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petfood pro 2/2021

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editorial Feeding the family The global pet food market and with it pet food processing has had to evolve considerably in recent years. Pets themselves have moved from being farm animals to companions and today are often treated as substitute children. Pet owners have become pet parents and tend to feed their offspring as they do themselves. manufacturing, from processing equipment to storage, logistics and other requirements. Microbiological testing is required, both on the finished product and on all pet food processing equipment, and manufacturers must use relevant equipment, such as sorters, metal detectors and x-ray machines, to check for the presence of foreign bodies. If you like it subscribe! This has led to people expecting the highest possible standards of nutritional quality from the food they feed their companion animals. At the same time the expectations for sustainable manufacturing and packaging have put new demands on pet food manufacturers. Fortunately developments in technology have enabled pet food manufacturers to rise to meet these consumer demands, with faster, more efficient production lines and environmentally-friendly pet food packaging options. The pet food manufacturing industry is held to very high regulatory standards, with legislation in place to ensure the safety and quality of food for animals. EU Feed Hygiene Regulations cover all stages of pet food The high quality in manufacture of wet and dry pet food is reflected equally in the choice of ingredients. Sourcing has become more important, as has the type of protein, grains and vegetables. Greater thought also goes into the balance of a diet and the need or not for supplements for older or sick animals. Current discussions are comparing the benefits of cooking meat in its own juice or serving raw meat to dogs and cats, according to the BARF method. As with many discussions there are advantages and disadvantages of both methods. In the end, taste will tell. All these topics will be featured at the upcoming Interzoo.digital next month. We Ian D. Healey, Editor-in-Chief will pick up on the most relevant for our readers and come back to them in later issues of this magazine. In the meantime, enjoy this issue and feel free to send any comments about what you like or what you don’t and what we need to include next time. Sincerely, Baby elephants in Kenya need our help. Drought, poaching and habitat loss is leading calves to become orphaned. Like Roho, whose mother died when he was just an infant. Roho was rescued by the Sheldrick Wildlife Trust, who are pioneers in the hand-rearing of milk dependent baby elephants so that they can return to the wild when grown. He will need specialist milk and care for up to 10 years and you can help ensure his future by adopting him today. Adopt or donate and give fragile baby elephants a second chance at life: www.sheldrickwildlifetrust.org Issue 2 2021 The David Sheldrick Wildlife Trust, known as Sheldrick Wildlife Trust, is a charity in Kenya, a registered charity in England and Wales number 1103836, and is supported by The David Sheldrick Wildlife Trust USA, Inc. a 501(c)3 in the United States (EIN 30-0224549) 3

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