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Hair, Heart, and Health: Cutting Out Cardiovascular Disease<br />
This innovative program works with<br />
barbers to engage our district residents<br />
at highest risk for cardiovascular disease<br />
in healthy lifestyles to improve their<br />
health. African American men suffer<br />
disproportionately from high blood pressure,<br />
type 2 diabetes, and their complications.<br />
They also have less frequent contact with<br />
healthcare providers than others.<br />
– Michelle Magee, MD, Medical Director of Hair,<br />
Heart, and Health<br />
SUMMARY<br />
GRANT AWARDEE: MedStar Washington<br />
Hospital Center <strong>Foundation</strong><br />
GOAL: To use barbershops as a venue for<br />
engaging underserved communities in<br />
healthy lifestyles and cardiovascular disease<br />
prevention.<br />
AREA OF FOCUS: Washington, DC<br />
2012 GRANT AWARD: $256,460<br />
Hypertension rates in African American men in<br />
Washington, DC (38.5%) and Baltimore City (41.3%)<br />
have higher-than-national averages (31%). 1<br />
Hair, Heart, and Health is a grassroots effort in<br />
Washington, DC to educate African American men<br />
about the dangers of elevated blood pressure<br />
and a good example of a gentle collision at work.<br />
The program will rely on the intrinsic trust that<br />
exists between men and their barbers and the<br />
understanding that the barbershop functions as<br />
a comfortable place for men to talk and relax.<br />
Hair, Heart, and Health will provide barbers<br />
participating in the program with blood pressure<br />
monitoring devices and training. Before giving a<br />
haircut or shave, the barber will offer to take the<br />
customer’s blood pressure. If it is elevated, the<br />
barber will offer educational materials provided<br />
by the hospital and encourage the customer to<br />
spend time with a Health Navigator who is located<br />
in the shop at least four days a week and seen as<br />
an extension of the barbershop staff. 2012 is<br />
the first year the Connections for Cardiovascular<br />
Health SM (CCH) program awarded funding to Hair,<br />
Heart, and Health, totaling $256,460 to date.<br />
1<br />
Centers for Disease Control and Prevention<br />
33