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Idaho Leading the Way in Membership and Lending GrowthCredit Union Journal 2013The National Credit Union Administration’s analysis of state-leveldata for federally insured credit unions reveals that credit unionmembership and loan totals are surging ahead of those reportedby other states. Idaho is leading the way in membership growth inthe second quarter of 2013, with an 8.8% increase over the totalreported. Virginia was a close second with a 7.9% membershipincrease.Nationwide, membership in federally insured credit unions rose2.2% to 95.2 million within the past year. However, membership increaseswere not universal. The NCUA state–by-state figures showsa decline in 11 states with Nevada experiencing the worst decline at4.5%.Idaho’s loan growth total of 13.4% also led the nation. Oklahomacame in a close second posting loan gains of 12.1%. Loan growth,nationwide, stood at 5.5% in the year ending in the second quarterof 2013. The overall total is an increase from 3.2% this time lastyear. NCUA showed declining figures in Nevada and three otherstates, as well as in the Virgins Islands and Washington DC.Credit Union National Association President/CEO Bill Cheney saidthe membership numbers reflect a real cultural shift that is takingplace. Not only do credit unions generally offer b<strong>et</strong>ter rates and lowerfees, they have powerful appeal in today’s environment where somany people are put off by the big conglomerates and are turninginstead to locally based, community-oriented businesses.CUNA Mutual Group’s TruStage Insurance Now Protecting 14Million MembersCUNA Mutual Group’s TruStage insurance program celebrated a significant milestone in September, as the number of credit union membersprotected by a TruStage product or program surpassed 14 million.TruStage insurance empowers credit union members to protect the achievements and aspirations of the people who matter most in theirlives. TruStage insurance products and programs include, life, auto, homeowners and accidental death and dismemberment insurance,which are made available to credit union members through CUNA Mutual Group’s MemberCONNECT Program.While protecting 14 million individuals is notable, the opportunity to protect more credit union members is significant, said Susan Sachatello,senior vice president of CUNA Mutual Group’s Direct to Consumer division.The 2011 LIMRA study, “Trillion Dollar Baby Growing Up,” reported 58 million households are underinsured. In addition, three in 10 householdshave no life insurance, and 40 percent of households with children could not me<strong>et</strong> everyday living expenses if they lost one parent.“We consider protecting members and their families as more than our business; we consider it our obligation to the credit union movement,”Sachatello said. “Protecting 14 million members is a milestone – a moment to celebrate – but it’s also a reminder to us that wemust continue our efforts to protect even more members.”The TruStage protection milestone coincided with Life Insurance Awareness Month, a celebration led each September by the Life InsuranceFoundation for Education to inform consumers about the importance of life insurance.In August, the MemberCONNECT Program celebrated its 30th anniversary. In addition to 14 million insured members, more than 4,000credit unions participate in the program, which paid more than $727 million in member benefits in 2012, and produced $66 million innon-interest income for credit unions.To protect more members, CUNA Mutual Group will invest more than $200 million in mark<strong>et</strong>ing efforts and new initiatives over the nextthree years to enhance and expand the program, Sachatello added. “The focus of TruStage is to put the member at the center of ourbusiness. By building a compelling and seamless member experience, we are enhancing the relationship b<strong>et</strong>ween credit unions and theirmembers, thus strengthening the partnership b<strong>et</strong>ween CUNA Mutual Group and credit unions.”TurboTax Announces SweepstakesTax season is just around the corner and TurboTax has added great enhancements to the credit union discount program for the comingyear. One of the best is the “Triple Your Refund” sweepstakes.Now, if your credit union is enrolled in the TurboTax program at the Promoter level, your members are eligible to be entered for a chance towin the TurboTax “Triple Your Refund” grand prize of up to $10,000; or one of three first-place prizes of $2,500 each. In addition, ten prizesof $500 will be awarded, for a total cash prize pool of $22,500.Qualifying members are automatically entered when they start their r<strong>et</strong>urn through your custom TurboTax microsite b<strong>et</strong>ween December5, 2013 and February 27, 2014. In addition to the “Triple Your Refund” sweepstakes, TurboTax Promoter level credit unions also receive adiscount on TurboTax’s top selling Federal products.Offering TurboTax to your members provides great benefits to your credit union during tax time, such as:• Building on your tax strategy with an exclusive credit union member discount• Exclusive mark<strong>et</strong>ing opportunities for IRA, auto loan and home equity lending within your co-branded TurboTaxmicrosite• Custom banners and mobile mark<strong>et</strong>ing integration• Enhancing your membership experience by providing a savings on the #1 best-selling and most-trusted tax software inAmericaThere’s no reason for your members to go anywhere else. Enroll at the Promoter level today and build your tax strategy with the TurboTaxcredit union member discount and “Triple Your R<strong>et</strong>urn” sweepstakes! Click on this link http://www.lovemycreditunion.org/Credit-Union-Enrollment-Forms-147.htmlfor compl<strong>et</strong>e d<strong>et</strong>ails about the Invest in America TurboTax program.3

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