!
Labor Day in the US
is just two weeks away.
30
Consumers expect sales on
back-to-school supplies,
summer clothes,
appliances and
more.
31
VALENTINE’S DAY
CHINA
Back to school and
Labor Day are the
same weekend.
Double up on offers to increase
sales!
It's time to focus
on email marketing.
Among all marketing channels,
email generates the highest ROI,
making it a critical part of your
advertising strategy.

2020 eSeller's Calendar
SEPTEMBER 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
30 31 1 2 3 4 5
Is your Amazon store
SEO optimized?
Learn how to get the most
eyeballs on your page.
Don’t invest in
social media?
With 80% of the US population
on social media, perhaps you
should. Learn more about
the benefits of social media
advertising.
FATHER'S DAY
AUSTRALIA
6 7 8 9 10 11 12
LABOR DAY
US
FIRST DAY OF
SCHOOL
US
Back-to-school shopping
continues well past the
first day of school!
Make sure to stock up on
everything students need,
including clothing, electronics
and supplies!
Reminder:
Many countries celebrate
Independence Day next week
(September 15th), including
Costa Rica, Guatemala,
Honduras and Nicaragua.
Celebrate wherever your
customers are!
US OPEN FINALS
(TENNIS)
SPORTING EVENT
13 14 15 16 17 18 19
The Jewish Near Year
(Rosh Hashana) is coming
up and many will bring
household gifts to family
for the holiday dinner.
The official first day of
fall is just around the
corner (September 22nd).
Start shifting campaigns with
fall colors and images.
ROSH HASHANA
RELIGIOUS
20 21 22 23 24 25 26
FIRST DAY OF FALL
NORTHERN
HEMPISPHERE
Are your customers
satisfied?
49% of consumers share their
positive customer experiences
online. Take advantage of this
free advertising!
27 28 29 30 1 2 3
YOM KIPPUR
RELIGIOUS
Did you know?
3/4 of shoppers abandon their
carts. Consider implementing
tools to help convince these
customers to complete their
purchases.

2020 eSeller's Calendar
OCTOBER 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
27 28 29 30 1 2 3
MID AUTUMN
FESTIVAL
CHINA
Columbus Day is a great
way to clear out summer
merchandise left over
after Prime Day and
Labor Day sales.
LABOUR DAY
ACT, NSW, SA,
AUSTRALIA
China’s Singles' Day is
in a month. Be sure
to plan in advance!
4 5 6 7 8 9 10
COLUMBUS DAY
US
HEALTH-SPORTS DAY
JAPAN
Health Sports Day in
Japan is coming up!
Start promoting sporting goods
and health products to your
Japanese customers!
eCommerce sales in India
during Diwali typically
increase by upwards
of 60%.
Make sure to start catering to
your Indian customers!
New phone models
are usually announced
in September, making
October prime time for
consumers to snag last
year's cell phones at a
reduced price.
11 12 13 14 15 16 17
Now is the time
to launch your
Halloween campaigns!
Shoppers are ready.
Is your store?
Winter is
almost here!
Put your summer stock on the
clearance rack - consumers are
looking for heavy discounts.
18 19 20 21 22 23 24
The holiday season is
coming up soon!
Review Deloitte’s Holiday Retail
Survey to plan the best holiday
strategy.
Did you know?
Chinese eCommerce sales
surpassed the US in 2016,
reaching $2 trillion in 2019.
Keep that in mind when you
prepare for Singles' Day next
month!
Halloween
spending in the UK came
in at 474 million pounds
in 2019!
Make sure to target UK
customers this spooky season.
NATIONAL
KANGAROO
AWARENESS DAY
AUSTRALIA
Peak sales are just
six weeks away!
Check inventory, planned
promotions, fulfillment,
customer service and digital
marketing strategies before
Black Friday/ Cyber Monday.
25 26 27 28 29 30 31
It’s not too late!
Offer last minute offers for
last minute Halloween shoppers.
#trickortreat
HALLOWEEN
MULTIPLE

2020 eSeller's Calendar
NOVEMBER 2020
SUNDAY
ALL SAINTS DAY
RELIGIOUS
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5 6 7
CULTURE DAY
JAPAN
Did you know?
Singles' Day isn't just for
Chinese consumers. In 2019,
transactions came from 180,000
global retailers.
You don’t have to be
on Alibaba to sell on
Singles' Day!
Get your 11.11 promotions ready.
Popular product categories
include clothing, shoes, sporting
goods and electronics.
8 9 10 11 12 13 14
Did you know?
25% of shoppers start
their holiday season shopping
before Thanksgiving! Don’t wait
too long to launch your holiday
season campaigns!
VETERANS DAY
US
SINGLES DAY
CHINA
Don’t let fulfillment
get you down!
Learn how to manage holiday
fulfillment like a pro.
DIWALI
INDIA
Did you know?
In 2019, Americans spent $4.2
billion online on Thanksgiving,
$7.4 billion on Black Friday and
$9.4 billion on Cyber Monday!
That’s a lot of online shopping!
15 16 17 18 19 20 21
Did you know?
On Labour Thanksgiving Day in
Japan (November 23), festivals
are devoted to peace and
the environment? Consider
promoting green items this year
to your Japanese customers.
Did you know?
Consumers love buying
electronics, toys, clothing,
beauty products and footwear
on Thanksgiving, Black
Friday and Cyber Monday.
Follow up with
customers who
abandon their carts.
There is a 44% open rate
on emails sent to these
consumers.
22 23 24 25 26 27 28
LABOUR
THANKSGIVING DAY
JAPAN
It’s not too late!
Remind customers to skip the
Black Friday lines and get top
products at low prices online.
THANKSGIVING
DAY
US
BLACK FRIDAY
GLOBAL
SMALL BUSINESS
SATURDAY
US
29 30 1 2 3 4 5
MOTHER'S DAY
RUSSIA
CYBER MONDAY
GLOBAL

2020 eSeller's Calendar
DECEMBER 2020
SUNDAY
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
29 30 1 2 3 4 5
Plan on selling big
ticket items this
holiday season?
Good news! In 2019, 46% of
consumers were more open to
making a major purchase online
vs. 2018.
It’s ok to extend
Cyber Monday sales!
Late shoppers are still looking
for deals.
Email marketing is
tricky during the
holiday season.
Make the most of your
email campaigns with
these strategies.
Did you know?
Using a Facebook chatbot can
help increase your Messenger
open rate to 80%.
6 7 8 9 10 11 12
It’s time to switch
gears from Cyber
Monday and spread
holiday cheer in time
for Christmas and
New Year's.
Use retargeting to
offer shoppers special
discounts on items left
in their cart from Black
Friday/Cyber Monday.
13 14 15 16 17 18 19
GREEN MONDAY
US
WINTER SOLSTICE
NORTHEN HEMISPHERE
FREE SHIPPING
DAY
GLOBAL
Many merchants offer free
shipping on December 16th.
Extend the offer to your
customers!
Reminder:
Last day for expedited
shipping on Christmas orders.
Brits spent 8.8 million
pounds a minute on
Boxing Day 2018!
Make sure you offer big
discounts to your UK customers.
Time to remind late
shoppers
to get their orders in to
ensure arrival by Christmas.
CHRISTMAS DAY
RELIGIOUS
Shoppers buy for
multiple people during
the holiday season.
Consider bundling gifts.
20 21 22 23 24 25 26
BOXING DAY
MULTIPLE
UPS processes more than
a million returns after
Christmas.
Offer exclusive discounts on
exchanges to reduce returns.
27 28 29 30 31 1 2
Reminder:
Post-Christmas shoppers
expect to see heavy discounts
on holiday clothing, toys, gifts
and decorations.
NEW YEAR’S EVE
GLOBAL

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