Company Profile Corporate ENG

a
“real”
Italian
History
The usual gestures, the habits, the simple and good ones
that make our culture unique in the world. Bread is a key
element in the history of ltalians and that is why Grande
Impero takes care of it every day.

company
Grande Impero is simply Bread, the story of a family that has been selecting and grinding only the finest Italian
grains for generations. It is the unstoppable path of a company that since 2010 has exceeded every projection
of growth thanks to the production of a Bread made from 100% mother dough, leavened naturally, with
unique characteristics. The skills handed down from father to son, an indomitable spirit and solid governance
represent our added value.
2007
The brand Grande Impero is born 2017 Distribution in Tuscany
2014
Insertion of the Stamp to guarantee the
Consumer.
The Commercial and Development
division is born.
Grande Impero becomes "The Bread of
Great Events”: Festival di Sanremo,
Giffoni Film Festival e Festival de
cinema di Roma.
2018
2019
Opening Sansepolcro Production Site.
First Outdoor Communication Campaign
(Rome Metro).
Implementation of Social Responsibility
Initiatives.
Hearing in the Italian Senate in support
of the reduction of food waste.
our history
2016
The Holding Company Limited Liability
is born.
Integrated communication campaign.
Experiential Tour.
Expansion of distribution in Umbria and
Marche.
2020
The holding established in 2016 is
transformed into a joint stock company.

mission
We believe that combining the knowledge of tradition with the simplicity of
natural ingredients is the only formula to offer real Italian bread every day.
our secret is Simplicity
vision
We want to promote the culture of bread to show that consumers can be
offered a genuine product. We aim to be the the benchmark for our sector
thanks to the passion that distinguishes our work.
values
At the base of the business ethics there is the certainty that only starting from
the naturalness of the ingredients and the skilful use of technology in the
production processes to protect quality, it is possible to renew the ancient
traditions. Tradition and familiarity are the values that reflect the company's
modus operandi, which believes in continuous training and in the sharing of
common goals.

only flour, water and salt
origins and raw materials
Just as it once was, only three simple
elements combine to make the Grande
Impero a good and genuine bread. At the
base of all the processing, in fact, there are
only excellent raw materials: 100% Italian
flours obtained from highly selected grains,
water and salt from a healthy and virtuous
production chain.

the real artisans use their hands
craftsmanship
Each loaf, although apparently similar to
the others, has a unique shape as "hand
finished". Because no machine can ever
replace the warmth of the baker hands
which helps to make grande impero an
authentic true bread.

100% mother dough
origins and raw materials
From the simplicity of ancient traditions
comes the mother dough from which the
Grande Impero bread comes to life. Its over
ten-year maturation, alone, is enough to
trigger the natural leavening process of the
dough which lasts more than 30 hours:
once amalgamated, inside the “mattere”,
the dough rests to fix all the peculiarities
inside itself that will make it a genuine and
healthy bread, of the highest quality and
sublime flavor.

the quality of our bread
process control, traceability and transparency
The traceability of the production chain and transparency are the distinctive
elements of the Grande Impero line of thought. All stages of the production
process are checked: from harvesting in the fields to the processing of products
and delivery to the point of sale.
Through a rigorous selection of suppliers, samples of raw materials are analyzed
at all stages of processing.
The internal protocol that regulates production is constantly monitored. The
cornerstones are the safety of processes, prevention and proper training of
personnel.
Carried out by accredited laboratories to which samples of each product are
supplied, to carry out analysis of the quality certification of our bread.
All references are fully traceable.
All references are fully traceable so as to guarantee transparency and safety for
the customer.

quality guarantee
certifications
Authenticity, ancient flavors, creativity, constant research which, together with
a lot of love, sacrifice and ethics that the whole company puts into every phase
of production, make the Grande Impero a "real bread", artisanal, inimitable. We
proudly share the certification - unique in Italy - obtained thanks to research
conducted by the Università di Bari Aldo Moro and the La Libera Università di
Bolzano, which certifies that Grande Impero products are obtained with the
exclusive use of Sourdough and with a natural leavening process.
Each month our products are subject to careful checks which aim to verify that
the Grande Impero bread meets the requirements and standards indicated in
the certification, monitoring the production process and the traceability of raw
materials.

Grande Impero in Italy
distribution
Every day we carry out more than 2000 deliveries in 5 different regions between
central and northern Italy to more than 1600 points of sale, divided between
Modern Trade and Ho.Re.Ca.

communication strategies
marketing
Effective communication strategies aimed at establishing a
relationship of trust with the final consumer, transferring the
concept of brand value, product quality and its reliability.
Marketing and sponsorship activities are the main strength of
the corporate strategy that transmits the value of the brand,
the culture of Italian bread and quality. Investing in
communication is a necessary commitment for an innovative
company that today is one of the main expanding brands in the
artisan bread sector. Communication that, transversally,
crosses all media: generalist TV, sector magazines, to get to
the sponsorship of sports events and clubs.

we take care
of our world, always
social responsibility
environmental policy
Social responsibility is a fundamental value for our company. We are constantly
working in the search for possible solutions aimed at highly topical issues of
absolute social relevance:
• Reduction of food waste
• Support for the weakest categories.
We are committed every day to reduce the environmental impact. We have a
sincere link with the world of agriculture and its farmers, we reduce until we
completely eliminate packaging, renouncing the packaging communication force to
respect our environment.

infographics

Distribution
5Italian
Regions
1650
Point of Sale
Production
Plants
4
2000
Daily Deliveries
Employees
238
>17.000
91
Branded Vehicles
Annual Production
tons

gross revenue (.000)
growth 2015 >2020
30.000.000 €
25.000.000 €
+26%
+15%
20.000.000 €
+31%
15.000.000 €
+38%
10.000.000 €
+25%
5.000.000 €
0 €
2015 2016 2017 2018 2019 2020

2.500.000 €
2.400.000 €
2.300.000 €
gross revenue
2019 > 2020
2.200.000 €
2.100.000 €
2.000.000 €
1.900.000 €
1.800.000 €
1.700.000 €
Gen Feb Mar Apr May Jun Jul Ago Sep Oct Nov Dic
2019 2020 forecast lockdown

% brands / gross revenue
2020 ytd
8 Semi
13,97%
Delizia
1,45%
Grezzo
6,31%
Grano Duro
5,58%
Classico
53,18%
Senza Sale
5,35%
Nostalgia
14,15%

our Bread

Its appearance evokes that of an ancient noble
of the Roman Empire: proud, strong in shape
and delicate in flavor, decisive in its ancient
taste, imposing but refined. Its scent reaches
us, evoking memories and sensations of other
times. Suitable with any type of food, the
slightly sweet and sour aftertaste enhances
the salinity with the various dishes, as well as
makes it equally good with jam or chocolate.
Processed with "full body" flour, where the
grain of wheat has not undergone major
refining treatments and retains all its natural
characteristics, to which to add toasted bran
and toasted wheat germ, "Nostalgia" is a very
natural product , rich in fiber and suitable for a
healthy diet.
Also present in the “Senza Sale” variant, this
type of “Classico" is suitable for anyone who
wants, or must, follow a low-salt diet, low in
salts, such as children or hypertensive people
who, in this way, can enjoy a excellent slice of
bread without having to worry about its
"flavor".
Another variant of the Grande Impero
“Classico” bread, of which it retains all the
same characteristics, this bread is made with
national durum wheat semolina. Long shelf life
here is assured more than ever, in addition to
the increased presence of proteins, as well as a
lower glycemic index and a higher
concentration of antioxidants.

Traveling back in time, Grande Impero arrives
at type 2 flour, rich in fiber and ashes, with a
high protein content that makes it low in
gluten. The "Grezzo" is ideal for those who
choose a wholemeal product with a more
delicate taste. The ancient processing, the
over ten-year sourdough and the typical
characteristics of the Grande Impero bread
make it yet another pearl of taste and
wholesomeness, born from the constant
search for excellence.
Even more wholesome and healthy, Grande
Impero combines rye, sesame, sunflower,
poppy, dark and yellow linen, spelled and
wheat grains to its characteristics. The fibers
and minerals of the bark are fully preserved
making it highly rich in antioxidants, vitamins
and minerals. Beautiful in its appearance, soft
and tasty. Once again a unique excellence.
We were inspired by the snacks of the ancient
Romans who used to delight themselves with
fruit-based sweet breads. We added 50%
natural fruit and no sulphites to the dough for
the Grande Impero bread! The real novelty is,
therefore, the fruit which, in the Grande
Impero Delizia, is the host: figs, raisins and
apricots, carefully selected and in obviously
variable quantities in the assortment of each
piece, give the bread aromas and flavors that
now seem being lost in time.
Coming Soon

grandeimpero.com
Glamour Food Srl | Sede legale e operativa: Via della Farnesina, 272 - 00135 Roma (RM) - Italia
Tel. + 39 06 72960105 | + 39 06 72901389 - info@grandeimpero.com