la Market Segmentation di Belson - Coesis Research
la Market Segmentation di Belson - Coesis Research
la Market Segmentation di Belson - Coesis Research
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COESIS RESEARCH Srl<br />
Sede legale - Direzione e amministrazione: 24127 Bergamo, Via Grumello 61 - Tel. 035/4328422 - Fax 035/2652639<br />
Se<strong>di</strong> operative: 20093 Cologno Monzese (MI), Via Mi<strong>la</strong>no, 150 - Tel. 02/2539581 - Fax 02/25395821; 07041 Alghero (SS), Via Don Minzoni 19/21<br />
C.F. e P.IVA 03906890961 - Reg. Imp. <strong>di</strong> Bergamo n. 03906890961 - Cap. Soc. € 60.000,00 I.V.
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<strong>Coesis</strong> <strong>Research</strong> – <strong>Market</strong> <strong>Segmentation</strong> <strong>di</strong> <strong>Belson</strong><br />
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* +<br />
Forti<br />
62<br />
115<br />
166<br />
480<br />
Frequenza d’uso<br />
Me<strong>di</strong><br />
104<br />
365<br />
238<br />
1000<br />
Frequenza d’uso<br />
Sud/ Nord/<br />
Femmine Maschi<br />
Isole Centro<br />
Nord<br />
17<br />
42<br />
Sesso<br />
45<br />
73<br />
53<br />
160<br />
Grg<br />
51<br />
205<br />
6<br />
21<br />
Femmine<br />
33<br />
208<br />
Grg<br />
Centro/<br />
Sud<br />
27<br />
187<br />
<strong>Coesis</strong> <strong>Research</strong> – <strong>Market</strong> <strong>Segmentation</strong> <strong>di</strong> <strong>Belson</strong><br />
72<br />
520<br />
Sesso<br />
Nord<br />
7<br />
26<br />
Maschi<br />
39<br />
312<br />
Sesso<br />
Centro/<br />
Sud<br />
32<br />
286<br />
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* +<br />
+<br />
Segmenti<br />
FEMMINE, FORTI<br />
CONSUMATRICI<br />
MASCHI, FORTI<br />
CONSUMATORI<br />
MEDI CONSUMATORI DEL<br />
SUD/ISOLE<br />
MEDI CONSUMATORI DEL<br />
NORD/CENTRO<br />
FEMMINE, MODERATE<br />
CONSUMATRICI DEL NORD<br />
FEMMINE MODERATE<br />
CONSUMATRICI DI CENTRO,<br />
SUD/ISOLE<br />
MASCHI, MODERATI<br />
CONSUMATORI DEL NORD<br />
MASCHI, MODERATI<br />
CONSUMATORI DI CENTRO,<br />
SUD/ISOLE<br />
Totale mercato<br />
Ampiezza<br />
segmenti<br />
42<br />
% sul<br />
totale<br />
4,2%<br />
Gra<strong>di</strong>mento<br />
<strong>Coesis</strong> <strong>Research</strong> – <strong>Market</strong> <strong>Segmentation</strong> <strong>di</strong> <strong>Belson</strong><br />
% sul<br />
totale<br />
17 7,1%<br />
% gra<strong>di</strong>mento<br />
per segmento<br />
40,5%<br />
73 7,3% 45 18,9% 61,6%<br />
160 16,0% 53 22,3% 33,1%<br />
205 20,5% 51 21,4% 24,9%<br />
21 2,1% 6 2,5% 28,6%<br />
187 18,7% 27 11,3% 14,4%<br />
26 2,6% 7 2,9% 26,9%<br />
286 28,6% 32 13,4% 11,2%<br />
1000 100,0% 238 100,0% 23,8%<br />
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