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warmatebuli gza momxmareblisken gadadgmuli nabijiT - NIKORA

warmatebuli gza momxmareblisken gadadgmuli nabijiT - NIKORA

warmatebuli gza momxmareblisken gadadgmuli nabijiT - NIKORA

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kmayofili momxmarebeli -<br />

brendis magiuri Zala<br />

dainteresebuli mkiTxvelisTvis<br />

vagrZelebT<br />

Txrobas `nikoras~ brendze.<br />

rogorc dagpirdiT, amjerad<br />

eqspertTa mosazrebebs gagacnobT.<br />

gazeTis wina nomridan<br />

gemaxsovrebaT, rom<br />

produqciis saukeTeso Semfasebeli<br />

Tavad momxmarebeli<br />

aRmoCnda. swored is<br />

irCevs, gaxdes Tu ara konkretuli<br />

produqtis mwarmoebeli<br />

kompaniis erTguli<br />

klienti.<br />

roca momxmarebeli<br />

grZnobs misdami loialur<br />

damokidebulebas, produqt-<br />

Ta mxardaWeris survili<br />

TviTonve uCndeba. brendis<br />

magiuri Zala xom amaSi<br />

mdgomareobs. sxvaTaSoris,<br />

momxmareblis mxridan Semosuli<br />

werilebiT Tu vimsjelebT,<br />

isini kmayofilni<br />

arian `nikoras~ mier warmoebuli<br />

produqtis xarisxiTac<br />

da momsaxurebis doniTac.<br />

Cveni mizani momxmareblis<br />

ndobis SenarCunebaa.<br />

`nikora~ qarTul samomxmareblo<br />

bazarze sakmaod<br />

perspeqtiul da mzard kompanias<br />

warmoadgens. amis<br />

dasturia siaxleebisken<br />

swrafva da klientTa simravle,<br />

kompaniis zrunva saerTo<br />

socialur problemebze,<br />

rac, pirvel rigSi, ekologiurad<br />

sufTa produqtis<br />

Seqmnasa da warmoebis ganvi-<br />

TarebisTvis profesionali<br />

kadrebis SerCeviT gamoixateba,<br />

TavisTavad amaRlebs<br />

saimedoobis xarisxs. kompania<br />

Tavisi solidurobiT<br />

prioritetul adgils ikavebs<br />

qarTul ekonomikaSi. is<br />

akmayofilebs warmoebisa da<br />

momsaxurebis sferoSi dadgenil<br />

saerTaSoriso standartebs.<br />

Tamamad SeiZleba<br />

iTqvas, rom dRevandeli gadasaxedidan<br />

`nikora~ erT-<br />

`nikoras~ erTgul momxmarebels<br />

nebismieri brendisa Tu produqciis warmatebas momxmarebeli gansazRvravs. Cveni produqcia<br />

TqvenTvis iqmneba da mudam viTvaliswinebT Tqvens azrs rogorc produqciis asortimentis,<br />

gemosa Tu vargisianobis Sesaxeb, aseve safirmo maRaziaTa servisze.<br />

gazeTis yovel nomerSi amosaWreli baraTis meSveobiT mogvawodeT nebismieri mosazreba,<br />

SeniSvna Tu survili kompaniis saqmianobisa da warmoebuli produqciis xarisxis Sesafaseblad.<br />

CaerTeT sawarmoo procesis gaumjobesebasa da daxvewili momsaxurebis uzrunvelyofaSi.<br />

mogvwereT, veliT Tqvens komentarebs.<br />

CvenTvis mniSvnelovania Tqveni azri! <br />

safirmo safirmo maRaziis maRaziis #<br />

#<br />

___________________<br />

erTi <strong>warmatebuli</strong> brendia,<br />

romelmac moipova sazogadoebis<br />

keTilganwyoba~, - jemal<br />

inaiSvili, saqarTvelos<br />

savaWro-samrewvelo palatis<br />

Tavmjdomare.<br />

`nikoras~ ganviTarebas am<br />

brendis Camoyalibebis dRidanve<br />

vakvirdebi.<br />

calsaxaa, rom `nikora~<br />

erT-erTi gamorCeuli qar-<br />

Tuli brendia, romelmac<br />

klasikuri brendingis Teoriis<br />

yvela etapi ganvlo.<br />

rac mTavaria, gauZlo TiTqmis<br />

yvelanair Setevas arake-<br />

Tilsindisieri konkurentebis<br />

mxridan. nikoras brendis<br />

kapitali ganuxrelad<br />

izrdeba. dRes `nikoras~<br />

produqcia mxolod maRali<br />

xarisxis mqone produqti<br />

rodia. es aris brendi, ro-<br />

momxmareblis anketa<br />

produqciis produqciis dasaxeleba<br />

dasaxeleba<br />

___________________<br />

melic momxmareblisTvis<br />

yvelaze mniSvnelovan da misaReb<br />

dapirebas iZleva. fanebi,<br />

romlebic `nikoras~ produqcias<br />

yiduloben, brendisadmi<br />

saocar loialobas<br />

iCenen. droa, nikoram daiwyos<br />

zrunva brendreligiis<br />

Sesaqmnelad. amisTvis ukve<br />

myari safuZveli arsebobs.~ -<br />

soso galumaSvili, `jepras~<br />

biznesis ganviTarebis menejeri.<br />

vfiqrob, sxva komentari<br />

ukve zedmetia. mxolod erTs<br />

davZen, aseTi aRiareba kidev<br />

ufro met pasuxismgeblobas<br />

gvakisrebs momxmarebelTa<br />

molodinis gasamarTleblad.<br />

mako mako mako mako mako jaoSvili,<br />

jaoSvili,<br />

jaoSvili,<br />

jaoSvili,<br />

jaoSvili,<br />

sazogadoebasTan urTierTobis<br />

samsaxuris ufrosi<br />

SeZenis SeZenis TariRi<br />

TariRi<br />

___________________<br />

SeniSvna/survili<br />

SeniSvna/survili___________________________________________________________________<br />

SeniSvna/survili<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

komentari komentari komentari servisze servisze________________________________________________________________<br />

servisze<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

______________________________________________________________________________________<br />

Sevsebuli anketa SegiZliaT gamoa<strong>gza</strong>vnoT fostiT `nikoras~ centralur ofisSi<br />

(mis: Tbilisi, naZaladevis r-ni, m.qavTaraZis 11) an datovoT `nikoras~ safirmo maRaziebSi.<br />

saintereso saintereso ambebis ambebis kidobani<br />

kidobani<br />

mevenaxeoba da meRvineoba<br />

saqarTveloSi<br />

mevenaxeoba erT-erTi uZvelesi dargia saqarTveloSi.<br />

Zvel droidan dRemde 500-ze meti vazis jiSi xarobs CvenTan.<br />

vazis moSeneba-movlis wesebi aTaswleulebs moiTvlis. istoriulad<br />

arsad ar sruldeboda vazTan dakavSirebuli imdeni<br />

samuSao, ramdenic Cvens mama-papaT SemounaxavT.<br />

Cvens qveyanaSi Rvinis kulturas didi mowiwebiT epyrobian.<br />

Rvino da puri odiTganve macxovris sisxlisa da xorcis<br />

sanacvlo siwmindeebad aRiqmeboda.<br />

qarTuli RviniT sufrasTan molxenis wesi saqveynodaa<br />

ganTqmuli. araerTi ucxoeli mo<strong>gza</strong>uri Tu elCi moxiblula<br />

Cveneburi pur-Rvinis eSxiT.<br />

Rvinis dayeneba-Senaxva saqarTveloSi<br />

unikaluria: Zvelad qarTvelebi yurZens<br />

sawnaxelSi wuravdnen, romelsac xisgan<br />

(cacxvi, wabli, Tela) akeTebdnen an klde-<br />

Si kveTdnen. xolo Rvinis dasayeneblad da<br />

Sesanaxad Tixis qvevrebs iyenebdnen, romlebic<br />

miwaSi iyo Cafluli specialur<br />

marnebSi. uZvelesi marnebi mravlad aris<br />

aRmoCenili kaxeTis mTel regionSi. aseTnairad<br />

dayenebuli Rvino filtraciis<br />

umaRles dones iZleoda, xasiaTdeboda<br />

specifikuri aromatiT da didxans inaxeboda.<br />

qvevrebSi dayenebiT damzadebuli<br />

namdvili qarTuli Rvinoebi msoflios<br />

mraval qveyanaSi didi mowonebiTa da popularobiT<br />

sargeblobs.<br />

salaRobod salaRobod Tqmuli<br />

Tqmuli<br />

mzesaviT Rvinoa, me da Cemma RmerTma. kai xania, egreTi<br />

aromati ar migemia. aba, fersac gaxede, qarvaa namdvili. mze<br />

gasdis Wiqasa. ho, ho, ho. liplipa unda gasinjo, alal-kacis<br />

marjveniT dakrefili mtevnis naJuri rom Segergos.<br />

maS, ar unda ixaros am venaxis momvlelma, oqrosaviT<br />

yurZnis damwuravma da didebuli Rvinis Camomsxmelma,<br />

madlianma kaxelma?!<br />

icocxleT, genacva. RmerTma adRegrZelos Rvinois Samqmnelica<br />

da damlevic.<br />

Tqveni Tqveni janmrTelobis janmrTelobis saidumlo<br />

saidumlo<br />

gainteresebT, rogor vikveboT sworad, janmrTelni rom<br />

viyoT? gnebavT, SeityoT balansirebuli kvebis daniSnuleba<br />

sijansaRisTvis? iciT, ramdenad mniSvnelovania zomierebis<br />

dacva dietur kvebiT racionSi?<br />

uyureT SabaTobiT imedis eTerSi gadacemas `hipokrates<br />

recepti~ da gaigeT, ratom aris `sakvebi Cveni wamali~. SemousxediT<br />

teleekranebs yovel SabaTs, 5-is naxevridan, da<br />

usmineT, ra rCevebs mogcemT Tika facacia Tavis stumrebTan<br />

erTad janmrTeli cxovrebis stilisa da balansirebuli<br />

kvebis Sesaxeb.<br />

TavSesaqcevi TavSesaqcevi TavSesaqcevi patarebisTvis patarebisTvis patarebisTvis da da ara ara ara marto...<br />

marto...<br />

ise ise SeavseT SeavseT krosvordi, krosvordi, rom rom rom gamuqebul gamuqebul svetSi svetSi svetSi Caiweros<br />

Caiweros<br />

alkoholuri alkoholuri brendis brendis brendis saxeli, saxeli, romelic romelic unda unda moikiTxoT<br />

moikiTxoT<br />

moikiTxoT<br />

mxolod mxolod `nikoras~ `nikoras~ safirmo safirmo maRaziebSi.<br />

maRaziebSi.<br />

1.borcviseburi samarxi Zvelad. 2. medlis ukana mxare. 3. kunZuli, sadac<br />

daibada napoleoni. 4. Rvinis Sesanaxi nageboba. 5. yvelaze grZeli<br />

mdinare msoflioSi. 6. hunebis legendaruli beladi. 7. Tevzeulis mwarmoebeli<br />

qarTuli kompania. 8. troas omis miTologiuri gmiri. 9.sura-<br />

Ti zRvis xediT. 10. cnobili safexburTo stadioni rioSi. 11. avtomobilebis<br />

mwarmoebeli iaponuri kompania.<br />

7

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