THE ESSENCE OF MASTERFUL
THE ESSENCE OF MASTERFUL DESIGN The premium LG SIGNATURE products trace the seamless union of technological achievement, primacy of function, elemental form and inspired design What is the essence of great design? Beyond the aesthetics of visual appeal, well-designed products have achieved the removal of the extraneous and unnecessary. By focusing on elemental properties, products are more vital and useful, truer to their nature and purpose, more essential. LG SIGNATURE products have attained this ideal state, combining ease of use with sleek and intuitive function, innovative features, uncompromising performance and timeless luxury, all evident in every aspect of their design. The Future of Television The LG SIGNATURE OLED W series joins technological mastery with elemental simplicity to create a television in the vanguard of 21st-century design. Engineers have stripped away the ornament and minimised the casing, emphasising the W8’s razor-thin profile and giving the screen the appearance of floating in midair. The OLED panel can be wall-mounted using magnetic brackets, eliminating any gap between the wall and the screen. It is a remarkable, and remarkably beautiful, achievement. Groundbreaking LG OLED pixel technology combined with the incredibly smart AI ThinQ and alpha 9 processor create a picture of astonishing depth, contrast and clarity. Behold infinite inky blacks, vivid truer-than-life colour and mesmerising contrasts for images that virtually leap off the screen. The 2018 OLED and SUPER UHD TVs from LG feature 4K Cinema high dynamic range (HDR) technology. Using proprietary algorithms, the screens process HDR images dynamically, frame by frame. Coupled with Dolby Atmos, which fills the entire room –even the space overhead and behind the viewer – with powerful, moving sound, the LG OLED W series delivers a revolutionary and completely immersive cinematic experience for the home. The future of home entertainment has arrived.
PROMOTION The Primacy of Taste With its minimalist styling and scratch-resistant Textured Steel Finish, the exterior of the LG SIGNATURE Refrigerator makes an impression that is matched only by the brilliance of its features. A subtle double-knock on the sleek mirrored glass panel of the InstaView Door-in-Door® illuminates the interior, allowing full view of its easy-access front compartment without ever opening the door. This reduces cold air loss, boosting efficiency and helping to keep food fresher longer. When hands are full, step onto the “Door Open” light projection on the floor in front of the refrigerator and a smart sensor detector activates the Auto Open Door feature, gently opening the door and allowing for effortless access. The purpose of refrigeration is to extend the freshness of food placed within it, and the innovative engineering inside the LG SIGNATURE Refrigerator is ingeniously tasked with that primary function in mind. Utilising advanced cooling technology, the CustomChill Pantry features pre-programmed temperature settings for a variety of specialty food items, allowing for easy customisation. And the Wi-Fi Eclipse Display and LG SmartThinQ technology grant remote management of principal refrigerator settings and other features. The Fundamentals of Clean The LG SIGNATURE Washing Machine combines innovation and cutting-edge technology to advance the science – and beauty – of clean. Designed to maximise options and control, while saving time, energy and resources, LG’s inventive TWINWash system allows for the separate washing of two loads at once, giving users the ability to simultaneously clean whites and colours, in half the time. LG SmartThinQ technology provides remote management of key features through smartphones and other devices. And LG’s Quick Circle LCD display allows for fast, simple and virtually effortless control with advanced memory functions for cycles in frequent demand. Laundry innovation makes another giant leap forward with an intelligent auto dosing system that takes the waste and guesswork out of detergent use, automatically detecting laundry soil levels and dispensing exactly the right amount of detergent needed to efficiently and effectively advance your clothes to clean. Clean Air Essentials Full of smart and intuitive features that add modern elegance to functional utility, the LG SIGNATURE Air Purifier brings a steady stream of fresh air into any home. The Watering Engine rotates at high speed to infuse moisture into the air for optimal humidity regardless of the season. The see-through Rain View Window allows users to see the air purification work in progress and a smooth interface of controls continuously monitors indoor air pollution status. Finally, the PM1.0 Sensor detects ultrafine dust particles. Discover the essence of LG SIGNATURE. Visit LGSIGNATURE.com
