Processing Giacovelli
Processing Giacovelli Goes for Cutting-Edge Electronics for its Premium Cherries The Locorotondo-based company, one of Italy’s leading cherry producers, started the 2022 season with a new InVision2 optical sorter from TOMRA Food, installed at the plant in Turi (Bari). The machine is connected to the Total View Plus digital platform, which can detect a wide range of internal and external fruit defects and monitor workflow for unprecedented quality. In May 2022, the cherry season at Giacovelli Srl’s plant in Turi (Bari) got underway in high gear, thanks to the new Small Fruit Sorter (SFS) with InVision2 and TotalView Plus from TOMRA Food, installed by its Italian partner Icoel. Anna and Anna Rita Giacovelli are the new generation of the Locorotondo fruit and vegetable company, which was founded in 1954. Anna is the daughter of Raffaele, who runs Giacovelli with his brother Piero. She is deeply attached to the company’s lengthy history: “We started out in local markets with stands where we sold directly to the consumer. The first product we sold was citrus fruit and bit by bit we added others, including cherries, which are now one of the most important fruits for us. We process several tons each year for European markets (central and northern Europe) and Italy. Precisely because cherries are becoming more and more important, we decided to K invest in technology from TOMRA and Icoel”. C M Y CM MY CY CMY 28 food Marketing & Technology • December 2022
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