warmatebuli gza momxmareblisken gadadgmuli nabijiT - NIKORA

# 5, maisi, 2007
sasiamovno da gemrieli ambebi, TveSi erTxel
samzareuloSi
yovelTviuri gazeTi
yvelaze Tbilad da komfortulad Tavs vgrZnobT
samzareuloSi.
ojaxis wevrebi dReSi erTxel mainc vikribebiT
samzareuloSi.
stumrad mosul megobars zogjer vmaspinZlobT
samzareuloSi.
bevr gemriel kerZs da produqts vinaxavT
samzareuloSi.
uamrav siaxlesac xSirad vigebT xolme
samzareuloSi.
amitomac,
ikiTxeT
da
SeinaxeT
gazeTi
samzareuloSi.
mudam sasiamovno da gemrieli ambebiT daxunZluli
gazeTi `samzareuloSi~ gaayoleT xels `nikoras~
safirmo maRaziebis daxlidan da gaecaniT `nikoras~
Sida samzareulos TqvenTvis saintereso sakiTxebis
gasagebad, sasargeblo rCevebis misaRebad
da, ubralod, TavSesaqcevad.
Rvino Rvino Rvino Rvino `tevani~
`tevani~
`tevani~
`tevani~
cocxali cocxali cocxali cocxali cocxali Rvino Rvino Rvino Rvino Rvino
axali axali axali axali axali SefuTviT
SefuTviT
SefuTviT
SefuTviT
SefuTviT
ekonomiuri,
ekonomiuri,
ekonomiuri,
ekonomiuri,
ekonomiuri,
praqtikuli praqtikuli praqtikuli praqtikuli praqtikuli da da da da da ... ... ... ... ...
`Rvino `Rvino `Rvino `Rvino `Rvino ki ki ki ki ki ara, ara, ara, ara, ara,
mzeia, mzeia, mzeia, mzeia, mzeia, mzei~. mzei~. mzei~. mzei~. mzei~.
ikiTxeT ikiTxeT mxolod mxolod `nikoras~ `nikoras~ `nikoras~ safirmo safirmo safirmo maRaziebSi
maRaziebSi
warmatebuli gza
momxmareblisken
gadadgmuli nabijiT
nebismieri kompaniis warmateba
damokidebulia imaze, Tu ras
fiqroben momxmareblebi mis
Sesaxeb. konkretul produqtTa
mwarmoebeli kompaniebi mravladaa,
momxmarebeli ki-erTi,
romelic arCevans imis mixedviT
akeTebs, ramdenad afaseben mis
moTxovnas. aRiareTaRiareTaRiareT aRiareT aRiareTmomxmarebelmomxmarebel- momxmarebel-
momxmarebelmomxmarebel-
Ta Ta Ta Ta Ta uzenaesoba uzenaesoba uzenaesoba uzenaesoba uzenaesoba da da da da da mogeba mogeba mogeba mogeba mogeba garan- garan- garan- garan- garantirebuli
tirebuli tirebuli tirebuli tirebuli geqnebaT
geqnebaT
geqnebaT. geqnebaT
geqnebaT es marketinguli
WeSmaritebis anabana
realurad bevrma icis, magram yvela
rodi iyenebs praqtikaSi an,
SesaZloa, arasakmarisad sargeblobs
amiT. konkurentul brZolaSi
mogebulia, vinc droulad
gaTvlis momxmareblisken gadasadgmel
nabijebs. `nikoram~ pirveli
nabiji warmatebiT gadadga. vfiqrobT,
mkiTxvelisTvis saintereso
iqneba, rogor zrunavs kompania
momxmareblis ndobis mosapoveblad
da ra marketinguli svlebiT
miaRwia momgebian gayidvebs.
am Temaze dialogisTvis Cveni
respondentia savaWro departamentis
direqtori lika suxiaSvili.
Tqveni Tqveni azriT azriT, azriT ramramganagana- piroba piroba kompaniis kompaniis kompaniis imijis imijis Seqmna?
Seqmna?
upirveles yovlisa, momxmarebelTa
pozitiurma ganwyobam.
rasakvirvelia, aranakleb
mniSvnelovania kompaniis mier
warmoebuli produqciis umaRlesi
xarisxi da momsaxurebis
kultura, aseve Cveni gulmodgineba
saTanado gamocdilebis
dasagroveblad. dameTanxmebiT,
rom kompaniisadmi
dadebiTi damokidebuleba
yovelTvis saimedoobisa da
stabilurobis sazomiT isazRvreba.
produqtis moxmareba gacilebiT
metia, roca is iwarmoeba
ara marto momxmarebelTa
survilebis gaTvaliswinebiT,
aramed ndobis faqtorebze
dayrdnobiTac.
maincmainc ra ra migaCniaT migaCniaT migaCniaT samomxsamomxmareblomareblo
moTxovnaTa moTxovnaTa uzrunuzrunvelyofisvelyofis
saukeTeso saukeTeso saukeTeso saSualesaSuale-
bad bad? bad
potenciur klients vadgenT
gamokiTxvebisa da winadadebebis
safuZvelze, xolo
samomxmareblo moTxovnaTa
gasaTvaliswinebel gegmebs min-
`samzareuloSi~ `samzareuloSi~ waikiTxeT
waikiTxeT
mzareulis receptebi
midiebi midiebi midiebi kartofiliTa kartofiliTa da da ZexviT
ZexviT
rCeva rCeva diasaxlisebs
diasaxlisebs
imum erTwlian periodze vangariSobT.
Cveni praqtikuli
gamocdilebidan gamomdinare,
vaskvniT, rom momxmarebelTa
moTxovnebis uzrunvelsayofad
saukeTeso gza regularulad
Catarebuli kvlevebia; samomxmareblo
bazarze arsebuli
nebismieri produqti usaT-
lika lika suxiaSvili, suxiaSvili, savaWro
savaWro
departamentis departamentis direqtori
direqtori
uod unda akmayofilebdes misdami
wayenebul moTxovnebs. amitom
mizanSewonilad miviCnevT,
winaswar ganvsazRvroT
momxmareblis molodini.
marketinguli taqtikis swori
SerCeviT yovelTvis SesaZlebelia
klientisTvis sasurveli
produqtis warmoeba. magram es
saqmis mxolod naxevaria. gacilebiT
efeqturia, roca momxmarebelTan
mudmivi kavSiris
safuZvelze axerxeb imaze metis
SeTavazebas, vidre moelis.
rara xerxebs xerxebs mimarTavT mimarTavT momxmomx-
marebelTan marebelTan sakontaqtod sakontaqtod da
da
ra ra kriteriumiT kriteriumiT sargeblobT
sargeblobT
faswarmoqmnis faswarmoqmnis procesSi?
procesSi?
mogexsenebaT, Cveni kompaniis
saqmianoba marto produqciis
warmoebiT ar moifargleba,
sakmaod masStaburi
savaWro-sadistribucio
qseli gvaqvs. es momxmarebel-
Ta survilebisa Tu SeniSvnebis
swrafi gagebis saSualebaa.
Tumca Zireul faqtorad pretenziebze
droul reagirebas
cocxali Rvino - moikiTxeT
`nikoras~ safirmo maRaziebSi
`keTili guliT miZRvnili,
mciredic Seiwirebis~
kmayofili momxmarebeli -
brendis magiuri Zala
miviCnevT. kvlevis dros
vxelmZRvanelobT momxmarebelTa
praqtikuli winadadebebiT
da maTi pasuxebidan
miRebuli anketuri SedegebiT.
rac Seexeba faswarmoqmnis
procesebs, mogebis winaswar
dagegmil sididesTan da warmoebis
danaxarjebTan erTad
viTvaliswinebT konkurentTa
fasebsac, magram prioritets
momxmareblisTvis misaReb
fass vaniWebT, radgan, kidev
erTxel vimeoreb, CvenTvis momxmareblis
azri mTavari amosavali
wertilia.
rogorc rogorc Cans, Cans, strategia
strategia
mTlianad mTlianad mTlianad momxmarebelzea
momxmarebelzea
orientirebuli,orientirebuli, albaT, albaT, samosamoqmedoqmedo
gegmac gegmac winaswari winaswari progprog-
noziT noziT gaqvT gaqvT SerCeuli?
SerCeuli?
cxadia. saTanado marketinguli
programa yovelTvis
winaswar aris dasaxuli. momxmarebelTan
gulRia dialogi
mudmivad zrunvis sagania da
gadawyvetilebis misaRebad
viTvaliswinebT, raoden yuradsaRebia
klientebis Sexeduleba.
magram Tavadac kargad
iciT, samomxmareblo bazari
dinamiuria da gauTvaliswinebeli
SemTxvevebisgan arc Cven
varT dazRveuli. amitom raime
problemis gaCenisas maqsimaluri
operatiulobiT vikvlevT
gamomwvev mizezebs da
vcdilobT maT aRmofxvras.
momxmarebelTa azris amocnobisas
varkvevT, ra moswonT
Cvens momsaxurebaSi da ras
aniWeben upiratesobas konkurentTa
produqtSi, amavdroulad,
vavlenT, riTi afasebs
momxmarebeli SeTavazebul
serviss da ras isurvebda samomavlod.
es gvexmareba, potenciuri
myidveli mudmiv momxmareblad
gardavqmnaT.
Cven ar velodebiT, rodis
mova momxmarebeli CvenTan,
Tavad mivdivarT masTan xarisxiani
servisis uzrunvelyofiT.
yovelTvis mzadyofnaSi
varT - gadavdgaT morigi
nabiji momxmareblisken.
gamomcemeli: gamomcemeli: gamomcemeli: gamomcemeli: gamomcemeli: Sps Sps Sps Sps Sps `media `media `media `media `media menejment menejment menejment menejment menejment servisi~ servisi~ servisi~ servisi~ servisi~

eqim-dietologebi eqim-dietologebi gvirCeven, gvirCeven, rom Tevzeuli produqtebiT kvebiTi racionis dabalanseba
aumjobesebs Cvens mxedvelobas, aZlierebs gonebriv potencials da axangrZlivebs
sicocxles. mosaxleobis umetesoba ukve didi xania iziarebs am Sexedulebas da msoflios
mraval qveyanaSi zRvis nobaTi kvebis ZiriTadi Semadgeneli nawili gaxda. am mxriv
CvenTanac gaizarda Tevzeul produqtTa moxmarebis kultura. gazrdil moTxovnaTa
dasakmayofileblad `enki~ Tavis warmoebaSi amontaJebs axal germanul danadgarebs,
riTac produqtiuloba 3-jer moimatebs da asortimentic gamravalferovndeba. rac mTavaria,
gaixsneba Tevzis specializirebuli maRazia, sadac dainteresebul momxmarebels
SeeZleba misTvis saWiro informaciis miReba Tevzeulis Senaxva-momzadebisa da sargeblianobis
Sesaxeb. profesionali konsultantebi gemrielad gagvacnoben wyalqveSa samyaros
binadarTa kulinariaSi gamoyenebasa da mirTmevis wesebs.
saxaliso saxaliso istoriebi
istoriebi
fermerTa da meRvineTa sagazafxulo
gamofena marselSi
yovelwliurad, maisis
dasawyisSi safrangeTis saporto
qalaq marselSi meRvineTa
da fermerTa monawileobiT
msoflios erTerTi
udidesi gamofena-bazroba
imarTeba. qalaqis sagamofeno
centri park-Sano
uamrav damTvalierebels izidavs.
aq warmodgenilia
frang meRvineTa saukeTeso
Rvinoebi, fermeruli meurneobis
mravalferovani uaxlesi
produqcia, romelTa
damzadebis Sesaxeb sruli
informaciis miReba uSualod
mwarmoeblebisgan adgilzeve
SeiZleba. aqve myar-
deba saqmiani kontaqtebi da
formdeba Sesabamisi xelSekrulebebi.
bazrobis gansakuTrebuli
xiblia degustaciis
Semdgomi vaWroba, roca 120
fermerTagan erT-erTs eZleva
Sansi - gamofenaze warmodgenili
yvela produqcia
simbolur fasad SeiZinos.
saRamos 8 saaTis mere, gamofenis
morigi dRis bolos,
stumrebi aTvaliereben uZvelesi
qalaq marselis Rirs-
SesaniSnaobebs.
sportuli, agresiuli da saocrad
komfortuli
kompania daimler-mersedesma
sportul avtomobilTa
moyvarulebs warudgina
meore Taobis oradgiliani
`Mercedes-Benz CLK~ sabazo monacemebiT:
163 cxenis Zalis, 4
- cilindriani da 1,8 litris
sawvavis moculobis ZraviT,
romelsac 230km/sT siCqaris
ganviTareba SeuZlia.
axali modelis dizaini
gacilebiT daxvewilia da
agresiuli winamorbedTan
SedarebiT. gaumjobesebulia
samuxruWe sistema, gaaCnia
sruli el-paketi (sarkeebis
da saqare minebis gamaTbobeliT),
frontaluri da gverdiTi
usafrTxoebis baliSebi,
klimat-kontroli, nislis
sawinaaRmdego farebi
da raRa Tqma unda, sportuli
tipis savarZlebi. xolo
`slk 55 amg~ versias damate-
buli aqvs tyaviT gawyobili
Sida saloni da savarZlebis
gamaTbobeli.
`formula-1~-is cocxali legenda
`formula-1~-is yvelaze
titulovani avtomrboleli
mixail Sumaxeri oTxi
wlis asakSi ukve kartingklubis
yvelaze patara wevri
iyo. eqvsi wlisam klubis Cempionis
tituli moipova,
xolo 1987 wels germaniisa
da evropis Cempioni gaxda
kartingSi. 1991 wlidan monawileobs
yvelaze prestiJul
avtorbolaSi - `formula-1~
da `Benetton~-is saxeliT 1994-
95 wlebSi orjer gaimarjva
msoflio CempionatSi.
legendarulma avtomrbolelma
2000-dan 2004 wlis
CaTvliT zedized xuTgzis
msoflio CempionobiT cno-
bili argentineli avtopilotis
xuan-manuel fanxios
rekordi moxsna. amasTanave,
italiur `Ferrari~-s Cempionobaze
21 - wliani ocneba auxdina.
`formula-1~-Si monawileobisas
mixail Sumaxeri
154-jer avida kvarcxlbekze,
250 granpris gaTamaSebidan
91-Si gaimarjva. 2006 wels
`formula-1~-is cocxalma
legendam aqtiuri sportuli
kariera Rirseulad
daasrula.
mzareulis mzareulis receptebi
receptebi
gamogadgebaT gamogadgebaT kulinaruli
kulinaruli
ostatobis ostatobis gamovlenaSi
gamovlenaSi
midiebi midiebi kartofiliTa kartofiliTa da da ZexviT ZexviT
ZexviT
masalad masalad masalad saWiroa saWiroa: saWiroa
kartofili (mozrdili zomis) - 2
cali;
moxarSuli Zexvi `delikatesuri~ -
375 gr;
wvrilad danayili niori - 3 kbili;
Tevzis bulioni - 125 ml;
TeTri mSrali Rvino `tevani~ - 50 gr;
zeiTunis zeTi - 2 sufris kovzi;
midiebi, kargad gasufTavebuli - 20 cali;
marili, wiwaka - gemovnebiT;
oxraxuSi - 1 kona.
gaaTbeT zeiTunis zeTi didi zomis qvabSi, CayareT kubikebad
daWrili kartofili, frTxilad amourieT da 2 wT.-iT daayovneT
dabal cecxlze, CaamateT Tevzis bulioni, TeTri mSrali
Rvino `tevani~, midiebi, SeazaveT mariliTa da wiwakiT da miiyvaneT
aduRebamde. qvabi ramdenjerme SeajanjRareT 5-8 wuTis ganmavlobaSi,
midiebis gaxsnamde. gauxsneli midiebi gadayareT (nu
ecdebiT ZaliT gaxsnas). gadawureT naxarSi calke jamSi. qvabidan
frTxilad amoiReT midiebis xorci da kartofili, gadaitaneT
didi zomis langarze, moayareT msxvil naWrebad danawevrebuli
Zexvi `delikatesuri~ da moasxiT naxarSi wveni, morTeT
oxraxuSiT da sufrasTan miitaneT cxlad.
gemrielad miirTviT!
mzareulis mzareulis mzareulis mzareulis mzareulis rekomendacia:
rekomendacia:
rekomendacia:
rekomendacia:
rekomendacia:
zRvis zRvis delikatesebi delikatesebi metad metad margebelia, margebelia, ramdenadac ramdenadac Seicavs
Seicavs
saWmlis saWmlis monelebisTvis monelebisTvis aucilebel aucilebel organul organul komponentebsa komponentebsa da
da
ZiriTad ZiriTad ZiriTad mineralebs mineralebs (kalciums, fosfors, rkinas, spilenZs,
iods, magniums), agreTve, riboflavins, Tiamins, askorbinis mJavas,
A da D jgufis vitaminebs. dabalkaloriulobisa da cilovani
naerTebis maRali Semcvelobis gamo maTi mirTmeva rekomendebulia
dRis nebismier dros, Tundac gviani vaxSmobisas.
rCeva rCeva diasaxlisebs
diasaxlisebs: diasaxlisebs kalmaris file umTavresad gayinul
mdgomareobaSi iyideba da kerZis mosamzadeblad gamoiyeneba
mxolod garekanis gaclis Semdeg. radgan kalmaris garekani Txelia
da gamWvirvale, zogjer SecdomiT kangauclelad amzadeben
kerZs. rac mizanSewonili ar aris. kalmaris gayinuli file, umjobesia,
jer gaalRvoT da Semdeg moaTavsoT cxel wyalSi 3-4
wuTiT (Tan urieT). imisTvis, rom kalmaris xorci darCes TeTri
da ar dakargos sagemovno Tvisebebi, wyali ar unda iyos Zalian
cxeli (600C). amis Sedegad garekanic advilad ecleba. kangaclili
kalmari unda moixarSos 2-3 wuTis ganmavlobaSi. aRsaniSnavia,
rom kalmaris xorci Seicavs didi raodenobiT cilas. sanam kalmars
CauSvebT mduRare wyalSi (1 kalmari - 2l wyali), CadeT naxevari
limoni da erTi Cais paketi. kalmari ar unda daiWras patara
naWrebad, rom ar dakargos aromati. kalmars uxdeba zei-
Tunis zeTi, maionezi, kitri da yvavilovani kombosto.
ikvebeT ikvebeT jansaRad!
jansaRad!
CvenTvis CvenTvis CvenTvis mniSvnelovania mniSvnelovania mniSvnelovania Tqveni Tqveni Tqveni azri! azri!
azri!
momxmarebeli momxmarebeli xSirad xSirad gvekiTxeba:
gvekiTxeba:
gvekiTxeba:
rogorrogor SevinaxoT SevinaxoT Tevzeuli Tevzeuli saxlis saxlis pirobebSi pirobebSi da da ras ras nini- ni- nini- Snavs Snavs preservi?
preservi?
gvpasuxobs giorgi CabiCaZe, `enkis~ mTavari teqnologi:
Tevzis produqtebi jansaRi kvebis racionis aucilebeli
komponentia. maTi miReba sasargebloa nebismieri asakis
adamianisTvis. kvebiTi Rirebulebis SesanarCuneblad, sasurvelia,
davicvaT Tevzeulis Senaxvis wesebi. nu moaTavsebT
gasasufTavebel Tevzs damuSavebul filesTan erTad,
radgan Tevzis baqteriebma, SesaZloa, file gaafuWon. Tevzis
Sesanaxad umjobesia gamoiyenoT specialuri qaRaldi kvebis
produqtebisTvis anda SeinaxoT qvabSi, sadac moTavsebulia
yinuliani celofnis paketi (qvabi SedgiT macivris zeda
Taroze). sayinuleSi Senaxuli Tevzi galRobamde Tavdapirvelad
macivris qveda seqciaSi gadaitaneT. mosaxarSi
Tevzi SegiZliaT bolomde ar gaalRoT, xolo Sesawvavi unda
galRves srulad. rac Seexeba preservs, dakonservebuli
Tevzisgan gansxvavebiT, igi warmoadgens konservaciis
gareSe, specialur mosasxmelSi damuSavebul Tevzeuls,
romelic ucvlelad inarCunebs cocxali TevzisTvis saxasiaTo
yvela Semadgenel komponents.
sasmelTa sasmelTa ra ra kategorias kategorias kategorias ganekuTvneba ganekuTvneba `Sxefi~ `Sxefi~ da da riTi
riTi
ganirCeva ganirCeva limonaTisgan?
limonaTisgan?
gvpasuxobs malxaz xarSilaZe, `Sxefis~ brendmenejeri:
`Sxefi~ naturaluri wvenis Semcveli ualkoholo gazirebuli
sasmelia, romelic mzaddeba saukeTeso organoleptikuri
Tvisebebis mqone bulaCauris wyalze. germanel teqnologTa
mier SemuSavebuli receptura qarTul sagemovno
Tvisebebzea morgebuli. Senaxvis vada 90 dRea. rogorc gamagrilebeli
saSualeba, rekomendebulia daRlilobis
mosaxsnelad, xalisiani ganwyobisa da energiis asamaRleblad.
Cveulebriv, yvela ualkoholo gazirebuli sasmeli,
maT Soris `Sxefic~, sasurvelia miirTvaT Caciebuli saxiT.
limonaTisgan gansxvavebiT, romelic tradiciulad mxolod
xilis aromatze mzaddeba, nebismieri dasaxelebis
`Sxefi~ Sesabamisi xilis eqstraqtis garda, aucilebel komponentad
Seicavs naturalur xilis wvens - limonis,
yurZnisa da vaSlis. naturalur xilis wvenze damzadebuli
`Sxefi~ mdidaria A, E da C vitaminebiT, rac, mogexsenebaT,
aumjobesebs mexsierebas, xels uwyobs nivTierebaTa cvlisa
da sisxlis mimoqcevis procesTa regulacias.

cocxali Rvino - moikiTxeT
`nikoras~ safirmo maRaziebSi
saqarTvelosTvis vazis
kultura Seucvlelia ara imdenad
ekonomikuri, ramdenadac
mdidari istoriuli warsulis
TvalsazrisiT. qarTuli
vazi qarTvelTa erovnuli
cnobierebis simboloa, xolo
Rvino ki is fenomeni, rasac
qarTveli glexkaci saukuneTa
manZilze eloliaveba. kaxeTis
madliani miwa venaxis moSenebisa
da ganviTarebisTvis metad
noyieri gamodga. nafareulis
mikrozona gamoirCeva rqawiTlisa
da mwvanis yurZniT.
`Sesvam qarvisfer
Rvinos qvevrisa,
cocxals SeigrZnob
naJurs vazisa,
Caefineba ciali mzisa
CaWaSnikebul
Rvinis sasmissa.~
strofebi Rvino `tevanis~
siyvaruliT daiwera. Rvinos
sicocxlis Zala nafareulis
Zvel maranSi mieca. `qvevris~
Rvino marTlac qarvisferia
da xaverdovani. danarCens `nikoras~
Svilobili kompaniis,
`nafareulis Zveli marnis~
direqtori gela gamtkiculaSvili
gviambobs.
rasras warmoadgens warmoadgens cocxacocxa-
li li Rvino Rvino da da ra ra sagemovno
sagemovno
TvisebebiT TvisebebiT gamoirCeva?
gamoirCeva?
es aris bunebrivi filtraciiT
miRebuli Rvino.
sakmaod aromatulia da naklebi
taninis Semcveli. nafareulis
mikrozonaSi gaSenebuli
`rqawiTelis~ da nawilobriv
`kaxuri mwvanis~ ji-
Sis yurZnis gasuli wlis mosavali
daiwura qvevrebSi.
Rvino daduRda durdosTan
erTad. daduRebis Semdeg
oqtombris TveSi qvevrebi
etapobrivad gadaivso RviniT
da dailuqa Tixa miwiT.
TviTnadeni siTxe dur-
yvela WeSmariti momlocvelisTvis
aRdgomis
brwyinvale dResaswauli
WeSmaritad didi zeimia. sixarulis
momniWebeli es dRe
rwmeniT gvavsebs da gva-
Zlierebs.
`qvelmoqmedeba RvTiT bo-
Zebuli niWia. SeWirvebul-
Ta Tanadgoma da xelis gamarTva
uflisadmi siyvarulis
gamoxatulebaa. RmerTma
ara erTxel SegaZlebinoT
sxvaTa tvirTis zidva
uflis sadideblad...~ - ase
gviqadaga anCisxatis eklesiis
arqimandritma, mama nikolozma,
wminda lazares
aRdginebis SabaTs, ofisis
kurTxevis Semdeg, - `kompaniis
xelmRvaneloba mravalgzis
damilocnia karg wamowyebaTa
sakeTeblad, mjera,
SemdgomSic kidev bevr madls
gaiReben~.
winasaaRdgomo periodSi
socialurad daucvelTa
daxmarebis TxovniT mravalma
organizaciam mogvmarTa.
maTgan saqarTvelos teritoriuli
mTlianobisTvis
daRupulTa axloblebi da
siRatakis zRvars qvemoT
myofi ojaxebi gamovyaviT.
erovnuli gvardiis veteran-
Ta kavSiris Tbilisis orga-
dosTan erTad dayovnda
martis Tvis Sua ricxvebamde.
WaWa daileqa qvevrebis
ZirSi da siTxidan waritaca
RvinisTvis mavne, WuWyiani
masa. warmoiqmna bunebrivad
gafiltruli, kamkama siTxe,
romelic aumRvrevlad moixsna.
qvevrSi durdosTan er-
Tad gaCerebulma Rvinom
SeiZina sasargeblo, cocxali
nivTierebebi, rac Rvinis
bukets gansakuTrebul xaverdovnebas
aniWebs.
rogori rogori rogori moculobiT
moculobiT
awarmoebT awarmoebT TeTr TeTr da da wiTel
wiTel
Rvinos, Rvinos, Rvinos, gayidvis gayidvis ra ra ra strate- stratestrate- gia gia airCieT?
airCieT?
am etapze Rvinos vawarmoebT
mcire raodenobiT,
magram stabilurad Senar-
Cunebuli xarisxiT. jerjerobiT
Rvinis SeZena mxolod
`nikoras~ safirmo maRazieb-
Si SegiZliaT. gasul wels
Cvenma maranma gadaamuSava
rogorc TeTri, aseve wiTeli
yurZnis SezRuduli
raodenoba. `qvevris~ Rvino
kaxuri wesiT damuSavebis
Sedegad miiReba. bunebrivad
gafiltruli siTxe pirdapir
gadavitaneT gasayid
WurWelSi. meqanikur filtrSi
gautareblobis gamo
garkveuli drois Semdeg
(Camosxmidan 20-30 dReSi)
dasaSvebia, Rvinom gaikeTos
mciredi naleqi da odnav Seicvalos
gamWvirvaloba.
Tumca yvela SemTxvevaSi Cveni
Rvinoebi inarCunebs sasiamovno
aromatulobas.
dalevisas SeigrZnoba egreT
wodebuli `Rvinis sxeuli~.
igi mdidaria RvinisTvis
damaxasiaTebeli cocxali
fermentebiT. Rvino `teva-
nizaciam da qvelmoqmed saxl
`momavlis gzam~ mogvawoda
50 aseTi ojaxis sia. TiToeul
maTgans saaRdgomo nobaTSi
tradiciuli paska da
kvercxebi, `karias~ qaTami,
`nikoras~ Zexveuli, `Sxefi~
da Rvino `tevani~ keTili gu-
nis~ zomierad miReba metad
sasargebloa adamianis janmrTelobisTvis.bazrisbazris
ra ra wilis wilis dakavedakave-
bas bas apirebT apirebT da da da fiqrobT, fiqrobT, fiqrobT, Tu
Tu
araara damatebiTi damatebiTi investicieinvesticiebisbis
mozidvas mozidvas Rvinis Rvinis warmoewarmoewarmoe- bis bis Semdgomi Semdgomi Semdgomi ganviTarebis
ganviTarebis
mizniT?
mizniT?
`keTili guliT miZRvnili,
mciredic Seiwirebis~
liT mivuZRveniT. Tumca
mcired Semowirulobaze
gacilebiT didi saxsovari
iyo patriarqis locva-kurTxeviT
dabeWdili wignebi:
maTes da markozis saxareba
- axali aRTqma da wigni Seqmnisa
- Zveli aRTqma, agreTve,
qvelmoqmedeba qvelmoqmedeba qvelmoqmedeba RvTiT RvTiT boZebuli boZebuli niWia. niWia. SeWirvebulTa
SeWirvebulTa
Tanadgoma Tanadgoma da da da xelis xelis gamarTva gamarTva uflisadmi uflisadmi siyvarulis
siyvarulis
gamoxatulebaa. gamoxatulebaa. RmerTma RmerTma ara ara erTxel erTxel SegaZlebinoT
SegaZlebinoT
sxvaTa sxvaTa sxvaTa tvirTis tvirTis zidva zidva uflis uflis sadideblad
sadideblad
SegaxsenebT, rom Cven
mcire moculobis saojaxo
tipis warmoeba gvaqvs. biznesi
wamoviwyeT sakuTari ve-
gela gela gamtkiculaSvili, gamtkiculaSvili, `SesviT `SesviT cocxali cocxali Rvino Rvino Rvino `tevani~ `tevani~ ,
,
gind gind TeTri TeTri da da gindac gindac wiTeli~
wiTeli~
naxebisa da mamapapiseuli
marnis aRdgenil fuZeze Rvinis
dayenebiT. gazrdili
konkurenciis pirobebSi,
iseT Zlier investorTan
misaloci baraTebi macxovris
aRdgomis gamosaxulebiT
(asli sapatriarqos
nebarTviT gadaviReT macxovris
aRdgomis saxelobis
taZarSi dabrZanebuli xatidan.
xatmweri irakli cincaZe).
`nikoras~ socialuri aqtioba
am erTjeradi RonisZiebiT
rodi mTavrdeba. kompaniis
SewevniT ukidures
siduxWireSi myofi 20 ojaxi
yovelTviurad `nikoras~
safirmo maRaziebSi SeZenili
produqtiT dapurdeba.
aseTi mzrunveloba nuge-
Sis momcemi Zalaa: `gixaroden,
ufali TqvenTanaa!~
mako mako jaoSvili
jaoSvili
P.S. gazeTis furclebidan
kidev erTxel vuxdiT
madlobas Cveni kompaniis
partniorebs: patarZeulisa
da samgoris mefrinveleobis
fabrikaTa mesveurT.
aseve madlobeli varT saaRdgomo
aqciaTa organizebulad
CatarebaSi monawile
yvela TanamSromlis, gansakuTrebiT,
Tamriko avaliSvilis,
lia Sengeliasi,
tato nikolaiSvilis, koba
vaCeiSvilisa da SoTiko cucqiriZis.
partnioroba, rogoric `nikoraa~,
romelsac sakuTari
savaWro qseli gaaCnia, xels
Segviwyobs qarTul bazarze
adgilis damkvidrebaSi.
vimedovnebT, momxmarebeli
moiwonebs Cven mier warmoebul
produqcias. amitomac
wleuls vgegmavT damatebi-
Ti venaxebis SeZenas, axali
vazis gaSenebasa da gacilebiT
meti yurZnis gadamuSavebas.
proeqtis sawyis etapze
naadrevi prognozirebisgan
Tavs Sevikavebdi, Tumca
gagimxelT, rom vapirebT
Rvino-masalaTa Temis gafarToebas
da unikaluri
jiSebis yurZnis gamoyenebiT
asortimentis gafarToebas.
grZelvadiani perspeqtiviT
gaTvaliswinebulia, yovelwliurad
200000-lariani investireba
sakuTari venaxebis
gaSeneba-gafarToebas
moxmardes, rac saSualebas
mogvcems, ganvaviTaroT Rvinis
warmoebis teqnologia.
3-litrian 3-litrian taraSi taraSi Ca- CaCa- mosxmuli mosxmuli Rvino Rvino `tevani~
`tevani~
ekonomiuriaekonomiuria da da praqtikupraqtikupraqtikulilisaojaxo-sadResaswasaojaxo-sadResaswa-
ulo ulo wveulebebisTvis.
wveulebebisTvis.
asortimentSiasortimentSiwarmodwarmodwarmod- genilia:
genilia:
sufris sufris TeTri TeTri mSrali mSrali
mSrali
Rvinoebi Rvinoebi Rvinoebi `qvevris~ `qvevris~ da da `ev- `ev- `ev- `ev- `ev-
ropuli~
ropuli~
wiTeliwiTeli mSrali mSrali RvinoeRvinoe-
bi bi `saferavi~ `saferavi~ da da `kaberne~.
`kaberne~.
`kaberne~.
ikiTxeT ikiTxeT `nikoras~
`nikoras~
`nikoras~
safirmo safirmo maRaziebSi~!
maRaziebSi~!
miirTviT miirTviT Caciebuli Caciebuli . .
.

kmayofili momxmarebeli -
brendis magiuri Zala
dainteresebuli mkiTxvelisTvis
vagrZelebT
Txrobas `nikoras~ brendze.
rogorc dagpirdiT, amjerad
eqspertTa mosazrebebs gagacnobT.
gazeTis wina nomridan
gemaxsovrebaT, rom
produqciis saukeTeso Semfasebeli
Tavad momxmarebeli
aRmoCnda. swored is
irCevs, gaxdes Tu ara konkretuli
produqtis mwarmoebeli
kompaniis erTguli
klienti.
roca momxmarebeli
grZnobs misdami loialur
damokidebulebas, produqt-
Ta mxardaWeris survili
TviTonve uCndeba. brendis
magiuri Zala xom amaSi
mdgomareobs. sxvaTaSoris,
momxmareblis mxridan Semosuli
werilebiT Tu vimsjelebT,
isini kmayofilni
arian `nikoras~ mier warmoebuli
produqtis xarisxiTac
da momsaxurebis doniTac.
Cveni mizani momxmareblis
ndobis SenarCunebaa.
`nikora~ qarTul samomxmareblo
bazarze sakmaod
perspeqtiul da mzard kompanias
warmoadgens. amis
dasturia siaxleebisken
swrafva da klientTa simravle,
kompaniis zrunva saerTo
socialur problemebze,
rac, pirvel rigSi, ekologiurad
sufTa produqtis
Seqmnasa da warmoebis ganvi-
TarebisTvis profesionali
kadrebis SerCeviT gamoixateba,
TavisTavad amaRlebs
saimedoobis xarisxs. kompania
Tavisi solidurobiT
prioritetul adgils ikavebs
qarTul ekonomikaSi. is
akmayofilebs warmoebisa da
momsaxurebis sferoSi dadgenil
saerTaSoriso standartebs.
Tamamad SeiZleba
iTqvas, rom dRevandeli gadasaxedidan
`nikora~ erT-
`nikoras~ erTgul momxmarebels
nebismieri brendisa Tu produqciis warmatebas momxmarebeli gansazRvravs. Cveni produqcia
TqvenTvis iqmneba da mudam viTvaliswinebT Tqvens azrs rogorc produqciis asortimentis,
gemosa Tu vargisianobis Sesaxeb, aseve safirmo maRaziaTa servisze.
gazeTis yovel nomerSi amosaWreli baraTis meSveobiT mogvawodeT nebismieri mosazreba,
SeniSvna Tu survili kompaniis saqmianobisa da warmoebuli produqciis xarisxis Sesafaseblad.
CaerTeT sawarmoo procesis gaumjobesebasa da daxvewili momsaxurebis uzrunvelyofaSi.
mogvwereT, veliT Tqvens komentarebs.
CvenTvis mniSvnelovania Tqveni azri!
safirmo safirmo maRaziis maRaziis #
#
___________________
erTi warmatebuli brendia,
romelmac moipova sazogadoebis
keTilganwyoba~, - jemal
inaiSvili, saqarTvelos
savaWro-samrewvelo palatis
Tavmjdomare.
`nikoras~ ganviTarebas am
brendis Camoyalibebis dRidanve
vakvirdebi.
calsaxaa, rom `nikora~
erT-erTi gamorCeuli qar-
Tuli brendia, romelmac
klasikuri brendingis Teoriis
yvela etapi ganvlo.
rac mTavaria, gauZlo TiTqmis
yvelanair Setevas arake-
Tilsindisieri konkurentebis
mxridan. nikoras brendis
kapitali ganuxrelad
izrdeba. dRes `nikoras~
produqcia mxolod maRali
xarisxis mqone produqti
rodia. es aris brendi, ro-
momxmareblis anketa
produqciis produqciis dasaxeleba
dasaxeleba
___________________
melic momxmareblisTvis
yvelaze mniSvnelovan da misaReb
dapirebas iZleva. fanebi,
romlebic `nikoras~ produqcias
yiduloben, brendisadmi
saocar loialobas
iCenen. droa, nikoram daiwyos
zrunva brendreligiis
Sesaqmnelad. amisTvis ukve
myari safuZveli arsebobs.~ -
soso galumaSvili, `jepras~
biznesis ganviTarebis menejeri.
vfiqrob, sxva komentari
ukve zedmetia. mxolod erTs
davZen, aseTi aRiareba kidev
ufro met pasuxismgeblobas
gvakisrebs momxmarebelTa
molodinis gasamarTleblad.
mako mako mako mako mako jaoSvili,
jaoSvili,
jaoSvili,
jaoSvili,
jaoSvili,
sazogadoebasTan urTierTobis
samsaxuris ufrosi
SeZenis SeZenis TariRi
TariRi
___________________
SeniSvna/survili
SeniSvna/survili___________________________________________________________________
SeniSvna/survili
______________________________________________________________________________________
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______________________________________________________________________________________
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______________________________________________________________________________________
______________________________________________________________________________________
komentari komentari komentari servisze servisze________________________________________________________________
servisze
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Sevsebuli anketa SegiZliaT gamoagzavnoT fostiT `nikoras~ centralur ofisSi
(mis: Tbilisi, naZaladevis r-ni, m.qavTaraZis 11) an datovoT `nikoras~ safirmo maRaziebSi.
saintereso saintereso ambebis ambebis kidobani
kidobani
mevenaxeoba da meRvineoba
saqarTveloSi
mevenaxeoba erT-erTi uZvelesi dargia saqarTveloSi.
Zvel droidan dRemde 500-ze meti vazis jiSi xarobs CvenTan.
vazis moSeneba-movlis wesebi aTaswleulebs moiTvlis. istoriulad
arsad ar sruldeboda vazTan dakavSirebuli imdeni
samuSao, ramdenic Cvens mama-papaT SemounaxavT.
Cvens qveyanaSi Rvinis kulturas didi mowiwebiT epyrobian.
Rvino da puri odiTganve macxovris sisxlisa da xorcis
sanacvlo siwmindeebad aRiqmeboda.
qarTuli RviniT sufrasTan molxenis wesi saqveynodaa
ganTqmuli. araerTi ucxoeli mogzauri Tu elCi moxiblula
Cveneburi pur-Rvinis eSxiT.
Rvinis dayeneba-Senaxva saqarTveloSi
unikaluria: Zvelad qarTvelebi yurZens
sawnaxelSi wuravdnen, romelsac xisgan
(cacxvi, wabli, Tela) akeTebdnen an klde-
Si kveTdnen. xolo Rvinis dasayeneblad da
Sesanaxad Tixis qvevrebs iyenebdnen, romlebic
miwaSi iyo Cafluli specialur
marnebSi. uZvelesi marnebi mravlad aris
aRmoCenili kaxeTis mTel regionSi. aseTnairad
dayenebuli Rvino filtraciis
umaRles dones iZleoda, xasiaTdeboda
specifikuri aromatiT da didxans inaxeboda.
qvevrebSi dayenebiT damzadebuli
namdvili qarTuli Rvinoebi msoflios
mraval qveyanaSi didi mowonebiTa da popularobiT
sargeblobs.
salaRobod salaRobod Tqmuli
Tqmuli
mzesaviT Rvinoa, me da Cemma RmerTma. kai xania, egreTi
aromati ar migemia. aba, fersac gaxede, qarvaa namdvili. mze
gasdis Wiqasa. ho, ho, ho. liplipa unda gasinjo, alal-kacis
marjveniT dakrefili mtevnis naJuri rom Segergos.
maS, ar unda ixaros am venaxis momvlelma, oqrosaviT
yurZnis damwuravma da didebuli Rvinis Camomsxmelma,
madlianma kaxelma?!
icocxleT, genacva. RmerTma adRegrZelos Rvinois Samqmnelica
da damlevic.
Tqveni Tqveni janmrTelobis janmrTelobis saidumlo
saidumlo
gainteresebT, rogor vikveboT sworad, janmrTelni rom
viyoT? gnebavT, SeityoT balansirebuli kvebis daniSnuleba
sijansaRisTvis? iciT, ramdenad mniSvnelovania zomierebis
dacva dietur kvebiT racionSi?
uyureT SabaTobiT imedis eTerSi gadacemas `hipokrates
recepti~ da gaigeT, ratom aris `sakvebi Cveni wamali~. SemousxediT
teleekranebs yovel SabaTs, 5-is naxevridan, da
usmineT, ra rCevebs mogcemT Tika facacia Tavis stumrebTan
erTad janmrTeli cxovrebis stilisa da balansirebuli
kvebis Sesaxeb.
TavSesaqcevi TavSesaqcevi TavSesaqcevi patarebisTvis patarebisTvis patarebisTvis da da ara ara ara marto...
marto...
ise ise SeavseT SeavseT krosvordi, krosvordi, rom rom rom gamuqebul gamuqebul svetSi svetSi svetSi Caiweros
Caiweros
alkoholuri alkoholuri brendis brendis brendis saxeli, saxeli, romelic romelic unda unda moikiTxoT
moikiTxoT
moikiTxoT
mxolod mxolod `nikoras~ `nikoras~ safirmo safirmo maRaziebSi.
maRaziebSi.
1.borcviseburi samarxi Zvelad. 2. medlis ukana mxare. 3. kunZuli, sadac
daibada napoleoni. 4. Rvinis Sesanaxi nageboba. 5. yvelaze grZeli
mdinare msoflioSi. 6. hunebis legendaruli beladi. 7. Tevzeulis mwarmoebeli
qarTuli kompania. 8. troas omis miTologiuri gmiri. 9.sura-
Ti zRvis xediT. 10. cnobili safexburTo stadioni rioSi. 11. avtomobilebis
mwarmoebeli iaponuri kompania.
7