(CSR) in Georgia
(CSR) in Georgia
(CSR) in Georgia
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I. kvlevis mizani da misi Sedegebis praqtikuli Rirebuleba<br />
biznesis socialuri pasuxismgeblobis midgomis kompaniebis politikaSi, menejmentSi<br />
da praqtikaSi danergva, saqarTvelosTvis, iseve rogorc centraluri da aRmosavleT<br />
evropuli qveynebisTvis siaxlea. ar arsebobs socialurad pasuxismgebeli biznesis<br />
praqtikis standartuli recepti es praqtika sxvadasxva sxvadasxva kompaniasa da<br />
qveyanaSi. Sesabamisad ar arsebobs biznesis socialuri pasuxismgeblobis erTaderTi,<br />
amomwuravi da universaluri gansazRvrebac. evrokavSiri bsp-s amgvarad gansazRvravs:<br />
koncefcia romlis Tanaxmadac kompaniebi nebayoflobiT iTvalisw<strong>in</strong>eben socialur<br />
da garemosdacviT sakiTxebs maT biznes saqmianobaSi da maT urTierTobaSi maTi<br />
saqmianobis SedegebSi da<strong>in</strong>teresebul yvela mxaresTan (Commission Green Paper 2001<br />
Promot<strong>in</strong>g a European Framework for Corporate Social Responsibility , COM(2001)366 F<strong>in</strong>al)<br />
es ganmarteba aseve gulisxmobs, rom:<br />
biznesis socialuri pasuxismgebloba - miuxedavad imisa rom am term<strong>in</strong>Si<br />
sityva socialuri aqcentirebulia moicavs rogorc socialur aseve<br />
garemosdacviT sakiTxebs;<br />
bsp ar aris, da ar unda iyos ganxiluli biznesis strategiasa da momd<strong>in</strong>are<br />
saqmianobisgan mowyvetiT bsp gulisxmobs socialuri da garemosdacviTi<br />
sakiTxebis biznesis strategiaSi da mimd<strong>in</strong>are saqmianobaSi <strong>in</strong>tegrirebas;<br />
bsp nebayoflobiTi arCevania;<br />
bsp-s mniSvelovani aspeqtia rogor urTierTobs sawarmo mis SigniT da gareT<br />
arsebul, misi saqmianobis SedegebSi da<strong>in</strong>teresebul yvela mxaresTan<br />
(TanamSromlebTan, klientebTan da myidvelebTan, sawarmos mezoblad<br />
mcxovreb adamianebTan da TemebTan, arasamTavrobo organizaciebTan, sajaro<br />
<strong>in</strong>stitutebTan, da a. S.) 1<br />
sistemuri, strategiulad dagegmili saqmianoba biznesis socialuri<br />
pasuxismgeblobis (bsp) Sesaxeb cnobierebis gazrdaSi, anda kompaniis socialuri<br />
pasuxismgeblobis saqmianobis efeqturi warmarTva warmoudgenelia lokaluri<br />
konteqstis safuZvliani da meTodologiurad gamarTuli kvlevis gareSe. biznesis<br />
socialuri pasuxismgeblobis promouteris da kompaniis socialuri<br />
pasuxismgeblobis saqmianobis menejerisTvis erTnairad aucilebelia Tundac zogadi<br />
<strong>in</strong>formacia farTo sazogadoebis, anu momxmarebelTa farTo speqtris mxrodan kerZo<br />
seqtoris socialuri pasuxismgeblobis saqmianobis mimarT arsebuli moTxovnis,<br />
arsebuli realobis Sefasebis, damokidebulebebisa da molod<strong>in</strong>ebis Sesaxeb.<br />
sa<strong>in</strong>teresoa, rom biznesis socialuri pasuxismgeblobis am bolo dros Catarebuli<br />
kvlevebis umravlesoba mimarTulia biznesis socialuri pasuxismgeblobis<br />
mimwodebel mxareze anu koncentrirebulia kompaniebis aRmasrulebel<br />
direqtorebsa (CEO) da menejerebze da amdenad iZleva korporaciuli cnobierebisa<br />
da qcevis ganmsazRvreli faqtorebis suraTs. saqarTveloSi Catarebuli msgavsi<br />
kvlevebi udaod praqtikuli Rirebulebis mqone mniSvnelovan <strong>in</strong>formacias gvawvdis,<br />
magram dRemde, aSkara saWiroebis miuxedevad, biznesis socialuri pasuxismgeblobis<br />
mimReb mxareze orientirebuli kvleva ar Catarebula.<br />
swored am saWiroebis sapasuxod biznesis socialuri pasuxismgeblobis mimarT<br />
sazogadoebis damokidebulebis da molod<strong>in</strong>ebis gasarkvevad - gaeros globaluri<br />
SeTanxmebis saqarTvelos qselma, saqarTvelos strategiuli kvlevebisa da<br />
ganviTarebis centrma (<strong>CSR</strong>DG) da sazogadoebrivi azris kvlevis jgufma ACT Research<br />
erToblivad Caatares saqarTveloSi biznesis socialuri pasuxismgeblobis mimarT<br />
sazogadoebis damokidebulebisa da molod<strong>in</strong>ebis kvleva .<br />
1 http://ec.europa.eu/enterprise/csr/<strong>in</strong>dex_en.htm
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