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Hair, Heart, and Health: Cutting Out Cardiovascular Disease<br />

This innovative program works with<br />

barbers to engage our district residents<br />

at highest risk for cardiovascular disease<br />

in healthy lifestyles to improve their<br />

health. African American men suffer<br />

disproportionately from high blood pressure,<br />

type 2 diabetes, and their complications.<br />

They also have less frequent contact with<br />

healthcare providers than others.<br />

– Michelle Magee, MD, Medical Director of Hair,<br />

Heart, and Health<br />

SUMMARY<br />

GRANT AWARDEE: MedStar Washington<br />

Hospital Center <strong>Foundation</strong><br />

GOAL: To use barbershops as a venue for<br />

engaging underserved communities in<br />

healthy lifestyles and cardiovascular disease<br />

prevention.<br />

AREA OF FOCUS: Washington, DC<br />

2012 GRANT AWARD: $256,460<br />

Hypertension rates in African American men in<br />

Washington, DC (38.5%) and Baltimore City (41.3%)<br />

have higher-than-national averages (31%). 1<br />

Hair, Heart, and Health is a grassroots effort in<br />

Washington, DC to educate African American men<br />

about the dangers of elevated blood pressure<br />

and a good example of a gentle collision at work.<br />

The program will rely on the intrinsic trust that<br />

exists between men and their barbers and the<br />

understanding that the barbershop functions as<br />

a comfortable place for men to talk and relax.<br />

Hair, Heart, and Health will provide barbers<br />

participating in the program with blood pressure<br />

monitoring devices and training. Before giving a<br />

haircut or shave, the barber will offer to take the<br />

customer’s blood pressure. If it is elevated, the<br />

barber will offer educational materials provided<br />

by the hospital and encourage the customer to<br />

spend time with a Health Navigator who is located<br />

in the shop at least four days a week and seen as<br />

an extension of the barbershop staff. 2012 is<br />

the first year the Connections for Cardiovascular<br />

Health SM (CCH) program awarded funding to Hair,<br />

Heart, and Health, totaling $256,460 to date.<br />

1<br />

Centers for Disease Control and Prevention<br />

33

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