TMP-20-013-BrandGuide-Phase2-P1-000567

RAND
UIDE
BRAND
GUIDE
2020
VERSION 1 | AUGUST
1

ABLE
F CON
ENTS
You can skip to the good parts,
but this is best enjoyed from
start to finish.
About Us. ................. 3
Logo & Icon ............... 4
Color Palette ............. 12
Typography .............. 15
Graphic Elements. .........17
Imagery ................. 21
Contact. ................. 24

OUR
COM
OUR COMPANY
In 2009, we started TEMPOE Leasing to help
more people get what they need.
Payments for Real People. Right Now.
We believe and are inspired by our mission to
power retail sales by offering payment options
to more customers. By driving the evolution of
retail payments and building easier ways for
more customers to afford what they want.
cincinnati3

logo & iconOUR
4

Logotype and Tagline Lockup — White Background
Logotype
Tagline
Payments for Real People. Right Now.
ORIGIN OF THE LOGOTYPE
TEMPOE is a movement. It embodies rhythm
and reliability where otherwise there may be flux.
Our brand and logotype needs to move beyond
the industry that constrains it. It stands for
something powerful. It communicates renewed
choice and evokes momentum.
The logo should always be the TEMPOE Gradient
[90° Angle], unless on a solid background; then it
is white.
MINIMUM HEIGHT - with tagline
When the logotype lockup is scaled down and
the width is any less that 3.0" (inches) the
tagline becomes illegible.
MINIMUM HEIGHT - without tagline
If you are using the TEMPOE logo without
the tagline, the logo cannot be less that .2" in
height, or the arrow on the compass becomes
illegible.
BLACK AND WHITE:
Used for black and white ONLY display.
Minimum height is .2".
Black
White
5

Logotype and Tagline Lockup — Gradient Background
Logotype
Tagline
Payments for Real People. Right Now.
HOW & WHY
The TEMPOE logotype can also be used with
the TEMPOE gradient background. The rest
of the logotype will change to white and the
tagline will become the ‘1st Tier Blue’.
TEMPOE Gradient - 90 ̊ Angle 1st Tier Blue - PMS 7697
[ See page # for color breakdown ]
6

Margins and Spacing
Payments for Real People. Right Now.
HOW & WHY:
It is important that the logotype is given a comfortable margin
to ensure that no other elements (logos, type, etc.) interfere
or take away from it. Especially when partnering with other
brands is it necessary to give the TEMPOE logotype an
appropriate cushion.
The width of the “T” from the logotype is used to determine
the appropriate margin and spacing. It determines the
space between logotype and tagline as well as the margin
surrounding the lockup.
Payments for Real People. Right Now.
DO NOT move the tagline closer to the logotype
Payments for Real People. Right Now.
DO NOT move the tagline above the logotype
This is sample text this is sample text this is sample text.
This is sample text this is sample text this is sample text.
This is sample text this is sample text this is.
DO NOT place text too close to the logotype
7

Logotype: What Not To Do
To preserve the integrity
of the TEMPOE logo,
we never alter the
approved configurations
or deviate from our logo
color guidelines.
DO NOT horizontally or vertically stretch the logo DO NOT make extra emphasis on the compass DO NOT alter the brand colors or gradient
Registered trademarks
are not included with
the TEMPOE logo.
DO NOT fill in the icon
DO NOT outline the logo
DO NOT place a stroke or add a
drop shadow to the logo
DOWNLOAD LOGO
DO NOT tilt or angle our logo in any way
DO NOT place our logo over a
complex photographic image DO NOT use our logo against a pattern
SHOP WHAT YOU WANT
WITH
DO NOT use our logo in headlines or statements
8

The Compass or the ‘O’
WHAT IT MEANS
The Compass, or the “O” within TEMPOE, pays homage
to navigation and new sense of direction our brand provides our clients
and customers. By using this asset within the logotype, it will embolden
the identity system, while driving consistency and brand awareness.
IT’S THE TEMPOE WAY
9

Margins, Size, Spacing and Lockups
0.5"
0.5"
SIZE
When scaled down, the Compass
should never be less than 0.5"
(inches) wide. Under that size the
separation between the two shapes
becomes less and less apparent.
SIZE
When scaled down, the Compass
should never be less than 0.5"
(inches) wide. Under that size the
separation between the two shapes
becomes less and less apparent.
30%
30%
MARGIN
The margin around the Compass can be determined by using a Compass that is 30% the size of the one
for which you are creating the margin.
MARGIN
The margin around the Compass can be determined by using a Compass that is 30% the size of the one
for which you are creating the margin.
LOCKUPS
When the Compass is used with our tagline,
we should always use this lockup.
LOCKUPS
When the Compass is used with our tagline,
we should always use this lockup.
SHOP WHAT YOU WANT
10
SHOP WHAT YOU WANT

Compass: What Not To Do
As we have mentioned
before, to preserve the
integrity of the Compass
logo, we never alter the
approved configurations
or deviate from our logo
color guidelines.
Registered trademarks
are not included with
the Compass.
DO NOT horizontally or vertically
stretch the compass DO NOT alter the overall form DO NOT alter the brand colors or gradient
NO TEXT
INSIDE THE
CIRCLE
DO NOT put any words inside the circle
DO NOT outline the compass
DO NOT place a stroke or add a
drop shadow to the compass
DOWNLOAD COMPASS
DO NOT tilt or angle the compass in any way
DO NOT place our compass over a
complex photographic image DO NOT use our compass against a pattern
SH
P WHAT YOU WANT
DO NOT use our compass in other words
11

MAKE IT
color palette
12

Brand Color — The Colors that Represent TEMPOE
302
TEMPOE BLUE
TEMPOE GRADIENT
[ 90 ̊ ANGLE ]
CMYK 100/ 74/40/33
RGB 0/58/92
HEX #003A5C
CMYK 84/73/55/ 67
RGB 34/32/44
HEX #22202C
Location 0%
CMYK 84/71/44/34
RGB 50/64/86
HEX #324056
Location 57.40%
CMYK 71/51/18/1
RGB 91/119/162
HEX #5B77A2
Location 99.96%
TEMPOE’s blue is our primary color and it’s
used for various purposes.
The TEMPOE gradient is used for the TEMPOE logo,
the ‘Compass’, backgrounds, layering
to add dimension and various other purposes.
our colors are
TRUSTWORTHY • DEPENDABLE • RELIABLE
13

ACCENT COLORS
Used for rule lines, highlights and call-outs.
SUPPORTIVE BLUES
Used for headlines, body copy, blocks of color,
and miscellaneous graphics.
SUPPORTIVE NEUTURALS
Used for body copy, and miscellaneous graphics.
SUPPORTIVE NEUTRALS SUPPORTIVE BLUES ACCENT COLORS
WARM RED
PANTONE WARM RED C
CMYK 0/87/80/0
RGB 240/73/62
HEX #F0493E
1 ST TIER BLUE
PANTONE 7697
CMYK 73/37/ 27/2
RGB 78/134/159
HEX #4E869F
NEUTRAL
PANTONE 303
CMYK 100/75/62/54
RGB 0/41/53
HEX #002935
NEUTRAL
PANTONE COOL GRAY 8
WARM YELLOW
PANTONE 7409
CMYK 5/31/98/0
RGB 240/179/34
HEX #F0B322
2 ND TIER BLUE
PANTONE 2177
CMYK 53/27/27/0
RGB 128/161/173
HEX #80A1AD
NEUTRAL
PANTONE COOL GRAY 6
CMYK 2/1/0/33
RGB 167/168/170
HEX #A7A8AA
NEUTRAL
PANTONE COOL GRAY 9
3 RD TIER BLUE
PANTONE 2204
CMYK 31/9/11/0
RGB 173/203/215
HEX #ADCBD7
NEUTRAL
PANTONE COOL GRAY 7
CMYK 44, 35, 35, 1
RGB 150, 152, 153
HEX #969899
NEUTRAL
PANTONE COOL GRAY 10
CMYK 49, 40, 38, 4
RGB 136, 138, 141
HEX #88898c
CMYK 56, 47, 44, 11
RGB 117, 118, 121
HEX #757679
CMYK 62/53/47/19
RGB 99/101/107
HEX #63656B
14

typographyTYPO
15

BEBAS NEUE PRO
download font
In many ways, Bebas Neue Pro is the perfect
typeface to represent our brand. It’s sophisticated,
forward thinking, it doesn’t add noise, it reduces it.
It has a large variety of weights and styles, and
without sacrificing its appeal at larger display sizes,
used for headers and subheads in both upper and
lowercase.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890_=():<>”&^%$#@!~`+-{?
GEORGIA PRO
download font
Georgia Pro is a perfect serif font to
compliment the sophistication of our sans serif
Bebas Neue Pro font.
It too has a variety of weights and styles, it’s to
be used in body copy/text and quotes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890_=():<>”&^%$#@!~`+-{?
MENTTION SCRIPT
download font
Just with anything, we need to ‘break up’ the
norm and add in some elegance and style. It is
slender, friendly, and let alone, sexy.
Menttion Script is only to be used for headlines
and all lowercase. Use alone or paired with
Bebas Neus Pro. But be careful not to use it too
much where it can be difficult to read.
abcdefghijklmnopqrstuvwxyz
1234567890_=():<>”&^%$#@!~`+-{?
16

THE
graphic elements
17

TEMPOE's Diamond Pattern
The Diamond Pattern is used to add
visual dimension and texture to graphical
elements. It is to be used as a layering
element on white space, our brand colors
and brand photography.
It can be used in a variety of sizes and
orientations. Use it horizontally. Use it
vertically. This graphic is powerful and it
should never overwhelm the overall look.
18

A VALID PHONE NUMBER
A VALID SOCIAL SECURITY NUMBER (SSN) OR
TAXPAYER ID NUMBER (ITIN)
Pattern Examples - Digital
APPLY NOW
GET STARTED
Apply today and get what you
want with no credit required.
APPLY NOW
NO CREDIT
REQUIRED
LEASING †
NO CREDIT REQUIRED LEASING
At TEMPOE, we give you the
freedom to get what you
need, when you need it.
KEEP IT SIMPLE
at the places you
love to shop
Manage your account 24/7
with the touch of a button.
APPLY NOW
ABOUT TEMPOE
SHOP WITH TEMPOE
TEMPOE FOR MERCHANTS
Customer Service:
1-844-483-6763
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Email Us:
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Sun: 10am-8pm CST
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CONGR
* This is a lease transaction. Must be at least 18 years old. Income requirements apply. Minimum 5-month lease agreement. Lease requires the consumer to
make first payment at lease signing, plus 9 biweekly lease payments or 4 monthly lease payments. At the end of the minimum term, leasing customer can:
(1) continue to lease by making periodic payments in accordance with the terms of your lease agreement; (2) exercise a purchase option per the terms of the
lease agreement (not available in NJ, VT, WI, & WV); or (3) return leased items to TEMPOE ® . No security deposit required.
YOU’VE BEEN
COPYRIGHT © 2020 TEMPOE | PRIVACY POLICY
TS
APPROVED
WITH A LEASE FROM
TEMPOE
Dear [FirstName],
19

Pattern Examples - Print
thank
you
20

imagery
KEEP
21

imagery
Our photography is always fun and spontaneous that showcases both
people and product. Never posed, it always looks caught in the moment so
it’s real and authentic. Images will always have energy and personality.
IT’S THE TEMPOE WAY
22

23

ET'S
HAT
KIMBERLY DiBURRO
Creative Manager | Visual Designer
kdiburro@TEMPOE.com
KEITH HENRY
VP, Marketing
khenry@TEMPOE.com
24