mesame qveynebidan evrokavSiris bazarze axali xilisa da ... - EUGBC
mesame qveynebidan evrokavSiris bazarze axali xilisa da ... - EUGBC
mesame qveynebidan evrokavSiris bazarze axali xilisa da ... - EUGBC
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<strong>mesame</strong> <strong>qveynebi<strong>da</strong>n</strong> <strong>evrokavSiris</strong> <strong>bazarze</strong> <strong>axali</strong> <strong>xilisa</strong> <strong>da</strong> bostneulis eqsportis sakiTxebi<br />
mixedviT, specifikuri marketinguli stan<strong>da</strong>rtebi miesa<strong>da</strong>geba Semdeg<br />
produqtebs <strong>da</strong> individualuria TiToeuli maTganisTvis:<br />
1. vaSli 6. msxali<br />
2. citrusebi 7. marwyvi<br />
3. kivi 8. tkbili wiwaka<br />
4. salaTa 9. sufris yurZeni<br />
5. atami <strong>da</strong> neqtarini 10. pomidori<br />
<strong>xilisa</strong> <strong>da</strong> bostneulis zemoT CamoTvlili aT saxeobas, aseve<br />
miesa<strong>da</strong>geba SefuTvisa <strong>da</strong> etiketze aRniSvnebis specialuri<br />
wesebic. specifikuri marketinguli stan<strong>da</strong>rtebi TviToeuli zemoT<br />
CamoTvlili produqtisTvis mocemulia evrokomisiis 2008 wlis 5<br />
dekembris No 1221/2008 regulaciis pirveli <strong>da</strong>narTis B nawilSi.<br />
winamdebare publikaciis momdevno TavSi, magaliTis saxiT, aRwerilia<br />
specifikuri marketinguli stana<strong>da</strong>rtebi citrusebisTvis.<br />
specifikuri marketinguli stan<strong>da</strong>rtebis mixedviT, produqti<br />
un<strong>da</strong> akmayofilebdes xarisxis minimalur moTxovnebs, produqtis<br />
zomis specialur moTxovnebs <strong>da</strong> un<strong>da</strong> iyos erTgvarovani. gar<strong>da</strong><br />
amisa, TiToeuli produqti, romelic specifikuri marketinguli<br />
stan<strong>da</strong>rtebis moTxovnebs eqvemdebareba, sami gansxvavebuli xarisxis<br />
klasad iyofa:<br />
• eqstra klass miekuTvneba umaRlesi xarisxis produqti,<br />
romelic garegnulad erTgvarovania, mxolod odnavi<br />
ze<strong>da</strong>piruli defeqtebiT;<br />
• pirveli klasis produqti aris kargi xarisxis, mxolod<br />
mcire defeqtebiT;<br />
• meore klasis produqti normaluri xarisxis produqtia,<br />
romelsac SeiZleba gaaCndes erTi an ramdenime defeqti.<br />
yvela saxis <strong>axali</strong> xili <strong>da</strong> bostneuli, romelsac ar miesa<strong>da</strong>geba<br />
specifikuri marketinguli stan<strong>da</strong>rtebi, un<strong>da</strong> akmayofilebdes<br />
<strong>evrokavSiris</strong> kanonmdeblobiT <strong>da</strong>dgenil zogad marketingul<br />
stan<strong>da</strong>rtebs. Tu produqtis realizators SeuZlia <strong>da</strong>amtkicos, rom<br />
produqti Seesabameba gaeros evropis ekonomikuri komisiis (UNECE) 5<br />
mier <strong>da</strong>dgenil marketingul stan<strong>da</strong>rtebs, un<strong>da</strong> CaiTvalos, rom igi<br />
akmayofilebs zogad marketingul stan<strong>da</strong>rtebs.<br />
<strong>evrokavSiris</strong> <strong>bazarze</strong> moxvedramde, un<strong>da</strong> moxdes marketingul<br />
5 United Nations Economic Commission for Europe (UNECE) – gaeros erT-erTi regionuli<br />
komisiaa, romelic aerTianebs <strong>evrokavSiris</strong>, aRmosavleT <strong>da</strong> samxreT evropis, dsT-s<br />
<strong>da</strong> CrdiloeT amerikis 56 qveyanas saqarTvelos CaTvliT. mdgradi ganviTarebisa <strong>da</strong><br />
ekonomikuri keTildReobis xelSewyobis mizniT, UNECE wevri qveynebi TanamSromloben<br />
ekonomikur sakiTxebSi <strong>da</strong> SeimuSeveben saerTaSoriso normebs, stan<strong>da</strong>rtebsa <strong>da</strong><br />
rekomen<strong>da</strong>ciebs, maT Soris <strong>axali</strong> <strong>xilisa</strong> <strong>da</strong> bostneulis seqtorisTvis.<br />
7
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