Untitled - Vogue Fashion's Night Out

1.Borgo SS Apostoli
2.Piazza della Signoria
3.Ponte Vecchio
4.Piazza San Giovanni
5.Via Calimala
6.Via Calimaruzza
7.Via Dei Lamberti
8.Via Dei Pecori
9.Via Dei Tavolini
10.Via Dei Vecchietti
11.Piazza Degli Strozzi
12.Via Degli Strozzi
13.Via Dei Calzaiuoli
14.Via Dei Magazzini
15.Via Dei Tornabuoni
16.Via Del Corso
17.Via Del Parione
18.Via Del Proconsolo
19.Via Della Condotta
20.Via Della Vigna Nuova
21.Via Pellicceria
22.Via Por S. Maria
23.Via Porta Rossa
24.Via Roma
25.Via Tosinghi
26.Via Vacchereccia
27.Via Della Spada
28.Piazza Della Repubblica
29.Piazza Carlo Goldoni

Stores, events, products VFNO 2012 FLORENCE September 18 th
1.Borgo SS Apostoli
borgo ss Apostoli 7: TIZIANA ALEMANNI
borgo ss Apostoli 12: GATTO BIANCO
"Gioielli Addosso". From the early afternoon until midnight, a photographic corner will be available for guests wearing
a jewel from “Gatto Bianco”, purchased through time (from 1980).
borgo ss Apostoli 12: ARIA ART GALLERY
UNFOLDING: Edited by ARIA art gallery. September 19 th – October 21 st 2012. The opening will take place on September
18 th in occasion of VFNO at 6.30 p.m. A journey through sensations, a path of discovery and re-discovery of
exceptional fabric and unpredictable characters depicted by spontaneous shots. Just like in Alyssa Lazin’s artwork,
this theme is continuously present and is revealed in occasion of “Unfolding”, art exhibition edited by Aria art gallery
and presented in occasion of the VFNO in Florence. Lazin was a very successful topmodel and appeared in many
famous magazines such as Harper’s Bazaar, Elle, Mademoiselle as well as also being shot for Vogue by Oliviero
Toscani, however, she then decided to dedicate herself on the other end of the camera towards graphic art,
photography and today a poetic artist at the research for perfection that she finds during her various trips around the
work that bring her work to life (the exhibition will last until October 21 st 2012, ARIA art gallery Florence). Cocktail,
presentation of t the exhibition and presence of the artist. Musical entertainment held by the flutist Alessandro Gigli.
Special product: Creation of a folder containing 4 postcards of the art pieces exposed in the gallery. Art catalogue of
the exhibition.
borgo ss Apostoli 44/46: GIUGGIU' - ANGELA CAPUTI
We hope to see you in our store for the presentation of out autumn winter 2012/2013 collection. During the event
gifts will be distributed. Special product: Keychain.
2.Piazza della Signoria
piazza della Signoria 4: FOSSIL
Special product: Charm Globe – Globe pendent.
3.Ponte Vecchio
Ponte Vecchio 1/3: T.RISTORI
ponte Vecchio 2/6: S. VAGGI
ponte Vecchio 5: U.GHERARDI
ponte Vecchio 8: G&G GOLD
ponte Vecchio 17: F.LLI CALLAI
ponte Vecchio 18: S.TORRISI
ponte Vecchio 19: TOZZI PIERGIACOMO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
ponte Vecchio 20: S. VAGGI
ponte Vecchio 22: ELISABETTA FALLACI
ponte Vecchio 23: FRATELLI PICCINI GIOIELLIERI
"Talani - I Gioielli" exhibition : dialogue between Italian design and craftsmanship with the art world. Collection of
artistic jewels dedicated to Giampaolo Talani’s poetry. Special product: A ring from the “Not Poisonous” series, silver
or brass snake made by master craftsmen.
ponte Vecchio 27/29: A. RISALITI
ponte Vecchio 31: GIOIELLERIA CARLO PICCINI
ponte Vecchio 32: FANTONI

ponte Vecchio 33/52/54: CASSETTI GIOIELLI
ponte Vecchio 34: DANTE CARDINI
Dante Cardini (http://gioielleriacardini.blogspot.it/), in occasion of the most glamorous evening of the year, will
present a capsule collection dedicated to the elegance between modern design and an exclusive Made in Italy
craftsmanship applied to the most desired object in the mobile phone industry. The jewellery shop, born in 1888, is
one of the most prestigious “creative niches”, present in one of the most representative areas of handmade
jewellery, Ponte Vecchio. For the occasion, the smartphone cover is enriched and will represent and meeting point
between tradition and innovation in three different versions: black, white and pink gold. Special product: Smartphone
customization.
ponte Vecchio 36: ART GOLD
ponte Vecchio 37/39: L. VETTORI
ponte Vecchio 39: TRADE GOLD
ponte Vecchio 41: DITTA R. FRILLI
ponte Vecchio 44: BERNARDO ANTICHITA'
ponte Vecchio 51: EVOLUTION OF GOLD
ponte Vecchio 55: SADA GOLD
ponte Vecchio 60: FRATELLI PERUZZI
4.Piazza San Giovanni
piazza san Giovanni 1: GUIDORENI OTTICA
piazza san Giovanni 13: FORNARINA
From 7.00 p.m. the Fornarina store will hold a cocktail party, exclusive dj set, promotions, personal shoppers, special
guests, limited edition product, photocall, social and bloggers… Special product: mini Fornarina clutch in laminated
leathers, created in different colours and with a metal chain.
piazza san Giovanni 19: CAFFE' SCUDIERI
piazza san Giovanni 22: SWATCH
Watches from the new collection Swatch Chrono Plastic, together with the personalized sleeve, will be sold during the
event. Special product: Swatch Chrono Plastic collection, 10 models in different colours made of plastic and silicone.
5.Via Calimala
via Calimala 1: ANTICA SARTORIA GUIDO SACCHI
via Calimala 11: GEOX
Instore cocktail.
via Calimala 12/14: LIU JO STORE
Liu Jo hopes to see you from 8.00 p.m. with a fun cocktail party. The exclusive limited edition t-shirt will be available
during the night of the event and anticipated the colour that we will see in the next SS 2013 collection. Come and
discover the Paros colour!
via Calimala 17: ZARA
via Calimala 38: TWIN-SET
6.Via Calimaruzza
via Calimaruzza 6: 7 FOR ALL MANKIND
7.Via Dei Lamberti
via dei Lamberti 13: DIESEL

8.Via Dei Pecori
via dei Pecori 10: FLAVIO CASTELLANI
Special product: Cotton slub t-shirt with short sleeves. Printed logo Flavio Castellani for Vogue Fashion’s Night.
via dei Pecori 20: CASA DEI TESSUTI
via dei Pecori 23: MAX MARA
via dei Pecori 34/36/38/40: GERARD LOFT
Special collabortion with Pink Memories. Special product: Celebrative t-shirt Pink Memories for Gerard Loft.
9.Via Dei Tavolini
via dei Tavolini 15: ANDREA MORELLI
ANDREA MORELLI FOR VFNO 2012!
Thursday the 13th and Tuesday the 18th of September for the Vogue Fashion’s Night Out of both Rome and Florence,
the ANDREA MORELLI stores will be animated with exclusive proposals and an entertaining aperitif.
The brand will offer a cocktail to all the people that will take part in an amazing proposal but valid only for the night
of Vogue Fashion’s Nigh Out: an exceptional discount of 30% on the best seller product of the winter collection. The
high-heeled suede boot with plateau and rubber sole, decorated with a vintage buckle on the knee. The boot will be
available for 119 instead of 169 Euro. An incredible offer!
10.Via Dei Vecchietti
via dei Vecchietti 22: FLOW STORE
Dj and t-shirt giveaways. Special product: Men’s/women’s cotton t-shirt.
11.Piazza Degli Strozzi
piazza degli Strozzi 1: LOUIS VUITTON
piazza degli Strozzi 4/6: COLLE BERETO
Aperitif with DJ set and promotions – closing party at the end of the event. Special product: t-shirt. Sparkling wine
rosé mignon colle B. – Keychain with the Colle Bereto logo and a bottle opener.
Champagne cocktail. Special product: Bag.
piazza degli Strozzi 8: ODEON BISTRO
piazza degli Strozzi 16: EMPORIO ARMANI
12.Via Degli Strozzi
via degli Strozzi 6: BOTTEGA VENETA
via degli Strozzi 7/9: PAUL & SHARK
via degli Strozzi 11/19: PATRIZIA PEPE
Cocktail with Campari X-Rated. Special photographic set ; designer presence Patrizia Bambi. Special product: White t-
shirt with exclusive graphic, as well as the Patrizia Pepe logo, created in line with the women’s collection. Only
women’s fit, one size.
via degli Strozzi 20: LUISA SPAGNOLI
Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.
via degli Strozzi 24: LA PERLA
Launch of a special LA PERLA series with a few models that will present the collection La Perla testimonials in store.
Cocktail with franciacorta.
via degli Strozzi 28: TOY WATCH
via degli Strozzi 52: MANILA GRACE

via degli Strozzi 20 : LUISA SPAGNOLI
Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.
via degli Strozzi 21: FENDI
Cocktail Campari ORANGE PASSION.
via degli Strozzi 26: UGO POGGI
Outdoor embellishments in honour of Vogue. Special product: Ceramic bottle coaster.
via degli Strozzi: DOLCE & GABBANA
via degli Strozzi e pzza 22: GIOIELLERIA BARDUCCI
13.Via Dei Calzaiuoli
via dei Calzaiuoli 8: KIKO
Special product: Must-have eyes lips kit. Each kit is composed by: -Small clutch –Long Lasting Eyeshadow Stick 07 -
Automatic precision liner and Khol 716 –Extra Volume Lipgloss 10.
via dei Calzaiuoli 19: L'OCCITANE EN PROVENCE
A small cocktail will take place during the evening. Special product: A kit containing 3 lavender home-dedicated
products composed by: - 1 lavender scented candle, - 1 fragrance diffuser, - 1 lavender scented essence.
via dei Calzaiuoli 28: COCCINELLE
Cocktail for all of the guests. Special product: Leather bracelet with a metal plate with the brand’s logo.
via dei Calzaiuoli 37: FALCONERI
DJ set live/cocktail with SIGNORVINO. Special product: Give-away t-shirt.
via dei Calzaiuoli 39: MAX&CO.
via dei Calzaiuoli 43: SWAROVSKI
Live a personal styling experience: enter in the Swarovski boutique and play with the app that allows you to mix and
match the right clothes and if you accept the stylist’s suggestions, by purchasing a Swarovski set, you will immediately
receive a free subscription to the Condè Nast magazines. Special product: Bangle-mania explosion. Only for the
fantastic VFNO event, a selection of sparkling and glamorous bracelets will be available at a special price.
via dei Calzaiuoli 44: STEFANEL
Dj-set and the presence of Chiara Ferragni. Limited edition t-shirt, personalized with the print of her image.
via dei Calzaiuoli 47: FURLA
via dei Calzaiuoli 51: GOLDENPOINT
Golden Attitude event. A project based on the on the road casting with the intent of involving all the female
audience. Some male models and hostesses will take picture of people in the street with the most endearing looks.
The 10 most voted girls in each city will be published on facebook and on our website www.goldenpoint.com. The girl
that will have the highest amount of votes will be one of the girls in the Goldenpoint ADV campaign, both on the web
and on the SS 2013 catalogue.
via dei Calzaiuoli 52: MOSSA FIRENZE
Welcome aperitif. Special product: silicone rings with a natural diamond C.T. 0,02.
via dei Calzaiuoli 56: COIN
via dei Calzaiuoli 56: NESPRESSO
During the evening there will be a autumnal limited edition show tasting organized by a chef, live dj set, cocktail
party. Special product: Cotton shopping bag.
via dei Calzaiuoli 68: CALZEDONIA
Cocktail with Signorvino. Special product: metalized nail polish giveaway.
via dei Calzaiuoli 81: CARPISA
via dei Calzaiuoli 92: GIOIELLERIA MANETTI
via dei Calzaiuoli 94: STROILI ORO
Special product: Silver earrings with silver coloured glitter.
via dei Calzaiuoli 103: ARMANDO POGGI

via dei Calzaiuoli 106: FREY WILLIE
via dei Calzaiuoli 114: TIM
via dei Calzaiuoli 14/16: GUIDORENI OTTICA
via dei Calzaiuoli 32/34: LUISA SPAGNOLI
Special product: Mini size foulard with a print from the Luisa Spagnoli Archives, in limited edition.
via dei Calzaiuoli 7: FARMACIA MOLTENI
Special product: Natural energy drink with elder and guaranà.
via dei Calzaiuoli 88/90: GERONICO
Giveaways.
via dei Calzaiuoli 91: GUIDORENI OTTICA
via dei Calzaiuoli 97/99: INTIMISSIMI
Cocktail with Signorvino. Special product: Giveaway metalized nail polish.
14.Via Dei Magazzini
via dei Magazzini 2/4: RISTORANTE & WINE BAR "DEI FRESCOBALDI"
A wine cocktail bar will be available for guests as well as the wines produced by “Marchesi De Frescobaldi”. The
restaurant will propose a plate in honour of the event. Special product: Wine produced by “Marchesi de Frescobaldi at
the Nipozzani (Pelago – Fi) castle. The wine is called: “Nipozzano Riserva, D.O.C.G. chianti and the sale proceeds will
be donated entirely to charity.
15.Via Dei Tornabuoni
via dei Tornabuoni 3: ERMENEGILDO ZEGNA
via dei Tornabuoni 5: POMELLATO
via dei Tornabuoni 14: SALVATORE FERRAGAMO
Chocolate and bubbles (tiny chocolate shoes that replicate the Rainbow wedge). Special product:
Special product: Shopping bag created with a high-tech material with the same colours utilized for the Rainbow wedge
(suede multicoloured wedge created for Judy Garland in 1938). Lettering inside the bag demonstrates its Limited
Edition. Presentation of silk and ties within the shop during the event as well as the demonstration of “100 ways to
wear a foulard” held in the women’s boutique.
via dei Tornabuoni 18: CARLA G.
Special product: T-shirt.
via dei Tornabuoni 19: ANTICA ERBORISTERIA INGLESE
via dei Tornabuoni 19: EMILIO PUCCI
Cocktail with CAMPARI ORANGE PASSION.
via dei Tornabuoni 29: BURBERRY
Cocktail.
via dei Tornabuoni 35: SERGIO ROSSI
Instore cocktail.
via dei Tornabuoni 60: TOD'S
Cocktail.
via dei Tornabuoni 67: PRADA
via dei Tornabuoni 69: ANNE FONTAINE
via dei Tornabuoni 97: HOGAN
Special product: Fabric shopping bag.
via dei Tornabuoni 101: FANI GIOIELLI
DJ/live music, cocktail. Presentation of the Fani jewellery line (“INDELEBILE” Precious skin sensations),
via dei Tornabuoni 25: TIFFANY & CO.

Cocktail – during the evening there will be the presentation of the new collection Tiffany 1837 in rubedo metal, the
new rose colour material created by Tiffany & Co. in occasion of its 175° anniversary.
via dei Tornabuoni 43/44: ARMANI JUNIOR
via dei Tornabuoni 48: GIORGIO ARMANI
via dei Tornabuoni 49: SAVE THE QUEEN
Special product: Printed scarf.
via dei Tornabuoni 56: BULGARI
via dei Tornabuoni 59: DIOR
via dei Tornabuoni 6: OLFATTORIO
via dei Tornabuoni 66/68/70: MAX MARA
via dei Tornabuoni 7: DESMO
Clutch in different materials/colours.
via dei Tornabuoni 76: LOCMAN
via dei Tornabuoni 83: ROBERTO CAVALLI
via dei Tornabuoni: BOTTEGA QUATTRO
via dei Tornabuoni: IL GUFO
Organization of a photographic set to take pictures of mum clients with their children. The photo will then be made
downloadable in high resolution starting for the following day of the event on Il Gufo website. Special product: Fabric
bag.
16.Via Del Corso
via del corso 36: BAR CHIAROSCURO
via del corso 45: ROSSELLA CARRARA
Painting exhibition with cocktail party and mime show.
via del corso: DIXIE
via del corso 66: MONNALISA
Special product: Monnalisa cotton bag. Candy bar and dj.
via del corso 43: SARAH PACINI
New A/W collection – live music and aperitif in collaboration with Opi America – specialized Light Blue Line Nail and
Spa personnel. Special product: t-shirt + Opi make up product.
via del corso 44/46: CAFÈNOIR - THE GLAM STORE
via del corso 42: RISTORANTE IL PAIOLO
Like fashion transforms materials we bring colours and perfumes to our tables. Special product: Bottle lt. 0,500 with
case, “Moscadello di Montalcino” nardi.
via del corso 58: ALE' VIOLA
New sports ACF Fiorentina item.
via del corso 64: YAMAMAY
via del corso 64: NERO GIARDINI
via del corso 97: BRASCHI
via del corso 34: GINGER
via del corso 38: QUINTESSENCE
Dark coloured cocktail. Special product: White t-shirt with lace fluorescent pocket. Creation of a special tag that
shows that the product is a special edition for VFNO and that part of the proceeds will be given in favour of the Emilia
Romagna earthquake victims.
via del corso 30/32: GLI STUZZICHINI DEL CORSO

17.Via Del Parione
via del Parione 13: MALIPARMI
via del Parione 19: PIZZICHERIA MARIANO
via del Parione 22: VERTIGO
Cocktail and presentation of the new A/W 2012-2013 collections.
via del Parione 47: ELIO FERRARO GALLERY/STORE
Cocktail.
via del Parione 10: DIECIROSSO ATELIER DI ARCHITETTURA
via del Parione 12: NAO DO BRASIL
via del Parione 26: ROSE'S
Photographic show presented for the occasion, aperitif, red cocktail (non-alcoholic drink, 5 Euro to donate to the
populations affected by the earthquake). A la carte menu. Special product: Dinner-aperitif.
via del Parione 59: ANICHINI
via del Parione 31/33: IL BISONTE
Orono Ricci and Vittoria Romei art exhibition.
18.Via Del Proconsolo
via del Proconsolo 3: GRAND HOTEL CAVOUR
Come and discover one of the most beautiful panoramic terraces in the Florentine centre. The exclusive American
bar, in occasion of Vogeu Fashion’s Night Out, proposes a special event with Djset, Tuscan wine tasting as well as
classic drinks in a breathtaking setting!
via del Proconsolo 14: MARITHE' FRANCOIS GIRBAUD
via del Proconsolo 43: DE HERBORE
Cocktail with distribution of gifts of the perfume line present in store.
via del Proconsolo 1: A PIEDI NUDI NEL PARCO
19.Via Della Condotta
via della Condotta 43: ROMEO 1931
20.Via Della Vigna Nuova
via della Vigna Nuova 88: MARIOLUCAGIUSTI
Cocktail and installation by Alessandro Moradei in Piazza Goldini, created with kaleidoscope-like objects made of
plastic.
via della Vigna Nuova 14: CESARE PACIOTTI
via della Vigna Nuova 15: BP STUDIO
via della Vigna Nuova 17/19: ZADIG & VOLTAIRE
via della Vigna Nuova 24: EMILIO CAVALLINI
Opening of the, entirely renovated, Emilio Cavallini boutique as well as the presentation of worldwide on-line store.
During the evening there will also be a preview of the men’s wear cult edition, inspired by the 80’s. Special product:
Tights.
via della Vigna Nuova 27: BOGGI
via della Vigna Nuova 30: BRACCIALINI
Cocktail CAMPARI MIXX RED with DJ SET.
In collaboration with Warner Bros. for DC Entertainment, celebrates the arrival of the last episode of the trilogy from
the Dark Knight by Christofer Nolan “TheDark Knight Rises” with a new iconic clutch “Dark Bag” inspired by Catwoman
, in a special limited edition, during VFNO.

via della Vigna Nuova 32: BALDININI
Baldinini cocktail. Special product: Limited edition t-shirt VFNO 2012.
via della Vigna Nuova 47: BRUNELLO CUCINELLI
Cocktail for all the guests and presentation of the Autumn-Winter collection.
via della Vigna Nuova 49: MONTBLANC
via della Vigna Nuova 56: MARTINO MIDALI
Presentation of the new art a porter scarves/cocktail/photographic corner for whoever wants to take pictures during
the event. Special product: Art à porter scarves: a special editions of woollen scarves for Vogue Fashion’s Night Out,
only a limited amount. As if they were dyed, creased, decorated, hand-painted with antique colours, rusted over
time, in shades of green and brown: from faded musk, to red brown and opal white.
via della Vigna Nuova 62: SUTOR MANTELLASSI
via della Vigna Nuova 75: W.P. STORE
via della Vigna Nuova 80: FONT
Aperitif.
via della Vigna Nuova 84: CONTROLUCE
Drinks.
via della Vigna Nuova 88: RECOGIO'
Designer presence + cocktail. Special product: “Fabiana Filippi” – women’s knitwear.
via della Vigna Nuova 91: ANDREA SASSI
via della Vigna Nuova 36: GUTTERIDGE
Cocktail.
via della Vigna Nuova 45: GIANFRANCO LOTTI FIRENZE
via della Vigna Nuova 50: ETRO
Campari MIXX RED cockail with the presence of the designers. Special product: Cotton scarf with a paisley print.
via della Vigna Nuova 51: SARTORIA ROSSI
Cocktail – the tailor opens its doors to the public and tells a story through its fabric and tailored pieces. Special
product: Personalized keychain.
via della Vigna Nuova 57: GHERARDINI
OFFICIAL COCKTAIL sponsored by CAMPARI Orange Passion with DJ SET. Special product: FLAT BAG in limited edition,
created with the iconic ribbed material and revisited in four exclusive colours. An incredible opportunity to re-live
and discover Gheradini’s fashion world and to purchase one of the collectible accessories in memory of a magical
Vogue Fashion’s Night Out 2012.
via della Vigna Nuova 93/95: FRATELLI COPPINI
21.Via Pellicceria
via Pellicceria 22: MONTGOMERY
22.Via Por S. Maria
via Por S. Maria 27: REPLAY
Music & drinks. Special product: T-shirt.
via Por S. Maria 60: NERO GIARDINI
via Por S. Maria 76: GUYA
via Por S. Maria: H&M
Presence of DJ. Special product: Turquoise/black clutch.
via Por S. Maria 13: GUIDORENI OTTICA
via Por S. Maria 41: GUIDORENI OTTICA

23.Via Porta Rossa
via Porta Rossa 8: APPEAL
via Porta Rossa 41: ALPHA STUDIO
Lounge cocktail offered by Alpha Studio to celebrate the new store opening. Special product: Vacuum-packed t-shirt
customized with our logo.
via Porta Rossa 45: QUERCIOLI & LUCHERINI
via Porta Rossa 60: ALISI GIOIELLI
via Porta Rossa 64: NANNINI
via Porta Rossa 66: MATTOLINI DANIELE
via Porta Rossa 69: OTTINO
via Porta Rossa 76: IL PAPIRO
via Porta Rossa 99: PAMPALONI
RETROGUSTO – Sex appeal from the past. Silver and wine are essential during this special night.
via Porta Rossa 107: SPAZIO A
via Porta Rossa 14: ALCOZER & J
Promotional corner shop.
via Porta Rossa 16: MISS TRENCH
via Porta Rossa 21: NOMINATION
Nomination celebrates its 25° birthday with the debut of the new line called Composable – the composable bracelet is
the brands bestseller at the moment – realized entirely in silver: Silvershine Composable Collection. Special product:
Necklace with steel chain and plexiglass heart-shaped pendent, on which the VFNO logo is printed.
via Porta Rossa 3: NAPAPIJRI
A limited edition Napapijri scarf will be on sale during the event.
via Porta Rossa 56: BARONI
via Porta Rossa 75: COSTANTINI
via Porta Rossa 83: ASPESI
via Porta Rossa 87: BERNARDO
via Porta Rossa 95: V' STORE
via Porta Rossa 107: SPAZIO A
24.Via Roma
via Roma 8: MIU MIU
via Roma 20: MISS SIXTY
Sushi dinner and cocktail party.
via Roma 15/17: STEFANEL
Dj-set and the presence of Chiara Ferragni. Limited edition t-shirt, personalized with the print of her image.
via Roma 19: LUISAVIAROMA
Special product: Broach by Delfina Delettrez. Samsung special flip cover
via Roma 23: LE SILLA
via Roma 12/16: EREDI CHIARINI
Terrace cocktail with high quality products.
via Roma 26/28: PINKO
Cocktail with Campari, X-Rated. Special product: Metal fluorescent bracelet with silver charms. The charms represent
each city in which Pinko takes part in the VFNO.
via Roma 5: MASSIMO DUTTI
Cocktail for all the clients. Special product: A notebook to each guest that purchases an item.

25.Via Tosinghi
via Tosinghi 5: MONOLOCALE 5
Event with music and cocktails.
via Tosinghi 14: MALLONI
ONE NIGHT, ONE OUTFIT - MALLONI FOR VFNO 2012
In occasion of Vogue Fashion’s Night Out in Milan and Florence, the Malloni boutique will present “One Night, One
Outfit” initiative: the participants will have the opportunity to create the customized Malloni total look, becoming
models for one night and immortalised by our photographer. In this way the shop windows will be literally transformed
into a real fashion set along the hair stylists and make-up artists. The most appreciated and voted contestant will
appear on the brand’s social page (facebook: Malloni Milano and Malloni Firenze) and will also receive a bonus of 500
Euro to spend within the stores.
via Tosinghi 18: ELISABETTA FRANCHI
Organization of a photocall to project the guests in a special VFNO thought of by the brand and balloons as a photo
accessory or “souvenir” of the event. Organization of a cocktail to entertain guests and a playlist created exclusively
for the evening. Special product: Made in Italy leather clutch with zip, clock print and a tassel.
via Tosinghi 18: NR RAPISARDI
Collaboration: Fratelli Piccini Gioiellieri and NR Rapisardi with street artists for that will underline the Florentine art
and craftsmanship. Special product: Multicoloured vintage low boot with or without jewel created by “Fratelli Piccini
Gioiellieri”.
via Tosinghi 31: BEAYUKMUI
via Tosinghi 33: SARABANDA
Launch of the “Play & Win” Sarabanda contest. During the event children will be able to sing with a karaoke the
Sarabando song and with the purchase of an item they automatically take part in the contest. Animation/Dj will
entertain the evening.
via Tosinghi 7: SANDRO P2
Special product: T-shirt with logo of the brand.
via Tosinghi 8/10: ELENA MIRO'
Cocktail. Special product: Suede clutch.
via Tosinghi 46: PRIVILEGE
Bags, accessories, gadgets on sale.
via Tosinghi 52: VALENTINO
26.Via Vacchereccia
via Vacchereccia 12/14: LA BADIA
27.Via Della Spada
via della Spada 10: CAFFE' GIACOSA ROBERTO CAVALLI
via della Spada 22: ANTICA MACELLLERIA DI CATERINI GIORGIO
via della Spada 24: FALIERO SARTI
Designer presence.
via della Spada 34: MIO
In collaboration with Essential, a lounge area with couches and coffee tables created with recycled paper. Special
product: Recycled paper shopping bag.
via della Spada 38: APROSIO & CO.
Season portraits. Stacey Winter’s Gouaches depicted in Antonio Quattrone’s photography.
via della Spada 18/20: PARODY

via della Spada 19: OTTOD'AME
"SPOOL UP YOUR NAME" is a sartorial performance. Three seamstresses placed in the shop window will decorate
ottod’Ame’s VFNO t-shirts. You come in the store, choose a t-shirt and book the name or word you want embroidered:
you also have the opportunity to watch them sew in the shop; from the shop window; or even come back later to pick-
up the finished product; each t-shirt is unique. Each t-shirt exudes hand-made. Each person chooses the
customization: lettering, design, word and colour of the thread. Special product: White cotton t-shirts per VFNO
personalization on the back. The t-shirts sold will be customized in store and sewed by hand by real seamstresses.
via della Spada 28: EFG GUANTI
Cocktail. Special product: 100% cotton knitted women’s gloves.
via della Spada 37: BAR SAN PANCRAZIO
via della Spada 50: TIP TAP
via della Spada 9: DR VRANJES
via della Spada 41/56: CHIAVACCI ANTICHITA'
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
28.Piazza Della Repubblica
piazza Repubblica 27: LIBRERIA EDISON
piazza della Repubblica 1: LA RINASCENTE
The store will light up with magic and special events, exclusive previews and limited edition products sold to support
the cause chosen by VFNO (earthquake victims of Emilia Romagna)
brand event Limited edition product
Chantelle Clutch
Back label T-shirt
Triumph Underwear
Wolford Bracelet/ankle-bracelet
AW Accessories Lam Clutch, Lam Bandolier, North
Desigual
South Shopping
MMissoni Music headphones
GuessJ/Accessori Bag
Piazza Sempione Bag
Giuseppe Zanotti Design Proceeds of sales from the event
Bally Keychain
Canali Scarf
Sartoria Italiana Three dress shirts
T-shirt T shop t-shirt
Fendi Kids Hat
Fay Junior Bracelet
La Priairie Night deluxe kit
sisley Phyto maskara ultra stretch
Muji Opening of the new“Muji to go”-
hostesses dressed in original kimonos
will distribute the exclusive shopping
bag.
Aroma diffuser
Milano Design Merchandising Line
Chanel Coco Gold: presentation of the new
perfume. Giveaways, colour, music.

Mac Styleseeker: live performance of the
senior artist Michele Magnani –
Styleseeker ethnic dresses.
Dior Theme make up by Davide Frizzi:
couture look
The Food Hall on the 7°floor proposes special menus and tastings dedicated to Emilia Romagna and devolving part of
the sales in favour of the initiative sustained by VFNO:
Maio Restaurant Bolognese pasta with Parmesan fondue.
Be steak Grilled Borgotaro mushrooms, thyme and Parmesan
cheese.
Juice Bar Centrifuged pears from Emilia Romagna, accompanied by
a tasting of Parmesan cheese.
Il Bar Parmesan cheese risotto.
My Sushi Tataki Maguro Modena Style
Obikà Mozzarella Bar Tortelloni filled with pumpkin ragù.
YN Vineria Sangiovese di Romagna superiore Vigna di Cambro 2010.
piazza della Repubblica 1: ZARA
piazza della Repubblica 2: MORESCHI
piazza della Repubblica 35: CAFFE' PASZKOWSKI
piazza della Repubblica 39: CAFFE' GILLI
piazza della Repubblica 46: HUGO BOSS
piazza della Repubblica 43/45: FRATELLI ROSSETTI
Tenuta poggio Pollino with pistachio mortadella and
Parmesan cheese.
The theme of the Vogue Fashion’s Night Out will be Marilyn Monroe, common denominator of the event that will be
held in the Fratelli Rossetti boutiques in Milan, Rome and Florence. An icon that Fratelli Rossetti wanted to honour
this year with the participation of the international gallery called “Tribute to Marilyn, a project of the artist
Alessandro Gedda. For the occasion of the fiftieth anniversary of the actress’s death, Fratelli Rossetti, has moreover
created a limited edition décolleté: the Lady Brera, the main model that will appear in the next fall-winter collection
2012-2013, also created in a crocodile version in the colour “red Marilyn”. For Vogue Fashion’s Night Out the shop
windows will be furnished the an art piece an sculpture of the Lady Brera created by the artist Alessandro Gedda.
There will also be a corner dedicated to the Nail’s Spa where the clients will be able to have their nails done with red
nail polish, just like Marilyn Monroe. Special product: Bag in PVC with the image of Marilyn Monroe.
In Città
borgo Ognissanti 12: BH SALON
borgo Ognissanti 31: ALESSANDRO ROMANO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
borgo Ognissanti 16: SIGNORIA
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
borgo Ognissanti 36: ROMANO SIMONE
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
borgo Ognissanti 37/39: SANTA LUCIA ANTICHITA'
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.

orgo Ognissanti 64: FLORENCE ART GALLERY - GALLERIA FIORENTINA D'ARTE
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
borgo S. Lorenzo 43: GUIDORENI OTTICA
piazza Antinori 10: ERMANNO SCERVINO
Cocktail. Special product: Crochet necklace print t-shirt.
piazza Antinori ang via Tornabuoni 10: TOMMY HILFIGER
Presentation of the FW 2012 collection and cocktail Campari ORANGE PASSION. Special product: Silk suit pochette and
a small neck scarf.
Via degli Speziali 7: CALVANI
Cocktail. Special product: T-shirt with our logo.
Via degli Speziali 3/5: MCS
Cocktail. Special products: T-shirts.
Via degli Speziali 9/11: GUESS
via dei Fossi 11: ANTICHITA' DEI BARDI
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 13: IL CANCELLO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 26: GALLERIA FRILLI
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 31: VELONA ANTICHITA'
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 33: ANTICHITA' BACARELLI
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 38: SALVATORE GIANLUCA
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 42: ALMEHAGEN ANITA
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 61: FRASCIONE ENRICO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via dei Fossi 7/b: ROBERTO INNOCENTI s.a.s. DI PATRUSSI DONATA E C.
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via Panzani 30: MONTEZEMOLO
Aperitif
via Panzani 31: OVS
Pyjama party with DJ set, special guests: La Pina and Diego. Cocktail Campari ORANGE PASSION. Special product: Maxi
tank-top "TI PER TE" in four colours.
via Panzani ang via dei Bianchi: MARINA RINALDI
Cocktail. Marina Rinaldi presents to the public her elegant autumn-winter 2012 collection. Cocktail party. Special
product: 3 broaches in fumé crystal, 2 of which are the same (flower shaped) and the third resembles a butterfly.
via Maggio 13: GIOVANNI PRATESI ANTIQUARIO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via Maggio 22: TETTAMANTI MASSIMO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via Maggio 30: PAOLETTI PAOLO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via Maggio 34: LISA DE CARLO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via Maggio 40: TORNABUONI ARTE

In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
via Maggio 41: CAPUZZO GIULIANO
via Maggio 45: ASIA OCCIDENTALE
Cocktail and tasting organized by a sommelier; Tuscan products and wine from the Fattoria Le Masse of Barberino Val
d’Elsa – first edition OCG Chianti. Special product: Natural canvas shopping bag with Yin and Yang designs.
via Maggio 5: FRASCIONE ARTE
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
piazza degli Ottaviani 17: MORETTI
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Piazza del Mercato Nuovo 6/7: VENCHI
Piazza san Felice 10: MARLETTA ALESSANDRO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
event.Piazza Rucellai 9: COMPTOIR DES COTONNIERS
Vie Bocca di Leone 88/89: EMPORIO SAN FIRENZE
Via Copernico 39/43: ALBERGHINI MARIO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via Dante Aligheri 18: SIA
Via de Cerretani 46/48: PROMOD
Via dei Cerchi 1: GENTEN
A small cocktail for clients, inviting them to view the warm and historic feel of the building, as well as the genuine
and precious bags that are present in the store. Mauro, the craftsman, will work on small demonstrations and
customizations of the purchased items as well as the ones still present in store.
Via dei Conti 4: UB
UB and via de' Conti dedicate a fun shopping to VFNO. The event will take place in the characteristic place where
people will be able to listen to a jam session, drink “healthy” cocktails and purchase Ecofriendly bags/plants. Special
product: Eco friendly bag created especially for the event. A hand-dyed shopping bag with phrases concerning the
theme of the charity, the earthquake victims in Emilia Romagna. 20% of the sale proceeds will be donated to the
populations in Emilia Romagna.
Vie dei Lamberti 13: DIESEL
Via del Fico 3: MICHELE CHIOCCIOLINI
In occasion of Vogue Fashion’s Night Out 2012, the designer from Florence Michele Chiocciolini presents a small
bag/clutch collection in limited edition with an exclusive M.C. design. The presentation will be accompanied by
cocktails and live music as well as the presence of the designer in the new atelier/concept store; an old stable next to
the historic Piazza Santa Croce. Special product: 4 bags, 3 clutches with design/prints by Michele Chiocciolini (canvas
prints), 2 clutches with magnetic buttons and 1 with a zip. 1 leather shopping bag.
Via del Moro 36: ANTICHITA' GONNELLI
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via del Sole 30: PINTUCCI GABRIELE
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via di Santo Spirito 11: BORALEVI ALBERTO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via di Santo Spirito 9: KK
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via Guicciardini 2: GUIDORENI OTTICA
Via M. Palmieri 29: ROBERTO INNOCENTI s.a.s. DI PATRUSSI DONATA E C.
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via Martelli 10: SEPHORA
Make-up artists at disposal for a special VFNO look.

Via Rapallo 32: RUCOLINE
Via Romana 136: CINELLI MARZIO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via Senese 83: MICCIO ANTONINO
In occasion of VFNO, the Antiquarians Association of Florence starts off the evening with the ARTE in VETRINA event.
Via Cavour 2: FRETTE
Via Pietrspiana 67/R: SOTTO SOTTO – FASHION OUTLET
Lungarno Corsini 14: RIVALTA CAFE
SPECIAL EVENTS
The first edition of the VFNO Florence edition takes place at Palazzo Vecchio courtyard at 7.00 p.m.
Samsung, customized limited edition covers of the Galaxy S III in collaboration with fashion designers. This strongly
desired technologic accessory is growing in popularity all over the world and will be sold only in the designers
boutiques in Milan, Rome and Florence. Moreover, Galaxy S III limited edition flip covers will be customized by three
emerging talents (Leitmotiv, Shourouk, Stella Jean) and presented to the public in the Luisa via Roma store. Part of
the proceeds of the sales of the phone+covers will be donated to the charity selected by VFNO.
Citroën, will organize a preview of the new convertible version of the CITROËN DS3. CITROËN DS3 is extremely
customizable , therefore, there is a natural tendency to associate it with the fashion world. In the magnificent Piazza
Strozzi, the convertible CITROËN DS3 will come to life thanks to a particular installation of video mapping that will
leave the audience breathless. First projection at 9.15 p.m.
Campari, official VFNO drink since the first edition and will offer its famous aperitif in selected stores
Lavazza, for the occasion will present a Limited Edition Lavazza ¡Tierra! for Africa signed by Marni, Cavalli, Missoni,
Etro, Moschino. The world-renowned designers that took part in the project have welcomed Lavazza and Fashion for
Development’s stimulus and have literally dressed, with their own unique style and creativity, the Lavazza can
¡Tierra! Its coffee mixture come from a 100% eco-sustainable cultivation. Come visit the Lavazza corner in Piazza
Repubblica
The multimedia retailer QVC Italia produced for the second consecutive year the exclusive official VFNO t-shirt: from
this year the t-shirt will also be available in selected news-stands in Milan, Florence and Roma that will sell, only the
night of the VFNO, the Vogue edition with the official t-shirt. The t-shirt will also be sold on the television channel
QVC Italia and on the website www.qvc.it. QVC airs on the Digitale Terrestre and tivùsat (channel 32), Sky (channel
475).
Eyelash party for a XXL look and new Sephora Purple Look 2012/2013 make-up, both day & night version: try it on at
Sephora
CHIOSTRO PALAZZO ANTINORI: for the event the “chiostro” will host Fashion Flash Farm by Tamara Nocco,
temporary store that gives space to emerging designers
The Antiquarians Assocation of Firenze welcomes VFNO by inaugurating the arte in vetrina event that will take place
until September 22 nd .

The roundabout in Piazza Goldoni will light up for the fashion event
Via Spada will welcome guests with a special atmosphere
A special thanks to: