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ICA Cat's Magazine first edition

Internal Cat's Magazine for Indonesian Cat Association

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60<br />

NEXT ISSUE<br />

Story Idea<br />

We appreciate hearing from<br />

our readers. If you have a story<br />

idea, please send it in the form<br />

below. If you’d like to send a<br />

press release, please review the<br />

following tips for an effective<br />

press release before sending<br />

it to us:<br />

14 Profile<br />

Boboi milik Anjar Titisari<br />

16 Hubungan MY CAT'S Spesial STORY<br />

Kisah menyentuh dari Perfect Susan Companion Gregersten<br />

16 'Molly' Hubungan Anna Candrick's Spesial Cat<br />

Kisah menyentuh dari Susan CAT'LEBRITY Gregersten<br />

Melatih 'Poop' di tempatnya<br />

HAPPY CAT<br />

Snack Kucing<br />

Saran berguna dari team kami<br />

Headline MEOWS<br />

Berita Sekitar <strong>Cat's</strong><br />

Features<br />

Merawat Bayi Kucing<br />

TIPS'N TRICK<br />

Penyakit bisa diatasi sendiri<br />

HEALTHY CAT<br />

16 Hubungan Spesial<br />

Rafflesia Cattery<br />

MEMBERS Kisah menyentuh PROFILE dari Susan Gregersten<br />

Put the basic information –<br />

5 W’s & H – right at the top.<br />

(Who, What, Why, Where,<br />

When & How).<br />

Make it clear that it’s local,<br />

including in the subject line of<br />

an email.<br />

Don’t write a long press<br />

release. Anything over a page<br />

is probably too much. We will<br />

likely boil it down to a few<br />

paragraphs anyway, unless it’s<br />

worth something at length, in<br />

which case we would write it<br />

ourselves.<br />

We rarely do stories about new<br />

products or services being<br />

offered by an existing local<br />

business (unless the product<br />

is being produced locally<br />

or there’s some fascinating<br />

element to the new offering).<br />

It’s always good to make a<br />

phone call or send a follow-up<br />

email asking for confirmation<br />

that the release has been<br />

received. We probably get<br />

1,000 emails a day in the<br />

newsroom among all of us (not<br />

an exaggeration), so it’s easy<br />

for things to get overlooked<br />

or accidentally deleted. For<br />

business-related releases,<br />

<strong>Cat's</strong> phone: 021 739 4495 is<br />

the best way to contact.<br />

EDISI 01◉ OCTOBER 2016

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