(CSR) in Georgia

s a r C e v i :
kvlevis mizani da misi Sedegebis praqtikuli Rirebuleba 7
I. kvlevis ZiriTadi mignebebi 9
II. kvlevis meTodologia 15
2.1. zogadi meTodologiuri midgoma – lokaluri konteqstis specifikis
gaTvaliswineba standartuli CamonaTvalis nacvlad 15
2.2. geografiuli areali 16
2.3. meTodi da instrumenti 16
2.4. samizne jgufis SerCeva – fokus jgufebi 17
2.5. sazogadoebrivi azris gamokiTxva – meTodologia, teqnika da instrumenti 17
III. biznesis roli da adgili sazogadoebaSi – damokidebuleba da molodini 19
3.1. kerZo seqtoris roli ganviTarebaSi 19
3.2. kerZo seqtoris adgili sazogadoebasTan da institutebTan mimarTebaSi 20
IV. biznesis roli ganviTarebaSi – biznesis socialuri pasuxismgeblobis,
rogorc nebayoflobiTi arCevanis legitimuroba adgilobrivi
sazogadoebisTvis 22
4.1. kerZo sawarmos warmatebis ganmsazRvreli faqtorebi – sazogadoebis damokidebuleba
4.2. romeli faqtorebi ayalibebs kerZo seqtorTan sazogadoebis arsebul
23
damokidebulebas 25
4.3. zogadi damokidebuleba biznesis socialuri pasuxismgeblobis, rogorc biznesis
legitimuri nebayoflobiTi arCevanis mimarT 31
4.4. biznesis socialuri pasuxismgeblobis prioritetuli sferoebi respondentTa
TvalsazrisiT 33
4.5. sazogadoebis molodini ganviTarebaSi kerZo seqtoris rolis mimarT 34
4.6. ganviTarebaSi kerZo seqtoris realuri rolis aRqma 36
4.7. arsebuli molodinisa da reauri mdgomareobis aRqmis sxvaoba 38
V. biznesis socialuri pasuxismgeblobis yvelaze metad moTxovnili sferoebi 39
VI. biznesis socialuri pasuxismgebloba da qvelmoqmedeba 42
6.1. molodini biznesis sazogadoebaze zrunvis formebis mimarT 42
6.2. biznesis sazogadoebaze zrunvis ganxorcielebuli formebi 44
6.3. biznesis socialuri pasuxismgeblobis konkretuli saqmianobis Sesaxeb
informirebuloba da biznesis sazogadoebaze zrunva 44
6.4. sxvaoba biznesis sazogadoebaze zrunvis formebis mimarT molodinsa da realuri
mdgomereobis mimarT damokidebulebas Soris 46