KREYO_VERTICAL GUIDELINE_2

Visual Identity Guideline

Table of Content
01 LOGO 07
• KREYO LOGO 08
• LOGO CONFIGURATION 10
• LOGO SIZE 12
• AVOID MISTAKES 14
02 THE COLOR 19
• COLOR PALETTE 20
03 TYPOGRAPHY 25
• TYPOGRAPHY 26
04 CORPORATE COLLATERAL 29
• ID CARD 30
• LANYARD 31
• ENVELOPE 32
• LETTERHEAD 33
• BUSINESS CARD 34
• FOLDER 35
• STAMP 36
• DESKTOP WALLPAPER 37
• EMAIL SIGNATURE 38
• CD/DVD POUCH 39
• POWERPOINT 40
05 MARKETING COLLATERAL 43
• HORIZONTAL MEDIA 44
• VERTICAL MEDIA 46
• CATALOGUE 47
• SMALL CATALOGUE 48
• MEDIUM CATALOGUE 49
• LARGE CATALOGUE 50
• EXTRA LARGE CATALOGUE 51
• DOUBLE EXTRA LARGE CATALOGUE 52
• SMALL CATALOGUE SPINE 53
• MEDIUM CATALOGUE SPINE 54
• LARGE CATALOGUE SPINE 55
• EXTRA LARGE CATALOGUE SPINE 56
• DOUBLE EXTRA LARGE CATALOGUE SPINE 57
• MAIN COLLECTION CATALOGUE 58
• EXCLUSIVE COLLECTION CATALOGUE 59
• CATALOGUE ROPE 65
• BROCHURE 71
• FLYER 72
• INVITATION CARD 73
• TAGS 74
• PRESS RELEASE 75
• SAMPLE CARDS 76
• RIBBON / PAPER ROLL 78
• SOCIAL MEDIA 79
• NEWSLETTER 81
• THANK YOU NOTES 82
• DISCOUNT TAG 83
• BACKDROP 84
06 MERCHANDISE 87
• UMBRELLA 88
• STICKER 89
• TOTEBAG 90
• PIN 91
• PEN 92
• NOTES 93
• POUCH 94
4 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
5

01 LOGO
• Kreyo Logo
• Logo Configuration
• Logo Size
• Avoid Mistakes
6 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
7

Kreyo Logo
There are two versions of Kreyo
logo, with box and without box. The
logo should be used as provided, in
horizontal orientation. Follow these
guidelines for correct logo use.
Kreyo Logo
Use the logo with the right
background color.
Color Version
Black & White Version
FILE LOCATION
Kreyo Brand Asset/01 Visual Identity/Logo
8 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
9

Logo
Configuration
Maintain minimum clear space
around the logo. Type and other
graphics should not enter the clear
space area.
Logo
Configuration
Logo with the box is the main form of the logo. This logo can be applied to almost all supporting media.
Logo without the box can only be applied to certain item with limited design area, such as a circular
sticker or pen.
10 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
11

Logo Size
Follow these detailed instruction
when you need to produce the logo
in a minimum size
Logo Size
PRINT USE
For printing purposes, the minimum logo length is 2 cm.
PRINT USE
For printing purposes, the minimum logo length is 2 cm.
3 cm
2 cm
DIGITAL USE
For digital purposes, the minimum logo length is 64 px.
DIGITAL USE
For digital purposes, the minimum logo length is 64 px.
64 px
64 px
12 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
13

Avoid Mistakes
To maintain the consistency of
Kreyo logo, it is important to use the
logo as describe in these guidelines
and avoid mistakes.
Avoid Mistakes
LAUNCHING SOON
Do not change the “inspire beautiful
living” position
It is prohibited to remove logo
components that do not comply
with page 10.
Do not add statement
Do not add effect or filter
Do not change the logo spaces
Do not change the color of the logo
Do not rotate the logo
Do not add outline
Do not use other background color beside
Kreyo’s main colors that comply with page 20
Do not distort the logo
14 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
15

Avoid Mistakes
To maintain the consistency of
Kreyo logo, it is important to use the
logo as describe in these guidelines
and avoid mistakes.
Avoid Mistakes
LAUNCHING SOON
Do not change the “inspire beautiful
living” position
It is prohibited to remove logo
components that do not comply
with page 11.
Do not add statement
Do not add effect or filter
Do not change the logo spaces
Do not change the color of the logo
Do not rotate the logo
Do not add outline
Do not use other background color
beside Kreyo’s main colors that comply
with page 20
Do not distort the logo
16 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
17

02 COLOR
• Color Palette
18 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
19

Color Palette
Kreyo uses these following colors as
its identity :
Color Palette
Kreyo Black
White
CMYK
C70% M67% Y64% K74%
CMYK
C0% M0% Y0% K0%
HEX
#231F20
RGB
R34% G31% B32%
HEX
#fffff
RGB
R255% G255% B255%
Kreyo Black can be used as an
alternative background color other
than white. It is also the main color
for body text.
White can be used as the main
background color and alternative
text color when the background is
black.
Pantone Coated / Uncoated
PANTONE BLACK C / PANTONE BLACK U
Kreyo Gold
CMYK
C28% M41% Y88% K5%
HEX
#B78F41
RGB
R183% G143% B65%
Kreyo Gold is the main color of the
logo but also as supporting color
that can be used in text such as
heading or title.
Pantone Coated / Uncoated
PANTONE 7510 C / PANTONE 1245 U
FILE LOCATION
Kreyo Brand Asset/01 Visual Identity/
Color
20 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
21

Example of Kreyo’s color usage :
Example of Kreyo’s color usage :
Kreyo Black as the background color
White as the background color
Kreyo Gold and White as the text color
Kreyo Gold and Kreyo Black as the text color
22 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
23

03 TYPOGRAPHY
• Typography
24 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
25

Typography
Kreyo uses two different type of
typefaces, Philoshoper as headline/
title and Orkney as body text.
Philosopher
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Orkney
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
FILE LOCATION
Kreyo Brand Asset/01 Visual Identity/Font
26 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
27

04 CORPORATE
COLLATERAL
• ID Card
• Lanyard
• Envelope
• Letterhead
• Business Card
• Folder
• Stamp
• Desktop Wallpaper
• Email Signature
• CD/DVD Pouch
• Powerpoint
28 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
29

ID Card
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Lanyard
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Font
5.5 x 8.7 cm
Orkney
Font
Orkney
Recommended Material
PVC Plastic Class
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/ID Card
Kreyo Brand Asset/
02 Corporate Collateral/Lanyard
30 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
31

Envelope
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Letterhead
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
22 x 11 cm with 45 mm flap
21 x 29.7 cm
Font
Font
Orkney
Orkney
Recommended Material
Recommended Material
HVS 80gsm
HVS 100gsm
Logo
Contact Info
Address
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/Envelope
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/Letterhead
32 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
33

Business Card
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Folder
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
5.5 x 9 cm
23 x 31 cm
Font
Font
Orkney
Orkney
Recommended Material
Recommended Material
Linen Paper
Art Carton 260gsm,
doff laminated
Name &
Position
Address
Contact
Info
Logo
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/
Business Card
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/Folder
34 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
35

Stamp
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Desktop
Wallpaper
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/Stamp
Kreyo Brand Asset/
02 Corporate Collateral/Desktop Wallpaper
36 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
37

Email Signature
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
CD/DVD Pouch
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Font
Size
Orkney
16.8 x 16.8 cm
Font
Orkney
Recommended Material
Linen Paper
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/Email Signature
Kreyo Brand Asset/
02 Corporate Collateral/
CD/DVD Pouch
38 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
39

Powerpoint
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Powerpoint
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Font
Orkney & Philoshopher
FILE LOCATION
Kreyo Brand Asset/
02 Corporate Collateral/Powerpoint
40 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
41

05 MARKETING
COLLATERAL
• Horizontal Media
• Vertical Media
• Catalogue
• Small Catalogue
• Medium Catalogue
• Large Catalogue
• Extra Large Catalogue
• Double Extra Catalogue
• Small Catalogue Spine
• Medium Catalogue Spine
• Large Catalogue Spine
• Extra Large Catalogue Spine
• Double Extra Catalogue Spine
• Main Collectioon Catalogue
• Exclusive Collection Catalogue
• Catalogue Rope
• Brochure
• Flyer
• Invitation Card
• Tags
• Press Release
• Sample Card
• Ribbon
• Social Media
• Newsletter
• Thank You Notes
• Discount Tag
• Backdrop
42 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
43

Horizontal Media
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Horizontal Media
Key Elements :
1. Logo
2. Brand Message
3. Website
4. Photo
Photo
Logo, Brand Message,
& Website
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Horizontal Media
44 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
45

Vertical Media
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Catalogue
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Key Elements :
Key Elements :
1. Logo
1. Logo : Placed on the top middle
2. Brand Message
2.Books name : Placed on the bottom
3. Website
3. Photo : Middle Front
4. Photo
Photo
Logo, Brand Message,
& Website
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Vertical Media
Kreyo Brand Asset/
03 Marketing Collateral/
Vertical Media
46 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
47

Small
Catalogue
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Medium
Catalogue
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Front/Back Size
Headline
Front/Back Size
Headline
18.5 x 27.5 cm
21 pt
23.5 x 33.5 cm
24 pt
Main Logo
Sub-headline
Main Logo
Sub-headline
6 x 2.27 cm
16 pt
7 x 2.9 cm
18 pt
Font
Font
Philosopher
Philosopher
5.5 cm 7 cm
18 cm 21.5 cm
4 cm
5 cm
1 cm 7.5 cm 7.5 cm 9 cm
9 cm
Logo size 2.7 x 1.1 cm
Margin 0.20 cm
Logo size 3.5 x 1.5 cm
Logo size 4.5 x 2.1 cm
Margin 0.25 cm
Logo size 5.5 x 2.2 cm
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
48 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
49

Large
Catalogue
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Extra Large
Catalogue
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Front/Back Size
Headline
Front/Back Size
Headline
34.5 x 51 cm
38 pt
35.5 x 53 cm
39 pt
Main Logo
Sub-headline
Main Logo
Sub-headline
10.5 x 4.4 cm
27 pt
10 x 4.1 cm
27 pt
Font
Font
Philosopher
Philosopher
10 cm 10 cm
34 cm 35.5 cm
7 cm 7.5 cm
Logo size 5 x 2.1 cm
Margin 0.3 cm
Logo size 6 x 2.5 cm
Logo size 6 x 2.5 cm
Margin 0.4 cm
Logo size 8 x 3.3 cm
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
50 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
51

Double Extra
Large Catalogue
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Small Catalogue
Spine
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Front/Back Size
Headline
Eyelet Inside Diameter
Headline
44.5 x 66 cm
48 pt
5 mm
16 pt
Main Logo
Sub-headline
Eyelet Outside Diameter
Sub-headline
10 x 4.1 cm
33.5 pt
10 mm
13 pt
Font
Philosopher
13 cm
45 cm
8 cm
Logo size 5 x 2.1 cm
Logo size 8 x 3.3 cm
Margin 0.5 cm
Logo size 10 x 4.1 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
52 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
53

Medium Catalogue
Spine
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Large Catalogue
Spine
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Eyelet Inside Diameter
Headline
Eyelet Inside Diameter
Headline
5 mm
21 pt
5 mm
30 pt
Eyelet Outside Diameter
Sub-headline
Eyelet Outside Diameter
Sub-headline
10 mm
16 pt
10 mm
24 pt
1.5 cm 1.2 cm 5.2 cm 1 cm
1.5 cm
2 cm 1.3 cm 7.5 cm 1.8 cm
2 cm
23.5 cm
34.5 cm
Logo size 5.5 x 2.2 cm
Logo size 9 x 3.7 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
54 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
55

Extra Large
Catalogue Spine
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Double Extra
Large Catalogue
Spine
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Eyelet Inside Diameter
Headline
Eyelet Inside Diameter
Headline
5 mm
31 pt
5 mm
39 pt
Eyelet Outside Diameter
Sub-headline
Eyelet Outside Diameter
Sub-headline
10 mm
25 pt
10 mm
31 pt
2 cm 1.5 cm 7.8 cm 1.7 cm
2 cm
2.5 cm 1.4 cm 9.7 cm 2.5 cm
2.5 cm
35.5 cm
Logo size 9 x 3.7 cm
44.5 cm
Logo size 12 x 5 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Catalogue
56 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
57

Main
Collection
Catalogue
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Exclusive
Collection
Catalogue
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Logo size on :
Logo size on :
Small Catalogue
Extra Large Catalogue
Small Catalogue
Extra Large Catalogue
6 x 2.27 cm
10 x 4.1 cm
6 x 2.27 cm
10 x 4.1 cm
Medium Catalogue
Double Extra Large Catalogue
Medium Catalogue
Double Extra Large Catalogue
7 x 2.9 cm
10 x 4.1 cm
7 x 2.9 cm
10 x 4.1 cm
Large Catalogue
Large Catalogue
10.5 x 4.4 cm
10.5 x 4.4 cm
NB.: - Dimension of the catalogues refer to page 48-52.
- The main logo at the front cover is same with the logo above the fabric
NB. : The main logo at the front cover is same with the logo above the fabric
58 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
59

Book Cover
Opened View
Main Logo
The logo size in each
category refers to page 59.
Image
Tagline
Placed behind the cover at the center
Book Name
Small Logo
Placed at the bottom
Front View
Left Side
Main Logo
The logo size in each category
refers to page 59.
Small Logo
Placed at the bottom of back cover.
Right Side
Back View
60 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
61

Small Catalogue
Medium Catalogue
5.5 cm
7 cm
18 cm
21.5 cm
4 cm
5 cm
Title size 27 pt
Logo size 3.5 x 1.5 cm
Title size 38 pt
Font size 16 pt
Font size 21 pt
Logo size 3.5 x 1.5 cm
Logo size 5.5 x 2.2 cm
Opened View
Opened View
62 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
63

Large Catalogue
Extra Large Catalogue
10 cm
10 cm
34 cm
35.5 cm
7 cm
7.5 cm
Title size 52 pt
Logo size 6 x 2.5 cm
Title size 60 pt
Logo size 8 x 3.3 cm
Font size 28 pt
Font size 28 pt
Logo size 6 x 2.5 cm
Logo size 8 x 3.3 cm
Opened View
Opened View
64 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
65

Double Extra Large Catalogue
Exclusive
Collection
Catalogue
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
13 cm
45 cm
8 cm
Title size 60 pt
Logo size 10 x 4.1 cm
Font size 35 pt
Logo size on :
Small Catalogue
7.5 x 3.2 cm
Medium Catalogue
9 x 3.8 cm
Extra Large Catalogue
14 x 6 cm
Double Extra Large Catalogue
18 x 6.8 cm
Large Catalogue
14 x 6 cm
Logo size 10 x 4.1 cm
NB. : The main logo at the front cover is same with the logo above the fabric
Opened View
66 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
67

Book Cover
Small Catalogue
27.5 cm
19.7 cm
12 cm
PHO TO
4.3 cm
Cover
Title size 35 pt
8 cm
Logo size 7.5 x 3.2 cm
Cover flaps
68 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
69

Medium Catalogue
Large Catalogue
33 cm
51 cm
24 cm
14.6 cm
TO
PHO
36.4 cm
22 cm
TO
PHO
5 cm
8 cm
Title size 42 pt
Title size 65 pt
10 cm
Logo size 9 x 3.8 cm
15 cm
Logo size 14 x 6 cm
70 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
71

Extra Large Catalogue
Double Extra Large Catalogue
53 cm
66 cm
37.8 cm
23 cm
TO
PHO
47 cm
29 cm
TO
PHO
8.3 cm
10 cm
Title size 67 pt
Title size 84 pt
16 cm
Logo size 14 x 6 cm
20 cm
Logo size 18 x 6.8 cm
72 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
73

Exclusive
Collection
Catalogue
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
Book Cover
Logo size on :
The cover is separated into two parts diagonally and sliced from the top right corner
Small Catalogue
6 x 2.27 cm
Medium Catalogue
7 x 2.9 cm
Large Catalogue
10.5 x 4.4 cm
Extra Large Catalogue
10 x 4.1 cm
Double Extra Large Catalogue
10 x 4.1 cm
to the bottom left corner.
• Do not put the logo on the sliced area
• Do not put the book name on the sliced area
• The main object of the photo must be put on either right or left side of the cover
NB. : The main logo at the front cover is same with the logo above the fabric
74 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
75

Small Catalogue
Large Catalogue
5.5 cm
10 cm
18 cm
34 cm
4 cm
7 cm
Title size 27 pt
Logo size 3.5 x 1.5 cm
Title size 52 pt
Logo size 6 x 2.5 cm
Medium Catalogue
Extra Large Catalogue
7 cm
10 cm
21.5 cm
35.5 cm
5
cm
7.5 cm
Title size 38 pt
Title size 60 pt
Logo size 8 x 3.3 cm
76 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
77

Double Extra Large Catalogue
Exclusive
Collection
Catalogue
This guideline shows the measurement
of Kreyo’s catalogue spine. The width of
the spine depends on the thickness of
the catalogue.
13 cm
45 cm
8 cm
Title size 60 pt
Logo size 10 x 4.1 cm
Logo size on :
Small Catalogue
6 x 2.27 cm
Medium Catalogue
7 x 2.9 cm
Extra Large Catalogue
10 x 4.1 cm
Double Extra Large Catalogue
10 x 4.1 cm
Large Catalogue
10.5 x 4.4 cm
NB. : The main logo at the front cover is same with the logo above the fabric
78 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
79

Small Catalogue
Large Catalogue
5.5 cm
10 cm
18 cm
34 cm
4 cm
7 cm
Title size 27 pt
Logo size 3.5 x 1.5 cm
Title size 52 pt
Logo size 6 x 2.5 cm
Medium Catalogue
Extra Large Catalogue
7 cm
10 cm
21.5 cm
35.5 cm
5
cm
7.5 cm
Title size 38 pt
Title size 60 pt
Logo size 8 x 3.3 cm
80 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
81

Double Extra Large Catalogue
Catalogue
Rope
The catalogue uses Kreyo Gold and
Kreyo Black as its rope colors.
13 cm
45 cm
8 cm
Title size 60 pt
Logo size 10 x 4.1 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Rope
82 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
83

Catalogue
Rope
The catalogue uses Kreyo Gold and
Kreyo Black as its rope colors.
Catalogue
Rope
The catalogue uses Kreyo Gold and
Kreyo Black as its rope colors.
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Rope
Kreyo Brand Asset/
03 Marketing Collateral/
Rope
84 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
85

Catalogue
Rope
The catalogue uses Kreyo Gold and
Kreyo Black as its rope colors.
Catalogue
Rope
The catalogue uses Kreyo Gold and
Kreyo Black as its rope colors.
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Rope
Kreyo Brand Asset/
03 Marketing Collateral/
Rope
86 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
87

Catalogue
Rope
The catalogue uses Kreyo Gold and
Kreyo Black as its rope colors.
Brochure
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
A4
Type
Trifold
Recommended Material
Art Paper
Front
Back
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Rope
Kreyo Brand Asset/
03 Marketing Collateral/
Brochure
88 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
89

Flyer
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Invitation Card
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
A4
16 x 13 cm
Type
Font
Trifold
Orkney & Philoshopher
Recommended Material
Margin
Art Paper
1.5 cm
Recommended Material
Linen Paper
Logo size 5 x 2 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/
Flyer
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Invitation Card
90 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
91

Tags
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Press Release
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
5 x 10 cm
21 x 24.27 cm
Font
Font
Orkney & Philoshopher
Orkney & Philoshopher
Recommended Material
Margin
Finch Paper 352gsm
1.5 cm
Recommended Material
Linen Paper
Logo size 7 x 3 cm
Logo size 4 x 1.6cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Tags
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Press Release
92 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
93

Sample Card
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Sample Card
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
A4
A5
Font
Font
Orkney & Philoshopher
Orkney & Philoshopher
Recommended Material
Recommended Material
Art Carton 260gsm Doff Laminated
Art Carton 260gsm Doff Laminated
Logo size 8 x 3.3 cm
Logo size 5.5 x 2.3 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Samplecard
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Samplecard
94 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
95

Ribbon
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Social Media
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Elements
Gift tools 1,5 cm
1. Informations
Packaging 5 cm
2. Logo
Font
3. Photo
Orkney & Philoshopher
Recommended Material
Fabric Ribbon
Logo size 1 x2 cm
Logo size 2 x 4 cm
1 cm
1 .5 cm
1.5 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Ribbon
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Social Media
96 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
97

Social Media
Newsletter
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
1000 x 1000 px
Recommended Save
RGB Color
Font
Orkney & Philoshopher
Size
595.28 x 1094.57 px
Font
Orkney & Philoshopher
Recommended Save
RGB Color
Logo size
173 x 72 px
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Newsletter
98 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
99

Thank You
Notes
This guideline shows how to
arrange and use the secondary
elements and other elements
into an appropriate layout.
Discount Tag
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
14.8 x 10.5 cm
14.8 x 10.5 cm
Font
Font
Orkney & Philoshopher
Orkney & Philoshopher
Recommended Material
Recommended Material
Linen Paper
Linen Paper
Logo size
3 x 1 cm
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Thank You Notes
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Discount Tag
100 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
101

Backdrop
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Backdrop
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Size
Size
19 x 8 m (large)
2 x 2.3 m (small)
Font
Font
Orkney & Philoshopher
Orkney & Philoshopher
Recommended Material
Recommended Material
Albatros Paper / PVC
Albatros Paper / PVC
19 m
8 m
www.kreyo.id
Logo size 8 x 3.3 m
Logo size 2 x 0.8 m
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Backdrop
FILE LOCATION
Kreyo Brand Asset/
03 Marketing Collateral/Backdrop
102 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
103

04 MERCHANDISE
• Umbrella
• Sticker
• Totebag
• Pin
• Pen
• Notes
• Pouch
104 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
105

Umbrella
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Sticker
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Logo Size
Min. 10 cm
Logo Size
Min. 3 cm
Diameter
6 cm
Shape
Round
Recommended Material
Vinyl Glossy, doff laminated
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
04 Merchandise/Umbrella
Kreyo Brand Asset/
06 Merchandise/Sticker
106 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
107

Goodie Bag
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Pin
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Logo Size
Logo Size
Min. 10 cm
Min. 2 cm
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
04 Merchandise/Goodie Bag
Kreyo Brand Asset/
06 Merchandise/Pin
108 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
109

Pen
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Notes
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Logo Size
Logo Size
Min. 2 cm
Min. 3 cm
Note Size
A5 ( 14,8 x 21 cm)
FILE LOCATION
FILE LOCATION
Kreyo Brand Asset/
04 Merchandise/Pen
Kreyo Brand Asset/
06 Merchandise/Notes
110 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
111

Pouch
This guideline shows how to arrange
and use the secondary elements
and other elements into an
appropriate layout.
Logo Size
Min. 3 cm
FILE LOCATION
Kreyo Brand Asset/
04 Merchandise/Pen
112 2019 Visual Identity Guideline Kreyo Kreyo Visual Identity Guideline 2019
113